---
title: "Grinder blades brands in New Zealand: Which are searched most?"
description: "Compare the grinder blades brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Flexovit, Norton Abrasives and Bosch, the grinder blades brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-grinder-blades-brands"
publisher: "Brandwave"
---

# Grinder blades brands in New Zealand: Which are searched most?

Compare the grinder blades brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Flexovit, Norton Abrasives and Bosch, the grinder blades brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Grinder blades brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 51.4%

## Which brand is most popular in search among grinder blades brands in New Zealand?

- In September 2026, Makita was the most searched among grinder blades brands in New Zealand, with an estimated 9.1K branded searches, 51.4% of all searches for the six we track.
- DeWalt is in 2nd place, 19.9 percentage points behind at 31.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among grinder blades brands in New Zealand decreased from 32.6% to 31.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among grinder blades brands in New Zealand increased from 15% to 16.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among grinder blades brands in New Zealand peaked at 53.9% in January 2026 and was lowest at 44.7% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among grinder blades brands in New Zealand peaked at 39% in November 2025 and was lowest at 31.5% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among grinder blades brands in New Zealand peaked at 22.1% in August 2026 and was lowest at 12.8% in January 2026.
- Across the 12 months ending September 2026, Makita, Flexovit, Norton Abrasives and Bosch held steady: their share of searches among grinder blades brands in New Zealand each moved less than 0.5 percentage points.

## Top grinder blades brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Bosch were mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in all three answers that gave a list. Makita was second, and Flexovit and Norton Abrasives tied for third. DeWalt, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Makita | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Flexovit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Norton Abrasives | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about grinder blades brands

- Asked ChatGPT "Which grinder blades brand should I buy in New Zealand?": 1. Bosch, 2. Makita, 3. Flexovit, 4. Norton Abrasives
- Asked ChatGPT "What are the best grinder blades brands in New Zealand?": 1. Bosch, 2. Norton Abrasives, 3. Makita, 4. Flexovit
- Asked ChatGPT "What's the best grinder blades brand in New Zealand for angle grinder cutting?": 1. Bosch, 2. Makita, 3. Norton Abrasives
- Searched Google, AI Overview "metal cutting disc": 1. Bosch, 2. Makita, 3. Milwaukee, 4. Flexovit
- Searched Google, AI Overview "grinder cutting disc": named none of the brands we track

Not named in any answer: DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 51.4% against 31.5% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 51.4% against 16.7% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 31.5% against 16.7% Share of Search.

