---
title: "Hair removal brands in New Zealand: Which brands are most popular in search?"
description: "Compare the at-home hair removal brands New Zealanders buy. Share of Search among Braun Silk-expert, Nair, Veet, Philips Lumea and Ulike, the hair removal brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-removal-brands"
publisher: "Brandwave"
---

# Hair removal brands in New Zealand: Which brands are most popular in search?

Compare the at-home hair removal brands New Zealanders buy. Share of Search among Braun Silk-expert, Nair, Veet, Philips Lumea and Ulike, the hair removal brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair removal brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Braun Silk-expert, 31.7%

## Which brand is most popular in search among hair removal brands in New Zealand?

- In August 2026, Braun Silk-expert was the most searched among hair removal brands in New Zealand, with an estimated 2.6K branded searches and 31.7% estimated Share of Search within this set.
- Nair is in 2nd place, 4.7 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand increased from 22.8% to 31.7%.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand decreased from 28.6% to 27%.
- Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand decreased from 32.8% to 27%.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand decreased from 13.4% to 11.8%.
- Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand peaked at 37.6% in July 2026 and was lowest at 22.8% in October 2025.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 23.8% in May 2026.
- Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand peaked at 33.3% in January 2026 and was lowest at 23.3% in May 2026.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand peaked at 14.6% in May 2026 and was lowest at 6.8% in March 2026.
- Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand peaked at 3.5% in November 2025 and was lowest at 1.5% in May 2026.
- Across the 11 months ending August 2026, Braun Silk-expert rose from 3rd to 1st among hair removal brands in New Zealand.
- Across the 11 months ending August 2026, Veet fell from 1st to 3rd among hair removal brands in New Zealand.
- Across the 11 months ending August 2026, Ulike held steady: its estimated Share of Search among hair removal brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Braun Silk-expert vs Nair: compare search popularity](/demand/nz/compare/braun-silk-expert-vs-nair): 31.7% against 27% Share of Search.
- [Braun Silk-expert vs Veet: compare search popularity](/demand/nz/compare/braun-silk-expert-vs-veet): 31.7% against 27% Share of Search.
- [Braun Silk-expert vs Philips Lumea: compare search popularity](/demand/nz/compare/braun-silk-expert-vs-philips-lumea): 31.7% against 11.8% Share of Search.
- [Braun Silk-expert vs Ulike: compare search popularity](/demand/nz/compare/braun-silk-expert-vs-ulike): 31.7% against 2.6% Share of Search.
- [Nair vs Veet: compare search popularity](/demand/nz/compare/nair-vs-veet): 27% Share of Search each.
- [Nair vs Philips Lumea: compare search popularity](/demand/nz/compare/nair-vs-philips-lumea): 27% against 11.8% Share of Search.
- [Nair vs Ulike: compare search popularity](/demand/nz/compare/nair-vs-ulike): 27% against 2.6% Share of Search.
- [Veet vs Philips Lumea: compare search popularity](/demand/nz/compare/philips-lumea-vs-veet): 27% against 11.8% Share of Search.
- [Veet vs Ulike: compare search popularity](/demand/nz/compare/ulike-vs-veet): 27% against 2.6% Share of Search.
- [Philips Lumea vs Ulike: compare search popularity](/demand/nz/compare/philips-lumea-vs-ulike): 11.8% against 2.6% Share of Search.

