---
title: "Hair clipper brands in New Zealand: Which are searched most?"
description: "Compare the hair clipper brands New Zealanders buy. Share of Search among Philips, Wahl, Remington, BaBylissPRO, JRL, StyleCraft, Andis, Braun and Panasonic, the hair clipper brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-clipper-brands"
publisher: "Brandwave"
---

# Hair clipper brands in New Zealand: Which are searched most?

Compare the hair clipper brands New Zealanders buy. Share of Search among Philips, Wahl, Remington, BaBylissPRO, JRL, StyleCraft, Andis, Braun and Panasonic, the hair clipper brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair clipper brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Philips, 60.2%

## Which brand is most popular in search among hair clipper brands in New Zealand?

- In September 2026, Philips was the most searched among hair clipper brands in New Zealand, with an estimated 5.2K branded searches, 60.2% of all searches for the nine we track.
- Wahl is in 2nd place, 43.3 percentage points behind at 16.9%.
- Across the 12 months ending September 2026, Wahl’s share of searches among hair clipper brands in New Zealand increased from 13% to 16.9%.
- Across the 12 months ending September 2026, Remington’s share of searches among hair clipper brands in New Zealand decreased from 7.8% to 6.8%.
- Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair clipper brands in New Zealand decreased from 6.9% to 6.1%.
- Across the 12 months ending September 2026, JRL’s share of searches among hair clipper brands in New Zealand decreased from 7% to 6.1%.
- Across the 12 months ending September 2026, StyleCraft’s share of searches among hair clipper brands in New Zealand decreased from 2.9% to 2.3%.
- Across the 12 months ending September 2026, Philips’ share of searches among hair clipper brands in New Zealand peaked at 66.8% in May 2026 and was lowest at 58.9% in March 2026.
- Across the 12 months ending September 2026, Wahl’s share of searches among hair clipper brands in New Zealand peaked at 16.9% in September 2026 and was lowest at 11.8% in February 2026.
- Across the 12 months ending September 2026, Remington’s share of searches among hair clipper brands in New Zealand peaked at 8.1% in December 2025 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair clipper brands in New Zealand peaked at 7.5% in February 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending September 2026, JRL’s share of searches among hair clipper brands in New Zealand peaked at 7.3% in March 2026 and was lowest at 4.9% in January 2026.
- Across the 12 months ending September 2026, StyleCraft’s share of searches among hair clipper brands in New Zealand peaked at 3.4% in March 2026 and was lowest at 2% in January 2026.
- Across the 12 months ending September 2026, BaBylissPRO rose from 5th to 4th among hair clipper brands in New Zealand.
- Across the 12 months ending September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.
- Across the 12 months ending September 2026, Philips, Andis, Braun and Panasonic held steady: their share of searches among hair clipper brands in New Zealand each moved less than 0.5 percentage points.

## Top hair clipper brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wahl appeared every time. Wahl was recommended most often, coming first in all four answers that gave a list. Philips was second, and Panasonic was third. JRL, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wahl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Panasonic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Remington | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Andis | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| BaBylissPRO | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| JRL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| StyleCraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hair clipper brands

- Asked ChatGPT "Which hair clipper brand should I buy in New Zealand?": 1. Wahl, 2. Panasonic, 3. Philips
- Asked ChatGPT "What are the best hair clipper brands in New Zealand?": 1. Wahl, 2. Panasonic, 3. Philips, 4. BaBylissPRO, 5. Andis
- Asked ChatGPT "What's the best hair clipper brand in New Zealand for a home haircut?": 1. Wahl, 2. Philips, 3. Panasonic, 4. Andis
- Searched Google, AI Overview "hair clippers nz": 1. Wahl, 2. Remington, 3. Philips
- Searched Google, AI Overview "cordless hair clipper": 1. Wahl

