---
title: "GPS navigator brands in New Zealand: Which are searched most?"
description: "Compare the GPS navigator brands New Zealanders buy. Share of Search among Garmin, Uniden, Navman and TomTom, the GPS navigator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gps-navigator-brands"
publisher: "Brandwave"
---

# GPS navigator brands in New Zealand: Which are searched most?

Compare the GPS navigator brands New Zealanders buy. Share of Search among Garmin, Uniden, Navman and TomTom, the GPS navigator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: GPS navigator brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Garmin, 46.4%

## Which brand is most popular in search among GPS navigator brands in New Zealand?

- In September 2026, Garmin was the most searched among GPS navigator brands in New Zealand, with an estimated 1.7K branded searches, 46.4% of all searches for the four we track.
- Uniden is in 2nd place, 26.2 percentage points behind at 20.2%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS navigator brands in New Zealand increased from 37.6% to 46.4%.
- Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand increased from 18.9% to 20.2%.
- Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand decreased from 20.5% to 17.7%.
- Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand decreased from 23.1% to 15.7%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS navigator brands in New Zealand peaked at 49.1% in April 2026 and was lowest at 9.6% in July 2026.
- Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand peaked at 20.9% in May 2026 and was lowest at 4.9% in July 2026.
- Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand peaked at 20.7% in November 2025 and was lowest at 4.1% in July 2026.
- Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand peaked at 81.4% in July 2026 and was lowest at 15.6% in February 2026.
- Across the 12 months ending September 2026, Uniden rose from 4th to 2nd among GPS navigator brands in New Zealand.
- Across the 12 months ending September 2026, TomTom fell from 2nd to 4th among GPS navigator brands in New Zealand.

## Top GPS navigator brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin appeared every time. Garmin was recommended most often, coming first in all three answers that gave a list. TomTom was second. Uniden, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TomTom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Navman | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about GPS navigator brands

- Asked ChatGPT "Which GPS navigator brand should I buy in New Zealand?": 1. Garmin, 2. TomTom
- Asked ChatGPT "What are the best GPS navigator brands in New Zealand?": 1. Garmin, 2. TomTom
- Asked ChatGPT "What's the best GPS navigator brand in New Zealand for car navigation?": 1. Garmin, 2. TomTom
- Searched Google, AI Overview "car gps nz": 1. Garmin, 2. Navman
- Searched Google, AI Overview "sat nav nz": 1. Garmin, 2. TomTom

Not named in any answer: Uniden.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Garmin vs Uniden: compare search popularity](/demand/nz/compare/garmin-vs-uniden): 46.4% against 20.2% Share of Search.
- [Garmin vs Navman: compare search popularity](/demand/nz/compare/garmin-vs-navman): 46.4% against 17.7% Share of Search.
- [Garmin vs TomTom: compare search popularity](/demand/nz/compare/garmin-vs-tomtom): 46.4% against 15.7% Share of Search.
- [Uniden vs Navman: compare search popularity](/demand/nz/compare/navman-vs-uniden): 20.2% against 17.7% Share of Search.
- [Uniden vs TomTom: compare search popularity](/demand/nz/compare/tomtom-vs-uniden): 20.2% against 15.7% Share of Search.
- [Navman vs TomTom: compare search popularity](/demand/nz/compare/navman-vs-tomtom): 17.7% against 15.7% Share of Search.

