---
title: "Guitar brands in New Zealand: Which brands are most popular in search?"
description: "Compare the guitar brands New Zealand players buy. Share of Search among Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars and Taylor Guitars, the guitar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-guitar-brands"
publisher: "Brandwave"
---

# Guitar brands in New Zealand: Which brands are most popular in search?

Compare the guitar brands New Zealand players buy. Share of Search among Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars and Taylor Guitars, the guitar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fender, 35.9%

## Which brand is most popular in search among guitar brands in New Zealand?

- In August 2026, Fender was the most searched among guitar brands in New Zealand, with an estimated 5.5K branded searches and 35.9% estimated Share of Search within this set.
- Gibson is in 2nd place, 10.6 percentage points behind at 25.3% Share of Search.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand increased from 34.4% to 35.9%.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand increased from 24.8% to 25.3%.
- Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among guitar brands in New Zealand decreased from 20.6% to 19.4%.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand decreased from 12.6% to 10.9%.
- Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand increased from 5.2% to 5.7%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand peaked at 40.7% in May 2026 and was lowest at 32.9% in January 2026.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand peaked at 25.4% in February 2026 and was lowest at 23.3% in June 2026.
- Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among guitar brands in New Zealand peaked at 21.4% in January 2026 and was lowest at 17.8% in July 2026.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 10.1% in May 2026.
- Across the 11 months ending August 2026, Taylor Guitars’ estimated Share of Search among guitar brands in New Zealand peaked at 4.5% in November 2025 and was lowest at 2.2% in April 2026.
- Across the 11 months ending August 2026, Taylor Guitars held steady: its estimated Share of Search among guitar brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Gibson: compare search popularity](/demand/nz/compare/fender-vs-gibson): 35.9% against 25.3% Share of Search.
- [Fender vs Ibanez: compare search popularity](/demand/nz/compare/fender-vs-ibanez): 35.9% against 19.4% Share of Search.
- [Fender vs Epiphone: compare search popularity](/demand/nz/compare/epiphone-vs-fender): 35.9% against 10.9% Share of Search.
- [Fender vs Yamaha Guitars: compare search popularity](/demand/nz/compare/fender-vs-yamaha-guitars): 35.9% against 5.7% Share of Search.
- [Gibson vs Ibanez: compare search popularity](/demand/nz/compare/gibson-vs-ibanez): 25.3% against 19.4% Share of Search.
- [Gibson vs Epiphone: compare search popularity](/demand/nz/compare/epiphone-vs-gibson): 25.3% against 10.9% Share of Search.
- [Gibson vs Yamaha Guitars: compare search popularity](/demand/nz/compare/gibson-vs-yamaha-guitars): 25.3% against 5.7% Share of Search.
- [Ibanez vs Epiphone: compare search popularity](/demand/nz/compare/epiphone-vs-ibanez): 19.4% against 10.9% Share of Search.
- [Ibanez vs Yamaha Guitars: compare search popularity](/demand/nz/compare/ibanez-vs-yamaha-guitars): 19.4% against 5.7% Share of Search.
- [Epiphone vs Yamaha Guitars: compare search popularity](/demand/nz/compare/epiphone-vs-yamaha-guitars): 10.9% against 5.7% Share of Search.

