---
title: "DeWalt vs Makita: Which is searched more in New Zealand?"
description: "Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grinder blades brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-grinder-blades-brands/compare/dewalt-vs-makita"
publisher: "Brandwave"
---

# DeWalt vs Makita: Which is searched more in New Zealand?

Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grinder blades brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeWalt and Makita
- **Competitive set**: Grinder blades brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **DeWalt Share of Search**: 43.1%
- **Makita Share of Search**: 48.8%

## Is DeWalt or Makita more popular in search?

- In September 2026, Makita had more branded searches than DeWalt among grinder blades brands in New Zealand. Makita had about 18,200 branded searches, while DeWalt had 16,100. Makita made up 48.8% of all grinder blades brand searches we track, and DeWalt accounted for 43.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in June 2026, Makita took it in July 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among grinder blades brands in New Zealand moved from 41.3% to 43.1%, and its estimated monthly branded searches moved from 12.2K to 16.1K.
- Across the 12 months ending September 2026, Makita’s share of searches among grinder blades brands in New Zealand moved from 51.1% to 48.8%, and its estimated monthly branded searches moved from 15.1K to 18.2K.

## Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Makita | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Flexovit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Norton Abrasives | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about grinder blades brands

- Asked ChatGPT "Which grinder blades brand should I buy in New Zealand?": 1. Bosch, 2. Makita, 3. Flexovit, 4. Norton Abrasives
- Asked ChatGPT "What are the best grinder blades brands in New Zealand?": 1. Bosch, 2. Norton Abrasives, 3. Makita, 4. Flexovit
- Asked ChatGPT "What's the best grinder blades brand in New Zealand for angle grinder cutting?": 1. Bosch, 2. Makita, 3. Norton Abrasives
- Searched Google, AI Overview "metal cutting disc": 1. Bosch, 2. Makita, 3. Milwaukee, 4. Flexovit
- Searched Google, AI Overview "grinder cutting disc": named none of the brands we track

Not named in any answer: DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand grinder blades brands in September 2026?

- In September 2026, Makita gained share of searches among grinder blades brands in New Zealand, from 45.2% to 48.8%.
- In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 44.4% to 43.1%.

## Month by month

| Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 41.3% | 2 | 15.1K | 51.1% | 1 |
| Nov 2025 | 15.2K | 46% | 2 | 15.3K | 46.4% | 1 |
| Dec 2025 | 11.5K | 40.6% | 2 | 14.7K | 51.7% | 1 |
| Jan 2026 | 11.2K | 41% | 2 | 14.2K | 52.3% | 1 |
| Feb 2026 | 12.2K | 42.3% | 2 | 14.5K | 50.1% | 1 |
| Mar 2026 | 12.5K | 42.8% | 2 | 14.4K | 49.3% | 1 |
| Apr 2026 | 12.6K | 43.1% | 2 | 14.5K | 49.5% | 1 |
| May 2026 | 13.9K | 43.4% | 2 | 15.4K | 48% | 1 |
| Jun 2026 | 15.7K | 45.9% | 1 | 15.6K | 45.8% | 2 |
| Jul 2026 | 14.3K | 44.7% | 2 | 14.9K | 46.9% | 1 |
| Aug 2026 | 16.2K | 44.4% | 2 | 16.5K | 45.2% | 1 |
| Sep 2026 | 16.1K | 43.1% | 2 | 18.2K | 48.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt chainsaw”, “dewalt drop saw”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt multi tool”, “dewalt planer”, “dewalt redemption”, “dewalt router”, “dewalt sander”, “dewalt table saw” and “dewalt tool box”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita impact wrench”, “makita multi tool”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure.

- [DeWalt profile](/demand/nz/brands/dewalt)
- [Makita profile](/demand/nz/brands/makita)
- [All grinder blades brands in New Zealand](/demand/nz/categories/nz-grinder-blades-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is DeWalt or Makita more popular in search?

In September 2026, Makita had more branded searches than DeWalt among grinder blades brands in New Zealand. Makita had about 18,200 branded searches, while DeWalt had 16,100. Makita made up 48.8% of all grinder blades brand searches we track, and DeWalt accounted for 43.1%.

## Cite this page

Brandwave. "DeWalt vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-grinder-blades-brands/compare/dewalt-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-grinder-blades-brands/compare/dewalt-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
