---
title: "Hair styling tool brands in New Zealand: Which brands are most popular in search?"
description: "Compare the hair dryer, straightener and styler brands New Zealanders buy. Share of Search among Dyson, ghd, Shark Beauty, Remington, BaByliss and VS Sassoon, the hair styling tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-styling-tool-brands"
publisher: "Brandwave"
---

# Hair styling tool brands in New Zealand: Which brands are most popular in search?

Compare the hair dryer, straightener and styler brands New Zealanders buy. Share of Search among Dyson, ghd, Shark Beauty, Remington, BaByliss and VS Sassoon, the hair styling tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair styling tool brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dyson, 63.9%

## Which brand is most popular in search among hair styling tool brands in New Zealand?

- In August 2026, Dyson was the most searched among hair styling tool brands in New Zealand, with an estimated 55.6K branded searches and 63.9% estimated Share of Search within this set.
- ghd is in 2nd place, 41.5 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 65.9% to 63.9%.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 23% to 22.4%.
- Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand increased from 6.3% to 7.4%.
- Across the 11 months ending August 2026, Remington’s estimated Share of Search among hair styling tool brands in New Zealand increased from 2.4% to 3.7%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 69.5% in January 2026 and was lowest at 63.9% in August 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 23.1% in March 2026 and was lowest at 18.4% in January 2026.
- Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 4.5% in March 2026.
- Across the 11 months ending August 2026, Remington’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 1.8% in November 2025.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair styling tool brands in New Zealand peaked at 2.4% in June 2026 and was lowest at 1.1% in November 2025.
- Across the 11 months ending August 2026, BaByliss and VS Sassoon held steady: their estimated Share of Search among hair styling tool brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs ghd: compare search popularity](/demand/nz/compare/dyson-vs-ghd-hair): 63.9% against 22.4% Share of Search.
- [Dyson vs Shark Beauty: compare search popularity](/demand/nz/compare/dyson-vs-shark-beauty): 63.9% against 7.4% Share of Search.
- [Dyson vs Remington: compare search popularity](/demand/nz/compare/dyson-vs-remington-grooming): 63.9% against 3.7% Share of Search.
- [ghd vs Shark Beauty: compare search popularity](/demand/nz/compare/ghd-hair-vs-shark-beauty): 22.4% against 7.4% Share of Search.
- [ghd vs Remington: compare search popularity](/demand/nz/compare/ghd-hair-vs-remington-grooming): 22.4% against 3.7% Share of Search.
- [Shark Beauty vs Remington: compare search popularity](/demand/nz/compare/remington-grooming-vs-shark-beauty): 7.4% against 3.7% Share of Search.

