--- title: "Denman vs Tangle Teezer: Which is searched more in New Zealand?" description: "Is Denman or Tangle Teezer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hairbrush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hairbrush-brands/compare/denman-vs-tangle-teezer" publisher: "Brandwave" --- # Denman vs Tangle Teezer: Which is searched more in New Zealand? Is Denman or Tangle Teezer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hairbrush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Denman and Tangle Teezer - **Competitive set**: Hairbrush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Denman Share of Search**: 13.5% - **Tangle Teezer Share of Search**: 41.3% ## Is Denman or Tangle Teezer more popular in search? - In September 2026, Tangle Teezer had more branded searches than Denman among hairbrush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Denman had 530. Tangle Teezer made up 41.3% of all hairbrush brand searches we track, and Denman accounted for 13.5%. - Tangle Teezer was ahead of Denman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand moved from 15.1% to 13.5%, and its estimated monthly branded searches held steady at 530. - Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand moved from 36% to 41.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top hairbrush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tangle Teezer appeared in all five answers. Denman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tangle Teezer was listed before Denman in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wet Brush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tangle Teezer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Denman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about hairbrush brands - Asked ChatGPT "Which hairbrush brand should I buy in New Zealand?": 1. Wet Brush, 2. Tangle Teezer, 3. Denman, 4. Mason Pearson - Asked ChatGPT "What are the best hairbrush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. Mason Pearson - Asked ChatGPT "What's the best hairbrush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush - Searched Google, AI Overview "best hairbrush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer - Searched Google, AI Overview "detangling hairbrush": 1. Wet Brush, 2. Tangle Teezer Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hairbrush brands in September 2026? - In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%. - In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%. ## Month by month | Month | Denman estimated searches | Denman Share of Search | Denman rank | Tangle Teezer estimated searches | Tangle Teezer Share of Search | Tangle Teezer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 15.1% | 4 | 1.3K | 36% | 1 | | Nov 2025 | 550 | 11.6% | 4 | 1.9K | 40.4% | 1 | | Dec 2025 | 530 | 11.2% | 4 | 1.9K | 40.6% | 1 | | Jan 2026 | 530 | 15.1% | 4 | 1.3K | 35.8% | 1 | | Feb 2026 | 550 | 19.2% | 3 | 1.1K | 36.7% | 1 | | Mar 2026 | 530 | 16.6% | 3 | 1.1K | 34.2% | 1 | | Apr 2026 | 770 | 21.8% | 3 | 1.1K | 32.2% | 1 | | May 2026 | 970 | 22.9% | 4 | 1.3K | 29.8% | 1 | | Jun 2026 | 640 | 16.1% | 4 | 1.2K | 30.5% | 1 | | Jul 2026 | 550 | 13.1% | 4 | 1.3K | 31.5% | 1 | | Aug 2026 | 660 | 16.3% | 4 | 1.6K | 40.1% | 1 | | Sep 2026 | 530 | 13.5% | 4 | 1.6K | 41.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Denman’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Denman**: Measured on the search terms “denman” and “denman brush”, summed into one figure. - **Tangle Teezer**: Measured on the search terms “tangle teezer” and “tangle teezer brush”, summed into one figure. - [Denman profile](/demand/nz/brands/denman) - [Tangle Teezer profile](/demand/nz/brands/tangle-teezer) - [All hairbrush brands in New Zealand](/demand/nz/categories/nz-hairbrush-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Denman or Tangle Teezer more popular in search? In September 2026, Tangle Teezer had more branded searches than Denman among hairbrush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Denman had 530. Tangle Teezer made up 41.3% of all hairbrush brand searches we track, and Denman accounted for 13.5%. ## Cite this page Brandwave. "Denman vs Tangle Teezer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hairbrush-brands/compare/denman-vs-tangle-teezer This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hairbrush-brands/compare/denman-vs-tangle-teezer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.