---
title: "Hair brush brands in New Zealand: Which are searched most?"
description: "Compare the hair brush brands people buy. Share of Search among Dyson, Revlon, Tangle Teezer, Wet Brush, Mason Pearson, Denman, ghd and Kent, the hair brush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hair-brush-brands"
publisher: "Brandwave"
---

# Hair brush brands in New Zealand: Which are searched most?

Compare the hair brush brands people buy. Share of Search among Dyson, Revlon, Tangle Teezer, Wet Brush, Mason Pearson, Denman, ghd and Kent, the hair brush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair brush brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 77.7%

## Which brand is most popular in search among hair brush brands in New Zealand?

- In September 2026, Dyson was the most searched among hair brush brands in New Zealand, with an estimated 27.8K branded searches, 77.7% of all searches for the eight we track.
- Revlon is in 2nd place, 67.7 percentage points behind at 10%.
- Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand increased from 76.4% to 77.7%.
- Across the 12 months ending September 2026, Revlon’s share of searches among hair brush brands in New Zealand decreased from 11.8% to 10%.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair brush brands in New Zealand increased from 3.9% to 4.5%.
- Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand peaked at 83.1% in November 2025 and was lowest at 74.1% in August 2026.
- Across the 12 months ending September 2026, Revlon’s share of searches among hair brush brands in New Zealand peaked at 12.5% in March 2026 and was lowest at 7.3% in November 2025.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair brush brands in New Zealand peaked at 5% in August 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hair brush brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Mason Pearson’s share of searches among hair brush brands in New Zealand peaked at 3.8% in June 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Denman’s share of searches among hair brush brands in New Zealand peaked at 3.2% in May 2026 and was lowest at 1% in November 2025.
- Across the 12 months ending September 2026, Wet Brush, Mason Pearson, Denman, ghd and Kent held steady: their share of searches among hair brush brands in New Zealand each moved less than 0.5 percentage points.

## Top hair brush brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tangle Teezer appeared every time. Tangle Teezer was recommended most often, coming first in four out of five answers. Wet Brush was second, and Denman was third. Dyson, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tangle Teezer | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wet Brush | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Denman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| ghd | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hair brush brands

- Asked ChatGPT "Which hair brush brand should I buy in New Zealand?": 1. Tangle Teezer, 2. Denman, 3. Mason Pearson, 4. ghd
- Asked ChatGPT "What are the best hair brush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. ghd, 5. Mason Pearson
- Asked ChatGPT "What's the best hair brush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman
- Searched Google, AI Overview "best hair brush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer
- Searched Google, AI Overview "detangling hair brush": 1. Tangle Teezer, 2. Wet Brush

Not named in any answer: Dyson, Revlon and Kent.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Dyson vs Revlon: compare search popularity](/demand/nz/compare/dyson-vs-revlon): 77.7% against 10% Share of Search.
- [Dyson vs Tangle Teezer: compare search popularity](/demand/nz/compare/dyson-vs-tangle-teezer): 77.7% against 4.5% Share of Search.
- [Dyson vs Wet Brush: compare search popularity](/demand/nz/compare/dyson-vs-wet-brush): 77.7% against 2.9% Share of Search.
- [Dyson vs Mason Pearson: compare search popularity](/demand/nz/compare/dyson-vs-mason-pearson): 77.7% against 2% Share of Search.
- [Revlon vs Tangle Teezer: compare search popularity](/demand/nz/compare/revlon-vs-tangle-teezer): 10% against 4.5% Share of Search.
- [Revlon vs Wet Brush: compare search popularity](/demand/nz/compare/revlon-vs-wet-brush): 10% against 2.9% Share of Search.
- [Revlon vs Mason Pearson: compare search popularity](/demand/nz/compare/mason-pearson-vs-revlon): 10% against 2% Share of Search.
- [Tangle Teezer vs Wet Brush: compare search popularity](/demand/nz/compare/tangle-teezer-vs-wet-brush): 4.5% against 2.9% Share of Search.
- [Tangle Teezer vs Mason Pearson: compare search popularity](/demand/nz/compare/mason-pearson-vs-tangle-teezer): 4.5% against 2% Share of Search.
- [Wet Brush vs Mason Pearson: compare search popularity](/demand/nz/compare/mason-pearson-vs-wet-brush): 2.9% against 2% Share of Search.

