---
title: "Hair salon chains in New Zealand: Which brands are most popular in search?"
description: "Compare the hair salon chains New Zealanders book haircuts and colour with. Share of Search among Rodney Wayne, Just Cuts, Stephen Marr and Servilles, the hair salon chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-salon-chains"
publisher: "Brandwave"
---

# Hair salon chains in New Zealand: Which brands are most popular in search?

Compare the hair salon chains New Zealanders book haircuts and colour with. Share of Search among Rodney Wayne, Just Cuts, Stephen Marr and Servilles, the hair salon chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair salon chains
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rodney Wayne, 43.8%

## Which brand is most popular in search among hair salon chains in New Zealand?

- In August 2026, Rodney Wayne was the most searched among hair salon chains in New Zealand, with an estimated 13.1K branded searches and 43.8% estimated Share of Search within this set.
- Just Cuts is in 2nd place, 6.8 percentage points behind at 36.9% Share of Search.
- Across the 11 months ending August 2026, Rodney Wayne’s estimated Share of Search among hair salon chains in New Zealand decreased from 45.4% to 43.8%.
- Across the 11 months ending August 2026, Stephen Marr’s estimated Share of Search among hair salon chains in New Zealand increased from 12.4% to 13.7%.
- Across the 11 months ending August 2026, Rodney Wayne’s estimated Share of Search among hair salon chains in New Zealand peaked at 47.1% in November 2025 and was lowest at 41.7% in April 2026.
- Across the 11 months ending August 2026, Just Cuts’ estimated Share of Search among hair salon chains in New Zealand peaked at 40.2% in January 2026 and was lowest at 33.4% in June 2026.
- Across the 11 months ending August 2026, Stephen Marr’s estimated Share of Search among hair salon chains in New Zealand peaked at 17.9% in June 2026 and was lowest at 11.4% in January 2026.
- Across the 11 months ending August 2026, Servilles’ estimated Share of Search among hair salon chains in New Zealand peaked at 6.4% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Just Cuts and Servilles held steady: their estimated Share of Search among hair salon chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rodney Wayne vs Just Cuts: compare search popularity](/demand/nz/compare/just-cuts-vs-rodney-wayne): 43.8% against 36.9% Share of Search.
- [Rodney Wayne vs Stephen Marr: compare search popularity](/demand/nz/compare/rodney-wayne-vs-stephen-marr): 43.8% against 13.7% Share of Search.
- [Rodney Wayne vs Servilles: compare search popularity](/demand/nz/compare/rodney-wayne-vs-servilles): 43.8% against 5.6% Share of Search.
- [Just Cuts vs Stephen Marr: compare search popularity](/demand/nz/compare/just-cuts-vs-stephen-marr): 36.9% against 13.7% Share of Search.
- [Just Cuts vs Servilles: compare search popularity](/demand/nz/compare/just-cuts-vs-servilles): 36.9% against 5.6% Share of Search.
- [Stephen Marr vs Servilles: compare search popularity](/demand/nz/compare/servilles-vs-stephen-marr): 13.7% against 5.6% Share of Search.