Not named in any answer: JRL, StyleCraft and Braun.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Philips vs Wahl: compare search popularity](/demand/nz/compare/philips-vs-wahl): 60.2% against 16.9% Share of Search.
- [Philips vs Remington: compare search popularity](/demand/nz/compare/philips-vs-remington-grooming): 60.2% against 6.8% Share of Search.
- [Philips vs BaBylissPRO: compare search popularity](/demand/nz/compare/babylisspro-vs-philips): 60.2% against 6.1% Share of Search.
- [Philips vs JRL: compare search popularity](/demand/nz/compare/jrl-clippers-vs-philips): 60.2% against 6.1% Share of Search.
- [Wahl vs Remington: compare search popularity](/demand/nz/compare/remington-grooming-vs-wahl): 16.9% against 6.8% Share of Search.
- [Wahl vs BaBylissPRO: compare search popularity](/demand/nz/compare/babylisspro-vs-wahl): 16.9% against 6.1% Share of Search.
- [Wahl vs JRL: compare search popularity](/demand/nz/compare/jrl-clippers-vs-wahl): 16.9% against 6.1% Share of Search.
- [Remington vs BaBylissPRO: compare search popularity](/demand/nz/compare/babylisspro-vs-remington-grooming): 6.8% against 6.1% Share of Search.
- [Remington vs JRL: compare search popularity](/demand/nz/compare/jrl-clippers-vs-remington-grooming): 6.8% against 6.1% Share of Search.
- [BaBylissPRO vs JRL: compare search popularity](/demand/nz/compare/babylisspro-vs-jrl-clippers): 6.1% Share of Search each.

