---
title: "Gravel shoes brands in New Zealand: Which are searched most?"
description: "Compare the gravel shoes brands people buy. Share of Search among Shimano, Sidi, Fizik, Specialized and Giro, the gravel shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gravel-shoes-brands"
publisher: "Brandwave"
---

# Gravel shoes brands in New Zealand: Which are searched most?

Compare the gravel shoes brands people buy. Share of Search among Shimano, Sidi, Fizik, Specialized and Giro, the gravel shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gravel shoes brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Shimano, 40%

## Which brand is most popular in search among gravel shoes brands in New Zealand?

- In September 2026, Shimano was the most searched among gravel shoes brands in New Zealand, with an estimated 140 branded searches, 40% of all searches for the five we track.
- Sidi is in 2nd place, 2.9 percentage points behind at 37.1%.
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand increased from 36.7% to 40%.
- Across the 12 months ending September 2026, Sidi’s share of searches among gravel shoes brands in New Zealand decreased from 40% to 37.1%.
- Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand decreased from 16.7% to 14.3%.
- Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand increased from 3.3% to 5.7%.
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in November 2025 and was lowest at 28% in July 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in August 2026 and was lowest at 28% in April 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand peaked at 25% in December 2025 and was lowest at 12.9% in March 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among gravel shoes brands in New Zealand peaked at 4% in April 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Shimano rose from 2nd to 1st among gravel shoes brands in New Zealand.
- Across the 12 months ending September 2026, Sidi fell from 1st to 2nd among gravel shoes brands in New Zealand.
- Across the 12 months ending September 2026, Specialized rose from 5th to 4th among gravel shoes brands in New Zealand.
- Across the 12 months ending September 2026, Giro fell from 4th to 5th among gravel shoes brands in New Zealand.

## Top gravel shoes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Shimano appeared every time. Specialized was recommended most often, coming first in two out of three answers that gave a list. Shimano was second, and Fizik was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Specialized | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Shimano | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Fizik | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Giro | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Sidi | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about gravel shoes brands

- Asked ChatGPT "Which gravel shoes brand should I buy in New Zealand?": 1. Specialized, 2. Shimano, 3. Fizik, 4. Giro
- Asked ChatGPT "What are the best gravel shoes brands in New Zealand?": 1. Shimano, 2. Specialized, 3. Fizik, 4. Giro, 5. Sidi
- Asked ChatGPT "What's the best gravel shoes brand in New Zealand for mixed surface riding?": 1. Specialized, 2. Shimano, 3. Fizik
- Searched Google, AI Overview "best gravel shoes": 1. Shimano, 2. Fizik, 3. Specialized
- Searched Google, AI Overview "stiff cycling shoes": 1. Shimano

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Shimano vs Sidi: compare search popularity](/demand/nz/compare/shimano-vs-sidi): 40% against 37.1% Share of Search.
- [Shimano vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-shimano): 40% against 14.3% Share of Search.
- [Shimano vs Specialized: compare search popularity](/demand/nz/compare/shimano-vs-specialized): 40% against 5.7% Share of Search.
- [Shimano vs Giro: compare search popularity](/demand/nz/compare/giro-vs-shimano): 40% against 2.9% Share of Search.
- [Sidi vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-sidi): 37.1% against 14.3% Share of Search.
- [Sidi vs Specialized: compare search popularity](/demand/nz/compare/sidi-vs-specialized): 37.1% against 5.7% Share of Search.
- [Sidi vs Giro: compare search popularity](/demand/nz/compare/giro-vs-sidi): 37.1% against 2.9% Share of Search.
- [Fizik vs Specialized: compare search popularity](/demand/nz/compare/fizik-vs-specialized): 14.3% against 5.7% Share of Search.
- [Fizik vs Giro: compare search popularity](/demand/nz/compare/fizik-vs-giro): 14.3% against 2.9% Share of Search.
- [Specialized vs Giro: compare search popularity](/demand/nz/compare/giro-vs-specialized): 5.7% against 2.9% Share of Search.

