--- title: "Philips vs Wahl: Which is searched more in New Zealand?" description: "Is Philips or Wahl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair clipper brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-clipper-brands/compare/philips-vs-wahl" publisher: "Brandwave" --- # Philips vs Wahl: Which is searched more in New Zealand? Is Philips or Wahl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair clipper brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Wahl - **Competitive set**: Hair clipper brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Philips Share of Search**: 60.2% - **Wahl Share of Search**: 16.9% ## Is Philips or Wahl more popular in search? - In September 2026, Philips had more branded searches than Wahl among hair clipper brands in New Zealand. Philips had about 5,230 branded searches, while Wahl had 1,470. Philips made up 60.2% of all hair clipper brand searches we track, and Wahl accounted for 16.9%. - Philips was ahead of Wahl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among hair clipper brands in New Zealand moved from 60.5% to 60.2%, and its estimated monthly branded searches moved from 4.6K to 5.2K. - Across the 12 months ending September 2026, Wahl’s share of searches among hair clipper brands in New Zealand moved from 13% to 16.9%, and its estimated monthly branded searches moved from 990 to 1.5K. ## Top hair clipper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wahl appeared in all five answers. Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wahl was listed before Philips in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wahl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Panasonic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Remington | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Andis | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | BaBylissPRO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | JRL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | StyleCraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair clipper brands - Asked ChatGPT "Which hair clipper brand should I buy in New Zealand?": 1. Wahl, 2. Panasonic, 3. Philips - Asked ChatGPT "What are the best hair clipper brands in New Zealand?": 1. Wahl, 2. Panasonic, 3. Philips, 4. BaBylissPRO, 5. Andis - Asked ChatGPT "What's the best hair clipper brand in New Zealand for a home haircut?": 1. Wahl, 2. Philips, 3. Panasonic, 4. Andis - Searched Google, AI Overview "hair clippers nz": 1. Wahl, 2. Remington, 3. Philips - Searched Google, AI Overview "cordless hair clipper": 1. Wahl Not named in any answer: JRL, StyleCraft and Braun. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair clipper brands in September 2026? - In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%. - Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Wahl estimated searches | Wahl Share of Search | Wahl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 60.5% | 1 | 990 | 13% | 2 | | Nov 2025 | 5.1K | 63.4% | 1 | 1.2K | 14.4% | 2 | | Dec 2025 | 5.5K | 62% | 1 | 1.1K | 12.5% | 2 | | Jan 2026 | 5.3K | 65.4% | 1 | 990 | 12.1% | 2 | | Feb 2026 | 4.4K | 62% | 1 | 830 | 11.8% | 2 | | Mar 2026 | 4.3K | 58.9% | 1 | 1.1K | 15.3% | 2 | | Apr 2026 | 5.5K | 64.3% | 1 | 1.1K | 13.2% | 2 | | May 2026 | 6.1K | 66.8% | 1 | 1.1K | 12.5% | 2 | | Jun 2026 | 6.2K | 66.6% | 1 | 1.1K | 12% | 2 | | Jul 2026 | 5.6K | 62.7% | 1 | 1.1K | 12.7% | 2 | | Aug 2026 | 5.7K | 60.7% | 1 | 1.5K | 15.6% | 2 | | Sep 2026 | 5.2K | 60.2% | 1 | 1.5K | 16.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure. - **Wahl**: Measured on the search terms “wahl clippers” and “wireless wahl clippers”, summed into one figure. - [Philips profile](/demand/nz/brands/philips) - [Wahl profile](/demand/nz/brands/wahl) - [All hair clipper brands in New Zealand](/demand/nz/categories/nz-hair-clipper-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Wahl more popular in search? In September 2026, Philips had more branded searches than Wahl among hair clipper brands in New Zealand. Philips had about 5,230 branded searches, while Wahl had 1,470. Philips made up 60.2% of all hair clipper brand searches we track, and Wahl accounted for 16.9%. ## Cite this page Brandwave. "Philips vs Wahl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hair-clipper-brands/compare/philips-vs-wahl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-clipper-brands/compare/philips-vs-wahl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.