--- title: "Tangle Teezer vs Wet Brush: Which is searched more in New Zealand?" description: "Is Tangle Teezer or Wet Brush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hairbrush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tangle-teezer-vs-wet-brush" publisher: "Brandwave" --- # Tangle Teezer vs Wet Brush: Which is searched more in New Zealand? Is Tangle Teezer or Wet Brush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hairbrush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tangle Teezer and Wet Brush - **Competitive set**: Hairbrush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tangle Teezer Share of Search**: 4.5% - **Wet Brush Share of Search**: 2.9% ## Is Tangle Teezer or Wet Brush more popular in search? - In September 2026, Tangle Teezer had more branded searches than Wet Brush among hairbrush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Wet Brush had 1,040. Tangle Teezer made up 4.5% of all hairbrush brand searches we track, and Wet Brush accounted for 2.9%. - Tangle Teezer was ahead of Wet Brush in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand moved from 3.9% to 4.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 980 to 1K. ## Top hairbrush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Tangle Teezer and Wet Brush showed up in all five answers. Tangle Teezer and Wet Brush were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wet Brush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tangle Teezer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Denman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ghd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hairbrush brands - Asked ChatGPT "Which hairbrush brand should I buy in New Zealand?": 1. Wet Brush, 2. Tangle Teezer, 3. Denman, 4. Mason Pearson - Asked ChatGPT "What are the best hairbrush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. Mason Pearson - Asked ChatGPT "What's the best hairbrush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush - Searched Google, AI Overview "best hairbrush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer - Searched Google, AI Overview "detangling hairbrush": 1. Wet Brush, 2. Tangle Teezer Not named in any answer: Dyson, Revlon, ghd and Kent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hairbrush brands in September 2026? - Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Tangle Teezer estimated searches | Tangle Teezer Share of Search | Tangle Teezer rank | Wet Brush estimated searches | Wet Brush Share of Search | Wet Brush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.9% | 3 | 980 | 3% | 4 | | Nov 2025 | 1.9K | 3.6% | 3 | 1.4K | 2.6% | 4 | | Dec 2025 | 1.9K | 4.1% | 3 | 1.4K | 3% | 4 | | Jan 2026 | 1.3K | 4.3% | 3 | 1K | 3.5% | 4 | | Feb 2026 | 1.1K | 4.3% | 3 | 850 | 3.5% | 4 | | Mar 2026 | 1.1K | 4% | 3 | 1K | 3.8% | 4 | | Apr 2026 | 1.1K | 4.2% | 3 | 1K | 3.8% | 4 | | May 2026 | 1.3K | 4.1% | 3 | 980 | 3.2% | 5 | | Jun 2026 | 1.2K | 4% | 3 | 980 | 3.3% | 5 | | Jul 2026 | 1.3K | 4% | 3 | 1.3K | 3.9% | 4 | | Aug 2026 | 1.6K | 5% | 3 | 930 | 2.8% | 4 | | Sep 2026 | 1.6K | 4.5% | 3 | 1K | 2.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Tangle Teezer’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tangle Teezer**: Measured on the search terms “tangle teezer” and “tangle teezer brush”, summed into one figure. - **Wet Brush**: Measured on the search terms “wet brush” and “wet brush hairbrush”, summed into one figure. - [Tangle Teezer profile](/demand/nz/brands/tangle-teezer) - [Wet Brush profile](/demand/nz/brands/wet-brush) - [All hairbrush brands in New Zealand](/demand/nz/categories/nz-hairbrush-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tangle Teezer or Wet Brush more popular in search? In September 2026, Tangle Teezer had more branded searches than Wet Brush among hairbrush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Wet Brush had 1,040. Tangle Teezer made up 4.5% of all hairbrush brand searches we track, and Wet Brush accounted for 2.9%. ## Cite this page Brandwave. "Tangle Teezer vs Wet Brush: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tangle-teezer-vs-wet-brush This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tangle-teezer-vs-wet-brush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.