---
title: "Guitar tuner brands in New Zealand: Which are searched most?"
description: "Compare the guitar tuner brands people buy. Share of Search among Fender, Korg, D'Addario, Boss, TC Electronic and Peterson, the guitar tuner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-guitar-tuner-brands"
publisher: "Brandwave"
---

# Guitar tuner brands in New Zealand: Which are searched most?

Compare the guitar tuner brands people buy. Share of Search among Fender, Korg, D'Addario, Boss, TC Electronic and Peterson, the guitar tuner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar tuner brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 67.4%

## Which brand is most popular in search among guitar tuner brands in New Zealand?

- In September 2026, Fender was the most searched among guitar tuner brands in New Zealand, with an estimated 3.1K branded searches, 67.4% of all searches for the six we track.
- Korg is in 2nd place, 48.3 percentage points behind at 19.1%.
- Across the 12 months ending September 2026, Korg’s share of searches among guitar tuner brands in New Zealand increased from 15.7% to 19.1%.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar tuner brands in New Zealand decreased from 10.9% to 8.6%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar tuner brands in New Zealand decreased from 4% to 2.8%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar tuner brands in New Zealand peaked at 70.6% in April 2026 and was lowest at 63% in August 2026.
- Across the 12 months ending September 2026, Korg’s share of searches among guitar tuner brands in New Zealand peaked at 20.9% in August 2026 and was lowest at 14.5% in March 2026.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar tuner brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 7.1% in April 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar tuner brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 2.4% in August 2026.
- Across the 12 months ending September 2026, Fender, TC Electronic and Peterson held steady: their share of searches among guitar tuner brands in New Zealand each moved less than 0.5 percentage points.

## Top guitar tuner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Korg and Boss appeared every time. Boss was recommended most often, coming first in two out of four answers. Korg was second, and TC Electronic was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Boss | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Korg | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| TC Electronic | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| D'Addario | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Peterson | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Fender | 6th | 0 of 3 | 1 of 1 | 1 of 4 |

## Every AI answer about guitar tuner brands

- Asked ChatGPT "Which guitar tuner brand should I buy in New Zealand?": 1. Korg, 2. Boss, 3. Peterson, 4. D'Addario
- Asked ChatGPT "What are the best guitar tuner brands in New Zealand?": 1. Boss, 2. TC Electronic, 3. Korg, 4. D'Addario, 5. Peterson
- Asked ChatGPT "What's the best guitar tuner brand in New Zealand for a quick tune?": 1. TC Electronic, 2. Korg, 3. Boss
- Searched Google, AI Overview "guitar tuner brands nz": 1. Boss, 2. Korg, 3. D'Addario, 4. TC Electronic, 5. Fender

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fender vs Korg: compare search popularity](/demand/nz/compare/fender-vs-korg): 67.4% against 19.1% Share of Search.
- [Fender vs D'Addario: compare search popularity](/demand/nz/compare/daddario-vs-fender): 67.4% against 8.6% Share of Search.
- [Fender vs Boss: compare search popularity](/demand/nz/compare/boss-pedals-vs-fender): 67.4% against 2.8% Share of Search.
- [Korg vs D'Addario: compare search popularity](/demand/nz/compare/daddario-vs-korg): 19.1% against 8.6% Share of Search.
- [Korg vs Boss: compare search popularity](/demand/nz/compare/boss-pedals-vs-korg): 19.1% against 2.8% Share of Search.
- [D'Addario vs Boss: compare search popularity](/demand/nz/compare/boss-pedals-vs-daddario): 8.6% against 2.8% Share of Search.

