---
title: "Grass trimmer brands in New Zealand: Which are searched most?"
description: "Compare the grass trimmer brands people buy. Share of Search among Stihl, Ryobi, Makita, Husqvarna, ECHO, Greenworks, Bosch and Milwaukee, the grass trimmer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-grass-trimmer-brands"
publisher: "Brandwave"
---

# Grass trimmer brands in New Zealand: Which are searched most?

Compare the grass trimmer brands people buy. Share of Search among Stihl, Ryobi, Makita, Husqvarna, ECHO, Greenworks, Bosch and Milwaukee, the grass trimmer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Grass trimmer brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stihl, 27.9%

## Which brand is most popular in search among grass trimmer brands in New Zealand?

- In September 2026, Stihl was the most searched among grass trimmer brands in New Zealand, with an estimated 9.3K branded searches, 27.9% of all searches for the eight we track.
- Ryobi is in 2nd place, 2.5 percentage points behind at 25.4%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among grass trimmer brands in New Zealand increased from 21.6% to 25.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand increased from 19.2% to 24.3%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among grass trimmer brands in New Zealand decreased from 30.4% to 21.7%.
- Across the 12 months ending September 2026, Stihl’s share of searches among grass trimmer brands in New Zealand peaked at 34.8% in May 2026 and was lowest at 27.9% in September 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among grass trimmer brands in New Zealand peaked at 29.6% in December 2025 and was lowest at 18.2% in May 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand peaked at 24.3% in September 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi rose from 3rd to 2nd among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, Makita rose from 4th to 3rd among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 4th among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, ECHO, Greenworks, Bosch and Milwaukee held steady: their share of searches among grass trimmer brands in New Zealand each moved less than 0.5 percentage points.

## Top grass trimmer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl, Ryobi and Makita appeared every time. Makita was recommended most often, coming first in one out of five answers. Stihl was second, and Ryobi was third. Greenworks, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Stihl | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Husqvarna | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| ECHO | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about grass trimmer brands

- Asked ChatGPT "Which grass trimmer brand should I buy in New Zealand?": 1. Stihl, 2. Makita, 3. Ryobi
- Asked ChatGPT "What are the best grass trimmer brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Makita, 4. Ryobi, 5. ECHO
- Asked ChatGPT "What's the best grass trimmer brand in New Zealand for a medium backyard?": 1. Makita, 2. Ryobi, 3. Stihl
- Searched Google, AI Overview "grass trimmer nz": 1. Husqvarna, 2. Makita, 3. Ryobi, 4. Stihl
- Searched Google, AI Overview "best line trimmer nz": 1. Ryobi, 2. Makita, 3. Stihl

Not named in any answer: Greenworks, Bosch and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Stihl vs Ryobi: compare search popularity](/demand/nz/compare/ryobi-vs-stihl): 27.9% against 25.4% Share of Search.
- [Stihl vs Makita: compare search popularity](/demand/nz/compare/makita-vs-stihl): 27.9% against 24.3% Share of Search.
- [Stihl vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 27.9% against 21.7% Share of Search.
- [Ryobi vs Makita: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 25.4% against 24.3% Share of Search.
- [Ryobi vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-ryobi): 25.4% against 21.7% Share of Search.
- [Makita vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-makita): 24.3% against 21.7% Share of Search.