## How did search popularity change for New Zealand hair styling tool brands in August 2026?

- In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.
- In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.
- In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.
- In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.
- Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 63.9% | 55.6K | -7.0% | Dyson |
| 2 | ghd | 22.4% | 19.5K | +1.6% | ghd |
| 3 | Shark Beauty | 7.4% | 6.4K | -17.7% | SharkNinja |
| 4 | Remington | 3.7% | 3.2K | +18.5% | Remington |
| 5 | BaByliss | 1.9% | 1.6K | -16.2% | BaByliss |
| 6 | VS Sassoon | 0.69% | 600 | +25.0% | VS Sassoon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 57K | 65.9% | 1 |
| Oct 2025 | ghd | 19.9K | 23% | 2 |
| Oct 2025 | Shark Beauty | 5.5K | 6.3% | 3 |
| Oct 2025 | Remington | 2.1K | 2.4% | 4 |
| Oct 2025 | BaByliss | 1.6K | 1.8% | 5 |
| Oct 2025 | VS Sassoon | 480 | 0.55% | 6 |
| Nov 2025 | Dyson | 100K | 68.9% | 1 |
| Nov 2025 | ghd | 30.6K | 21% | 2 |
| Nov 2025 | Shark Beauty | 10K | 6.9% | 3 |
| Nov 2025 | Remington | 2.6K | 1.8% | 4 |
| Nov 2025 | BaByliss | 1.6K | 1.1% | 5 |
| Nov 2025 | VS Sassoon | 600 | 0.41% | 6 |
| Dec 2025 | Dyson | 80.4K | 67.2% | 1 |
| Dec 2025 | ghd | 23.8K | 19.9% | 2 |
| Dec 2025 | Shark Beauty | 9.9K | 8.3% | 3 |
| Dec 2025 | Remington | 3.1K | 2.6% | 4 |
| Dec 2025 | BaByliss | 1.7K | 1.5% | 5 |
| Dec 2025 | VS Sassoon | 720 | 0.6% | 6 |
| Jan 2026 | Dyson | 54.4K | 69.5% | 1 |
| Jan 2026 | ghd | 14.4K | 18.4% | 2 |
| Jan 2026 | Shark Beauty | 5.3K | 6.8% | 3 |
| Jan 2026 | Remington | 2.1K | 2.8% | 4 |
| Jan 2026 | BaByliss | 1.4K | 1.9% | 5 |
| Jan 2026 | VS Sassoon | 490 | 0.63% | 6 |
| Feb 2026 | Dyson | 47K | 67.1% | 1 |
| Feb 2026 | ghd | 15.3K | 21.8% | 2 |
| Feb 2026 | Shark Beauty | 4.2K | 6% | 3 |
| Feb 2026 | Remington | 1.8K | 2.6% | 4 |
| Feb 2026 | BaByliss | 1.4K | 1.9% | 5 |
| Feb 2026 | VS Sassoon | 400 | 0.57% | 6 |
| Mar 2026 | Dyson | 52.2K | 67.6% | 1 |
| Mar 2026 | ghd | 17.9K | 23.1% | 2 |
| Mar 2026 | Shark Beauty | 3.5K | 4.5% | 3 |
| Mar 2026 | Remington | 1.8K | 2.3% | 4 |
| Mar 2026 | BaByliss | 1.5K | 2% | 5 |
| Mar 2026 | VS Sassoon | 390 | 0.5% | 6 |
| Apr 2026 | Dyson | 54.6K | 67.3% | 1 |
| Apr 2026 | ghd | 18.1K | 22.3% | 2 |
| Apr 2026 | Shark Beauty | 4.2K | 5.2% | 3 |
| Apr 2026 | Remington | 2.3K | 2.9% | 4 |
| Apr 2026 | BaByliss | 1.5K | 1.8% | 5 |
| Apr 2026 | VS Sassoon | 400 | 0.49% | 6 |
| May 2026 | Dyson | 57.8K | 66.3% | 1 |
| May 2026 | ghd | 18.2K | 20.9% | 2 |
| May 2026 | Shark Beauty | 6.5K | 7.5% | 3 |
| May 2026 | Remington | 2.5K | 2.9% | 4 |
| May 2026 | BaByliss | 1.5K | 1.7% | 5 |
| May 2026 | VS Sassoon | 590 | 0.68% | 6 |
| Jun 2026 | Dyson | 54.3K | 64% | 1 |
| Jun 2026 | ghd | 19.4K | 22.8% | 2 |
| Jun 2026 | Shark Beauty | 6.6K | 7.8% | 3 |
| Jun 2026 | Remington | 2.3K | 2.6% | 4 |
| Jun 2026 | BaByliss | 2K | 2.4% | 5 |
| Jun 2026 | VS Sassoon | 390 | 0.46% | 6 |
| Jul 2026 | Dyson | 59.7K | 65% | 1 |
| Jul 2026 | ghd | 19.2K | 20.9% | 2 |
| Jul 2026 | Shark Beauty | 7.8K | 8.5% | 3 |
| Jul 2026 | Remington | 2.7K | 3% | 4 |
| Jul 2026 | BaByliss | 2K | 2.1% | 5 |
| Jul 2026 | VS Sassoon | 480 | 0.52% | 6 |
| Aug 2026 | Dyson | 55.6K | 63.9% | 1 |
| Aug 2026 | ghd | 19.5K | 22.4% | 2 |
| Aug 2026 | Shark Beauty | 6.4K | 7.4% | 3 |
| Aug 2026 | Remington | 3.2K | 3.7% | 4 |
| Aug 2026 | BaByliss | 1.6K | 1.9% | 5 |
| Aug 2026 | VS Sassoon | 600 | 0.69% | 6 |
| Sep 2026 | BaByliss | — | — | — |
| Sep 2026 | Dyson | — | — | — |
| Sep 2026 | ghd | — | — | — |
| Sep 2026 | Remington | — | — | — |
| Sep 2026 | Shark Beauty | — | — | — |
| Sep 2026 | VS Sassoon | — | — | — |

