---
title: "Gutter and spouting brands in New Zealand: Which are searched most?"
description: "Compare the gutter and spouting brands New Zealanders buy. Share of Search among Colorsteel, Continuous Group, Marley and Stratco, the gutter and spouting brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gutter-brands"
publisher: "Brandwave"
---

# Gutter and spouting brands in New Zealand: Which are searched most?

Compare the gutter and spouting brands New Zealanders buy. Share of Search among Colorsteel, Continuous Group, Marley and Stratco, the gutter and spouting brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gutter and spouting brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Colorsteel, 55.2%

## Which brand is most popular in search among gutter and spouting brands in New Zealand?

- In September 2026, Colorsteel was the most searched among gutter and spouting brands in New Zealand, with an estimated 4.3K branded searches, 55.2% of all searches for the four we track.
- Continuous Group is in 2nd place, 35.9 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, Colorsteel’s share of searches among gutter and spouting brands in New Zealand decreased from 56.9% to 55.2%.
- Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand increased from 18.1% to 19.3%.
- Across the 12 months ending September 2026, Marley’s share of searches among gutter and spouting brands in New Zealand increased from 12% to 16.2%.
- Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand decreased from 13.1% to 9.3%.
- Across the 12 months ending September 2026, Colorsteel’s share of searches among gutter and spouting brands in New Zealand peaked at 58.6% in March 2026 and was lowest at 52.3% in December 2025.
- Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand peaked at 20.4% in January 2026 and was lowest at 17.1% in December 2025.
- Across the 12 months ending September 2026, Marley’s share of searches among gutter and spouting brands in New Zealand peaked at 17.5% in December 2025 and was lowest at 12% in October 2025.
- Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand peaked at 13.1% in October 2025 and was lowest at 8.6% in June 2026.
- Across the 12 months ending September 2026, Marley rose from 4th to 3rd among gutter and spouting brands in New Zealand.
- Across the 12 months ending September 2026, Stratco fell from 3rd to 4th among gutter and spouting brands in New Zealand.

## Top gutter and spouting brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Colorsteel and Marley appeared every time. Marley was recommended most often, coming first in four out of five answers. Colorsteel was second, and Continuous Group was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Marley | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Colorsteel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Continuous Group | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Stratco | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about gutter and spouting brands

- Asked ChatGPT "Which gutter and spouting brand should I buy in New Zealand?": 1. Marley, 2. Colorsteel, 3. Continuous Group
- Asked ChatGPT "What are the best gutter and spouting brands in New Zealand?": 1. Marley, 2. Stratco, 3. Colorsteel
- Asked ChatGPT "What's the best gutter and spouting brand in New Zealand for a new roof gutter?": 1. Marley, 2. Colorsteel
- Searched Google, AI Overview "spouting nz": 1. Continuous Group, 2. Marley, 3. Colorsteel
- Searched Google, AI Overview "gutter and spouting brands": 1. Marley, 2. Continuous Group, 3. Colorsteel

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Colorsteel vs Continuous Group: compare search popularity](/demand/nz/compare/colorsteel-vs-continuous-group): 55.2% against 19.3% Share of Search.
- [Colorsteel vs Marley: compare search popularity](/demand/nz/compare/colorsteel-vs-marley-spouting): 55.2% against 16.2% Share of Search.
- [Colorsteel vs Stratco: compare search popularity](/demand/nz/compare/colorsteel-vs-stratco): 55.2% against 9.3% Share of Search.
- [Continuous Group vs Marley: compare search popularity](/demand/nz/compare/continuous-group-vs-marley-spouting): 19.3% against 16.2% Share of Search.
- [Continuous Group vs Stratco: compare search popularity](/demand/nz/compare/continuous-group-vs-stratco): 19.3% against 9.3% Share of Search.
- [Marley vs Stratco: compare search popularity](/demand/nz/compare/marley-spouting-vs-stratco): 16.2% against 9.3% Share of Search.