## How did search popularity change for New Zealand guitar brands in August 2026?

- In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
- In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
- In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
- In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
- Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
- Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 35.9% | 5.5K | -11.2% | Fender |
| 2 | Gibson | 25.3% | 3.9K | +1.3% | Gibson |
| 3 | Ibanez | 19.4% | 3K | +6.1% | Ibanez |
| 4 | Epiphone | 10.9% | 1.6K | +3.8% | Epiphone |
| 5 | Yamaha Guitars | 5.7% | 870 | -7.4% | Yamaha Guitars |
| 6 | Taylor Guitars | 2.7% | 410 | +2.5% | Taylor Guitars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 4.9K | 34.4% | 1 |
| Oct 2025 | Gibson | 3.5K | 24.8% | 2 |
| Oct 2025 | Ibanez | 3K | 20.6% | 3 |
| Oct 2025 | Epiphone | 1.8K | 12.6% | 4 |
| Oct 2025 | Yamaha Guitars | 740 | 5.2% | 5 |
| Oct 2025 | Taylor Guitars | 340 | 2.4% | 6 |
| Nov 2025 | Fender | 4.9K | 33.9% | 1 |
| Nov 2025 | Gibson | 3.7K | 25.3% | 2 |
| Nov 2025 | Ibanez | 2.7K | 18.4% | 3 |
| Nov 2025 | Epiphone | 1.8K | 12.7% | 4 |
| Nov 2025 | Yamaha Guitars | 760 | 5.3% | 5 |
| Nov 2025 | Taylor Guitars | 650 | 4.5% | 6 |
| Dec 2025 | Fender | 4.8K | 34% | 1 |
| Dec 2025 | Gibson | 3.4K | 23.8% | 2 |
| Dec 2025 | Ibanez | 2.9K | 20.4% | 3 |
| Dec 2025 | Epiphone | 2K | 14.3% | 4 |
| Dec 2025 | Yamaha Guitars | 710 | 5% | 5 |
| Dec 2025 | Taylor Guitars | 340 | 2.4% | 6 |
| Jan 2026 | Fender | 4.8K | 32.9% | 1 |
| Jan 2026 | Gibson | 3.6K | 24.9% | 2 |
| Jan 2026 | Ibanez | 3.1K | 21.4% | 3 |
| Jan 2026 | Epiphone | 1.8K | 12.6% | 4 |
| Jan 2026 | Yamaha Guitars | 780 | 5.4% | 5 |
| Jan 2026 | Taylor Guitars | 410 | 2.8% | 6 |
| Feb 2026 | Fender | 5K | 34.7% | 1 |
| Feb 2026 | Gibson | 3.6K | 25.4% | 2 |
| Feb 2026 | Ibanez | 2.6K | 18.1% | 3 |
| Feb 2026 | Epiphone | 1.8K | 12.7% | 4 |
| Feb 2026 | Yamaha Guitars | 830 | 5.8% | 5 |
| Feb 2026 | Taylor Guitars | 470 | 3.3% | 6 |
| Mar 2026 | Fender | 5.9K | 38.3% | 1 |
| Mar 2026 | Gibson | 3.9K | 25.1% | 2 |
| Mar 2026 | Ibanez | 2.8K | 17.8% | 3 |
| Mar 2026 | Epiphone | 1.6K | 10.3% | 4 |
| Mar 2026 | Yamaha Guitars | 870 | 5.6% | 5 |
| Mar 2026 | Taylor Guitars | 430 | 2.8% | 6 |
| Apr 2026 | Fender | 5.8K | 38.4% | 1 |
| Apr 2026 | Gibson | 3.7K | 24.3% | 2 |
| Apr 2026 | Ibanez | 2.8K | 18.7% | 3 |
| Apr 2026 | Epiphone | 1.6K | 10.8% | 4 |
| Apr 2026 | Yamaha Guitars | 850 | 5.6% | 5 |
| Apr 2026 | Taylor Guitars | 340 | 2.2% | 6 |
| May 2026 | Fender | 6.6K | 40.7% | 1 |
| May 2026 | Gibson | 3.8K | 23.3% | 2 |
| May 2026 | Ibanez | 2.9K | 17.9% | 3 |
| May 2026 | Epiphone | 1.6K | 10.1% | 4 |
| May 2026 | Yamaha Guitars | 910 | 5.6% | 5 |
| May 2026 | Taylor Guitars | 410 | 2.5% | 6 |
| Jun 2026 | Fender | 6.6K | 40.6% | 1 |
| Jun 2026 | Gibson | 3.8K | 23.3% | 2 |
| Jun 2026 | Ibanez | 2.9K | 18% | 3 |
| Jun 2026 | Epiphone | 1.7K | 10.5% | 4 |
| Jun 2026 | Yamaha Guitars | 850 | 5.2% | 5 |
| Jun 2026 | Taylor Guitars | 400 | 2.4% | 6 |
| Jul 2026 | Fender | 6.2K | 39.3% | 1 |
| Jul 2026 | Gibson | 3.8K | 24.3% | 2 |
| Jul 2026 | Ibanez | 2.8K | 17.8% | 3 |
| Jul 2026 | Epiphone | 1.6K | 10.2% | 4 |
| Jul 2026 | Yamaha Guitars | 940 | 6% | 5 |
| Jul 2026 | Taylor Guitars | 400 | 2.6% | 6 |
| Aug 2026 | Fender | 5.5K | 35.9% | 1 |
| Aug 2026 | Gibson | 3.9K | 25.3% | 2 |
| Aug 2026 | Ibanez | 3K | 19.4% | 3 |
| Aug 2026 | Epiphone | 1.6K | 10.9% | 4 |
| Aug 2026 | Yamaha Guitars | 870 | 5.7% | 5 |
| Aug 2026 | Taylor Guitars | 410 | 2.7% | 6 |
| Sep 2026 | Epiphone | — | — | — |
| Sep 2026 | Fender | — | — | — |
| Sep 2026 | Gibson | — | — | — |
| Sep 2026 | Ibanez | — | — | — |
| Sep 2026 | Taylor Guitars | — | — | — |
| Sep 2026 | Yamaha Guitars | — | — | — |

