---
title: "Hairbrush brands in New Zealand: Which are searched most?"
description: "Compare the hairbrush brands New Zealanders buy. Share of Search among Tangle Teezer, Wet Brush, Mason Pearson and Denman, the hairbrush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hairbrush-brands"
publisher: "Brandwave"
---

# Hairbrush brands in New Zealand: Which are searched most?

Compare the hairbrush brands New Zealanders buy. Share of Search among Tangle Teezer, Wet Brush, Mason Pearson and Denman, the hairbrush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hairbrush brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tangle Teezer, 41.3%

## Which brand is most popular in search among hairbrush brands in New Zealand?

- In September 2026, Tangle Teezer was the most searched among hairbrush brands in New Zealand, with an estimated 1.6K branded searches, 41.3% of all searches for the four we track.
- Wet Brush is in 2nd place, 14.8 percentage points behind at 26.5%.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand increased from 36% to 41.3%.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand decreased from 28% to 26.5%.
- Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands in New Zealand decreased from 20.9% to 18.6%.
- Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand decreased from 15.1% to 13.5%.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand peaked at 41.3% in September 2026 and was lowest at 29.8% in May 2026.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand peaked at 32.6% in March 2026 and was lowest at 23% in August 2026.
- Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands in New Zealand peaked at 28.7% in June 2026 and was lowest at 14.3% in February 2026.
- Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand peaked at 22.9% in May 2026 and was lowest at 11.2% in December 2025.

## Top hairbrush brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tangle Teezer and Wet Brush appeared every time. Wet Brush was recommended most often, coming first in two out of four answers that gave a list. Tangle Teezer was second, and Denman was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wet Brush | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Tangle Teezer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Denman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about hairbrush brands

- Asked ChatGPT "Which hairbrush brand should I buy in New Zealand?": 1. Wet Brush, 2. Tangle Teezer, 3. Denman, 4. Mason Pearson
- Asked ChatGPT "What are the best hairbrush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. Mason Pearson
- Asked ChatGPT "What's the best hairbrush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush
- Searched Google, AI Overview "best hairbrush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer
- Searched Google, AI Overview "detangling hairbrush": 1. Wet Brush, 2. Tangle Teezer

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Tangle Teezer vs Wet Brush: compare search popularity](/demand/nz/compare/tangle-teezer-vs-wet-brush): 41.3% against 26.5% Share of Search.
- [Tangle Teezer vs Mason Pearson: compare search popularity](/demand/nz/compare/mason-pearson-vs-tangle-teezer): 41.3% against 18.6% Share of Search.
- [Tangle Teezer vs Denman: compare search popularity](/demand/nz/compare/denman-vs-tangle-teezer): 41.3% against 13.5% Share of Search.
- [Wet Brush vs Mason Pearson: compare search popularity](/demand/nz/compare/mason-pearson-vs-wet-brush): 26.5% against 18.6% Share of Search.
- [Wet Brush vs Denman: compare search popularity](/demand/nz/compare/denman-vs-wet-brush): 26.5% against 13.5% Share of Search.
- [Mason Pearson vs Denman: compare search popularity](/demand/nz/compare/denman-vs-mason-pearson): 18.6% against 13.5% Share of Search.

