---
title: "Guitar amp brands in New Zealand: Which are searched most?"
description: "Compare the guitar amplifier brands New Zealanders buy. Share of Search among Fender, Boss, Marshall, Yamaha, Blackstar, Orange and Vox, the guitar amp brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-guitar-amp-brands"
publisher: "Brandwave"
---

# Guitar amp brands in New Zealand: Which are searched most?

Compare the guitar amplifier brands New Zealanders buy. Share of Search among Fender, Boss, Marshall, Yamaha, Blackstar, Orange and Vox, the guitar amp brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar amp brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 67.2%

## Which brand is most popular in search among guitar amp brands in New Zealand?

- In September 2026, Fender was the most searched among guitar amp brands in New Zealand, with an estimated 3.1K branded searches, 67.2% of all searches for the seven we track.
- Boss is in 2nd place, 60.6 percentage points behind at 6.6%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar amp brands in New Zealand increased from 66.5% to 67.2%.
- Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand decreased from 8.1% to 6.6%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand increased from 5.3% to 6.2%.
- Across the 12 months ending September 2026, Blackstar’s share of searches among guitar amp brands in New Zealand increased from 3.3% to 4.9%.
- Across the 12 months ending September 2026, Vox’s share of searches among guitar amp brands in New Zealand decreased from 5.3% to 3.9%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar amp brands in New Zealand peaked at 72.2% in June 2026 and was lowest at 64.4% in December 2025.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar amp brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 5.3% in May 2026.
- Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 6.6% in September 2026.
- Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand peaked at 6.7% in December 2025 and was lowest at 4.2% in June 2026.
- Across the 12 months ending September 2026, Blackstar’s share of searches among guitar amp brands in New Zealand peaked at 4.9% in September 2026 and was lowest at 2.7% in April 2026.
- Across the 12 months ending September 2026, Orange’s share of searches among guitar amp brands in New Zealand peaked at 4.9% in January 2026 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, Vox’s share of searches among guitar amp brands in New Zealand peaked at 5.3% in October 2025 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, Boss rose from 3rd to 2nd among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Marshall fell from 2nd to 3rd among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Yamaha rose from 5th to 4th among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Blackstar rose from 7th to 5th among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Vox fell from 4th to 7th among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Orange held steady: its share of searches among guitar amp brands in New Zealand moved less than 0.5 percentage points.

## Top guitar amp brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Orange appeared every time. Fender was recommended most often, coming first in one out of three answers that gave a list. Boss was second, and Marshall was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fender | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Boss | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Marshall | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Orange | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| Yamaha | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Vox | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Blackstar | 7th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about guitar amp brands

- Asked ChatGPT "Which guitar amp brand should I buy in New Zealand?": 1. Boss, 2. Fender, 3. Yamaha, 4. Marshall, 5. Orange
- Asked ChatGPT "What are the best guitar amp brands in New Zealand?": 1. Fender, 2. Boss, 3. Yamaha, 4. Marshall, 5. Orange, 6. Vox, 7. Blackstar
- Asked ChatGPT "What's the best guitar amp brand in New Zealand for a guitar rig?": 1. Marshall, 2. Orange, 3. Fender, 4. Boss
- Searched Google, AI Overview "guitar amplifier nz": 1. Vox, 2. Orange

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fender vs Boss: compare search popularity](/demand/nz/compare/boss-pedals-vs-fender): 67.2% against 6.6% Share of Search.
- [Fender vs Marshall: compare search popularity](/demand/nz/compare/fender-vs-marshall-audio): 67.2% against 6.6% Share of Search.
- [Fender vs Yamaha: compare search popularity](/demand/nz/compare/fender-vs-yamaha): 67.2% against 6.2% Share of Search.
- [Fender vs Blackstar: compare search popularity](/demand/nz/compare/blackstar-amps-vs-fender): 67.2% against 4.9% Share of Search.
- [Boss vs Marshall: compare search popularity](/demand/nz/compare/boss-pedals-vs-marshall-audio): 6.6% Share of Search each.
- [Boss vs Yamaha: compare search popularity](/demand/nz/compare/boss-pedals-vs-yamaha): 6.6% against 6.2% Share of Search.
- [Boss vs Blackstar: compare search popularity](/demand/nz/compare/blackstar-amps-vs-boss-pedals): 6.6% against 4.9% Share of Search.
- [Marshall vs Yamaha: compare search popularity](/demand/nz/compare/marshall-audio-vs-yamaha): 6.6% against 6.2% Share of Search.
- [Marshall vs Blackstar: compare search popularity](/demand/nz/compare/blackstar-amps-vs-marshall-audio): 6.6% against 4.9% Share of Search.
- [Yamaha vs Blackstar: compare search popularity](/demand/nz/compare/blackstar-amps-vs-yamaha): 6.2% against 4.9% Share of Search.

