--- title: "Green laser brands in New Zealand: Which are searched most?" description: "Compare the green laser brands people buy. Share of Search among DeWalt, Milwaukee and Bosch, the green laser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-green-laser-brands" publisher: "Brandwave" --- # Green laser brands in New Zealand: Which are searched most? Compare the green laser brands people buy. Share of Search among DeWalt, Milwaukee and Bosch, the green laser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Green laser brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: DeWalt, 68.9% ## Which brand is most popular in search among green laser brands in New Zealand? - In September 2026, DeWalt was the most searched among green laser brands in New Zealand, with an estimated 6.6K branded searches, 68.9% of all searches for the three we track. - Milwaukee is in 2nd place, 38 percentage points behind at 30.9%. - Across the 12 months ending September 2026, DeWalt’s share of searches among green laser brands in New Zealand decreased from 70.3% to 68.9%. - Across the 12 months ending September 2026, Milwaukee’s share of searches among green laser brands in New Zealand increased from 29.4% to 30.9%. - Across the 12 months ending September 2026, DeWalt’s share of searches among green laser brands in New Zealand peaked at 74.5% in November 2025 and was lowest at 64.1% in August 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among green laser brands in New Zealand peaked at 35.8% in August 2026 and was lowest at 25.3% in November 2025. - Across the 12 months ending September 2026, Bosch held steady: its share of searches among green laser brands in New Zealand moved less than 0.5 percentage points. ## Top green laser brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in both answers that gave a list. DeWalt was second, and Milwaukee was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about green laser brands - Asked ChatGPT "Which green laser should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best green laser brands in New Zealand?": 1. Bosch, 2. DeWalt, 3. Milwaukee - Asked ChatGPT "What's the best green laser in New Zealand for straight line work?": 1. Bosch, 2. DeWalt - Searched Google, AI Overview "best green laser": 1. DeWalt, 2. Bosch - Searched Google, AI Overview "cross line laser": 1. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 68.9% against 30.9% Share of Search. ## How did search popularity change for New Zealand green laser brands in September 2026? - In September 2026, DeWalt gained share of searches among green laser brands in New Zealand, from 64.1% to 68.9%. - In September 2026, Milwaukee lost share of searches among green laser brands in New Zealand, from 35.8% to 30.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DeWalt | 68.9% | 6.6K | -1.9% | DeWalt | | 2 | Milwaukee | 30.9% | 3K | -21.3% | Milwaukee | | 3 | Bosch | 0.21% | 20 | +100.0% | Bosch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DeWalt | 5.3K | 70.3% | 1 | | Oct 2025 | Milwaukee | 2.2K | 29.4% | 2 | | Oct 2025 | Bosch | 20 | 0.27% | 3 | | Nov 2025 | DeWalt | 7.2K | 74.5% | 1 | | Nov 2025 | Milwaukee | 2.5K | 25.3% | 2 | | Nov 2025 | Bosch | 20 | 0.21% | 3 | | Dec 2025 | DeWalt | 5.1K | 70.5% | 1 | | Dec 2025 | Milwaukee | 2.1K | 29.3% | 2 | | Dec 2025 | Bosch | 10 | 0.14% | 3 | | Jan 2026 | DeWalt | 5.1K | 74% | 1 | | Jan 2026 | Milwaukee | 1.8K | 25.9% | 2 | | Jan 2026 | Bosch | 10 | 0.15% | 3 | | Feb 2026 | DeWalt | 5.5K | 71.6% | 1 | | Feb 2026 | Milwaukee | 2.1K | 28% | 2 | | Feb 2026 | Bosch | 30 | 0.39% | 3 | | Mar 2026 | DeWalt | 5.9K | 72.1% | 1 | | Mar 2026 | Milwaukee | 2.3K | 27.5% | 2 | | Mar 2026 | Bosch | 30 | 0.37% | 3 | | Apr 2026 | DeWalt | 5.5K | 72.1% | 1 | | Apr 2026 | Milwaukee | 2.1K | 27.7% | 2 | | Apr 2026 | Bosch | 20 | 0.26% | 3 | | May 2026 | DeWalt | 5.8K | 67.9% | 1 | | May 2026 | Milwaukee | 2.7K | 31.8% | 2 | | May 2026 | Bosch | 20 | 0.24% | 3 | | Jun 2026 | DeWalt | 7.2K | 71.9% | 1 | | Jun 2026 | Milwaukee | 2.8K | 27.9% | 2 | | Jun 2026 | Bosch | 20 | 0.2% | 3 | | Jul 2026 | DeWalt | 6.1K | 70% | 1 | | Jul 2026 | Milwaukee | 2.6K | 29.8% | 2 | | Jul 2026 | Bosch | 20 | 0.23% | 3 | | Aug 2026 | DeWalt | 6.7K | 64.1% | 1 | | Aug 2026 | Milwaukee | 3.8K | 35.8% | 2 | | Aug 2026 | Bosch | 10 | 0.1% | 3 | | Sep 2026 | DeWalt | 6.6K | 68.9% | 1 | | Sep 2026 | Milwaukee | 3K | 30.9% | 2 | | Sep 2026 | Bosch | 20 | 0.21% | 3 | ## What is being compared - **Bosch**: Measured on the search term “bosch green laser”. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt laser”, “dewalt laser level” and “dewalt redemption”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Bosch](/demand/nz/brands/bosch) - [DeWalt](/demand/nz/brands/dewalt) - [Milwaukee](/demand/nz/brands/milwaukee) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among green laser brands in New Zealand? In September 2026, DeWalt was the most searched among green laser brands in New Zealand, with an estimated 6.6K branded searches, 68.9% of all searches for the three we track. ## Cite this page Brandwave. "Green laser brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-green-laser-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-green-laser-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.