---
title: "Guitar pedal brands in New Zealand: Which are searched most?"
description: "Compare the guitar effects pedal brands New Zealanders buy. Share of Search among Electro-Harmonix, Boss, MXR, TC Electronic, JHS Pedals, Strymon and Cunningham Amps, the guitar pedal brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-guitar-pedal-brands"
publisher: "Brandwave"
---

# Guitar pedal brands in New Zealand: Which are searched most?

Compare the guitar effects pedal brands New Zealanders buy. Share of Search among Electro-Harmonix, Boss, MXR, TC Electronic, JHS Pedals, Strymon and Cunningham Amps, the guitar pedal brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar pedal brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Electro-Harmonix, 67.4%

## Which brand is most popular in search among guitar pedal brands in New Zealand?

- In September 2026, Electro-Harmonix was the most searched among guitar pedal brands in New Zealand, with an estimated 890 branded searches, 67.4% of all searches for the seven we track.
- Boss is in 2nd place, 57.6 percentage points behind at 9.8%.
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand increased from 57.8% to 67.4%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand decreased from 14.1% to 9.8%.
- Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand decreased from 7% to 6.1%.
- Across the 12 months ending September 2026, JHS Pedals’ share of searches among guitar pedal brands in New Zealand decreased from 8.6% to 5.3%.
- Across the 12 months ending September 2026, Strymon’s share of searches among guitar pedal brands in New Zealand decreased from 5.5% to 3.8%.
- Across the 12 months ending September 2026, Cunningham Amps’ share of searches among guitar pedal brands in New Zealand increased from 0.78% to 1.5%.
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand peaked at 67.4% in September 2026 and was lowest at 53.6% in March 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand peaked at 27.5% in March 2026 and was lowest at 9.8% in September 2026.
- Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand peaked at 8.3% in August 2026 and was lowest at 4.1% in April 2026.
- Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar pedal brands in New Zealand peaked at 8.2% in June 2026 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, JHS Pedals’ share of searches among guitar pedal brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.1% in March 2026.
- Across the 12 months ending September 2026, Strymon’s share of searches among guitar pedal brands in New Zealand peaked at 6.8% in December 2025 and was lowest at 3.6% in March 2026.
- Across the 12 months ending September 2026, Cunningham Amps’ share of searches among guitar pedal brands in New Zealand peaked at 3.1% in May 2026 and was lowest at 0.78% in October 2025.
- Across the 12 months ending September 2026, MXR rose from 4th to 3rd among guitar pedal brands in New Zealand.
- Across the 12 months ending September 2026, TC Electronic rose from 5th to 4th among guitar pedal brands in New Zealand.
- Across the 12 months ending September 2026, JHS Pedals fell from 3rd to 5th among guitar pedal brands in New Zealand.

## Top guitar pedal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Boss and Strymon appeared every time. Boss was recommended most often, coming first in four out of five answers. Strymon was second, and Electro-Harmonix was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about guitar pedal brands

- Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps
- Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps
- Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals
- Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon
- Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Electro-Harmonix vs Boss: compare search popularity](/demand/nz/compare/boss-pedals-vs-electro-harmonix): 67.4% against 9.8% Share of Search.
- [Electro-Harmonix vs MXR: compare search popularity](/demand/nz/compare/electro-harmonix-vs-mxr): 67.4% against 6.1% Share of Search.
- [Electro-Harmonix vs TC Electronic: compare search popularity](/demand/nz/compare/electro-harmonix-vs-tc-electronic): 67.4% against 6.1% Share of Search.
- [Electro-Harmonix vs JHS Pedals: compare search popularity](/demand/nz/compare/electro-harmonix-vs-jhs-pedals): 67.4% against 5.3% Share of Search.
- [Boss vs MXR: compare search popularity](/demand/nz/compare/boss-pedals-vs-mxr): 9.8% against 6.1% Share of Search.
- [Boss vs TC Electronic: compare search popularity](/demand/nz/compare/boss-pedals-vs-tc-electronic): 9.8% against 6.1% Share of Search.
- [Boss vs JHS Pedals: compare search popularity](/demand/nz/compare/boss-pedals-vs-jhs-pedals): 9.8% against 5.3% Share of Search.
- [MXR vs TC Electronic: compare search popularity](/demand/nz/compare/mxr-vs-tc-electronic): 6.1% Share of Search each.
- [MXR vs JHS Pedals: compare search popularity](/demand/nz/compare/jhs-pedals-vs-mxr): 6.1% against 5.3% Share of Search.
- [TC Electronic vs JHS Pedals: compare search popularity](/demand/nz/compare/jhs-pedals-vs-tc-electronic): 6.1% against 5.3% Share of Search.