## What is being compared

- **Epiphone**: Measured on the search terms “epiphone”, “epiphone acoustic guitar”, “epiphone bass”, “epiphone casino”, “epiphone com”, “epiphone electric guitar”, “epiphone es 335”, “epiphone explorer”, “epiphone gitar”, “epiphone les paul”, “epiphone lp custom”, “epiphone near me”, “epiphone nz”, “epiphone sg”, “epiphone special 2” and “gitar epiphone les paul”, summed into one figure.
- **Fender**: Measured on the search terms “fender”, “fender acoustic guitar”, “fender bass”, “fender com”, “fender electric guitar”, “fender guitar”, “fender jazzmaster”, “fender mustang”, “fender near me”, “fender nz”, “fender online”, “fender p bass”, “fender strat”, “fender stratocaster electric guitar” and “fender tele”, summed into one figure.
- **Gibson**: Measured on the search terms “gibson 335 guitar”, “gibson acoustic guitar”, “gibson bass”, “gibson electric guitar”, “gibson explorer guitar”, “gibson firebird guitar”, “gibson flying v guitar”, “gibson guitar”, “gibson guitar company”, “gibson hummingbird guitar”, “gibson j200 guitar”, “gibson j45 guitar”, “gibson les paul”, “gibson les paul black”, “gibson les paul jr”, “gibson les paul standard”, “gibson les paul studio”, “gibson sg” and “gibson sg standard”, summed into one figure.
- **Ibanez**: Measured on the search terms “ibanez”, “ibanez 7 string”, “ibanez acoustic guitar”, “ibanez az”, “ibanez bass”, “ibanez com”, “ibanez electric guitar”, “ibanez gio”, “ibanez gio electric guitar”, “ibanez guitar”, “ibanez iceman”, “ibanez jem”, “ibanez near me”, “ibanez nz”, “ibanez online”, “ibanez rg”, “ibanez rg series” and “ibanez ts”, summed into one figure.
- **Taylor Guitars**: Measured on the search terms “robert taylor guitar”, “taylor guitar” and “taylor guitars acoustic guitar”, summed into one figure.
- **Yamaha Guitars**: Measured on the search terms “fg830 yamaha guitar”, “yamaha acoustic guitar”, “yamaha guitar” and “yamaha guitars bass”, summed into one figure.

- [Epiphone](/demand/nz/brands/epiphone)
- [Fender](/demand/nz/brands/fender)
- [Gibson](/demand/nz/brands/gibson)
- [Ibanez](/demand/nz/brands/ibanez)
- [Taylor Guitars](/demand/nz/brands/taylor-guitars)
- [Yamaha Guitars](/demand/nz/brands/yamaha-guitars)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar brands in New Zealand?

In August 2026, Fender was the most searched among guitar brands in New Zealand, with an estimated 5.5K branded searches and 35.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Guitar brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-guitar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-guitar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.