---
title: "Hair colour brands in New Zealand: Which brands are most popular in search?"
description: "Compare the at-home hair dye and colour brands New Zealanders buy. Share of Search among L'Oréal Paris, Manic Panic, Schwarzkopf, Garnier Nutrisse and Clairol, the hair colour brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-colour-brands"
publisher: "Brandwave"
---

# Hair colour brands in New Zealand: Which brands are most popular in search?

Compare the at-home hair dye and colour brands New Zealanders buy. Share of Search among L'Oréal Paris, Manic Panic, Schwarzkopf, Garnier Nutrisse and Clairol, the hair colour brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair colour brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: L'Oréal Paris, 39.5%

## Which brand is most popular in search among hair colour brands in New Zealand?

- In August 2026, L'Oréal Paris was the most searched among hair colour brands in New Zealand, with an estimated 4.6K branded searches and 39.5% estimated Share of Search within this set.
- Manic Panic is in 2nd place, 19 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Manic Panic’s estimated Share of Search among hair colour brands in New Zealand decreased from 25% to 20.5%.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand decreased from 18.5% to 17.5%.
- Across the 11 months ending August 2026, Garnier Nutrisse’s estimated Share of Search among hair colour brands in New Zealand increased from 11.4% to 13.6%.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand increased from 5.4% to 9%.
- Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands in New Zealand peaked at 39.8% in October 2025 and was lowest at 33.9% in December 2025.
- Across the 11 months ending August 2026, Manic Panic’s estimated Share of Search among hair colour brands in New Zealand peaked at 28.9% in November 2025 and was lowest at 18.9% in May 2026.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand peaked at 20.8% in December 2025 and was lowest at 15.7% in February 2026.
- Across the 11 months ending August 2026, Garnier Nutrisse’s estimated Share of Search among hair colour brands in New Zealand peaked at 18.3% in May 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 5.2% in November 2025.
- Across the 11 months ending August 2026, L'Oréal Paris held steady: its estimated Share of Search among hair colour brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [L'Oréal Paris vs Manic Panic: compare search popularity](/demand/nz/compare/loreal-paris-vs-manic-panic): 39.5% against 20.5% Share of Search.
- [L'Oréal Paris vs Schwarzkopf: compare search popularity](/demand/nz/compare/loreal-paris-vs-schwarzkopf): 39.5% against 17.5% Share of Search.
- [L'Oréal Paris vs Garnier Nutrisse: compare search popularity](/demand/nz/compare/garnier-nutrisse-vs-loreal-paris): 39.5% against 13.6% Share of Search.
- [L'Oréal Paris vs Clairol: compare search popularity](/demand/nz/compare/clairol-vs-loreal-paris): 39.5% against 9% Share of Search.
- [Manic Panic vs Schwarzkopf: compare search popularity](/demand/nz/compare/manic-panic-vs-schwarzkopf): 20.5% against 17.5% Share of Search.
- [Manic Panic vs Garnier Nutrisse: compare search popularity](/demand/nz/compare/garnier-nutrisse-vs-manic-panic): 20.5% against 13.6% Share of Search.
- [Manic Panic vs Clairol: compare search popularity](/demand/nz/compare/clairol-vs-manic-panic): 20.5% against 9% Share of Search.
- [Schwarzkopf vs Garnier Nutrisse: compare search popularity](/demand/nz/compare/garnier-nutrisse-vs-schwarzkopf): 17.5% against 13.6% Share of Search.
- [Schwarzkopf vs Clairol: compare search popularity](/demand/nz/compare/clairol-vs-schwarzkopf): 17.5% against 9% Share of Search.
- [Garnier Nutrisse vs Clairol: compare search popularity](/demand/nz/compare/clairol-vs-garnier-nutrisse): 13.6% against 9% Share of Search.