## How did search popularity change for New Zealand hair brush brands in September 2026?

- In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.
- In September 2026, Revlon lost share of searches among hair brush brands in New Zealand, from 12.2% to 10%.
- In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.
- In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.
- Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.
- Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026.
- Estimated monthly branded searches for ghd in New Zealand rose 20% over 12 measured months, from 350 to 420 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 77.7% | 27.8K | +14.9% | Dyson |
| 2 | Revlon | 10% | 3.6K | -10.3% | Revlon |
| 3 | Tangle Teezer | 4.5% | 1.6K | 0.0% | Tangle Teezer |
| 4 | Wet Brush | 2.9% | 1K | +11.8% | Wet Brush |
| 5 | Mason Pearson | 2% | 730 | -12.0% | Mason Pearson |
| 6 | Denman | 1.5% | 530 | -19.7% | Denman |
| 7 | ghd | 1.2% | 420 | +10.5% | ghd |
| 8 | Kent | 0.11% | 40 | 0.0% | Kent |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 24.9K | 76.4% | 1 |
| Oct 2025 | Revlon | 3.8K | 11.8% | 2 |
| Oct 2025 | Tangle Teezer | 1.3K | 3.9% | 3 |
| Oct 2025 | Wet Brush | 980 | 3% | 4 |
| Oct 2025 | Mason Pearson | 730 | 2.2% | 5 |
| Oct 2025 | Denman | 530 | 1.6% | 6 |
| Oct 2025 | ghd | 350 | 1.1% | 7 |
| Oct 2025 | Kent | 20 | 0.06% | 8 |
| Nov 2025 | Dyson | 44.4K | 83.1% | 1 |
| Nov 2025 | Revlon | 3.9K | 7.3% | 2 |
| Nov 2025 | Tangle Teezer | 1.9K | 3.6% | 3 |
| Nov 2025 | Wet Brush | 1.4K | 2.6% | 4 |
| Nov 2025 | Mason Pearson | 890 | 1.7% | 5 |
| Nov 2025 | Denman | 550 | 1% | 6 |
| Nov 2025 | ghd | 380 | 0.71% | 7 |
| Nov 2025 | Kent | 20 | 0.04% | 8 |
| Dec 2025 | Dyson | 37.5K | 80.5% | 1 |
| Dec 2025 | Revlon | 3.8K | 8.2% | 2 |
| Dec 2025 | Tangle Teezer | 1.9K | 4.1% | 3 |
| Dec 2025 | Wet Brush | 1.4K | 3% | 4 |
| Dec 2025 | Mason Pearson | 890 | 1.9% | 5 |
| Dec 2025 | Denman | 530 | 1.1% | 6 |
| Dec 2025 | ghd | 530 | 1.1% | 7 |
| Dec 2025 | Kent | 20 | 0.04% | 8 |
| Jan 2026 | Dyson | 22.4K | 75.9% | 1 |
| Jan 2026 | Revlon | 3.2K | 11% | 2 |
| Jan 2026 | Tangle Teezer | 1.3K | 4.3% | 3 |
| Jan 2026 | Wet Brush | 1K | 3.5% | 4 |
| Jan 2026 | Mason Pearson | 690 | 2.3% | 5 |
| Jan 2026 | Denman | 530 | 1.8% | 6 |
| Jan 2026 | ghd | 340 | 1.2% | 7 |
| Jan 2026 | Kent | 30 | 0.1% | 8 |
| Feb 2026 | Dyson | 18.4K | 75% | 1 |
| Feb 2026 | Revlon | 3K | 12.2% | 2 |
| Feb 2026 | Tangle Teezer | 1.1K | 4.3% | 3 |
| Feb 2026 | Wet Brush | 850 | 3.5% | 4 |
| Feb 2026 | Denman | 550 | 2.2% | 5 |
| Feb 2026 | Mason Pearson | 410 | 1.7% | 6 |
| Feb 2026 | ghd | 250 | 1% | 7 |
| Feb 2026 | Kent | 10 | 0.04% | 8 |
| Mar 2026 | Dyson | 20.5K | 74.7% | 1 |
| Mar 2026 | Revlon | 3.4K | 12.5% | 2 |
| Mar 2026 | Tangle Teezer | 1.1K | 4% | 3 |
| Mar 2026 | Wet Brush | 1K | 3.8% | 4 |
| Mar 2026 | Denman | 530 | 1.9% | 5 |
| Mar 2026 | Mason Pearson | 530 | 1.9% | 6 |
| Mar 2026 | ghd | 310 | 1.1% | 7 |
| Mar 2026 | Kent | 20 | 0.07% | 8 |
| Apr 2026 | Dyson | 20.2K | 74.4% | 1 |
| Apr 2026 | Revlon | 3K | 11.2% | 2 |
| Apr 2026 | Tangle Teezer | 1.1K | 4.2% | 3 |
| Apr 2026 | Wet Brush | 1K | 3.8% | 4 |
| Apr 2026 | Denman | 770 | 2.8% | 5 |
| Apr 2026 | Mason Pearson | 590 | 2.2% | 6 |
| Apr 2026 | ghd | 340 | 1.3% | 7 |
| Apr 2026 | Kent | 10 | 0.04% | 8 |
| May 2026 | Dyson | 22.7K | 74.2% | 1 |
| May 2026 | Revlon | 3.2K | 10.6% | 2 |
| May 2026 | Tangle Teezer | 1.3K | 4.1% | 3 |
| May 2026 | Mason Pearson | 1K | 3.3% | 4 |
| May 2026 | Wet Brush | 980 | 3.2% | 5 |
| May 2026 | Denman | 970 | 3.2% | 6 |
| May 2026 | ghd | 420 | 1.4% | 7 |
| May 2026 | Kent | 10 | 0.03% | 8 |
| Jun 2026 | Dyson | 22.3K | 74.3% | 1 |
| Jun 2026 | Revlon | 3.3K | 11.1% | 2 |
| Jun 2026 | Tangle Teezer | 1.2K | 4% | 3 |
| Jun 2026 | Mason Pearson | 1.1K | 3.8% | 4 |
| Jun 2026 | Wet Brush | 980 | 3.3% | 5 |
| Jun 2026 | Denman | 640 | 2.1% | 6 |
| Jun 2026 | ghd | 380 | 1.3% | 7 |
| Jun 2026 | Kent | 10 | 0.03% | 8 |
| Jul 2026 | Dyson | 24.5K | 74.4% | 1 |
| Jul 2026 | Revlon | 3.8K | 11.4% | 2 |
| Jul 2026 | Tangle Teezer | 1.3K | 4% | 3 |
| Jul 2026 | Wet Brush | 1.3K | 3.9% | 4 |
| Jul 2026 | Mason Pearson | 1.1K | 3.2% | 5 |
| Jul 2026 | Denman | 550 | 1.7% | 6 |
| Jul 2026 | ghd | 430 | 1.3% | 7 |
| Jul 2026 | Kent | 30 | 0.09% | 8 |
| Aug 2026 | Dyson | 24.2K | 74.1% | 1 |
| Aug 2026 | Revlon | 4K | 12.2% | 2 |
| Aug 2026 | Tangle Teezer | 1.6K | 5% | 3 |
| Aug 2026 | Wet Brush | 930 | 2.8% | 4 |
| Aug 2026 | Mason Pearson | 830 | 2.5% | 5 |
| Aug 2026 | Denman | 660 | 2% | 6 |
| Aug 2026 | ghd | 380 | 1.2% | 7 |
| Aug 2026 | Kent | 40 | 0.12% | 8 |
| Sep 2026 | Dyson | 27.8K | 77.7% | 1 |
| Sep 2026 | Revlon | 3.6K | 10% | 2 |
| Sep 2026 | Tangle Teezer | 1.6K | 4.5% | 3 |
| Sep 2026 | Wet Brush | 1K | 2.9% | 4 |
| Sep 2026 | Mason Pearson | 730 | 2% | 5 |
| Sep 2026 | Denman | 530 | 1.5% | 6 |
| Sep 2026 | ghd | 420 | 1.2% | 7 |
| Sep 2026 | Kent | 40 | 0.11% | 8 |