## How did search popularity change for New Zealand grass trimmer brands in September 2026?

- In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.
- In September 2026, Ryobi gained share of searches among grass trimmer brands in New Zealand, from 23.5% to 25.4%.
- In September 2026, Stihl lost share of searches among grass trimmer brands in New Zealand, from 30.8% to 27.9%.
- In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.
- Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
- Estimated monthly branded searches for Greenworks in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
- Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stihl | 27.9% | 9.3K | +1.6% | Stihl |
| 2 | Ryobi | 25.4% | 8.5K | +21.1% | Ryobi |
| 3 | Makita | 24.3% | 8.1K | +22.7% | Makita |
| 4 | Husqvarna | 21.7% | 7.3K | +7.2% | Husqvarna |
| 5 | ECHO | 0.42% | 140 | +16.7% | ECHO |
| 6 | Greenworks | 0.21% | 70 | 0.0% | Greenworks |
| 7 | Bosch | 0.06% | 20 | 0.0% | Bosch |
| 8 | Milwaukee | 0.03% | 10 | 0.0% | Milwaukee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 30.4% | 1 |
| Oct 2025 | Stihl | 9.6K | 27.9% | 2 |
| Oct 2025 | Ryobi | 7.4K | 21.6% | 3 |
| Oct 2025 | Makita | 6.6K | 19.2% | 4 |
| Oct 2025 | ECHO | 120 | 0.35% | 5 |
| Oct 2025 | Greenworks | 110 | 0.32% | 6 |
| Oct 2025 | Bosch | 30 | 0.09% | 7 |
| Oct 2025 | Milwaukee | 10 | 0.03% | 8 |
| Nov 2025 | Stihl | 11.7K | 29% | 1 |
| Nov 2025 | Ryobi | 11.3K | 27.9% | 2 |
| Nov 2025 | Husqvarna | 10.5K | 25.9% | 3 |
| Nov 2025 | Makita | 6.6K | 16.3% | 4 |
| Nov 2025 | ECHO | 140 | 0.35% | 5 |
| Nov 2025 | Greenworks | 140 | 0.35% | 6 |
| Nov 2025 | Bosch | 40 | 0.1% | 7 |
| Nov 2025 | Milwaukee | 10 | 0.02% | 8 |
| Dec 2025 | Ryobi | 11.3K | 29.6% | 1 |
| Dec 2025 | Stihl | 11.2K | 29.3% | 2 |
| Dec 2025 | Husqvarna | 8.8K | 23% | 3 |
| Dec 2025 | Makita | 6.6K | 17.3% | 4 |
| Dec 2025 | ECHO | 140 | 0.37% | 5 |
| Dec 2025 | Greenworks | 140 | 0.37% | 6 |
| Dec 2025 | Bosch | 40 | 0.1% | 7 |
| Dec 2025 | Milwaukee | 20 | 0.05% | 8 |
| Jan 2026 | Stihl | 10.9K | 30.8% | 1 |
| Jan 2026 | Ryobi | 8.9K | 25.2% | 2 |
| Jan 2026 | Husqvarna | 8.7K | 24.6% | 3 |
| Jan 2026 | Makita | 6.6K | 18.6% | 4 |
| Jan 2026 | Greenworks | 140 | 0.39% | 5 |
| Jan 2026 | ECHO | 130 | 0.37% | 6 |
| Jan 2026 | Bosch | 20 | 0.06% | 7 |
| Jan 2026 | Milwaukee | 10 | 0.03% | 8 |
| Feb 2026 | Stihl | 11K | 32.2% | 1 |
| Feb 2026 | Husqvarna | 8.8K | 25.7% | 2 |
| Feb 2026 | Ryobi | 7.6K | 22.1% | 3 |
| Feb 2026 | Makita | 6.6K | 19.2% | 4 |
| Feb 2026 | ECHO | 110 | 0.32% | 5 |
| Feb 2026 | Greenworks | 110 | 0.32% | 6 |
| Feb 2026 | Bosch | 30 | 0.09% | 7 |
| Feb 2026 | Milwaukee | 10 | 0.03% | 8 |
| Mar 2026 | Stihl | 9.5K | 28.5% | 1 |
| Mar 2026 | Husqvarna | 8.6K | 25.8% | 2 |
| Mar 2026 | Ryobi | 8.5K | 25.4% | 3 |
| Mar 2026 | Makita | 6.6K | 19.7% | 4 |
| Mar 2026 | ECHO | 120 | 0.36% | 5 |
| Mar 2026 | Greenworks | 70 | 0.21% | 6 |
| Mar 2026 | Bosch | 10 | 0.03% | 7 |
| Mar 2026 | Milwaukee | 10 | 0.03% | 8 |