## How did search popularity change for New Zealand GPS navigator brands in September 2026?

- In September 2026, Garmin gained share of searches among GPS navigator brands in New Zealand, from 42.4% to 46.4%.
- In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 19.3% to 15.7%.
- In September 2026, Navman lost share of searches among GPS navigator brands in New Zealand, from 18.2% to 17.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 46.4% | 1.7K | +9.1% | Garmin |
| 2 | Uniden | 20.2% | 730 | 0.0% | Uniden |
| 3 | Navman | 17.7% | 640 | -3.0% | Navman |
| 4 | TomTom | 15.7% | 570 | -18.6% | TomTom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 1.4K | 37.6% | 1 |
| Oct 2025 | TomTom | 890 | 23.1% | 2 |
| Oct 2025 | Navman | 790 | 20.5% | 3 |
| Oct 2025 | Uniden | 730 | 18.9% | 4 |
| Nov 2025 | Garmin | 1.6K | 40.9% | 1 |
| Nov 2025 | Navman | 790 | 20.7% | 2 |
| Nov 2025 | TomTom | 730 | 19.2% | 3 |
| Nov 2025 | Uniden | 730 | 19.2% | 4 |
| Dec 2025 | Garmin | 1.9K | 45.2% | 1 |
| Dec 2025 | Navman | 810 | 19.8% | 2 |
| Dec 2025 | Uniden | 730 | 17.8% | 3 |
| Dec 2025 | TomTom | 700 | 17.1% | 4 |
| Jan 2026 | Garmin | 2.3K | 48.4% | 1 |
| Jan 2026 | Uniden | 890 | 19.1% | 2 |
| Jan 2026 | Navman | 790 | 16.9% | 3 |
| Jan 2026 | TomTom | 730 | 15.6% | 4 |
| Feb 2026 | Garmin | 1.8K | 48.5% | 1 |
| Feb 2026 | Uniden | 730 | 19.3% | 2 |
| Feb 2026 | Navman | 630 | 16.6% | 3 |
| Feb 2026 | TomTom | 590 | 15.6% | 4 |
| Mar 2026 | Garmin | 1.9K | 47.3% | 1 |
| Mar 2026 | Uniden | 730 | 18.6% | 2 |
| Mar 2026 | TomTom | 700 | 17.8% | 3 |
| Mar 2026 | Navman | 640 | 16.3% | 4 |
| Apr 2026 | Garmin | 1.8K | 49.1% | 1 |
| Apr 2026 | TomTom | 680 | 18.1% | 2 |
| Apr 2026 | Navman | 630 | 16.8% | 3 |
| Apr 2026 | Uniden | 600 | 16% | 4 |
| May 2026 | Garmin | 1.4K | 41.1% | 1 |
| May 2026 | Uniden | 730 | 20.9% | 2 |
| May 2026 | TomTom | 700 | 20% | 3 |
| May 2026 | Navman | 630 | 18% | 4 |
| Jun 2026 | Garmin | 1.4K | 44.6% | 1 |
| Jun 2026 | Navman | 630 | 19.4% | 2 |
| Jun 2026 | Uniden | 600 | 18.5% | 3 |
| Jun 2026 | TomTom | 570 | 17.5% | 4 |
| Jul 2026 | TomTom | 12.2K | 81.4% | 1 |
| Jul 2026 | Garmin | 1.4K | 9.6% | 2 |
| Jul 2026 | Uniden | 730 | 4.9% | 3 |
| Jul 2026 | Navman | 620 | 4.1% | 4 |
| Aug 2026 | Garmin | 1.5K | 42.4% | 1 |
| Aug 2026 | Uniden | 730 | 20.1% | 2 |
| Aug 2026 | TomTom | 700 | 19.3% | 3 |
| Aug 2026 | Navman | 660 | 18.2% | 4 |
| Sep 2026 | Garmin | 1.7K | 46.4% | 1 |
| Sep 2026 | Uniden | 730 | 20.2% | 2 |
| Sep 2026 | Navman | 640 | 17.7% | 3 |
| Sep 2026 | TomTom | 570 | 15.7% | 4 |

## What is being compared

- **Garmin**: Measured on the search terms “garmin car gps”, “garmin drive”, “garmin gps” and “garmin inreach”, summed into one figure.
- **Navman**: Measured on the search terms “navman” and “navman mivue”, summed into one figure.
- **TomTom**: Measured on the search terms “tomtom” and “tomtom gps”, summed into one figure.
- **Uniden**: Measured on the search terms “uniden” and “uniden gps”, summed into one figure.

- [Garmin](/demand/nz/brands/garmin)
- [Navman](/demand/nz/brands/navman)
- [TomTom](/demand/nz/brands/tomtom)
- [Uniden](/demand/nz/brands/uniden)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among GPS navigator brands in New Zealand?

In September 2026, Garmin was the most searched among GPS navigator brands in New Zealand, with an estimated 1.7K branded searches, 46.4% of all searches for the four we track.

## Cite this page

Brandwave. "GPS navigator brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gps-navigator-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gps-navigator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.