---
title: "Grill brush brands in New Zealand: Which are searched most?"
description: "Compare the grill brush brands people buy. Share of Search among Scrub Daddy, Traeger, Jumbuck, Weber and OXO, the grill brush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-grill-brush-brands"
publisher: "Brandwave"
---

# Grill brush brands in New Zealand: Which are searched most?

Compare the grill brush brands people buy. Share of Search among Scrub Daddy, Traeger, Jumbuck, Weber and OXO, the grill brush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Grill brush brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Scrub Daddy, 41.6%

## Which brand is most popular in search among grill brush brands in New Zealand?

- In September 2026, Scrub Daddy was the most searched among grill brush brands in New Zealand, with an estimated 2.9K branded searches, 41.6% of all searches for the five we track.
- Traeger is in 2nd place, 8.9 percentage points behind at 32.7%.
- Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand increased from 38.6% to 41.6%.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand decreased from 34.4% to 32.7%.
- Across the 12 months ending September 2026, Jumbuck’s share of searches among grill brush brands in New Zealand decreased from 21.3% to 18.7%.
- Across the 12 months ending September 2026, Weber’s share of searches among grill brush brands in New Zealand increased from 3.5% to 4.6%.
- Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand peaked at 54.2% in June 2026 and was lowest at 27.3% in December 2025.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand peaked at 43.6% in December 2025 and was lowest at 29.7% in March 2026.
- Across the 12 months ending September 2026, Jumbuck’s share of searches among grill brush brands in New Zealand peaked at 22.6% in December 2025 and was lowest at 9% in June 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among grill brush brands in New Zealand peaked at 4.6% in November 2025 and was lowest at 2.1% in June 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among grill brush brands in New Zealand peaked at 3.8% in March 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, OXO held steady: its share of searches among grill brush brands in New Zealand moved less than 0.5 percentage points.

## Top grill brush brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jumbuck was mentioned most often, in three of the five answers. Jumbuck was recommended most often, coming first in one out of two answers that gave a list. Weber was second, and Scrub Daddy and Traeger tied for third. OXO, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jumbuck | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Weber | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Scrub Daddy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Traeger | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| OXO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about grill brush brands

- Asked ChatGPT "Which grill brush brand should I buy in New Zealand?": 1. Jumbuck, 2. Scrub Daddy
- Asked ChatGPT "What are the best grill brush brands in New Zealand?": 1. Weber, 2. Traeger, 3. Jumbuck, 4. Scrub Daddy
- Asked ChatGPT "What's the best grill brush brand in New Zealand for a barbecue grill?": 1. Weber
- Searched Google, AI Overview "bbq cleaning brush": 1. Jumbuck
- Searched Google, AI Overview "barbecue brush": named none of the brands we track

Not named in any answer: OXO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Scrub Daddy vs Traeger: compare search popularity](/demand/nz/compare/scrub-daddy-vs-traeger): 41.6% against 32.7% Share of Search.
- [Scrub Daddy vs Jumbuck: compare search popularity](/demand/nz/compare/jumbuck-vs-scrub-daddy): 41.6% against 18.7% Share of Search.
- [Scrub Daddy vs Weber: compare search popularity](/demand/nz/compare/scrub-daddy-vs-weber): 41.6% against 4.6% Share of Search.
- [Scrub Daddy vs OXO: compare search popularity](/demand/nz/compare/oxo-vs-scrub-daddy): 41.6% against 2.4% Share of Search.
- [Traeger vs Jumbuck: compare search popularity](/demand/nz/compare/jumbuck-vs-traeger): 32.7% against 18.7% Share of Search.
- [Traeger vs Weber: compare search popularity](/demand/nz/compare/traeger-vs-weber): 32.7% against 4.6% Share of Search.
- [Traeger vs OXO: compare search popularity](/demand/nz/compare/oxo-vs-traeger): 32.7% against 2.4% Share of Search.
- [Jumbuck vs Weber: compare search popularity](/demand/nz/compare/jumbuck-vs-weber): 18.7% against 4.6% Share of Search.
- [Jumbuck vs OXO: compare search popularity](/demand/nz/compare/jumbuck-vs-oxo): 18.7% against 2.4% Share of Search.
- [Weber vs OXO: compare search popularity](/demand/nz/compare/oxo-vs-weber): 4.6% against 2.4% Share of Search.