## How did search popularity change for New Zealand guitar tuner brands in September 2026?

- In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.
- In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%.
- In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%.
- Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
- Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 67.4% | 3.1K | +1.3% | Fender |
| 2 | Korg | 19.1% | 890 | -13.6% | Korg |
| 3 | D'Addario | 8.6% | 400 | -28.6% | D'Addario |
| 4 | Boss | 2.8% | 130 | +8.3% | Boss |
| 5 | TC Electronic | 1.7% | 80 | 0.0% | TC Electronic |
| 6 | Peterson | 0.43% | 20 | -33.3% | Peterson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 3K | 67% | 1 |
| Oct 2025 | Korg | 710 | 15.7% | 2 |
| Oct 2025 | D'Addario | 490 | 10.9% | 3 |
| Oct 2025 | Boss | 180 | 4% | 4 |
| Oct 2025 | TC Electronic | 80 | 1.8% | 5 |
| Oct 2025 | Peterson | 30 | 0.67% | 6 |
| Nov 2025 | Fender | 3K | 66.8% | 1 |
| Nov 2025 | Korg | 750 | 16.9% | 2 |
| Nov 2025 | D'Addario | 460 | 10.4% | 3 |
| Nov 2025 | Boss | 160 | 3.6% | 4 |
| Nov 2025 | TC Electronic | 80 | 1.8% | 5 |
| Nov 2025 | Peterson | 20 | 0.45% | 6 |
| Dec 2025 | Fender | 3K | 68.1% | 1 |
| Dec 2025 | Korg | 660 | 15.1% | 2 |
| Dec 2025 | D'Addario | 460 | 10.6% | 3 |
| Dec 2025 | Boss | 170 | 3.9% | 4 |
| Dec 2025 | TC Electronic | 80 | 1.8% | 5 |
| Dec 2025 | Peterson | 20 | 0.46% | 6 |
| Jan 2026 | Fender | 2.9K | 67.6% | 1 |
| Jan 2026 | Korg | 720 | 16.8% | 2 |
| Jan 2026 | D'Addario | 460 | 10.7% | 3 |
| Jan 2026 | Boss | 130 | 3% | 4 |
| Jan 2026 | TC Electronic | 60 | 1.4% | 5 |
| Jan 2026 | Peterson | 20 | 0.47% | 6 |
| Feb 2026 | Fender | 2.6K | 66.7% | 1 |
| Feb 2026 | Korg | 610 | 15.6% | 2 |
| Feb 2026 | D'Addario | 400 | 10.3% | 3 |
| Feb 2026 | Boss | 210 | 5.4% | 4 |
| Feb 2026 | TC Electronic | 60 | 1.5% | 5 |
| Feb 2026 | Peterson | 20 | 0.51% | 6 |
| Mar 2026 | Fender | 3.2K | 68.2% | 1 |
| Mar 2026 | Korg | 680 | 14.5% | 2 |
| Mar 2026 | Boss | 380 | 8.1% | 3 |
| Mar 2026 | D'Addario | 350 | 7.5% | 4 |
| Mar 2026 | TC Electronic | 60 | 1.3% | 5 |
| Mar 2026 | Peterson | 20 | 0.43% | 6 |
| Apr 2026 | Fender | 3.2K | 70.6% | 1 |
| Apr 2026 | Korg | 710 | 15.7% | 2 |
| Apr 2026 | D'Addario | 320 | 7.1% | 3 |
| Apr 2026 | Boss | 190 | 4.2% | 4 |
| Apr 2026 | TC Electronic | 80 | 1.8% | 5 |
| Apr 2026 | Peterson | 30 | 0.66% | 6 |
| May 2026 | Fender | 3.5K | 69.9% | 1 |
| May 2026 | Korg | 790 | 15.6% | 2 |
| May 2026 | D'Addario | 400 | 7.9% | 3 |
| May 2026 | Boss | 230 | 4.5% | 4 |
| May 2026 | TC Electronic | 80 | 1.6% | 5 |
| May 2026 | Peterson | 30 | 0.59% | 6 |
| Jun 2026 | Fender | 3.3K | 69.4% | 1 |
| Jun 2026 | Korg | 770 | 16.5% | 2 |
| Jun 2026 | D'Addario | 400 | 8.5% | 3 |
| Jun 2026 | Boss | 140 | 3% | 4 |
| Jun 2026 | TC Electronic | 100 | 2.1% | 5 |
| Jun 2026 | Peterson | 20 | 0.43% | 6 |
| Jul 2026 | Fender | 3.2K | 67.2% | 1 |
| Jul 2026 | Korg | 840 | 17.6% | 2 |
| Jul 2026 | D'Addario | 430 | 9% | 3 |
| Jul 2026 | Boss | 150 | 3.2% | 4 |
| Jul 2026 | TC Electronic | 100 | 2.1% | 5 |
| Jul 2026 | Peterson | 40 | 0.84% | 6 |
| Aug 2026 | Fender | 3.1K | 63% | 1 |
| Aug 2026 | Korg | 1K | 20.9% | 2 |
| Aug 2026 | D'Addario | 560 | 11.4% | 3 |
| Aug 2026 | Boss | 120 | 2.4% | 4 |
| Aug 2026 | TC Electronic | 80 | 1.6% | 5 |
| Aug 2026 | Peterson | 30 | 0.61% | 6 |
| Sep 2026 | Fender | 3.1K | 67.4% | 1 |
| Sep 2026 | Korg | 890 | 19.1% | 2 |
| Sep 2026 | D'Addario | 400 | 8.6% | 3 |
| Sep 2026 | Boss | 130 | 2.8% | 4 |
| Sep 2026 | TC Electronic | 80 | 1.7% | 5 |
| Sep 2026 | Peterson | 20 | 0.43% | 6 |

## What is being compared

- **Boss**: Measured on the search terms “boss guitar pedal” and “boss pedal”, summed into one figure.
- **D'Addario**: Measured on the search terms “d'addario” and “d'addario strings”, summed into one figure.
- **Fender**: Measured on the search terms “fender”, “fender jazzmaster”, “fender mustang”, “fender strat” and “fender tele”, summed into one figure.
- **Korg**: Measured on the search terms “korg”, “korg kronos”, “korg m”, “korg minilogue” and “korg minilogue xd”, summed into one figure.
- **Peterson**: Measured on the search terms “peterson strobe tuner” and “peterson tuner”, summed into one figure.
- **TC Electronic**: Measured on the search terms “tc electronic” and “tc electronic pedal”, summed into one figure.

- [Boss](/demand/nz/brands/boss-pedals)
- [D'Addario](/demand/nz/brands/daddario)
- [Fender](/demand/nz/brands/fender)
- [Korg](/demand/nz/brands/korg)
- [Peterson](/demand/nz/brands/peterson)
- [TC Electronic](/demand/nz/brands/tc-electronic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar tuner brands in New Zealand?

In September 2026, Fender was the most searched among guitar tuner brands in New Zealand, with an estimated 3.1K branded searches, 67.4% of all searches for the six we track.

## Cite this page

Brandwave. "Guitar tuner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-guitar-tuner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-guitar-tuner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.