---
title: "Graphic design tools in New Zealand: Which brands are most popular in search?"
description: "Compare the design tools New Zealand marketers and creators make graphics with. Share of Search among Canva, Figma, Adobe Photoshop, Adobe Express, Adobe Illustrator and Affinity, the graphic design tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-graphic-design-tools"
publisher: "Brandwave"
---

# Graphic design tools in New Zealand: Which brands are most popular in search?

Compare the design tools New Zealand marketers and creators make graphics with. Share of Search among Canva, Figma, Adobe Photoshop, Adobe Express, Adobe Illustrator and Affinity, the graphic design tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Graphic design tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canva, 95.6%

## Which brand is most popular in search among graphic design tools in New Zealand?

- In August 2026, Canva was the most searched among graphic design tools in New Zealand, with an estimated 683K branded searches and 95.6% estimated Share of Search within this set.
- Figma is in 2nd place, 93.7 percentage points behind at 1.8% Share of Search.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand increased from 95% to 95.6%.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand peaked at 96.4% in June 2026 and was lowest at 92.7% in January 2026.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.4% in January 2026 and was lowest at 1.1% in June 2026.
- Across the 11 months ending August 2026, Figma, Adobe Photoshop, Adobe Express, Adobe Illustrator and Affinity held steady: their estimated Share of Search among graphic design tools in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand graphic design tools in August 2026?

- In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.
- In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.
- Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.
- Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.
- Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.
- Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canva | 95.6% | 683K | +48.9% | Canva |
| 2 | Figma | 1.8% | 13.1K | -1.0% | Figma |
| 3 | Adobe Photoshop | 1.2% | 8.9K | +11.0% | Adobe |
| 4 | Adobe Express | 0.64% | 4.6K | +21.9% | Adobe |
| 5 | Adobe Illustrator | 0.59% | 4.2K | +24.1% | Adobe |
| 6 | Affinity | 0.12% | 880 | -3.3% | Canva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canva | 682K | 95% | 1 |
| Oct 2025 | Figma | 13.2K | 1.8% | 2 |
| Oct 2025 | Adobe Photoshop | 11.2K | 1.6% | 3 |
| Oct 2025 | Adobe Express | 5.6K | 0.78% | 4 |
| Oct 2025 | Adobe Illustrator | 3.7K | 0.52% | 5 |
| Oct 2025 | Affinity | 2K | 0.28% | 6 |
| Nov 2025 | Canva | 683K | 95.6% | 1 |
| Nov 2025 | Figma | 10.7K | 1.5% | 2 |
| Nov 2025 | Adobe Photoshop | 9.6K | 1.3% | 3 |
| Nov 2025 | Adobe Express | 5.6K | 0.78% | 4 |
| Nov 2025 | Adobe Illustrator | 3K | 0.41% | 5 |
| Nov 2025 | Affinity | 2.7K | 0.38% | 6 |
| Dec 2025 | Canva | 374K | 94.5% | 1 |
| Dec 2025 | Adobe Photoshop | 7.7K | 2% | 2 |
| Dec 2025 | Figma | 7.2K | 1.8% | 3 |
| Dec 2025 | Adobe Express | 3.8K | 0.95% | 4 |
| Dec 2025 | Adobe Illustrator | 1.9K | 0.48% | 5 |
| Dec 2025 | Affinity | 1.2K | 0.31% | 6 |
| Jan 2026 | Canva | 307K | 92.7% | 1 |
| Jan 2026 | Figma | 8.8K | 2.7% | 2 |
| Jan 2026 | Adobe Photoshop | 7.9K | 2.4% | 3 |
| Jan 2026 | Adobe Express | 3.8K | 1.2% | 4 |
| Jan 2026 | Adobe Illustrator | 2.3K | 0.7% | 5 |
| Jan 2026 | Affinity | 1.3K | 0.41% | 6 |
| Feb 2026 | Canva | 682K | 95.5% | 1 |
| Feb 2026 | Adobe Photoshop | 11.4K | 1.6% | 2 |
| Feb 2026 | Figma | 10.9K | 1.5% | 3 |
| Feb 2026 | Adobe Express | 4.6K | 0.65% | 4 |
| Feb 2026 | Adobe Illustrator | 3.9K | 0.55% | 5 |
| Feb 2026 | Affinity | 1K | 0.14% | 6 |
| Mar 2026 | Canva | 834K | 95.5% | 1 |
| Mar 2026 | Figma | 16K | 1.8% | 2 |
| Mar 2026 | Adobe Photoshop | 11.8K | 1.3% | 3 |
| Mar 2026 | Adobe Express | 5.6K | 0.64% | 4 |
| Mar 2026 | Adobe Illustrator | 5.2K | 0.59% | 5 |
| Mar 2026 | Affinity | 1K | 0.12% | 6 |
| Apr 2026 | Canva | 458K | 93.5% | 1 |
| Apr 2026 | Figma | 13K | 2.7% | 2 |
| Apr 2026 | Adobe Photoshop | 9.7K | 2% | 3 |
| Apr 2026 | Adobe Express | 4.6K | 0.94% | 4 |
| Apr 2026 | Adobe Illustrator | 3.3K | 0.66% | 5 |
| Apr 2026 | Affinity | 960 | 0.2% | 6 |
| May 2026 | Canva | 685K | 95.2% | 1 |
| May 2026 | Figma | 15.8K | 2.2% | 2 |
| May 2026 | Adobe Photoshop | 9.9K | 1.4% | 3 |
| May 2026 | Adobe Express | 4.6K | 0.64% | 4 |
| May 2026 | Adobe Illustrator | 3.7K | 0.51% | 5 |
| May 2026 | Affinity | 860 | 0.12% | 6 |
| Jun 2026 | Canva | 835K | 96.4% | 1 |
| Jun 2026 | Figma | 12.9K | 1.5% | 2 |
| Jun 2026 | Adobe Photoshop | 9.3K | 1.1% | 3 |
| Jun 2026 | Adobe Express | 4.5K | 0.53% | 4 |
| Jun 2026 | Adobe Illustrator | 3.4K | 0.39% | 5 |
| Jun 2026 | Affinity | 1.1K | 0.13% | 6 |
| Jul 2026 | Canva | 459K | 94% | 1 |
| Jul 2026 | Figma | 13.3K | 2.7% | 2 |
| Jul 2026 | Adobe Photoshop | 8K | 1.6% | 3 |
| Jul 2026 | Adobe Express | 3.7K | 0.77% | 4 |
| Jul 2026 | Adobe Illustrator | 3.4K | 0.7% | 5 |
| Jul 2026 | Affinity | 910 | 0.19% | 6 |
| Aug 2026 | Canva | 683K | 95.6% | 1 |
| Aug 2026 | Figma | 13.1K | 1.8% | 2 |
| Aug 2026 | Adobe Photoshop | 8.9K | 1.2% | 3 |
| Aug 2026 | Adobe Express | 4.6K | 0.64% | 4 |
| Aug 2026 | Adobe Illustrator | 4.2K | 0.59% | 5 |
| Aug 2026 | Affinity | 880 | 0.12% | 6 |
| Sep 2026 | Adobe Express | — | — | — |
| Sep 2026 | Adobe Illustrator | — | — | — |
| Sep 2026 | Adobe Photoshop | — | — | — |
| Sep 2026 | Affinity | — | — | — |
| Sep 2026 | Canva | — | — | — |
| Sep 2026 | Figma | — | — | — |