## How did search popularity change for New Zealand hair removal brands in August 2026?

- In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.
- In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
- In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
- In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.
- Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Braun Silk-expert | 31.7% | 2.6K | -23.5% | Procter & Gamble |
| 2 | Nair | 27% | 2.2K | -3.1% | Nair |
| 3 | Veet | 27% | 2.2K | -1.8% | Reckitt |
| 4 | Philips Lumea | 11.8% | 970 | +5.4% | Philips |
| 5 | Ulike | 2.6% | 210 | +10.5% | Ulike |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Veet | 2K | 32.8% | 1 |
| Oct 2025 | Nair | 1.8K | 28.6% | 2 |
| Oct 2025 | Braun Silk-expert | 1.4K | 22.8% | 3 |
| Oct 2025 | Philips Lumea | 830 | 13.4% | 4 |
| Oct 2025 | Ulike | 150 | 2.4% | 5 |
| Nov 2025 | Veet | 2.4K | 30.4% | 1 |
| Nov 2025 | Braun Silk-expert | 2.3K | 29% | 2 |
| Nov 2025 | Nair | 2.1K | 26.4% | 3 |
| Nov 2025 | Philips Lumea | 840 | 10.6% | 4 |
| Nov 2025 | Ulike | 280 | 3.5% | 5 |
| Dec 2025 | Braun Silk-expert | 2.3K | 32.1% | 1 |
| Dec 2025 | Veet | 2.1K | 29.7% | 2 |
| Dec 2025 | Nair | 1.8K | 25.3% | 3 |
| Dec 2025 | Philips Lumea | 810 | 11.2% | 4 |
| Dec 2025 | Ulike | 120 | 1.7% | 5 |
| Jan 2026 | Veet | 2.5K | 33.3% | 1 |
| Jan 2026 | Nair | 2.2K | 29.1% | 2 |
| Jan 2026 | Braun Silk-expert | 1.9K | 24.6% | 3 |
| Jan 2026 | Philips Lumea | 770 | 10.1% | 4 |
| Jan 2026 | Ulike | 210 | 2.8% | 5 |
| Feb 2026 | Veet | 2.1K | 32.4% | 1 |
| Feb 2026 | Nair | 1.9K | 29.9% | 2 |
| Feb 2026 | Braun Silk-expert | 1.7K | 26.7% | 3 |
| Feb 2026 | Philips Lumea | 560 | 8.8% | 4 |
| Feb 2026 | Ulike | 140 | 2.2% | 5 |
| Mar 2026 | Braun Silk-expert | 2.4K | 33.6% | 1 |
| Mar 2026 | Nair | 2K | 29% | 2 |
| Mar 2026 | Veet | 2K | 29% | 3 |
| Mar 2026 | Philips Lumea | 480 | 6.8% | 4 |
| Mar 2026 | Ulike | 110 | 1.6% | 5 |
| Apr 2026 | Braun Silk-expert | 2.3K | 35% | 1 |
| Apr 2026 | Veet | 1.8K | 27.2% | 2 |
| Apr 2026 | Nair | 1.8K | 26.8% | 3 |
| Apr 2026 | Philips Lumea | 560 | 8.5% | 4 |
| Apr 2026 | Ulike | 160 | 2.4% | 5 |
| May 2026 | Braun Silk-expert | 3K | 36.8% | 1 |
| May 2026 | Nair | 2K | 23.8% | 2 |
| May 2026 | Veet | 1.9K | 23.3% | 3 |
| May 2026 | Philips Lumea | 1.2K | 14.6% | 4 |
| May 2026 | Ulike | 120 | 1.5% | 5 |
| Jun 2026 | Braun Silk-expert | 3K | 37.3% | 1 |
| Jun 2026 | Nair | 2.4K | 29.1% | 2 |
| Jun 2026 | Veet | 2K | 24.5% | 3 |
| Jun 2026 | Philips Lumea | 610 | 7.5% | 4 |
| Jun 2026 | Ulike | 130 | 1.6% | 5 |
| Jul 2026 | Braun Silk-expert | 3.4K | 37.6% | 1 |
| Jul 2026 | Nair | 2.3K | 25.2% | 2 |
| Jul 2026 | Veet | 2.3K | 24.9% | 3 |
| Jul 2026 | Philips Lumea | 920 | 10.1% | 4 |
| Jul 2026 | Ulike | 190 | 2.1% | 5 |
| Aug 2026 | Braun Silk-expert | 2.6K | 31.7% | 1 |
| Aug 2026 | Nair | 2.2K | 27% | 2 |
| Aug 2026 | Veet | 2.2K | 27% | 3 |
| Aug 2026 | Philips Lumea | 970 | 11.8% | 4 |
| Aug 2026 | Ulike | 210 | 2.6% | 5 |
| Sep 2026 | Braun Silk-expert | — | — | — |
| Sep 2026 | Nair | — | — | — |
| Sep 2026 | Philips Lumea | — | — | — |
| Sep 2026 | Ulike | — | — | — |
| Sep 2026 | Veet | — | — | — |

## What is being compared

- **Braun Silk-expert**: Measured on the search terms “braun ipl”, “braun ipl 5”, “braun ipl hair removal”, “braun ipl pro 5”, “braun ipl pro 7”, “braun silk expert”, “braun silk expert hair removal”, “braun silk expert ipl”, “braun silk expert pro”, “braun silk expert pro 5”, “braun silk expert pro 5 ipl”, “braun silk expert pro 5 ipl device”, “braun silk expert pro 5 ipl hair removal”, “braun silk expert pro 5 ipl hair removal device”, “braun silk expert pro 5 laser hair removal” and “braun silk expert pro 7”, summed into one figure.
- **Nair**: Measured on the search terms “depilatory nair”, “hair removal nair cream”, “male nair”, “nair”, “nair body cream”, “nair cream”, “nair facial hair removal cream”, “nair hair removal sensitive cream”, “nair ipl”, “nair sensitive formula bikini cream”, “nair shower cream”, “nair wax” and “nair wax stripes”, summed into one figure.
- **Philips Lumea**: Measured on the search terms “filip lumea”, “lumea”, “philip lumea 9000”, “philips lumea hair removal”, “philips lumea ipl”, “philips lumea ipl 9000 series”, “philips lumea near me”, “philips lumea nz” and “philips lumea prestige”, summed into one figure.
- **Ulike**: Measured on the search terms “ulike hair removal” and “ulike ipl”, summed into one figure.
- **Veet**: Measured on the search terms “hair removal cream veet men”, “veet”, “veet co nz”, “veet cream”, “veet depilation”, “veet depilatory cream”, “veet face wax strips”, “veet facial hair removal cream”, “veet hair removal cream sensitive skin”, “veet ipl”, “veet men hair removal cream”, “veet near me”, “veet nz”, “veet sensitive hair removal cream”, “veet sugar wax”, “veet warm wax”, “veet wax” and “veet wax strips”, summed into one figure.

- [Braun Silk-expert](/demand/nz/brands/braun-silk-expert)
- [Nair](/demand/nz/brands/nair)
- [Philips Lumea](/demand/nz/brands/philips-lumea)
- [Ulike](/demand/nz/brands/ulike)
- [Veet](/demand/nz/brands/veet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair removal brands in New Zealand?

In August 2026, Braun Silk-expert was the most searched among hair removal brands in New Zealand, with an estimated 2.6K branded searches and 31.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hair removal brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hair-removal-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-removal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.