## How did search popularity change for New Zealand hair clipper brands in September 2026?

- In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%.
- In September 2026, Remington lost share of searches among hair clipper brands in New Zealand, from 7.6% to 6.8%.
- Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026.
- In September 2026, BaBylissPRO rose from 5th to 4th among hair clipper brands in New Zealand.
- In September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.
- Estimated monthly branded searches for Panasonic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Andis in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 60.2% | 5.2K | -8.6% | Philips |
| 2 | Wahl | 16.9% | 1.5K | 0.0% | Wahl |
| 3 | Remington | 6.8% | 590 | -18.1% | Remington |
| 4 | BaBylissPRO | 6.1% | 530 | -7.0% | BaBylissPRO |
| 5 | JRL | 6.1% | 530 | -8.6% | JRL |
| 6 | StyleCraft | 2.3% | 200 | -13.0% | StyleCraft |
| 7 | Andis | 0.92% | 80 | 0.0% | Andis |
| 8 | Braun | 0.35% | 30 | 0.0% | Procter & Gamble |
| 9 | Panasonic | 0.35% | 30 | 0.0% | Panasonic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 4.6K | 60.5% | 1 |
| Oct 2025 | Wahl | 990 | 13% | 2 |
| Oct 2025 | Remington | 590 | 7.8% | 3 |
| Oct 2025 | JRL | 530 | 7% | 4 |
| Oct 2025 | BaBylissPRO | 520 | 6.9% | 5 |
| Oct 2025 | StyleCraft | 220 | 2.9% | 6 |
| Oct 2025 | Andis | 100 | 1.3% | 7 |
| Oct 2025 | Braun | 30 | 0.4% | 8 |
| Oct 2025 | Panasonic | 20 | 0.26% | 9 |
| Nov 2025 | Philips | 5.1K | 63.4% | 1 |
| Nov 2025 | Wahl | 1.2K | 14.4% | 2 |
| Nov 2025 | Remington | 590 | 7.3% | 3 |
| Nov 2025 | BaBylissPRO | 460 | 5.7% | 4 |
| Nov 2025 | JRL | 430 | 5.3% | 5 |
| Nov 2025 | StyleCraft | 200 | 2.5% | 6 |
| Nov 2025 | Andis | 60 | 0.74% | 7 |
| Nov 2025 | Braun | 50 | 0.62% | 8 |
| Nov 2025 | Panasonic | 10 | 0.12% | 9 |
| Dec 2025 | Philips | 5.5K | 62% | 1 |
| Dec 2025 | Wahl | 1.1K | 12.5% | 2 |
| Dec 2025 | Remington | 720 | 8.1% | 3 |
| Dec 2025 | BaBylissPRO | 660 | 7.4% | 4 |
| Dec 2025 | JRL | 530 | 6% | 5 |
| Dec 2025 | StyleCraft | 250 | 2.8% | 6 |
| Dec 2025 | Andis | 60 | 0.67% | 7 |
| Dec 2025 | Braun | 30 | 0.34% | 8 |
| Dec 2025 | Panasonic | 20 | 0.22% | 9 |
| Jan 2026 | Philips | 5.3K | 65.4% | 1 |
| Jan 2026 | Wahl | 990 | 12.1% | 2 |
| Jan 2026 | Remington | 590 | 7.2% | 3 |
| Jan 2026 | BaBylissPRO | 530 | 6.5% | 4 |
| Jan 2026 | JRL | 400 | 4.9% | 5 |
| Jan 2026 | StyleCraft | 160 | 2% | 6 |
| Jan 2026 | Andis | 80 | 0.98% | 7 |
| Jan 2026 | Braun | 40 | 0.49% | 8 |
| Jan 2026 | Panasonic | 30 | 0.37% | 9 |
| Feb 2026 | Philips | 4.4K | 62% | 1 |
| Feb 2026 | Wahl | 830 | 11.8% | 2 |
| Feb 2026 | BaBylissPRO | 530 | 7.5% | 3 |
| Feb 2026 | JRL | 490 | 7% | 4 |
| Feb 2026 | Remington | 480 | 6.8% | 5 |
| Feb 2026 | StyleCraft | 230 | 3.3% | 6 |
| Feb 2026 | Andis | 80 | 1.1% | 7 |
| Feb 2026 | Braun | 30 | 0.43% | 8 |
| Feb 2026 | Panasonic | 10 | 0.14% | 9 |
| Mar 2026 | Philips | 4.3K | 58.9% | 1 |
| Mar 2026 | Wahl | 1.1K | 15.3% | 2 |
| Mar 2026 | JRL | 530 | 7.3% | 3 |
| Mar 2026 | BaBylissPRO | 520 | 7.2% | 4 |
| Mar 2026 | Remington | 480 | 6.6% | 5 |
| Mar 2026 | StyleCraft | 250 | 3.4% | 6 |
| Mar 2026 | Andis | 60 | 0.83% | 7 |
| Mar 2026 | Braun | 20 | 0.28% | 8 |
| Mar 2026 | Panasonic | 10 | 0.14% | 9 |
| Apr 2026 | Philips | 5.5K | 64.3% | 1 |
| Apr 2026 | Wahl | 1.1K | 13.2% | 2 |
| Apr 2026 | Remington | 590 | 6.8% | 3 |
| Apr 2026 | BaBylissPRO | 530 | 6.1% | 4 |
| Apr 2026 | JRL | 470 | 5.4% | 5 |
| Apr 2026 | StyleCraft | 220 | 2.5% | 6 |
| Apr 2026 | Andis | 100 | 1.2% | 7 |
| Apr 2026 | Braun | 20 | 0.23% | 8 |
| Apr 2026 | Panasonic | 10 | 0.12% | 9 |
| May 2026 | Philips | 6.1K | 66.8% | 1 |
| May 2026 | Wahl | 1.1K | 12.5% | 2 |
| May 2026 | BaBylissPRO | 590 | 6.5% | 3 |
| May 2026 | Remington | 480 | 5.3% | 4 |
| May 2026 | JRL | 470 | 5.2% | 5 |
| May 2026 | StyleCraft | 230 | 2.5% | 6 |
| May 2026 | Andis | 70 | 0.77% | 7 |
| May 2026 | Braun | 30 | 0.33% | 8 |
| May 2026 | Panasonic | 10 | 0.11% | 9 |
| Jun 2026 | Philips | 6.2K | 66.6% | 1 |
| Jun 2026 | Wahl | 1.1K | 12% | 2 |
| Jun 2026 | BaBylissPRO | 590 | 6.4% | 3 |
| Jun 2026 | JRL | 530 | 5.7% | 4 |
| Jun 2026 | Remington | 480 | 5.2% | 5 |
| Jun 2026 | StyleCraft | 250 | 2.7% | 6 |
| Jun 2026 | Andis | 80 | 0.86% | 7 |
| Jun 2026 | Panasonic | 30 | 0.32% | 8 |
| Jun 2026 | Braun | 20 | 0.22% | 9 |
| Jul 2026 | Philips | 5.6K | 62.7% | 1 |
| Jul 2026 | Wahl | 1.1K | 12.7% | 2 |
| Jul 2026 | BaBylissPRO | 640 | 7.1% | 3 |
| Jul 2026 | Remington | 590 | 6.6% | 4 |
| Jul 2026 | JRL | 580 | 6.4% | 5 |
| Jul 2026 | StyleCraft | 250 | 2.8% | 6 |
| Jul 2026 | Andis | 100 | 1.1% | 7 |
| Jul 2026 | Braun | 30 | 0.33% | 8 |
| Jul 2026 | Panasonic | 30 | 0.33% | 9 |
| Aug 2026 | Philips | 5.7K | 60.7% | 1 |
| Aug 2026 | Wahl | 1.5K | 15.6% | 2 |
| Aug 2026 | Remington | 720 | 7.6% | 3 |
| Aug 2026 | JRL | 580 | 6.2% | 4 |
| Aug 2026 | BaBylissPRO | 570 | 6% | 5 |
| Aug 2026 | StyleCraft | 230 | 2.4% | 6 |
| Aug 2026 | Andis | 80 | 0.85% | 7 |
| Aug 2026 | Braun | 30 | 0.32% | 8 |
| Aug 2026 | Panasonic | 30 | 0.32% | 9 |
| Sep 2026 | Philips | 5.2K | 60.2% | 1 |
| Sep 2026 | Wahl | 1.5K | 16.9% | 2 |
| Sep 2026 | Remington | 590 | 6.8% | 3 |
| Sep 2026 | BaBylissPRO | 530 | 6.1% | 4 |
| Sep 2026 | JRL | 530 | 6.1% | 5 |
| Sep 2026 | StyleCraft | 200 | 2.3% | 6 |
| Sep 2026 | Andis | 80 | 0.92% | 7 |
| Sep 2026 | Braun | 30 | 0.35% | 8 |
| Sep 2026 | Panasonic | 30 | 0.35% | 9 |