## What is being compared

- **Adobe Express**: Measured on the search terms “adobe express app”, “adobe express design”, “adobe express download”, “adobe express free”, “adobe express online”, “adobe express templates” and “adobeexpress”, summed into one figure.
- **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator app”, “adobe illustrator cost”, “adobe illustrator design”, “adobe illustrator download”, “adobe illustrator for fashion design”, “adobe illustrator nz”, “adobe illustrator online”, “adobeillustrator”, “illustrator”, “illustrator art”, “illustrator book”, “illustrator design”, “illustrator download” and “illustrator online”, summed into one figure.
- **Adobe Photoshop**: Measured on the search terms “adobe photoshop”, “adobe photoshop app”, “adobe photoshop cost”, “adobe photoshop design”, “adobe photoshop express free”, “adobe photoshop free”, “adobe photoshop graphic design”, “adobe photoshop nz”, “adobe photoshop online”, “adobe photoshop templates”, “adobephotoshop”, “ai photoshop”, “free photoshop”, “photoshop”, “photoshop ai”, “photoshop cost”, “photoshop elements”, “photoshop ex”, “photoshop express”, “photoshop near me”, “photoshop online”, “photoshop online free” and “photoshop web”, summed into one figure.
- **Affinity**: Measured on the search terms “affinity app”, “affinity design”, “affinity designer 2”, “affinity photo”, “affinity templates” and “serif affinity designer”, summed into one figure.
- **Canva**: Measured on the search terms “canva”, “canva ai”, “canva app”, “canva company”, “canva cost”, “canva design”, “canva downloader”, “canva for educators”, “canva home”, “canva instructure”, “canva lms”, “canva near me”, “canva new zealand”, “canva nz”, “canva om”, “canva online”, “canva powerpoint”, “canva pro”, “canva pro pricing”, “canva pro subscription”, “canva slides”, “canva subscription”, “canva templates”, “canva websites”, “google canva”, “home canva”, “my canva” and “www canva com”, summed into one figure.
- **Figma**: Measured on the search terms “figma”, “figma app”, “figma com”, “figma design”, “figma desktop”, “figma dl”, “figma education”, “figma free”, “figma near me”, “figma nz”, “figma online”, “figma pricing”, “figma site”, “figma templates” and “figma website”, summed into one figure.

- [Adobe Express](/demand/nz/brands/adobe-express)
- [Adobe Illustrator](/demand/nz/brands/adobe-illustrator)
- [Adobe Photoshop](/demand/nz/brands/adobe-photoshop)
- [Affinity](/demand/nz/brands/affinity)
- [Canva](/demand/nz/brands/canva)
- [Figma](/demand/nz/brands/figma)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among graphic design tools in New Zealand?

In August 2026, Canva was the most searched among graphic design tools in New Zealand, with an estimated 683K branded searches and 95.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Graphic design tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-graphic-design-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-graphic-design-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.