## What is being compared

- **Denman**: Measured on the search terms “denman” and “denman brush”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure.
- **ghd**: Measured on the search terms “ghd brush” and “ghd hair brush”, summed into one figure.
- **Kent**: Measured on the search term “kent hair brush”.
- **Mason Pearson**: Measured on the search terms “mason pearson” and “mason pearson brush”, summed into one figure.
- **Revlon**: Measured on the search terms “revlon”, “revlon colorstay”, “revlon colorstay eyeliner”, “revlon colorstay lipstick”, “revlon concealer”, “revlon creme lipstick”, “revlon foundation”, “revlon lip”, “revlon lip liner”, “revlon mascara” and “revlon nail polish”, summed into one figure.
- **Tangle Teezer**: Measured on the search terms “tangle teezer” and “tangle teezer brush”, summed into one figure.
- **Wet Brush**: Measured on the search terms “wet brush” and “wet brush hairbrush”, summed into one figure.

- [Denman](/demand/nz/brands/denman)
- [Dyson](/demand/nz/brands/dyson)
- [ghd](/demand/nz/brands/ghd-hair)
- [Kent](/demand/nz/brands/kent)
- [Mason Pearson](/demand/nz/brands/mason-pearson)
- [Revlon](/demand/nz/brands/revlon)
- [Tangle Teezer](/demand/nz/brands/tangle-teezer)
- [Wet Brush](/demand/nz/brands/wet-brush)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair brush brands in New Zealand?

In September 2026, Dyson was the most searched among hair brush brands in New Zealand, with an estimated 27.8K branded searches, 77.7% of all searches for the eight we track.

## Cite this page

Brandwave. "Hair brush brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hair-brush-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hair-brush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.