## How did search popularity change for New Zealand guitar pedal brands in September 2026?

- In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.
- In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.
- In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.
- In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.
- In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.
- Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
- Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Electro-Harmonix | 67.4% | 890 | +20.3% | Electro-Harmonix |
| 2 | Boss | 9.8% | 130 | +8.3% | Boss |
| 3 | MXR | 6.1% | 80 | -20.0% | MXR |
| 4 | TC Electronic | 6.1% | 80 | 0.0% | TC Electronic |
| 5 | JHS Pedals | 5.3% | 70 | 0.0% | JHS Pedals |
| 6 | Strymon | 3.8% | 50 | -28.6% | Strymon |
| 7 | Cunningham Amps | 1.5% | 20 | 0.0% | Cunningham Amps |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electro-Harmonix | 740 | 57.8% | 1 |
| Oct 2025 | Boss | 180 | 14.1% | 2 |
| Oct 2025 | JHS Pedals | 110 | 8.6% | 3 |
| Oct 2025 | MXR | 90 | 7% | 4 |
| Oct 2025 | TC Electronic | 80 | 6.3% | 5 |
| Oct 2025 | Strymon | 70 | 5.5% | 6 |
| Oct 2025 | Cunningham Amps | 10 | 0.78% | 7 |
| Nov 2025 | Electro-Harmonix | 740 | 60.2% | 1 |
| Nov 2025 | Boss | 160 | 13% | 2 |
| Nov 2025 | JHS Pedals | 110 | 8.9% | 3 |
| Nov 2025 | TC Electronic | 80 | 6.5% | 4 |
| Nov 2025 | MXR | 60 | 4.9% | 5 |
| Nov 2025 | Strymon | 50 | 4.1% | 6 |
| Nov 2025 | Cunningham Amps | 30 | 2.4% | 7 |
| Dec 2025 | Electro-Harmonix | 740 | 56.1% | 1 |
| Dec 2025 | Boss | 170 | 12.9% | 2 |
| Dec 2025 | JHS Pedals | 140 | 10.6% | 3 |
| Dec 2025 | Strymon | 90 | 6.8% | 4 |
| Dec 2025 | TC Electronic | 80 | 6.1% | 5 |
| Dec 2025 | MXR | 70 | 5.3% | 6 |
| Dec 2025 | Cunningham Amps | 30 | 2.3% | 7 |
| Jan 2026 | Electro-Harmonix | 740 | 64.3% | 1 |
| Jan 2026 | Boss | 130 | 11.3% | 2 |
| Jan 2026 | JHS Pedals | 70 | 6.1% | 3 |
| Jan 2026 | MXR | 70 | 6.1% | 4 |
| Jan 2026 | Strymon | 70 | 6.1% | 5 |
| Jan 2026 | TC Electronic | 60 | 5.2% | 6 |
| Jan 2026 | Cunningham Amps | 10 | 0.87% | 7 |
| Feb 2026 | Electro-Harmonix | 610 | 55% | 1 |
| Feb 2026 | Boss | 210 | 18.9% | 2 |
| Feb 2026 | JHS Pedals | 70 | 6.3% | 3 |
| Feb 2026 | MXR | 70 | 6.3% | 4 |
| Feb 2026 | Strymon | 70 | 6.3% | 5 |
| Feb 2026 | TC Electronic | 60 | 5.4% | 6 |
| Feb 2026 | Cunningham Amps | 20 | 1.8% | 7 |
| Mar 2026 | Electro-Harmonix | 740 | 53.6% | 1 |
| Mar 2026 | Boss | 380 | 27.5% | 2 |
| Mar 2026 | JHS Pedals | 70 | 5.1% | 3 |
| Mar 2026 | MXR | 60 | 4.3% | 4 |
| Mar 2026 | TC Electronic | 60 | 4.3% | 5 |
| Mar 2026 | Strymon | 50 | 3.6% | 6 |
| Mar 2026 | Cunningham Amps | 20 | 1.4% | 7 |
| Apr 2026 | Electro-Harmonix | 740 | 61.2% | 1 |
| Apr 2026 | Boss | 190 | 15.7% | 2 |
| Apr 2026 | TC Electronic | 80 | 6.6% | 3 |
| Apr 2026 | JHS Pedals | 70 | 5.8% | 4 |
| Apr 2026 | MXR | 50 | 4.1% | 5 |
| Apr 2026 | Strymon | 50 | 4.1% | 6 |
| Apr 2026 | Cunningham Amps | 30 | 2.5% | 7 |
| May 2026 | Electro-Harmonix | 740 | 56.5% | 1 |
| May 2026 | Boss | 230 | 17.6% | 2 |
| May 2026 | JHS Pedals | 90 | 6.9% | 3 |
| May 2026 | MXR | 80 | 6.1% | 4 |
| May 2026 | TC Electronic | 80 | 6.1% | 5 |
| May 2026 | Strymon | 50 | 3.8% | 6 |
| May 2026 | Cunningham Amps | 40 | 3.1% | 7 |
| Jun 2026 | Electro-Harmonix | 740 | 60.7% | 1 |
| Jun 2026 | Boss | 140 | 11.5% | 2 |
| Jun 2026 | JHS Pedals | 110 | 9% | 3 |
| Jun 2026 | TC Electronic | 100 | 8.2% | 4 |
| Jun 2026 | MXR | 60 | 4.9% | 5 |
| Jun 2026 | Strymon | 50 | 4.1% | 6 |
| Jun 2026 | Cunningham Amps | 20 | 1.6% | 7 |
| Jul 2026 | Electro-Harmonix | 740 | 60.2% | 1 |
| Jul 2026 | Boss | 150 | 12.2% | 2 |
| Jul 2026 | TC Electronic | 100 | 8.1% | 3 |
| Jul 2026 | MXR | 80 | 6.5% | 4 |
| Jul 2026 | JHS Pedals | 70 | 5.7% | 5 |
| Jul 2026 | Strymon | 70 | 5.7% | 6 |
| Jul 2026 | Cunningham Amps | 20 | 1.6% | 7 |
| Aug 2026 | Electro-Harmonix | 740 | 61.7% | 1 |
| Aug 2026 | Boss | 120 | 10% | 2 |
| Aug 2026 | MXR | 100 | 8.3% | 3 |
| Aug 2026 | TC Electronic | 80 | 6.7% | 4 |
| Aug 2026 | JHS Pedals | 70 | 5.8% | 5 |
| Aug 2026 | Strymon | 70 | 5.8% | 6 |
| Aug 2026 | Cunningham Amps | 20 | 1.7% | 7 |
| Sep 2026 | Electro-Harmonix | 890 | 67.4% | 1 |
| Sep 2026 | Boss | 130 | 9.8% | 2 |
| Sep 2026 | MXR | 80 | 6.1% | 3 |
| Sep 2026 | TC Electronic | 80 | 6.1% | 4 |
| Sep 2026 | JHS Pedals | 70 | 5.3% | 5 |
| Sep 2026 | Strymon | 50 | 3.8% | 6 |
| Sep 2026 | Cunningham Amps | 20 | 1.5% | 7 |