## How did search popularity change for New Zealand guitar amp brands in September 2026?

- In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches.
- In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches.
- In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches.
- In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%.
- In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%.
- Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 67.2% | 3.1K | +1.3% | Fender |
| 2 | Boss | 6.6% | 310 | +19.2% | Boss |
| 3 | Marshall | 6.6% | 310 | 0.0% | Marshall |
| 4 | Yamaha | 6.2% | 290 | +26.1% | Yamaha |
| 5 | Blackstar | 4.9% | 230 | +27.8% | Blackstar |
| 6 | Orange | 4.5% | 210 | 0.0% | Orange |
| 7 | Vox | 3.9% | 180 | -21.7% | Vox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 3K | 66.5% | 1 |
| Oct 2025 | Marshall | 370 | 8.1% | 2 |
| Oct 2025 | Boss | 310 | 6.8% | 3 |
| Oct 2025 | Vox | 240 | 5.3% | 4 |
| Oct 2025 | Yamaha | 240 | 5.3% | 5 |
| Oct 2025 | Orange | 210 | 4.6% | 6 |
| Oct 2025 | Blackstar | 150 | 3.3% | 7 |
| Nov 2025 | Fender | 3K | 66.1% | 1 |
| Nov 2025 | Boss | 370 | 8.3% | 2 |
| Nov 2025 | Marshall | 370 | 8.3% | 3 |
| Nov 2025 | Yamaha | 230 | 5.1% | 4 |
| Nov 2025 | Blackstar | 190 | 4.2% | 5 |
| Nov 2025 | Vox | 190 | 4.2% | 6 |
| Nov 2025 | Orange | 170 | 3.8% | 7 |
| Dec 2025 | Fender | 3K | 64.4% | 1 |
| Dec 2025 | Boss | 390 | 8.5% | 2 |
| Dec 2025 | Marshall | 370 | 8% | 3 |
| Dec 2025 | Yamaha | 310 | 6.7% | 4 |
| Dec 2025 | Orange | 210 | 4.6% | 5 |
| Dec 2025 | Blackstar | 180 | 3.9% | 6 |
| Dec 2025 | Vox | 180 | 3.9% | 7 |
| Jan 2026 | Fender | 2.9K | 68.1% | 1 |
| Jan 2026 | Boss | 330 | 7.7% | 2 |
| Jan 2026 | Marshall | 290 | 6.8% | 3 |
| Jan 2026 | Orange | 210 | 4.9% | 4 |
| Jan 2026 | Yamaha | 200 | 4.7% | 5 |
| Jan 2026 | Blackstar | 180 | 4.2% | 6 |
| Jan 2026 | Vox | 150 | 3.5% | 7 |
| Feb 2026 | Fender | 2.6K | 66.7% | 1 |
| Feb 2026 | Boss | 310 | 7.9% | 2 |
| Feb 2026 | Marshall | 290 | 7.4% | 3 |
| Feb 2026 | Yamaha | 260 | 6.7% | 4 |
| Feb 2026 | Orange | 170 | 4.4% | 5 |
| Feb 2026 | Vox | 150 | 3.8% | 6 |
| Feb 2026 | Blackstar | 120 | 3.1% | 7 |
| Mar 2026 | Fender | 3.2K | 70% | 1 |
| Mar 2026 | Boss | 310 | 6.8% | 2 |
| Mar 2026 | Marshall | 310 | 6.8% | 3 |
| Mar 2026 | Yamaha | 250 | 5.5% | 4 |
| Mar 2026 | Vox | 180 | 3.9% | 5 |
| Mar 2026 | Orange | 170 | 3.7% | 6 |
| Mar 2026 | Blackstar | 150 | 3.3% | 7 |
| Apr 2026 | Fender | 3.2K | 71.9% | 1 |
| Apr 2026 | Marshall | 310 | 7% | 2 |
| Apr 2026 | Boss | 250 | 5.6% | 3 |
| Apr 2026 | Yamaha | 250 | 5.6% | 4 |
| Apr 2026 | Orange | 170 | 3.8% | 5 |
| Apr 2026 | Vox | 150 | 3.4% | 6 |
| Apr 2026 | Blackstar | 120 | 2.7% | 7 |
| May 2026 | Fender | 3.5K | 71.9% | 1 |
| May 2026 | Marshall | 330 | 6.7% | 2 |
| May 2026 | Boss | 260 | 5.3% | 3 |
| May 2026 | Yamaha | 260 | 5.3% | 4 |
| May 2026 | Blackstar | 190 | 3.8% | 5 |
| May 2026 | Vox | 180 | 3.6% | 6 |
| May 2026 | Orange | 170 | 3.4% | 7 |
| Jun 2026 | Fender | 3.3K | 72.2% | 1 |
| Jun 2026 | Marshall | 310 | 6.9% | 2 |
| Jun 2026 | Boss | 240 | 5.3% | 3 |
| Jun 2026 | Blackstar | 190 | 4.2% | 4 |
| Jun 2026 | Yamaha | 190 | 4.2% | 5 |
| Jun 2026 | Orange | 170 | 3.8% | 6 |
| Jun 2026 | Vox | 150 | 3.3% | 7 |
| Jul 2026 | Fender | 3.2K | 68.7% | 1 |
| Jul 2026 | Marshall | 360 | 7.7% | 2 |
| Jul 2026 | Boss | 330 | 7.1% | 3 |
| Jul 2026 | Yamaha | 240 | 5.2% | 4 |
| Jul 2026 | Blackstar | 180 | 3.9% | 5 |
| Jul 2026 | Vox | 180 | 3.9% | 6 |
| Jul 2026 | Orange | 170 | 3.6% | 7 |
| Aug 2026 | Fender | 3.1K | 68.6% | 1 |
| Aug 2026 | Marshall | 310 | 6.9% | 2 |
| Aug 2026 | Boss | 260 | 5.8% | 3 |
| Aug 2026 | Vox | 230 | 5.1% | 4 |
| Aug 2026 | Yamaha | 230 | 5.1% | 5 |
| Aug 2026 | Orange | 210 | 4.6% | 6 |
| Aug 2026 | Blackstar | 180 | 4% | 7 |
| Sep 2026 | Fender | 3.1K | 67.2% | 1 |
| Sep 2026 | Boss | 310 | 6.6% | 2 |
| Sep 2026 | Marshall | 310 | 6.6% | 3 |
| Sep 2026 | Yamaha | 290 | 6.2% | 4 |
| Sep 2026 | Blackstar | 230 | 4.9% | 5 |
| Sep 2026 | Orange | 210 | 4.5% | 6 |
| Sep 2026 | Vox | 180 | 3.9% | 7 |