## How did search popularity change for New Zealand gutter and spouting brands in September 2026?

- Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026.
- Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.
- Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Colorsteel | 55.2% | 4.3K | -1.8% | Colorsteel |
| 2 | Continuous Group | 19.3% | 1.5K | -3.2% | Continuous Group |
| 3 | Marley | 16.2% | 1.3K | 0.0% | Marley |
| 4 | Stratco | 9.3% | 730 | 0.0% | Stratco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Colorsteel | 5.7K | 56.9% | 1 |
| Oct 2025 | Continuous Group | 1.8K | 18.1% | 2 |
| Oct 2025 | Stratco | 1.3K | 13.1% | 3 |
| Oct 2025 | Marley | 1.2K | 12% | 4 |
| Nov 2025 | Colorsteel | 4.7K | 53.2% | 1 |
| Nov 2025 | Continuous Group | 1.8K | 20.2% | 2 |
| Nov 2025 | Marley | 1.3K | 15.1% | 3 |
| Nov 2025 | Stratco | 1K | 11.5% | 4 |
| Dec 2025 | Colorsteel | 3.6K | 52.3% | 1 |
| Dec 2025 | Marley | 1.2K | 17.5% | 2 |
| Dec 2025 | Continuous Group | 1.2K | 17.1% | 3 |
| Dec 2025 | Stratco | 890 | 13% | 4 |
| Jan 2026 | Colorsteel | 4.6K | 53.2% | 1 |
| Jan 2026 | Continuous Group | 1.8K | 20.4% | 2 |
| Jan 2026 | Marley | 1.4K | 16.1% | 3 |
| Jan 2026 | Stratco | 890 | 10.3% | 4 |
| Feb 2026 | Colorsteel | 5.1K | 55.7% | 1 |
| Feb 2026 | Continuous Group | 1.8K | 19.6% | 2 |
| Feb 2026 | Marley | 1.4K | 15.1% | 3 |
| Feb 2026 | Stratco | 890 | 9.6% | 4 |
| Mar 2026 | Colorsteel | 5.9K | 58.6% | 1 |
| Mar 2026 | Continuous Group | 1.9K | 18.6% | 2 |
| Mar 2026 | Marley | 1.4K | 13.9% | 3 |
| Mar 2026 | Stratco | 890 | 8.9% | 4 |
| Apr 2026 | Colorsteel | 4.7K | 55% | 1 |
| Apr 2026 | Continuous Group | 1.6K | 18.3% | 2 |
| Apr 2026 | Marley | 1.4K | 16.3% | 3 |
| Apr 2026 | Stratco | 890 | 10.4% | 4 |
| May 2026 | Colorsteel | 4.9K | 57.8% | 1 |
| May 2026 | Continuous Group | 1.5K | 17.9% | 2 |
| May 2026 | Marley | 1.3K | 15.6% | 3 |
| May 2026 | Stratco | 730 | 8.6% | 4 |
| Jun 2026 | Colorsteel | 4.8K | 57% | 1 |
| Jun 2026 | Continuous Group | 1.5K | 17.9% | 2 |
| Jun 2026 | Marley | 1.4K | 16.4% | 3 |
| Jun 2026 | Stratco | 730 | 8.6% | 4 |
| Jul 2026 | Colorsteel | 4.4K | 54.7% | 1 |
| Jul 2026 | Continuous Group | 1.5K | 18.9% | 2 |
| Jul 2026 | Marley | 1.4K | 17.4% | 3 |
| Jul 2026 | Stratco | 730 | 9.1% | 4 |
| Aug 2026 | Colorsteel | 4.4K | 55.3% | 1 |
| Aug 2026 | Continuous Group | 1.6K | 19.6% | 2 |
| Aug 2026 | Marley | 1.3K | 16% | 3 |
| Aug 2026 | Stratco | 730 | 9.2% | 4 |
| Sep 2026 | Colorsteel | 4.3K | 55.2% | 1 |
| Sep 2026 | Continuous Group | 1.5K | 19.3% | 2 |
| Sep 2026 | Marley | 1.3K | 16.2% | 3 |
| Sep 2026 | Stratco | 730 | 9.3% | 4 |

## What is being compared

- **Colorsteel**: Measured on the search terms “colorsteel”, “colorsteel colours”, “colorsteel dridex”, “colorsteel flashing”, “colorsteel flaxpod”, “colorsteel ironsand”, “colorsteel karaka”, “colorsteel scoria” and “flaxpod colorsteel”, summed into one figure.
- **Continuous Group**: Measured on the search terms “continuous group” and “continuous spouting”, summed into one figure.
- **Marley**: Measured on the search terms “marley guttering” and “marley spouting”, summed into one figure.
- **Stratco**: Measured on the search terms “stratco” and “stratco guttering”, summed into one figure.

- [Colorsteel](/demand/nz/brands/colorsteel)
- [Continuous Group](/demand/nz/brands/continuous-group)
- [Marley](/demand/nz/brands/marley-spouting)
- [Stratco](/demand/nz/brands/stratco)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gutter and spouting brands in New Zealand?

In September 2026, Colorsteel was the most searched among gutter and spouting brands in New Zealand, with an estimated 4.3K branded searches, 55.2% of all searches for the four we track.

## Cite this page

Brandwave. "Gutter and spouting brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.