## How did search popularity change for New Zealand grill brush brands in September 2026?

- In September 2026, Jumbuck gained share of searches among grill brush brands in New Zealand, from 13.8% to 18.7%.
- In September 2026, Weber gained share of searches among grill brush brands in New Zealand, from 4.1% to 4.6%.
- In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.
- In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%.
- In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Scrub Daddy | 41.6% | 2.9K | 0.0% | Scrub Daddy |
| 2 | Traeger | 32.7% | 2.3K | +7.5% | Traeger |
| 3 | Jumbuck | 18.7% | 1.3K | +47.7% | Jumbuck |
| 4 | Weber | 4.6% | 320 | +23.1% | Weber |
| 5 | OXO | 2.4% | 170 | -19.0% | Oxo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scrub Daddy | 2.9K | 38.6% | 1 |
| Oct 2025 | Traeger | 2.6K | 34.4% | 2 |
| Oct 2025 | Jumbuck | 1.6K | 21.3% | 3 |
| Oct 2025 | Weber | 260 | 3.5% | 4 |
| Oct 2025 | OXO | 170 | 2.3% | 5 |
| Nov 2025 | Traeger | 3.2K | 37.2% | 1 |
| Nov 2025 | Scrub Daddy | 2.9K | 34.2% | 2 |
| Nov 2025 | Jumbuck | 1.9K | 22.4% | 3 |
| Nov 2025 | Weber | 390 | 4.6% | 4 |
| Nov 2025 | OXO | 140 | 1.6% | 5 |
| Dec 2025 | Traeger | 4.6K | 43.6% | 1 |
| Dec 2025 | Scrub Daddy | 2.9K | 27.3% | 2 |
| Dec 2025 | Jumbuck | 2.4K | 22.6% | 3 |
| Dec 2025 | Weber | 480 | 4.5% | 4 |
| Dec 2025 | OXO | 210 | 2% | 5 |
| Jan 2026 | Scrub Daddy | 3.6K | 42.1% | 1 |
| Jan 2026 | Traeger | 2.7K | 31.7% | 2 |
| Jan 2026 | Jumbuck | 1.6K | 18.7% | 3 |
| Jan 2026 | Weber | 390 | 4.6% | 4 |
| Jan 2026 | OXO | 260 | 3% | 5 |
| Feb 2026 | Scrub Daddy | 2.9K | 50% | 1 |
| Feb 2026 | Traeger | 1.8K | 31% | 2 |
| Feb 2026 | Jumbuck | 720 | 12.4% | 3 |
| Feb 2026 | Weber | 210 | 3.6% | 4 |
| Feb 2026 | OXO | 170 | 2.9% | 5 |
| Mar 2026 | Scrub Daddy | 2.9K | 53.1% | 1 |
| Mar 2026 | Traeger | 1.6K | 29.7% | 2 |
| Mar 2026 | Jumbuck | 590 | 10.8% | 3 |
| Mar 2026 | OXO | 210 | 3.8% | 4 |
| Mar 2026 | Weber | 140 | 2.6% | 5 |
| Apr 2026 | Scrub Daddy | 2.9K | 48.8% | 1 |
| Apr 2026 | Traeger | 2.1K | 34.8% | 2 |
| Apr 2026 | Jumbuck | 590 | 9.9% | 3 |
| Apr 2026 | OXO | 210 | 3.5% | 4 |
| Apr 2026 | Weber | 170 | 2.9% | 5 |
| May 2026 | Scrub Daddy | 2.4K | 43.9% | 1 |
| May 2026 | Traeger | 2.1K | 38.4% | 2 |
| May 2026 | Jumbuck | 590 | 10.8% | 3 |
| May 2026 | Weber | 210 | 3.8% | 4 |
| May 2026 | OXO | 170 | 3.1% | 5 |
| Jun 2026 | Scrub Daddy | 2.9K | 54.2% | 1 |
| Jun 2026 | Traeger | 1.7K | 31.6% | 2 |
| Jun 2026 | Jumbuck | 480 | 9% | 3 |
| Jun 2026 | OXO | 170 | 3.2% | 4 |
| Jun 2026 | Weber | 110 | 2.1% | 5 |
| Jul 2026 | Scrub Daddy | 2.9K | 49.5% | 1 |
| Jul 2026 | Traeger | 1.9K | 33.1% | 2 |
| Jul 2026 | Jumbuck | 590 | 10.1% | 3 |
| Jul 2026 | Weber | 260 | 4.4% | 4 |
| Jul 2026 | OXO | 170 | 2.9% | 5 |
| Aug 2026 | Scrub Daddy | 2.9K | 45.5% | 1 |
| Aug 2026 | Traeger | 2.1K | 33.3% | 2 |
| Aug 2026 | Jumbuck | 880 | 13.8% | 3 |
| Aug 2026 | Weber | 260 | 4.1% | 4 |
| Aug 2026 | OXO | 210 | 3.3% | 5 |
| Sep 2026 | Scrub Daddy | 2.9K | 41.6% | 1 |
| Sep 2026 | Traeger | 2.3K | 32.7% | 2 |
| Sep 2026 | Jumbuck | 1.3K | 18.7% | 3 |
| Sep 2026 | Weber | 320 | 4.6% | 4 |
| Sep 2026 | OXO | 170 | 2.4% | 5 |

## What is being compared

- **Jumbuck**: Measured on the search term “jumbuck bbq”.
- **OXO**: Measured on the search term “oxo good grips”.
- **Scrub Daddy**: Measured on the search term “scrub daddy”.
- **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure.
- **Weber**: Measured on the search term “bbq kettle weber”.

- [Jumbuck](/demand/nz/brands/jumbuck)
- [OXO](/demand/nz/brands/oxo)
- [Scrub Daddy](/demand/nz/brands/scrub-daddy)
- [Traeger](/demand/nz/brands/traeger)
- [Weber](/demand/nz/brands/weber)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among grill brush brands in New Zealand?

In September 2026, Scrub Daddy was the most searched among grill brush brands in New Zealand, with an estimated 2.9K branded searches, 41.6% of all searches for the five we track.

## Cite this page

Brandwave. "Grill brush brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-grill-brush-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-grill-brush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.