--- title: "Gym and fitness club brands in New Zealand: Which are searched most?" description: "Compare membership-based gyms and fitness studio chains. Share of Search among CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts, F45 Training, Body Fit Training, JustWorkout and Plus Fitness, the gym and fitness club brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gym-and-fitness-clubs" publisher: "Brandwave" --- # Gym and fitness club brands in New Zealand: Which are searched most? Compare membership-based gyms and fitness studio chains. Share of Search among CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts, F45 Training, Body Fit Training, JustWorkout and Plus Fitness, the gym and fitness club brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gym and fitness club brands - **Market**: New Zealand - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: CityFitness, 48% ## Which brand is most popular in search among gym and fitness club brands in New Zealand? - In September 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 90.9K branded searches, 48% of all searches for the ten we track. - Anytime Fitness is in 2nd place, 33.7 percentage points behind at 14.3%. - Across the 12 months ending September 2026, CityFitness’ share of searches among gym and fitness club brands in New Zealand increased from 39% to 48%. - Across the 12 months ending September 2026, Les Mills’ share of searches among gym and fitness club brands in New Zealand decreased from 14.5% to 9.9%. - Across the 12 months ending September 2026, Snap Fitness’ share of searches among gym and fitness club brands in New Zealand decreased from 9.5% to 7.8%. - Across the 12 months ending September 2026, Jetts’ share of searches among gym and fitness club brands in New Zealand decreased from 8.9% to 7.7%. - Across the 12 months ending September 2026, F45 Training’s share of searches among gym and fitness club brands in New Zealand decreased from 2.4% to 1.4%. - Across the 12 months ending September 2026, Body Fit Training’s share of searches among gym and fitness club brands in New Zealand decreased from 1.6% to 1.1%. - Across the 12 months ending September 2026, Anytime Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 17.4% in November 2025 and was lowest at 13.4% in July 2026. - Across the 12 months ending September 2026, Les Mills’ share of searches among gym and fitness club brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 9.6% in December 2025. - Across the 12 months ending September 2026, Flex Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 9.6% in September 2026 and was lowest at 8.3% in June 2026. - Across the 12 months ending September 2026, Snap Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 9.5% in November 2025 and was lowest at 7.6% in April 2026. - Across the 12 months ending September 2026, Jetts’ share of searches among gym and fitness club brands in New Zealand peaked at 8.9% in October 2025 and was lowest at 7.3% in June 2026. - Across the 12 months ending September 2026, Anytime Fitness rose from 3rd to 2nd among gym and fitness club brands in New Zealand. - Across the 12 months ending September 2026, Les Mills fell from 2nd to 3rd among gym and fitness club brands in New Zealand. - Across