## How did search popularity change for New Zealand hairbrush brands in September 2026?

- In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.
- In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.
- In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.
- In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tangle Teezer | 41.3% | 1.6K | 0.0% | Tangle Teezer |
| 2 | Wet Brush | 26.5% | 1K | +11.8% | Wet Brush |
| 3 | Mason Pearson | 18.6% | 730 | -12.0% | Mason Pearson |
| 4 | Denman | 13.5% | 530 | -19.7% | Denman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tangle Teezer | 1.3K | 36% | 1 |
| Oct 2025 | Wet Brush | 980 | 28% | 2 |
| Oct 2025 | Mason Pearson | 730 | 20.9% | 3 |
| Oct 2025 | Denman | 530 | 15.1% | 4 |
| Nov 2025 | Tangle Teezer | 1.9K | 40.4% | 1 |
| Nov 2025 | Wet Brush | 1.4K | 29.3% | 2 |
| Nov 2025 | Mason Pearson | 890 | 18.7% | 3 |
| Nov 2025 | Denman | 550 | 11.6% | 4 |
| Dec 2025 | Tangle Teezer | 1.9K | 40.6% | 1 |
| Dec 2025 | Wet Brush | 1.4K | 29.4% | 2 |
| Dec 2025 | Mason Pearson | 890 | 18.8% | 3 |
| Dec 2025 | Denman | 530 | 11.2% | 4 |
| Jan 2026 | Tangle Teezer | 1.3K | 35.8% | 1 |
| Jan 2026 | Wet Brush | 1K | 29.5% | 2 |
| Jan 2026 | Mason Pearson | 690 | 19.6% | 3 |
| Jan 2026 | Denman | 530 | 15.1% | 4 |
| Feb 2026 | Tangle Teezer | 1.1K | 36.7% | 1 |
| Feb 2026 | Wet Brush | 850 | 29.7% | 2 |
| Feb 2026 | Denman | 550 | 19.2% | 3 |
| Feb 2026 | Mason Pearson | 410 | 14.3% | 4 |
| Mar 2026 | Tangle Teezer | 1.1K | 34.2% | 1 |
| Mar 2026 | Wet Brush | 1K | 32.6% | 2 |
| Mar 2026 | Denman | 530 | 16.6% | 3 |
| Mar 2026 | Mason Pearson | 530 | 16.6% | 4 |
| Apr 2026 | Tangle Teezer | 1.1K | 32.2% | 1 |
| Apr 2026 | Wet Brush | 1K | 29.4% | 2 |
| Apr 2026 | Denman | 770 | 21.8% | 3 |
| Apr 2026 | Mason Pearson | 590 | 16.7% | 4 |
| May 2026 | Tangle Teezer | 1.3K | 29.8% | 1 |
| May 2026 | Mason Pearson | 1K | 24.1% | 2 |
| May 2026 | Wet Brush | 980 | 23.2% | 3 |
| May 2026 | Denman | 970 | 22.9% | 4 |
| Jun 2026 | Tangle Teezer | 1.2K | 30.5% | 1 |
| Jun 2026 | Mason Pearson | 1.1K | 28.7% | 2 |
| Jun 2026 | Wet Brush | 980 | 24.7% | 3 |
| Jun 2026 | Denman | 640 | 16.1% | 4 |
| Jul 2026 | Tangle Teezer | 1.3K | 31.5% | 1 |
| Jul 2026 | Wet Brush | 1.3K | 30.3% | 2 |
| Jul 2026 | Mason Pearson | 1.1K | 25.1% | 3 |
| Jul 2026 | Denman | 550 | 13.1% | 4 |
| Aug 2026 | Tangle Teezer | 1.6K | 40.1% | 1 |
| Aug 2026 | Wet Brush | 930 | 23% | 2 |
| Aug 2026 | Mason Pearson | 830 | 20.5% | 3 |
| Aug 2026 | Denman | 660 | 16.3% | 4 |
| Sep 2026 | Tangle Teezer | 1.6K | 41.3% | 1 |
| Sep 2026 | Wet Brush | 1K | 26.5% | 2 |
| Sep 2026 | Mason Pearson | 730 | 18.6% | 3 |
| Sep 2026 | Denman | 530 | 13.5% | 4 |

## What is being compared

- **Denman**: Measured on the search terms “denman” and “denman brush”, summed into one figure.
- **Mason Pearson**: Measured on the search terms “mason pearson” and “mason pearson brush”, summed into one figure.
- **Tangle Teezer**: Measured on the search terms “tangle teezer” and “tangle teezer brush”, summed into one figure.
- **Wet Brush**: Measured on the search terms “wet brush” and “wet brush hairbrush”, summed into one figure.

- [Denman](/demand/nz/brands/denman)
- [Mason Pearson](/demand/nz/brands/mason-pearson)
- [Tangle Teezer](/demand/nz/brands/tangle-teezer)
- [Wet Brush](/demand/nz/brands/wet-brush)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hairbrush brands in New Zealand?

In September 2026, Tangle Teezer was the most searched among hairbrush brands in New Zealand, with an estimated 1.6K branded searches, 41.3% of all searches for the four we track.

## Cite this page

Brandwave. "Hairbrush brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hairbrush-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hairbrush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.