| Apr 2026 | Stihl | 9.7K | 30% | 1 |
| Apr 2026 | Husqvarna | 8.5K | 26.3% | 2 |
| Apr 2026 | Ryobi | 7.3K | 22.6% | 3 |
| Apr 2026 | Makita | 6.6K | 20.4% | 4 |
| Apr 2026 | ECHO | 100 | 0.31% | 5 |
| Apr 2026 | Greenworks | 90 | 0.28% | 6 |
| Apr 2026 | Bosch | 30 | 0.09% | 7 |
| Apr 2026 | Milwaukee | 10 | 0.03% | 8 |
| May 2026 | Stihl | 11.2K | 34.8% | 1 |
| May 2026 | Husqvarna | 8.4K | 25.9% | 2 |
| May 2026 | Makita | 6.6K | 20.4% | 3 |
| May 2026 | Ryobi | 5.9K | 18.2% | 4 |
| May 2026 | ECHO | 140 | 0.43% | 5 |
| May 2026 | Greenworks | 70 | 0.22% | 6 |
| May 2026 | Bosch | 20 | 0.06% | 7 |
| May 2026 | Milwaukee | 10 | 0.03% | 8 |
| Jun 2026 | Stihl | 9.1K | 31.3% | 1 |
| Jun 2026 | Husqvarna | 7K | 24.3% | 2 |
| Jun 2026 | Makita | 6.6K | 22.8% | 3 |
| Jun 2026 | Ryobi | 6K | 20.8% | 4 |
| Jun 2026 | ECHO | 120 | 0.42% | 5 |
| Jun 2026 | Greenworks | 70 | 0.24% | 6 |
| Jun 2026 | Bosch | 10 | 0.03% | 7 |
| Jun 2026 | Milwaukee | 10 | 0.03% | 8 |
| Jul 2026 | Stihl | 9.1K | 31.9% | 1 |
| Jul 2026 | Husqvarna | 6.8K | 24.1% | 2 |
| Jul 2026 | Makita | 6.6K | 23.3% | 3 |
| Jul 2026 | Ryobi | 5.7K | 20.1% | 4 |
| Jul 2026 | ECHO | 100 | 0.35% | 5 |
| Jul 2026 | Greenworks | 50 | 0.18% | 6 |
| Jul 2026 | Bosch | 10 | 0.04% | 7 |
| Jul 2026 | Milwaukee | 10 | 0.04% | 8 |
| Aug 2026 | Stihl | 9.2K | 30.8% | 1 |
| Aug 2026 | Ryobi | 7K | 23.5% | 2 |
| Aug 2026 | Husqvarna | 6.8K | 22.8% | 3 |
| Aug 2026 | Makita | 6.6K | 22.2% | 4 |
| Aug 2026 | ECHO | 120 | 0.4% | 5 |
| Aug 2026 | Greenworks | 70 | 0.24% | 6 |
| Aug 2026 | Bosch | 20 | 0.07% | 7 |
| Aug 2026 | Milwaukee | 10 | 0.03% | 8 |
| Sep 2026 | Stihl | 9.3K | 27.9% | 1 |
| Sep 2026 | Ryobi | 8.5K | 25.4% | 2 |
| Sep 2026 | Makita | 8.1K | 24.3% | 3 |
| Sep 2026 | Husqvarna | 7.3K | 21.7% | 4 |
| Sep 2026 | ECHO | 140 | 0.42% | 5 |
| Sep 2026 | Greenworks | 70 | 0.21% | 6 |
| Sep 2026 | Bosch | 20 | 0.06% | 7 |
| Sep 2026 | Milwaukee | 10 | 0.03% | 8 |

## What is being compared

- **Bosch**: Measured on the search term “bosch grass trimmer”.
- **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure.
- **Greenworks**: Measured on the search term “greenworks line trimmer”.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Milwaukee**: Measured on the search term “milwaukee grass trimmer”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi hedge trimmer” and “ryobi tool”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [ECHO](/demand/nz/brands/echo)
- [Greenworks](/demand/nz/brands/greenworks)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among grass trimmer brands in New Zealand?

In September 2026, Stihl was the most searched among grass trimmer brands in New Zealand, with an estimated 9.3K branded searches, 27.9% of all searches for the eight we track.

## Cite this page

Brandwave. "Grass trimmer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-grass-trimmer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-grass-trimmer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.