## How did search popularity change for New Zealand grinder blades brands in September 2026?

- In September 2026, Makita gained share of searches among grinder blades brands in New Zealand, from 44.7% to 51.4%.
- In September 2026, Milwaukee lost share of searches among grinder blades brands in New Zealand, from 22.1% to 16.7%.
- In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 32.8% to 31.5%.
- In September 2026, Flexovit rose from 6th to 4th among grinder blades brands in New Zealand.
- In September 2026, Bosch fell from 5th to 6th among grinder blades brands in New Zealand.
- In September 2026, Norton Abrasives fell from 4th to 5th among grinder blades brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 51.4% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 31.5% | 5.6K | 0.0% | DeWalt |
| 3 | Milwaukee | 16.7% | 3K | -21.3% | Milwaukee |
| 4 | Flexovit | 0.17% | 30 | +200.0% | Flexovit |
| 5 | Norton Abrasives | 0.11% | 20 | -50.0% | Saint-Gobain Abrasives |
| 6 | Bosch | 0.06% | 10 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 51.9% | 1 |
| Oct 2025 | DeWalt | 4.8K | 32.6% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 15% | 3 |
| Oct 2025 | Flexovit | 40 | 0.27% | 4 |
| Oct 2025 | Norton Abrasives | 20 | 0.14% | 5 |
| Oct 2025 | Bosch | 10 | 0.07% | 6 |
| Nov 2025 | Makita | 7.6K | 45.8% | 1 |
| Nov 2025 | DeWalt | 6.5K | 39% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 14.8% | 3 |
| Nov 2025 | Flexovit | 30 | 0.18% | 4 |
| Nov 2025 | Norton Abrasives | 30 | 0.18% | 5 |
| Nov 2025 | Bosch | 10 | 0.06% | 6 |
| Dec 2025 | Makita | 7.6K | 52.4% | 1 |
| Dec 2025 | DeWalt | 4.7K | 32.5% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 14.7% | 3 |
| Dec 2025 | Norton Abrasives | 30 | 0.21% | 4 |
| Dec 2025 | Flexovit | 20 | 0.14% | 5 |
| Dec 2025 | Bosch | 10 | 0.07% | 6 |
| Jan 2026 | Makita | 7.5K | 53.9% | 1 |
| Jan 2026 | DeWalt | 4.6K | 33% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 12.8% | 3 |
| Jan 2026 | Flexovit | 20 | 0.14% | 4 |
| Jan 2026 | Norton Abrasives | 20 | 0.14% | 5 |
| Jan 2026 | Bosch | 10 | 0.07% | 6 |
| Feb 2026 | Makita | 7.5K | 51.9% | 1 |
| Feb 2026 | DeWalt | 4.7K | 32.7% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 14.9% | 3 |
| Feb 2026 | Norton Abrasives | 30 | 0.21% | 4 |
| Feb 2026 | Flexovit | 20 | 0.14% | 5 |
| Feb 2026 | Bosch | 10 | 0.07% | 6 |
| Mar 2026 | Makita | 7.5K | 51.3% | 1 |
| Mar 2026 | DeWalt | 4.8K | 32.9% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 15.5% | 3 |
| Mar 2026 | Norton Abrasives | 30 | 0.21% | 4 |
| Mar 2026 | Flexovit | 20 | 0.14% | 5 |
| Mar 2026 | Bosch | 0 | 0% | 6 |
| Apr 2026 | Makita | 7.5K | 52.6% | 1 |
| Apr 2026 | DeWalt | 4.6K | 32.2% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 14.8% | 3 |
| Apr 2026 | Flexovit | 20 | 0.14% | 4 |
| Apr 2026 | Norton Abrasives | 20 | 0.14% | 5 |
| Apr 2026 | Bosch | 10 | 0.07% | 6 |
| May 2026 | Makita | 7.6K | 50.1% | 1 |
| May 2026 | DeWalt | 4.8K | 31.7% | 2 |
| May 2026 | Milwaukee | 2.7K | 17.8% | 3 |
| May 2026 | Flexovit | 40 | 0.26% | 4 |
| May 2026 | Norton Abrasives | 20 | 0.13% | 5 |
| May 2026 | Bosch | 0 | 0% | 6 |
| Jun 2026 | Makita | 7.6K | 46.9% | 1 |
| Jun 2026 | DeWalt | 5.8K | 35.6% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 17.2% | 3 |
| Jun 2026 | Flexovit | 20 | 0.12% | 4 |
| Jun 2026 | Norton Abrasives | 20 | 0.12% | 5 |
| Jun 2026 | Bosch | 10 | 0.06% | 6 |
| Jul 2026 | Makita | 7.5K | 49.7% | 1 |
| Jul 2026 | DeWalt | 4.9K | 32.6% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 17.2% | 3 |
| Jul 2026 | Norton Abrasives | 40 | 0.27% | 4 |
| Jul 2026 | Flexovit | 30 | 0.2% | 5 |
| Jul 2026 | Bosch | 0 | 0% | 6 |
| Aug 2026 | Makita | 7.6K | 44.7% | 1 |
| Aug 2026 | DeWalt | 5.6K | 32.8% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 22.1% | 3 |
| Aug 2026 | Norton Abrasives | 40 | 0.24% | 4 |
| Aug 2026 | Bosch | 10 | 0.06% | 5 |
| Aug 2026 | Flexovit | 10 | 0.06% | 6 |
| Sep 2026 | Makita | 9.1K | 51.4% | 1 |
| Sep 2026 | DeWalt | 5.6K | 31.5% | 2 |
| Sep 2026 | Milwaukee | 3K | 16.7% | 3 |
| Sep 2026 | Flexovit | 30 | 0.17% | 4 |
| Sep 2026 | Norton Abrasives | 20 | 0.11% | 5 |
| Sep 2026 | Bosch | 10 | 0.06% | 6 |

## What is being compared

- **Bosch**: Measured on the search term “bosch grinder blades”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt grinder” and “dewalt redemption”, summed into one figure.
- **Flexovit**: Measured on the search term “flexovit”.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Norton Abrasives**: Measured on the search terms “norton abrasives” and “norton grinding disc”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Flexovit](/demand/nz/brands/flexovit)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Norton Abrasives](/demand/nz/brands/norton-abrasives)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among grinder blades brands in New Zealand?

In September 2026, Makita was the most searched among grinder blades brands in New Zealand, with an estimated 9.1K branded searches, 51.4% of all searches for the six we track.

## Cite this page

Brandwave. "Grinder blades brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-grinder-blades-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-grinder-blades-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.