---
title: "Hamilton accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Hamilton accounting firms using branded search demand from across New Zealand. Share of Search among SBA, Auctus and Hayward & Co, the hamilton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-accounting-firms"
publisher: "Brandwave"
---

# Hamilton accounting firms in New Zealand: Which brands are most popular in search?

Compare Hamilton accounting firms using branded search demand from across New Zealand. Share of Search among SBA, Auctus and Hayward & Co, the hamilton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hamilton accounting firms
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: SBA, 89.7%

## Which brand is most popular in search among hamilton accounting firms in New Zealand?

- In August 2026, SBA was the most searched among hamilton accounting firms in New Zealand, with an estimated 2.7K branded searches and 89.7% estimated Share of Search within this set.
- Auctus is in 2nd place, 81.1 percentage points behind at 8.6% Share of Search.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand decreased from 95.8% to 89.7%.
- Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand increased from 3% to 8.6%.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand increased from 1.1% to 1.7%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 96.9% in July 2026 and was lowest at 89.7% in August 2026.
- Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand peaked at 8.6% in August 2026 and was lowest at 2.1% in June 2026.

## Compare search popularity between leading brands

- [SBA vs Auctus: compare search popularity](/demand/nz/compare/auctus-vs-sba): 89.7% against 8.6% Share of Search.

## How did search popularity change for New Zealand hamilton accounting firms in August 2026?

- In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.4% to 8.6%.
- In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.78% to 1.7%.
- In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 96.9% to 89.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SBA | 89.7% | 2.7K | +9.7% | SBA |
| 2 | Auctus | 8.6% | 260 | +333.3% | Auctus |
| 3 | Hayward & Co | 1.7% | 50 | +150.0% | Hayward & Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SBA | 2.5K | 95.8% | 1 |
| Oct 2025 | Auctus | 80 | 3% | 2 |
| Oct 2025 | Hayward & Co | 30 | 1.1% | 3 |
| Nov 2025 | SBA | 2.3K | 95.3% | 1 |
| Nov 2025 | Auctus | 90 | 3.8% | 2 |
| Nov 2025 | Hayward & Co | 20 | 0.85% | 3 |
| Dec 2025 | SBA | 1.7K | 95.6% | 1 |
| Dec 2025 | Auctus | 60 | 3.3% | 2 |
| Dec 2025 | Hayward & Co | 20 | 1.1% | 3 |
| Jan 2026 | SBA | 2.5K | 96.9% | 1 |
| Jan 2026 | Auctus | 60 | 2.4% | 2 |
| Jan 2026 | Hayward & Co | 20 | 0.79% | 3 |
| Feb 2026 | SBA | 2.5K | 96.2% | 1 |
| Feb 2026 | Auctus | 80 | 3.1% | 2 |
| Feb 2026 | Hayward & Co | 20 | 0.77% | 3 |
| Mar 2026 | SBA | 3.1K | 93.4% | 1 |
| Mar 2026 | Auctus | 190 | 5.7% | 2 |
| Mar 2026 | Hayward & Co | 30 | 0.9% | 3 |
| Apr 2026 | SBA | 2.9K | 96.3% | 1 |
| Apr 2026 | Auctus | 90 | 3% | 2 |
| Apr 2026 | Hayward & Co | 20 | 0.67% | 3 |
| May 2026 | SBA | 2.7K | 96.4% | 1 |
| May 2026 | Auctus | 70 | 2.5% | 2 |
| May 2026 | Hayward & Co | 30 | 1.1% | 3 |
| Jun 2026 | SBA | 3.2K | 96.7% | 1 |
| Jun 2026 | Auctus | 70 | 2.1% | 2 |
| Jun 2026 | Hayward & Co | 40 | 1.2% | 3 |
| Jul 2026 | SBA | 2.5K | 96.9% | 1 |
| Jul 2026 | Auctus | 60 | 2.4% | 2 |
| Jul 2026 | Hayward & Co | 20 | 0.78% | 3 |
| Aug 2026 | SBA | 2.7K | 89.7% | 1 |
| Aug 2026 | Auctus | 260 | 8.6% | 2 |
| Aug 2026 | Hayward & Co | 50 | 1.7% | 3 |
| Sep 2026 | Auctus | — | — | — |
| Sep 2026 | Hayward & Co | — | — | — |
| Sep 2026 | SBA | — | — | — |

## What is being compared

- **Auctus**: Measured on the search terms “auctus”, “auctus accountants”, “auctus accounting”, “auctus hamilton” and “auctus jobs”, summed into one figure.
- **Hayward & Co**: Measured on the search terms “hayward & co” and “hayward and co”, summed into one figure.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.

- [Auctus](/demand/nz/brands/auctus)
- [Hayward & Co](/demand/nz/brands/hayward-co)
- [SBA](/demand/nz/brands/sba)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hamilton accounting firms in New Zealand?

In August 2026, SBA was the most searched among hamilton accounting firms in New Zealand, with an estimated 2.7K branded searches and 89.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hamilton accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.