## How did search popularity change for New Zealand gravel shoes brands in September 2026?

- In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.
- In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.
- In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.
- In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shimano | 40% | 140 | +55.6% | Shimano |
| 2 | Sidi | 37.1% | 130 | -7.1% | Sidi |
| 3 | Fizik | 14.3% | 50 | 0.0% | Fizik |
| 4 | Specialized | 5.7% | 20 | +100.0% | Specialized |
| 5 | Giro | 2.9% | 10 | 0.0% | Giro |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sidi | 120 | 40% | 1 |
| Oct 2025 | Shimano | 110 | 36.7% | 2 |
| Oct 2025 | Fizik | 50 | 16.7% | 3 |
| Oct 2025 | Giro | 10 | 3.3% | 4 |
| Oct 2025 | Specialized | 10 | 3.3% | 5 |
| Nov 2025 | Shimano | 140 | 46.7% | 1 |
| Nov 2025 | Sidi | 90 | 30% | 2 |
| Nov 2025 | Fizik | 50 | 16.7% | 3 |
| Nov 2025 | Giro | 10 | 3.3% | 4 |
| Nov 2025 | Specialized | 10 | 3.3% | 5 |
| Dec 2025 | Shimano | 140 | 38.9% | 1 |
| Dec 2025 | Sidi | 110 | 30.6% | 2 |
| Dec 2025 | Fizik | 90 | 25% | 3 |
| Dec 2025 | Giro | 10 | 2.8% | 4 |
| Dec 2025 | Specialized | 10 | 2.8% | 5 |
| Jan 2026 | Shimano | 170 | 45.9% | 1 |
| Jan 2026 | Sidi | 110 | 29.7% | 2 |
| Jan 2026 | Fizik | 70 | 18.9% | 3 |
| Jan 2026 | Giro | 10 | 2.7% | 4 |
| Jan 2026 | Specialized | 10 | 2.7% | 5 |
| Feb 2026 | Shimano | 140 | 43.8% | 1 |
| Feb 2026 | Sidi | 110 | 34.4% | 2 |
| Feb 2026 | Fizik | 50 | 15.6% | 3 |
| Feb 2026 | Giro | 10 | 3.1% | 4 |
| Feb 2026 | Specialized | 10 | 3.1% | 5 |
| Mar 2026 | Sidi | 130 | 41.9% | 1 |
| Mar 2026 | Shimano | 110 | 35.5% | 2 |
| Mar 2026 | Fizik | 40 | 12.9% | 3 |
| Mar 2026 | Specialized | 20 | 6.5% | 4 |
| Mar 2026 | Giro | 10 | 3.2% | 5 |
| Apr 2026 | Shimano | 110 | 44% | 1 |
| Apr 2026 | Sidi | 70 | 28% | 2 |
| Apr 2026 | Fizik | 50 | 20% | 3 |
| Apr 2026 | Giro | 10 | 4% | 4 |
| Apr 2026 | Specialized | 10 | 4% | 5 |
| May 2026 | Shimano | 110 | 36.7% | 1 |
| May 2026 | Sidi | 100 | 33.3% | 2 |
| May 2026 | Fizik | 70 | 23.3% | 3 |
| May 2026 | Giro | 10 | 3.3% | 4 |
| May 2026 | Specialized | 10 | 3.3% | 5 |
| Jun 2026 | Sidi | 120 | 41.4% | 1 |
| Jun 2026 | Shimano | 90 | 31% | 2 |
| Jun 2026 | Fizik | 50 | 17.2% | 3 |
| Jun 2026 | Specialized | 20 | 6.9% | 4 |
| Jun 2026 | Giro | 10 | 3.4% | 5 |
| Jul 2026 | Sidi | 110 | 44% | 1 |
| Jul 2026 | Shimano | 70 | 28% | 2 |
| Jul 2026 | Fizik | 50 | 20% | 3 |
| Jul 2026 | Giro | 10 | 4% | 4 |
| Jul 2026 | Specialized | 10 | 4% | 5 |
| Aug 2026 | Sidi | 140 | 46.7% | 1 |
| Aug 2026 | Shimano | 90 | 30% | 2 |
| Aug 2026 | Fizik | 50 | 16.7% | 3 |
| Aug 2026 | Giro | 10 | 3.3% | 4 |
| Aug 2026 | Specialized | 10 | 3.3% | 5 |
| Sep 2026 | Shimano | 140 | 40% | 1 |
| Sep 2026 | Sidi | 130 | 37.1% | 2 |
| Sep 2026 | Fizik | 50 | 14.3% | 3 |
| Sep 2026 | Specialized | 20 | 5.7% | 4 |
| Sep 2026 | Giro | 10 | 2.9% | 5 |

## What is being compared

- **Fizik**: Measured on the search term “fizik”.
- **Giro**: Measured on the search term “giro gravel shoes”.
- **Shimano**: Measured on the search term “shimano shoes”.
- **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure.
- **Specialized**: Measured on the search term “specialized gravel shoes”.

- [Fizik](/demand/nz/brands/fizik)
- [Giro](/demand/nz/brands/giro)
- [Shimano](/demand/nz/brands/shimano)
- [Sidi](/demand/nz/brands/sidi)
- [Specialized](/demand/nz/brands/specialized)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gravel shoes brands in New Zealand?

In September 2026, Shimano was the most searched among gravel shoes brands in New Zealand, with an estimated 140 branded searches, 40% of all searches for the five we track.

## Cite this page

Brandwave. "Gravel shoes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gravel-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gravel-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.