---
title: "Gumboot brands in New Zealand: Which brands are most popular in search?"
description: "Compare the gumboot and rubber boot brands New Zealanders wear on farm and in town. Share of Search among Skellerup, Hunter, Muck Boot and Bogs, the gumboot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gumboot-brands"
publisher: "Brandwave"
---

# Gumboot brands in New Zealand: Which brands are most popular in search?

Compare the gumboot and rubber boot brands New Zealanders wear on farm and in town. Share of Search among Skellerup, Hunter, Muck Boot and Bogs, the gumboot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gumboot brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Skellerup, 68.5%

## Which brand is most popular in search among gumboot brands in New Zealand?

- In August 2026, Skellerup was the most searched among gumboot brands in New Zealand, with an estimated 8.6K branded searches and 68.5% estimated Share of Search within this set.
- Hunter is in 2nd place, 45 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand decreased from 75.7% to 68.5%.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand increased from 14.8% to 23.5%.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand decreased from 8% to 6.7%.
- Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand peaked at 75.7% in October 2025 and was lowest at 65.5% in March 2026.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand peaked at 9.9% in March 2026 and was lowest at 6.7% in August 2026.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand peaked at 4% in March 2026 and was lowest at 0.96% in December 2025.
- Across the 11 months ending August 2026, Bogs held steady: its estimated Share of Search among gumboot brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Skellerup vs Hunter: compare search popularity](/demand/nz/compare/hunter-vs-skellerup): 68.5% against 23.5% Share of Search.
- [Skellerup vs Muck Boot: compare search popularity](/demand/nz/compare/muck-boot-vs-skellerup): 68.5% against 6.7% Share of Search.
- [Hunter vs Muck Boot: compare search popularity](/demand/nz/compare/hunter-vs-muck-boot): 23.5% against 6.7% Share of Search.

## How did search popularity change for New Zealand gumboot brands in August 2026?

- In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
- In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.
- In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.
- Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skellerup | 68.5% | 8.6K | -6.7% | Skellerup |
| 2 | Hunter | 23.5% | 3K | +9.2% | Hunter |
| 3 | Muck Boot | 6.7% | 850 | -32.0% | Muck Boot |
| 4 | Bogs | 1.3% | 170 | 0.0% | Bogs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skellerup | 6.5K | 75.7% | 1 |
| Oct 2025 | Hunter | 1.3K | 14.8% | 2 |
| Oct 2025 | Muck Boot | 690 | 8% | 3 |
| Oct 2025 | Bogs | 130 | 1.5% | 4 |
| Nov 2025 | Skellerup | 5K | 73.6% | 1 |
| Nov 2025 | Hunter | 1.2K | 17.5% | 2 |
| Nov 2025 | Muck Boot | 520 | 7.6% | 3 |
| Nov 2025 | Bogs | 90 | 1.3% | 4 |
| Dec 2025 | Skellerup | 5.8K | 69.2% | 1 |
| Dec 2025 | Hunter | 1.9K | 22.9% | 2 |
| Dec 2025 | Muck Boot | 580 | 6.9% | 3 |
| Dec 2025 | Bogs | 80 | 0.96% | 4 |
| Jan 2026 | Skellerup | 5.3K | 66.4% | 1 |
| Jan 2026 | Hunter | 1.8K | 23.2% | 2 |
| Jan 2026 | Muck Boot | 690 | 8.7% | 3 |
| Jan 2026 | Bogs | 140 | 1.8% | 4 |
| Feb 2026 | Skellerup | 5K | 68.8% | 1 |
| Feb 2026 | Hunter | 1.5K | 20.2% | 2 |
| Feb 2026 | Muck Boot | 680 | 9.4% | 3 |
| Feb 2026 | Bogs | 120 | 1.7% | 4 |
| Mar 2026 | Skellerup | 5.5K | 65.5% | 1 |
| Mar 2026 | Hunter | 1.7K | 20.6% | 2 |
| Mar 2026 | Muck Boot | 840 | 9.9% | 3 |
| Mar 2026 | Bogs | 340 | 4% | 4 |
| Apr 2026 | Skellerup | 8K | 65.6% | 1 |
| Apr 2026 | Hunter | 2.8K | 22.7% | 2 |
| Apr 2026 | Muck Boot | 1.2K | 9.6% | 3 |
| Apr 2026 | Bogs | 270 | 2.2% | 4 |
| May 2026 | Skellerup | 9K | 71.5% | 1 |
| May 2026 | Hunter | 2.1K | 16.8% | 2 |
| May 2026 | Muck Boot | 1.3K | 9.9% | 3 |
| May 2026 | Bogs | 230 | 1.8% | 4 |
| Jun 2026 | Skellerup | 10.8K | 68.5% | 1 |
| Jun 2026 | Hunter | 3.2K | 20.2% | 2 |
| Jun 2026 | Muck Boot | 1.5K | 9.6% | 3 |
| Jun 2026 | Bogs | 260 | 1.6% | 4 |
| Jul 2026 | Skellerup | 9.3K | 69.2% | 1 |
| Jul 2026 | Hunter | 2.7K | 20.2% | 2 |
| Jul 2026 | Muck Boot | 1.3K | 9.3% | 3 |
| Jul 2026 | Bogs | 170 | 1.3% | 4 |
| Aug 2026 | Skellerup | 8.6K | 68.5% | 1 |
| Aug 2026 | Hunter | 3K | 23.5% | 2 |
| Aug 2026 | Muck Boot | 850 | 6.7% | 3 |
| Aug 2026 | Bogs | 170 | 1.3% | 4 |
| Sep 2026 | Bogs | — | — | — |
| Sep 2026 | Hunter | — | — | — |
| Sep 2026 | Muck Boot | — | — | — |
| Sep 2026 | Skellerup | — | — | — |

## What is being compared

- **Bogs**: Measured on the search terms “bogs boots”, “bogs boots kids”, “bogs gumboots”, “bogs rubber boots” and “bogs wellies”, summed into one figure.
- **Hunter**: Measured on the search terms “hunter boots”, “hunter boots original tall”, “hunter boots rain boots”, “hunter boots usa”, “hunter boots women”, “hunter email finder”, “hunter gumboots”, “hunter io”, “hunter rubber boots” and “hunter wellies”, summed into one figure.
- **Muck Boot**: Measured on the search terms “muck boot”, “muck boot near me”, “muck boot nz”, “muck boot online”, “muck boot rubber boots”, “muck boots women”, “muckboot” and “muckbootcompany com”, summed into one figure.
- **Skellerup**: Measured on the search terms “4x4 skellerup gumboots”, “childrens red band gumboots”, “red band gumboots”, “skellerup”, “skellerup 4x4”, “skellerup 4x4 gumboots”, “skellerup boots”, “skellerup gumboots”, “skellerup gumboots 4x4”, “skellerup near me”, “skellerup nz”, “skellerup quatro”, “skellerup quatro gumboots”, “skellerup red band”, “skellerup red band gumboots”, “skellerup rubber boots”, “skellerup steel cap gumboots” and “skellerup wellies”, summed into one figure.

- [Bogs](/demand/nz/brands/bogs)
- [Hunter](/demand/nz/brands/hunter)
- [Muck Boot](/demand/nz/brands/muck-boot)
- [Skellerup](/demand/nz/brands/skellerup)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gumboot brands in New Zealand?

In August 2026, Skellerup was the most searched among gumboot brands in New Zealand, with an estimated 8.6K branded searches and 68.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gumboot brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gumboot-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gumboot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.