## How did search popularity change for New Zealand hair salon chains in August 2026?

- In August 2026, Rodney Wayne gained estimated Share of Search among hair salon chains in New Zealand, from 42.8% to 43.8%.
- In August 2026, Just Cuts lost estimated Share of Search among hair salon chains in New Zealand, from 37.5% to 36.9%.
- Estimated monthly branded searches for Servilles in New Zealand fell 11.1% over 11 measured months, from 1.9K to 1.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rodney Wayne | 43.8% | 13.1K | +1.8% | Rodney Wayne |
| 2 | Just Cuts | 36.9% | 11K | -2.0% | Just Cuts |
| 3 | Stephen Marr | 13.7% | 4.1K | +0.2% | Stephen Marr |
| 4 | Servilles | 5.6% | 1.7K | -7.2% | Servilles |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rodney Wayne | 14.9K | 45.4% | 1 |
| Oct 2025 | Just Cuts | 12K | 36.5% | 2 |
| Oct 2025 | Stephen Marr | 4.1K | 12.4% | 3 |
| Oct 2025 | Servilles | 1.9K | 5.7% | 4 |
| Nov 2025 | Rodney Wayne | 15.4K | 47.1% | 1 |
| Nov 2025 | Just Cuts | 11.5K | 35% | 2 |
| Nov 2025 | Stephen Marr | 4.1K | 12.6% | 3 |
| Nov 2025 | Servilles | 1.7K | 5.3% | 4 |
| Dec 2025 | Rodney Wayne | 17K | 44.4% | 1 |
| Dec 2025 | Just Cuts | 14.5K | 37.7% | 2 |
| Dec 2025 | Stephen Marr | 5.3K | 13.8% | 3 |
| Dec 2025 | Servilles | 1.6K | 4.1% | 4 |
| Jan 2026 | Rodney Wayne | 15.8K | 43.9% | 1 |
| Jan 2026 | Just Cuts | 14.5K | 40.2% | 2 |
| Jan 2026 | Stephen Marr | 4.1K | 11.4% | 3 |
| Jan 2026 | Servilles | 1.6K | 4.6% | 4 |
| Feb 2026 | Rodney Wayne | 12.9K | 41.8% | 1 |
| Feb 2026 | Just Cuts | 11K | 35.8% | 2 |
| Feb 2026 | Stephen Marr | 5.3K | 17.3% | 3 |
| Feb 2026 | Servilles | 1.6K | 5.1% | 4 |
| Mar 2026 | Rodney Wayne | 13.8K | 43.3% | 1 |
| Mar 2026 | Just Cuts | 10.8K | 33.8% | 2 |
| Mar 2026 | Stephen Marr | 5.3K | 16.7% | 3 |
| Mar 2026 | Servilles | 2K | 6.2% | 4 |
| Apr 2026 | Rodney Wayne | 12.9K | 41.7% | 1 |
| Apr 2026 | Just Cuts | 12.3K | 39.9% | 2 |
| Apr 2026 | Stephen Marr | 4.1K | 13.3% | 3 |
| Apr 2026 | Servilles | 1.6K | 5.1% | 4 |
| May 2026 | Rodney Wayne | 13.2K | 42.5% | 1 |
| May 2026 | Just Cuts | 10.9K | 35.1% | 2 |
| May 2026 | Stephen Marr | 5.3K | 17.1% | 3 |
| May 2026 | Servilles | 1.7K | 5.3% | 4 |
| Jun 2026 | Rodney Wayne | 12.5K | 42.3% | 1 |
| Jun 2026 | Just Cuts | 9.9K | 33.4% | 2 |
| Jun 2026 | Stephen Marr | 5.3K | 17.9% | 3 |
| Jun 2026 | Servilles | 1.9K | 6.4% | 4 |
| Jul 2026 | Rodney Wayne | 12.8K | 42.8% | 1 |
| Jul 2026 | Just Cuts | 11.3K | 37.5% | 2 |
| Jul 2026 | Stephen Marr | 4.1K | 13.6% | 3 |
| Jul 2026 | Servilles | 1.8K | 6% | 4 |
| Aug 2026 | Rodney Wayne | 13.1K | 43.8% | 1 |
| Aug 2026 | Just Cuts | 11K | 36.9% | 2 |
| Aug 2026 | Stephen Marr | 4.1K | 13.7% | 3 |
| Aug 2026 | Servilles | 1.7K | 5.6% | 4 |
| Sep 2026 | Just Cuts | — | — | — |
| Sep 2026 | Rodney Wayne | — | — | — |
| Sep 2026 | Servilles | — | — | — |
| Sep 2026 | Stephen Marr | — | — | — |