the 12 months ending September 2026, Flex Fitness rose from 5th to 4th among gym and fitness club brands in New Zealand. - Across the 12 months ending September 2026, Snap Fitness fell from 4th to 5th among gym and fitness club brands in New Zealand. - Across the 12 months ending September 2026, JustWorkout and Plus Fitness held steady: their share of searches among gym and fitness club brands in New Zealand each moved less than 0.5 percentage points. ## Top gym and fitness club brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, CityFitness and Les Mills appeared every time. CityFitness was recommended most often, coming first in three out of four answers that gave a list. Anytime Fitness was second, and Les Mills was third. JustWorkout, which ranked ninth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CityFitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Anytime Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Les Mills | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Jetts | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Snap Fitness | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Flex Fitness | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | F45 Training | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Body Fit Training | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | JustWorkout | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plus Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gym and fitness club brands - Asked ChatGPT "Which gym and fitness club brand should I join in New Zealand?": 1. CityFitness, 2. Anytime Fitness, 3. Les Mills, 4. Jetts, 5. Snap Fitness - Asked ChatGPT "What are the best gym and fitness club brands in New Zealand?": 1. Anytime Fitness, 2. Les Mills, 3. CityFitness, 4. Snap Fitness, 5. Jetts, 6. Flex Fitness, 7. F45 Training, 8. Body Fit Training - Asked ChatGPT "What's the best gym and fitness club brand in New Zealand for a monthly workout?": 1. CityFitness, 2. Les Mills, 3. Jetts, 4. Anytime Fitness - Searched Google, AI Overview "best gym nz": 1. CityFitness, 2. Les Mills, 3. Jetts, 4. Snap Fitness, 5. Flex Fitness - Searched Google, AI Overview "gym membership nz": 1. CityFitness, 2. Anytime Fitness, 3. Snap Fitness, 4. Les Mills Not named in any answer: JustWorkout and Plus Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [CityFitness vs Anytime Fitness: compare search popularity](/demand/nz/compare/anytime-fitness-vs-cityfitness): 48% against 14.3% Share of Search. - [CityFitness vs Les Mills: compare search popularity](/demand/nz/compare/cityfitness-vs-les-mills): 48% against 9.9% Share of Search. - [CityFitness vs Flex Fitness: compare search popularity](/demand/nz/compare/cityfitness-vs-flex-fitness): 48% against 9.6% Share of Search. - [CityFitness vs Snap Fitness: compare search popularity](/demand/nz/compare/cityfitness-vs-snap-fitness): 48% against 7.8% Share of Search. - [Anytime Fitness vs Les Mills: compare search popularity](/demand/nz/compare/anytime-fitness-vs-les-mills): 14.3% against 9.9% Share of Search. - [Anytime Fitness vs Flex Fitness: compare search popularity](/demand/nz/compare/anytime-fitness-vs-flex-fitness): 14.3% against 9.6% Share of Search. - [Anytime Fitness vs Snap Fitness: compare search popularity](/demand/nz/compare/anytime-fitness-vs-snap-fitness): 14.3% against 7.8% Share of Search. - [Les Mills vs Flex Fitness: compare search popularity](/demand/nz/compare/flex-fitness-vs-les-mills): 9.9% against 9.6% Share of Search. - [Les Mills vs Snap Fitness: compare search popularity](/demand/nz/compare/les-mills-vs-snap-fitness): 9.9% against 7.8% Share of Search. - [Flex Fitness vs Snap Fitness: compare search popularity](/demand/nz/compare/flex-fitness-vs-snap-fitness): 9.6% against 7.8% Share of Search. ## How did search popularity change for New Zealand gym and fitness club brands in September 2026? - CityFitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 41.6% to 48% in September 2026. - Flex Fitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 8.3% to 9.6% in September 2026. - Estimated monthly branded searches for F45 Training in New Zealand fell 41.2% over 12 measured months, from 4.5K to 2.6K in September 2026. - Estimated monthly branded searches for Body Fit Training in New Zealand fell 34.5% over 12 measured months, from 3.1K to 2K in September 2026. - Estimated monthly branded searches for Les Mills in New Zealand fell 32.2% over 12 measured months, from 27.7K to 18.8K in September 2026. - Estimated monthly branded searches for JustWorkout in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for Snap Fitness in New Zealand fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Jetts in New Zealand fell 14.7% over 12 measured months, from 17K to 14.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CityFitness | 48% | 90.9K | -0.1% | CityFitness | | 2 | Anytime Fitness | 14.3% | 27.1K | 0.0% | Anytime Fitness | | 3 | Les Mills | 9.9% | 18.8K | -0.1% | Les Mills | | 4 | Flex Fitness | 9.6% | 18.1K | 0.0% | Flex Fitness | | 5 | Snap Fitness | 7.8% | 14.8K | 0.0% | Snap Fitness | | 6 | Jetts | 7.7% | 14.5K | 0.0% | Jetts | | 7 | F45 Training | 1.4% | 2.6K | -1.5% | F45 Training | | 8 | Body Fit Training | 1.1% | 2K | -20.9% | Body Fit Training | | 9 | JustWorkout | 0.21% | 390 | 0.0% | JustWorkout | | 10 | Plus Fitness | 0.14% | 260 | 0.0% | Plus Fitness | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CityFitness | 74.4K | 39% | 1 | | Oct 2025 | Les Mills | 27.7K | 14.5% | 2 | | Oct 2025 | Anytime Fitness | 27.1K | 14.2% | 3 | | Oct 2025 | Snap Fitness | 18.1K | 9.5% | 4 | | Oct 2025 | Flex Fitness | 18.1K | 9.5% | 5 | | Oct 2025 | Jetts | 17K | 8.9% | 6 | | Oct 2025 | F45 Training | 4.5K | 2.4% | 7 | | Oct 2025 | Body Fit Training | 3.1K | 1.6% | 8 | | Oct 2025 | JustWorkout | 480 | 0.25% | 9 | | Oct 2025 | Plus Fitness | 260 | 0.14% | 10 | | Nov 2025 | CityFitness | 74.3K | 39% | 1 | | Nov 2025 | Anytime Fitness | 33.1K | 17.4% | 2 | | Nov 2025 | Les Mills | 22.8K | 12% | 3 | | Nov 2025 | Snap Fitness | 18.1K | 9.5% | 4 | | Nov 2025 | Flex Fitness | 18.1K | 9.5% | 5 | | Nov 2025 | Jetts | 16.3K | 8.6% | 6 | | Nov 2025 | F45 Training | 4K | 2.1% | 7 | | Nov 2025 | Body Fit Training | 3K | 1.6% | 8 | | Nov 2025 | JustWorkout | 390 | 0.2% | 9 | | Nov 2025 | Plus Fitness | 260 | 0.14% | 10 | | Dec 2025 | CityFitness | 90.9K | 46.9% | 1 | | Dec 2025 | Anytime Fitness | 27.1K | 14% | 2 | | Dec 2025 | Les Mills | 18.6K | 9.6% | 3 | | Dec 2025 | Snap Fitness | 