## What is being compared

- **Blackstar**: Measured on the search terms “blackstar amp” and “blackstar guitar amp”, summed into one figure.
- **Boss**: Measured on the search terms “boss amp” and “boss katana”, summed into one figure.
- **Fender**: Measured on the search terms “fender”, “fender jazzmaster”, “fender mustang”, “fender strat” and “fender tele”, summed into one figure.
- **Marshall**: Measured on the search terms “marshall amp” and “marshall guitar amp”, summed into one figure.
- **Orange**: Measured on the search terms “orange amplifier” and “orange amps”, summed into one figure.
- **Vox**: Measured on the search terms “vox amp” and “vox guitar amp”, summed into one figure.
- **Yamaha**: Measured on the search terms “yamaha amp” and “yamaha thr”, summed into one figure.

- [Blackstar](/demand/nz/brands/blackstar-amps)
- [Boss](/demand/nz/brands/boss-pedals)
- [Fender](/demand/nz/brands/fender)
- [Marshall](/demand/nz/brands/marshall-audio)
- [Orange](/demand/nz/brands/orange-amps)
- [Vox](/demand/nz/brands/vox-amps)
- [Yamaha](/demand/nz/brands/yamaha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar amp brands in New Zealand?

In September 2026, Fender was the most searched among guitar amp brands in New Zealand, with an estimated 3.1K branded searches, 67.2% of all searches for the seven we track.

## Cite this page

Brandwave. "Guitar amp brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-guitar-amp-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-guitar-amp-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.