## What is being compared

- **Just Cuts**: Measured on the search terms “just cuts”, “just cuts botany”, “just cuts coastlands”, “just cuts cost”, “just cuts hair prices”, “just cuts hair salon”, “just cuts haircut”, “just cuts hairdresser”, “just cuts lower hutt”, “just cuts near me”, “just cuts new zealand”, “just cuts north west”, “just cuts northland”, “just cuts nz”, “just cuts online”, “just cuts ormiston”, “just cuts queensgate”, “just cuts richmond”, “just cuts st lukes”, “just cuts st lukes prices”, “just cuts sylvia park”, “just cuts the base”, “just cuts the palms”, “justcuts”, “justcuts app”, “justcuts bethlehem”, “justcuts co nz”, “justcuts near me”, “justcuts nz” and “justcuts price”, summed into one figure.
- **Rodney Wayne**: Measured on the search terms “albany rodney wayne”, “botany rodney wayne”, “eastridge rodney wayne”, “rodney wayne”, “rodney wayne albany”, “rodney wayne albany price list”, “rodney wayne barber manukau”, “rodney wayne bethlehem”, “rodney wayne bethlehem tauranga”, “rodney wayne booking”, “rodney wayne botany”, “rodney wayne eastridge”, “rodney wayne hair”, “rodney wayne hair salon”, “rodney wayne haircut”, “rodney wayne hairdresser”, “rodney wayne hamilton”, “rodney wayne hornby”, “rodney wayne lower hutt”, “rodney wayne lynn mall”, “rodney wayne lynnmall”, “rodney wayne manners”, “rodney wayne manukau”, “rodney wayne manukau barber”, “rodney wayne manukau mall”, “rodney wayne near me”, “rodney wayne new lynn”, “rodney wayne new market”, “rodney wayne new zealand”, “rodney wayne newmarket”, “rodney wayne north west”, “rodney wayne northlands”, “rodney wayne northwest”, “rodney wayne northwest mall”, “rodney wayne nz”, “rodney wayne online”, “rodney wayne ormiston”, “rodney wayne price list”, “rodney wayne prices”, “rodney wayne queensgate”, “rodney wayne riccarton”, “rodney wayne riccarton mall”, “rodney wayne shore city”, “rodney wayne st lukes”, “rodney wayne st lukes prices”, “rodney wayne sylvia park”, “rodney wayne tauranga”, “rodney wayne the base”, “rodney wayne westgate”, “rodneywayne”, “rodneywayne co nz” and “st lukes rodney wayne”, summed into one figure.
- **Servilles**: Measured on the search terms “servilles”, “servilles academy auckland”, “servilles academy of hairdressing”, “servilles academy reviews”, “servilles academy salon”, “servilles albany”, “servilles auckland”, “servilles city works”, “servilles com”, “servilles hair”, “servilles hair academy”, “servilles hair salon”, “servilles hair salon auckland”, “servilles hairdresser”, “servilles makeup course”, “servilles mission bay”, “servilles near me”, “servilles nz”, “servilles ponsonby”, “servilles prices”, “servilles salon” and “takapuna servilles”, summed into one figure.
- **Stephen Marr**: Measured on the search terms “stephen marr”, “stephen marr auckland”, “stephen marr booking”, “stephen marr hair”, “stephen marr hair salon”, “stephen marr hairdresser”, “stephen marr ponsonby”, “stephen marr salon”, “stephen marr stylists”, “stephenmarr” and “stephenmarr co nz”, summed into one figure.

- [Just Cuts](/demand/nz/brands/just-cuts)
- [Rodney Wayne](/demand/nz/brands/rodney-wayne)
- [Servilles](/demand/nz/brands/servilles)
- [Stephen Marr](/demand/nz/brands/stephen-marr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair salon chains in New Zealand?

In August 2026, Rodney Wayne was the most searched among hair salon chains in New Zealand, with an estimated 13.1K branded searches and 43.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hair salon chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hair-salon-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-salon-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.