## How did search popularity change for New Zealand hair colour brands in August 2026?

- In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%.
- In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%.
- In August 2026, Manic Panic lost estimated Share of Search among hair colour brands in New Zealand, from 23.1% to 20.5%.
- Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026.
- Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | L'Oréal Paris | 39.5% | 4.6K | -8.6% | L'Oréal Paris |
| 2 | Manic Panic | 20.5% | 2.4K | -19.9% | Manic Panic |
| 3 | Schwarzkopf | 17.5% | 2K | -8.6% | Schwarzkopf |
| 4 | Garnier Nutrisse | 13.6% | 1.6K | -3.1% | Garnier Nutrisse |
| 5 | Clairol | 9% | 1K | +4.0% | Clairol |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | L'Oréal Paris | 3.6K | 39.8% | 1 |
| Oct 2025 | Manic Panic | 2.3K | 25% | 2 |
| Oct 2025 | Schwarzkopf | 1.7K | 18.5% | 3 |
| Oct 2025 | Garnier Nutrisse | 1K | 11.4% | 4 |
| Oct 2025 | Clairol | 490 | 5.4% | 5 |
| Nov 2025 | L'Oréal Paris | 3.5K | 38.9% | 1 |
| Nov 2025 | Manic Panic | 2.6K | 28.9% | 2 |
| Nov 2025 | Schwarzkopf | 1.6K | 18% | 3 |
| Nov 2025 | Garnier Nutrisse | 810 | 9.1% | 4 |
| Nov 2025 | Clairol | 460 | 5.2% | 5 |
| Dec 2025 | L'Oréal Paris | 3.1K | 33.9% | 1 |
| Dec 2025 | Manic Panic | 2.6K | 28.4% | 2 |
| Dec 2025 | Schwarzkopf | 1.9K | 20.8% | 3 |
| Dec 2025 | Garnier Nutrisse | 910 | 9.8% | 4 |
| Dec 2025 | Clairol | 650 | 7% | 5 |
| Jan 2026 | L'Oréal Paris | 3.5K | 36.5% | 1 |
| Jan 2026 | Manic Panic | 2.3K | 24% | 2 |
| Jan 2026 | Schwarzkopf | 1.9K | 19.8% | 3 |
| Jan 2026 | Garnier Nutrisse | 1.1K | 11.5% | 4 |
| Jan 2026 | Clairol | 790 | 8.2% | 5 |
| Feb 2026 | L'Oréal Paris | 3.1K | 37.3% | 1 |
| Feb 2026 | Manic Panic | 2.1K | 25.7% | 2 |
| Feb 2026 | Schwarzkopf | 1.3K | 15.7% | 3 |
| Feb 2026 | Garnier Nutrisse | 1K | 12.6% | 4 |
| Feb 2026 | Clairol | 720 | 8.7% | 5 |
| Mar 2026 | L'Oréal Paris | 3.2K | 35% | 1 |
| Mar 2026 | Manic Panic | 2.4K | 26.6% | 2 |
| Mar 2026 | Schwarzkopf | 1.5K | 16% | 3 |
| Mar 2026 | Garnier Nutrisse | 1.2K | 13.5% | 4 |
| Mar 2026 | Clairol | 810 | 8.9% | 5 |
| Apr 2026 | L'Oréal Paris | 3.7K | 37% | 1 |
| Apr 2026 | Manic Panic | 2.7K | 27% | 2 |
| Apr 2026 | Schwarzkopf | 1.6K | 15.8% | 3 |
| Apr 2026 | Garnier Nutrisse | 1.3K | 12.8% | 4 |
| Apr 2026 | Clairol | 730 | 7.3% | 5 |
| May 2026 | L'Oréal Paris | 4K | 36.8% | 1 |
| May 2026 | Manic Panic | 2.1K | 18.9% | 2 |
| May 2026 | Garnier Nutrisse | 2K | 18.3% | 3 |
| May 2026 | Schwarzkopf | 1.9K | 17% | 4 |
| May 2026 | Clairol | 980 | 9% | 5 |
| Jun 2026 | L'Oréal Paris | 4.2K | 36.5% | 1 |
| Jun 2026 | Manic Panic | 2.6K | 22.8% | 2 |
| Jun 2026 | Schwarzkopf | 2K | 17.3% | 3 |
| Jun 2026 | Garnier Nutrisse | 1.6K | 14.2% | 4 |
| Jun 2026 | Clairol | 1.1K | 9.2% | 5 |
| Jul 2026 | L'Oréal Paris | 5K | 39.1% | 1 |
| Jul 2026 | Manic Panic | 3K | 23.1% | 2 |
| Jul 2026 | Schwarzkopf | 2.2K | 17.3% | 3 |
| Jul 2026 | Garnier Nutrisse | 1.6K | 12.7% | 4 |
| Jul 2026 | Clairol | 1K | 7.8% | 5 |
| Aug 2026 | L'Oréal Paris | 4.6K | 39.5% | 1 |
| Aug 2026 | Manic Panic | 2.4K | 20.5% | 2 |
| Aug 2026 | Schwarzkopf | 2K | 17.5% | 3 |
| Aug 2026 | Garnier Nutrisse | 1.6K | 13.6% | 4 |
| Aug 2026 | Clairol | 1K | 9% | 5 |
| Sep 2026 | Clairol | — | — | — |
| Sep 2026 | Garnier Nutrisse | — | — | — |
| Sep 2026 | L'Oréal Paris | — | — | — |
| Sep 2026 | Manic Panic | — | — | — |
| Sep 2026 | Schwarzkopf | — | — | — |