## What is being compared

- **BaByliss**: Measured on the search terms “babyliss”, “babyliss clipper”, “babyliss curler”, “babyliss curling iron”, “babyliss curling wand”, “babyliss foil shaver”, “babyliss hair dryer”, “babyliss hair straightener”, “babyliss hair styler”, “babyliss nano titanium”, “babyliss nano titanium flat iron”, “babyliss near me”, “babyliss nz”, “babyliss online”, “babyliss pro blow dryer”, “babyliss pro clipper”, “babyliss pro foil shaver”, “babyliss pro fx”, “babyliss pro trimmers”, “babyliss shaver”, “babyliss straightener” and “babyliss trimmers”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson 8”, “dyson air cleaner”, “dyson air filter”, “dyson air wrap”, “dyson airwrap”, “dyson co nz”, “dyson cool fan”, “dyson curling wand”, “dyson fan”, “dyson hair dryer”, “dyson hair styler”, “dyson hot cool fan”, “dyson near me”, “dyson nz”, “dyson online”, “dyson purifier”, “dyson robot vacuum”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson v10”, “dyson v11”, “dyson v15 detect”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure.
- **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd gold hair straightener”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd near me”, “ghd nz”, “ghd online”, “ghd original hair straightener”, “ghd platinum”, “ghd platinum hair straightener”, “ghd platinum plus”, “ghd platinum+ hair straightener”, “ghd straightener”, “ghd v gold styler”, “ghd v styler” and “ghdhair com”, summed into one figure.
- **Remington**: Measured on the search terms “hair dryer brush remington”, “remington advanced coconut therapy hair dryer”, “remington aero 2000 hair dryer”, “remington coconut smooth hair dryer”, “remington curl and straight confidence hair dryer”, “remington curling wand”, “remington damage protection hair dryer”, “remington hair dryer”, “remington hair dryer diffuser”, “remington hair styler”, “remington jet setter 2000 hair dryer”, “remington pro air turbo hair dryer”, “remington proluxe hair dryer”, “remington shaver”, “remington shea soft hair dryer” and “remington straightener”, summed into one figure.
- **Shark Beauty**: Measured on the search terms “shark beauty hair dryer”, “shark beauty hair styler”, “shark beauty straightener”, “shark flexstyle”, “shark flexstyle air styler”, “shark flexstyle air styling & drying system”, “shark flexstyle attachment”, “shark flexstyle diffuser”, “shark flexstyle hair styler”, “shark flexstyle hairdryer”, “shark flexstyle multi styler”, “shark flexstyle review”, “shark hair dryer” and “shark styler”, summed into one figure.
- **VS Sassoon**: Measured on the search terms “vssassoon” and “vssassoon co nz”, summed into one figure.

- [BaByliss](/demand/nz/brands/babyliss)
- [Dyson](/demand/nz/brands/dyson)
- [ghd](/demand/nz/brands/ghd-hair)
- [Remington](/demand/nz/brands/remington-grooming)
- [Shark Beauty](/demand/nz/brands/shark-beauty)
- [VS Sassoon](/demand/nz/brands/vs-sassoon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair styling tool brands in New Zealand?

In August 2026, Dyson was the most searched among hair styling tool brands in New Zealand, with an estimated 55.6K branded searches and 63.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hair styling tool brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hair-styling-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-styling-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.