## What is being compared

- **Boss**: Measured on the search terms “boss guitar pedal” and “boss pedal”, summed into one figure.
- **Cunningham Amps**: Measured on the search term “cunningham amps”.
- **Electro-Harmonix**: Measured on the search terms “electro harmonix pedal”, “electro-harmonix” and “electroharmonix”, summed into one figure.
- **JHS Pedals**: Measured on the search term “jhs pedals”.
- **MXR**: Measured on the search terms “mxr” and “mxr pedal”, summed into one figure.
- **Strymon**: Measured on the search term “strymon”.
- **TC Electronic**: Measured on the search terms “tc electronic” and “tc electronic pedal”, summed into one figure.

- [Boss](/demand/nz/brands/boss-pedals)
- [Cunningham Amps](/demand/nz/brands/cunningham-amps)
- [Electro-Harmonix](/demand/nz/brands/electro-harmonix)
- [JHS Pedals](/demand/nz/brands/jhs-pedals)
- [MXR](/demand/nz/brands/mxr)
- [Strymon](/demand/nz/brands/strymon)
- [TC Electronic](/demand/nz/brands/tc-electronic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar pedal brands in New Zealand?

In September 2026, Electro-Harmonix was the most searched among guitar pedal brands in New Zealand, with an estimated 890 branded searches, 67.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Guitar pedal brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-guitar-pedal-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-guitar-pedal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.