## What is being compared

- **Clairol**: Measured on the search terms “clairol hair color”, “clairol hair dye”, “clairol hair dye colors”, “clairol natural instincts hair dye”, “clairol natural instincts semi permanent hair dye”, “clairol nice n easy”, “clairol nice n easy hair color”, “clairol nice n easy hair dye”, “clairol nice n easy permanent hair dye” and “clairol semi permanent hair dye”, summed into one figure.
- **Garnier Nutrisse**: Measured on the search terms “brown garnier hair dye”, “garnier hair dye colors”, “garnier hair dye light brown”, “garnier hair dye permanent”, “garnier nutrisse”, “garnier nutrisse brown hair dye”, “garnier nutrisse hair color”, “garnier nutrisse ultra hair color” and “garnier olia”, summed into one figure.
- **L'Oréal Paris**: Measured on the search terms “l oreal excellence hair color”, “l oreal excellence hair dye”, “loreal excellence”, “loreal excellence colors”, “loreal excellence cool creme”, “loreal excellence creme colours”, “loreal foundation”, “loreal hair dye”, “loreal hair dye blonde”, “loreal hair dye excellence creme”, “loreal infallible”, “loreal makeup”, “loreal mascara”, “loreal paris”, “loreal paris foundation”, “loreal paris lipstick”, “loreal paris makeup”, “loreal paris mascara”, “loreal paris nz”, “loreal preference” and “loreal true match”, summed into one figure.
- **Manic Panic**: Measured on the search terms “dye hair manic panic”, “manic panic”, “manic panic blue”, “manic panic blue hair color”, “manic panic hothot pink”, “manic panic near me”, “manic panic nz”, “manic panic online”, “manic panic pink”, “manic panic pink hair dye”, “manic panic red”, “manic panic red vampire”, “manicpanic”, “manicpanic com” and “manicpanic nz”, summed into one figure.
- **Schwarzkopf**: Measured on the search terms “hair dye schwarzkopf colors”, “red schwarzkopf hair dye”, “schwarzkopf brilliance hair dye”, “schwarzkopf hair color”, “schwarzkopf hair colour black”, “schwarzkopf hair dye”, “schwarzkopf keratin color hair dye”, “schwarzkopf live”, “schwarzkopf live colour”, “schwarzkopf live hair dye”, “schwarzkopf live silver toner” and “schwarzkopf semi permanent hair dye”, summed into one figure.

- [Clairol](/demand/nz/brands/clairol)
- [Garnier Nutrisse](/demand/nz/brands/garnier-nutrisse)
- [L'Oréal Paris](/demand/nz/brands/loreal-paris)
- [Manic Panic](/demand/nz/brands/manic-panic)
- [Schwarzkopf](/demand/nz/brands/schwarzkopf)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair colour brands in New Zealand?

In August 2026, L'Oréal Paris was the most searched among hair colour brands in New Zealand, with an estimated 4.6K branded searches and 39.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hair colour brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hair-colour-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-colour-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.