18.1K | 9.4% | 4 | | Dec 2025 | Flex Fitness | 18.1K | 9.3% | 5 | | Dec 2025 | Jetts | 14.5K | 7.5% | 6 | | Dec 2025 | F45 Training | 3.5K | 1.8% | 7 | | Dec 2025 | Body Fit Training | 2.5K | 1.3% | 8 | | Dec 2025 | JustWorkout | 320 | 0.16% | 9 | | Dec 2025 | Plus Fitness | 320 | 0.16% | 10 | | Jan 2026 | CityFitness | 110K | 43.4% | 1 | | Jan 2026 | Anytime Fitness | 40.5K | 15.9% | 2 | | Jan 2026 | Les Mills | 27.8K | 10.9% | 3 | | Jan 2026 | Snap Fitness | 22.2K | 8.7% | 4 | | Jan 2026 | Flex Fitness | 22.2K | 8.7% | 5 | | Jan 2026 | Jetts | 21.5K | 8.4% | 6 | | Jan 2026 | F45 Training | 4.9K | 1.9% | 7 | | Jan 2026 | Body Fit Training | 3.8K | 1.5% | 8 | | Jan 2026 | JustWorkout | 590 | 0.23% | 9 | | Jan 2026 | Plus Fitness | 480 | 0.19% | 10 | | Feb 2026 | CityFitness | 90.9K | 43.7% | 1 | | Feb 2026 | Anytime Fitness | 33.1K | 15.9% | 2 | | Feb 2026 | Les Mills | 22.8K | 11% | 3 | | Feb 2026 | Snap Fitness | 18.1K | 8.7% | 4 | | Feb 2026 | Flex Fitness | 18.1K | 8.7% | 5 | | Feb 2026 | Jetts | 17.5K | 8.4% | 6 | | Feb 2026 | F45 Training | 4K | 1.9% | 7 | | Feb 2026 | Body Fit Training | 2.5K | 1.2% | 8 | | Feb 2026 | JustWorkout | 480 | 0.23% | 9 | | Feb 2026 | Plus Fitness | 320 | 0.15% | 10 | | Mar 2026 | CityFitness | 91K | 43.6% | 1 | | Mar 2026 | Anytime Fitness | 33.1K | 15.9% | 2 | | Mar 2026 | Les Mills | 22.8K | 10.9% | 3 | | Mar 2026 | Snap Fitness | 18.1K | 8.7% | 4 | | Mar 2026 | Flex Fitness | 18.1K | 8.7% | 5 | | Mar 2026 | Jetts | 17.8K | 8.5% | 6 | | Mar 2026 | F45 Training | 3.9K | 1.8% | 7 | | Mar 2026 | Body Fit Training | 3K | 1.5% | 8 | | Mar 2026 | JustWorkout | 480 | 0.23% | 9 | | Mar 2026 | Plus Fitness | 390 | 0.19% | 10 | | Apr 2026 | CityFitness | 90.9K | 46.4% | 1 | | Apr 2026 | Anytime Fitness | 27.1K | 13.8% | 2 | | Apr 2026 | Les Mills | 22.8K | 11.6% | 3 | | Apr 2026 | Flex Fitness | 18.1K | 9.2% | 4 | | Apr 2026 | Jetts | 15.7K | 8% | 5 | | Apr 2026 | Snap Fitness | 14.8K | 7.6% | 6 | | Apr 2026 | F45 Training | 3.3K | 1.7% | 7 | | Apr 2026 | Body Fit Training | 2.5K | 1.3% | 8 | | Apr 2026 | JustWorkout | 480 | 0.24% | 9 | | Apr 2026 | Plus Fitness | 260 | 0.13% | 10 | | May 2026 | CityFitness | 74.3K | 42.6% | 1 | | May 2026 | Anytime Fitness | 27.1K | 15.5% | 2 | | May 2026 | Les Mills | 22.9K | 13.1% | 3 | | May 2026 | Snap Fitness | 14.8K | 8.5% | 4 | | May 2026 | Flex Fitness | 14.8K | 8.5% | 5 | | May 2026 | Jetts | 14.4K | 8.2% | 6 | | May 2026 | F45 Training | 3K | 1.7% | 7 | | May 2026 | Body Fit Training | 2.5K | 1.5% | 8 | | May 2026 | JustWorkout | 390 | 0.22% | 9 | | May 2026 | Plus Fitness | 320 | 0.18% | 10 | | Jun 2026 | CityFitness | 74.4K | 41.6% | 1 | | Jun 2026 | Les Mills | 28.3K | 15.8% | 2 | | Jun 2026 | Anytime Fitness | 27.1K | 15.2% | 3 | | Jun 2026 | Snap Fitness | 14.8K | 8.3% | 4 | | Jun 2026 | Flex Fitness | 14.8K | 8.3% | 5 | | Jun 2026 | Jetts | 13K | 7.3% | 6 | | Jun 2026 | F45 Training | 3.1K | 1.8% | 7 | | Jun 2026 | Body Fit Training | 2.6K | 1.4% | 8 | | Jun 2026 | JustWorkout | 390 | 0.22% | 9 | | Jun 2026 | Plus Fitness | 320 | 0.18% | 10 | | Jul 2026 | CityFitness | 74.4K | 45% | 1 | | Jul 2026 | Anytime Fitness | 22.2K | 13.4% | 2 | | Jul 2026 | Les Mills | 18.8K | 11.4% | 3 | | Jul 2026 | Snap Fitness | 14.8K | 9% | 4 | | Jul 