## What is being compared

- **Andis**: Measured on the search terms “andis clipper” and “andis pet clippers”, summed into one figure.
- **BaBylissPRO**: Measured on the search terms “babylisspro” and “babylisspro clipper”, summed into one figure.
- **Braun**: Measured on the search term “braun hair clipper”.
- **JRL**: Measured on the search terms “jrl” and “jrl clipper”, summed into one figure.
- **Panasonic**: Measured on the search term “panasonic hair clipper”.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure.
- **Remington**: Measured on the search term “remington shaver”.
- **StyleCraft**: Measured on the search terms “stylecraft” and “stylecraft clipper”, summed into one figure.
- **Wahl**: Measured on the search terms “wahl clippers” and “wireless wahl clippers”, summed into one figure.

- [Andis](/demand/nz/brands/andis)
- [BaBylissPRO](/demand/nz/brands/babylisspro)
- [Braun](/demand/nz/brands/braun)
- [JRL](/demand/nz/brands/jrl-clippers)
- [Panasonic](/demand/nz/brands/panasonic)
- [Philips](/demand/nz/brands/philips)
- [Remington](/demand/nz/brands/remington-grooming)
- [StyleCraft](/demand/nz/brands/stylecraft-clippers)
- [Wahl](/demand/nz/brands/wahl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair clipper brands in New Zealand?

In September 2026, Philips was the most searched among hair clipper brands in New Zealand, with an estimated 5.2K branded searches, 60.2% of all searches for the nine we track.

## Cite this page

Brandwave. "Hair clipper brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hair-clipper-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-clipper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.