2026 | Flex Fitness | 14.8K | 9% | 5 | | Jul 2026 | Jetts | 14.4K | 8.7% | 6 | | Jul 2026 | F45 Training | 3.1K | 1.9% | 7 | | Jul 2026 | Body Fit Training | 2K | 1.2% | 8 | | Jul 2026 | JustWorkout | 480 | 0.29% | 9 | | Jul 2026 | Plus Fitness | 320 | 0.19% | 10 | | Aug 2026 | CityFitness | 91K | 47.8% | 1 | | Aug 2026 | Anytime Fitness | 27.1K | 14.2% | 2 | | Aug 2026 | Les Mills | 18.8K | 9.9% | 3 | | Aug 2026 | Flex Fitness | 18.1K | 9.5% | 4 | | Aug 2026 | Snap Fitness | 14.8K | 7.8% | 5 | | Aug 2026 | Jetts | 14.5K | 7.6% | 6 | | Aug 2026 | F45 Training | 2.7K | 1.4% | 7 | | Aug 2026 | Body Fit Training | 2.5K | 1.3% | 8 | | Aug 2026 | JustWorkout | 390 | 0.21% | 9 | | Aug 2026 | Plus Fitness | 260 | 0.14% | 10 | | Sep 2026 | CityFitness | 90.9K | 48% | 1 | | Sep 2026 | Anytime Fitness | 27.1K | 14.3% | 2 | | Sep 2026 | Les Mills | 18.8K | 9.9% | 3 | | Sep 2026 | Flex Fitness | 18.1K | 9.6% | 4 | | Sep 2026 | Snap Fitness | 14.8K | 7.8% | 5 | | Sep 2026 | Jetts | 14.5K | 7.7% | 6 | | Sep 2026 | F45 Training | 2.6K | 1.4% | 7 | | Sep 2026 | Body Fit Training | 2K | 1.1% | 8 | | Sep 2026 | JustWorkout | 390 | 0.21% | 9 | | Sep 2026 | Plus Fitness | 260 | 0.14% | 10 | ## What is being compared - **Anytime Fitness**: Measured on the search term “anytime fitness”. - **Body Fit Training**: Measured on the search terms “bft” and “body fit training”, summed into one figure. - **CityFitness**: Measured on the search terms “city fitness”, “city fitness gym”, “cityfitness” and “cityfitness gym”, summed into one figure. - **F45 Training**: Measured on the search terms “f45”, “f45 basin reserve”, “f45 hamilton”, “f45 marshlands”, “f45 ponsonby”, “f45 richmond”, “f45 rototuna”, “f45 swanson” and “f45 training”, summed into one figure. - **Flex Fitness**: Measured on the search term “flex fitness”. - **Jetts**: Measured on the search terms “jetts”, “jetts fitness”, “jetts gym” and “jettsfitness”, summed into one figure. - **JustWorkout**: Measured on the search term “just workout”. - **Les Mills**: Measured on the search terms “les mills”, “les mills gym” and “les mills plus”, summed into one figure. - **Plus Fitness**: Measured on the search term “plus fitness”. - **Snap Fitness**: Measured on the search terms “snap fitness” and “snap fitness gym”, summed into one figure. - [Anytime Fitness](/demand/nz/brands/anytime-fitness) - [Body Fit Training](/demand/nz/brands/body-fit-training) - [CityFitness](/demand/nz/brands/cityfitness) - [F45 Training](/demand/nz/brands/f45-training) - [Flex Fitness](/demand/nz/brands/flex-fitness) - [Jetts](/demand/nz/brands/jetts) - [JustWorkout](/demand/nz/brands/justworkout) - [Les Mills](/demand/nz/brands/les-mills) - [Plus Fitness](/demand/nz/brands/plus-fitness) - [Snap Fitness](/demand/nz/brands/snap-fitness) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gym and fitness club brands in New Zealand? In September 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 90.9K branded searches, 48% of all searches for the ten we track. ## Cite this page Brandwave. "Gym and fitness club brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gym-and-fitness-clubs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gym-and-fitness-clubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.