---
title: "GPS cycling computer brands in New Zealand: Which are searched most?"
description: "Compare the GPS cycling computer brands New Zealand cyclists buy. Share of Search among Garmin, Wahoo, Hammerhead, Lezyne and Bryton, the GPS cycling computer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gps-cycling-computer-brands"
publisher: "Brandwave"
---

# GPS cycling computer brands in New Zealand: Which are searched most?

Compare the GPS cycling computer brands New Zealand cyclists buy. Share of Search among Garmin, Wahoo, Hammerhead, Lezyne and Bryton, the GPS cycling computer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: GPS cycling computer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Garmin, 91.5%

## Which brand is most popular in search among GPS cycling computer brands in New Zealand?

- In September 2026, Garmin was the most searched among GPS cycling computer brands in New Zealand, with an estimated 14.8K branded searches, 91.5% of all searches for the five we track.
- Wahoo is in 2nd place, 86.3 percentage points behind at 5.1%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand increased from 90.2% to 91.5%.
- Across the 12 months ending September 2026, Wahoo’s share of searches among GPS cycling computer brands in New Zealand decreased from 6.2% to 5.1%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand peaked at 92.7% in November 2025 and was lowest at 87.4% in June 2026.
- Across the 12 months ending September 2026, Wahoo’s share of searches among GPS cycling computer brands in New Zealand peaked at 7.4% in July 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Hammerhead’s share of searches among GPS cycling computer brands in New Zealand peaked at 4.8% in June 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Hammerhead, Lezyne and Bryton held steady: their share of searches among GPS cycling computer brands in New Zealand each moved less than 0.5 percentage points.

## Top GPS cycling computer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin and Wahoo appeared every time. Garmin was recommended most often, coming first in every answer. Wahoo was second, and Hammerhead was third. Lezyne, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wahoo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Hammerhead | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bryton | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lezyne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about GPS cycling computer brands

- Asked ChatGPT "Which GPS cycling computer brand should I buy in New Zealand?": 1. Garmin, 2. Wahoo, 3. Bryton, 4. Hammerhead
- Asked ChatGPT "What are the best GPS cycling computer brands in New Zealand?": 1. Garmin, 2. Wahoo, 3. Hammerhead, 4. Bryton
- Asked ChatGPT "What's the best GPS cycling computer brand in New Zealand for ride data?": 1. Garmin, 2. Wahoo, 3. Hammerhead
- Searched Google, AI Overview "best bike computer": 1. Garmin, 2. Hammerhead, 3. Wahoo
- Searched Google, AI Overview "bike computer waterproof": 1. Garmin, 2. Wahoo

Not named in any answer: Lezyne.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Garmin vs Wahoo: compare search popularity](/demand/nz/compare/garmin-vs-wahoo): 91.5% against 5.1% Share of Search.
- [Garmin vs Hammerhead: compare search popularity](/demand/nz/compare/garmin-vs-hammerhead-cycling): 91.5% against 2.7% Share of Search.
- [Wahoo vs Hammerhead: compare search popularity](/demand/nz/compare/hammerhead-cycling-vs-wahoo): 5.1% against 2.7% Share of Search.

## How did search popularity change for New Zealand GPS cycling computer brands in September 2026?

- In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.
- In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.
- In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.
- Estimated monthly branded searches for Lezyne in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 91.5% | 14.8K | 0.0% | Garmin |
| 2 | Wahoo | 5.1% | 830 | -18.6% | Wahoo |
| 3 | Hammerhead | 2.7% | 430 | -18.9% | Hammerhead |
| 4 | Lezyne | 0.56% | 90 | +28.6% | Lezyne |
| 5 | Bryton | 0.19% | 30 | +50.0% | Bryton |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 14.8K | 90.2% | 1 |
| Oct 2025 | Wahoo | 1K | 6.2% | 2 |
| Oct 2025 | Hammerhead | 440 | 2.7% | 3 |
| Oct 2025 | Lezyne | 110 | 0.67% | 4 |
| Oct 2025 | Bryton | 30 | 0.18% | 5 |
| Nov 2025 | Garmin | 18.1K | 92.7% | 1 |
| Nov 2025 | Wahoo | 860 | 4.4% | 2 |
| Nov 2025 | Hammerhead | 440 | 2.3% | 3 |
| Nov 2025 | Lezyne | 110 | 0.56% | 4 |
| Nov 2025 | Bryton | 20 | 0.1% | 5 |
| Dec 2025 | Garmin | 14.8K | 91.6% | 1 |
| Dec 2025 | Wahoo | 830 | 5.1% | 2 |
| Dec 2025 | Hammerhead | 440 | 2.7% | 3 |
| Dec 2025 | Lezyne | 70 | 0.43% | 4 |
| Dec 2025 | Bryton | 20 | 0.12% | 5 |
| Jan 2026 | Garmin | 14.8K | 89.9% | 1 |
| Jan 2026 | Wahoo | 990 | 6% | 2 |
| Jan 2026 | Hammerhead | 520 | 3.2% | 3 |
| Jan 2026 | Lezyne | 110 | 0.67% | 4 |
| Jan 2026 | Bryton | 40 | 0.24% | 5 |
| Feb 2026 | Garmin | 14.8K | 91.1% | 1 |
| Feb 2026 | Wahoo | 810 | 5% | 2 |
| Feb 2026 | Hammerhead | 520 | 3.2% | 3 |
| Feb 2026 | Lezyne | 90 | 0.55% | 4 |
| Feb 2026 | Bryton | 20 | 0.12% | 5 |
| Mar 2026 | Garmin | 14.8K | 90.4% | 1 |
| Mar 2026 | Wahoo | 810 | 4.9% | 2 |
| Mar 2026 | Hammerhead | 640 | 3.9% | 3 |
| Mar 2026 | Lezyne | 90 | 0.55% | 4 |
| Mar 2026 | Bryton | 30 | 0.18% | 5 |
| Apr 2026 | Garmin | 14.8K | 91.3% | 1 |
| Apr 2026 | Wahoo | 830 | 5.1% | 2 |
| Apr 2026 | Hammerhead | 440 | 2.7% | 3 |
| Apr 2026 | Lezyne | 110 | 0.68% | 4 |
| Apr 2026 | Bryton | 30 | 0.19% | 5 |
| May 2026 | Garmin | 14.8K | 91.1% | 1 |
| May 2026 | Wahoo | 810 | 5% | 2 |
| May 2026 | Hammerhead | 530 | 3.3% | 3 |
| May 2026 | Lezyne | 90 | 0.55% | 4 |
| May 2026 | Bryton | 20 | 0.12% | 5 |
| Jun 2026 | Garmin | 12.1K | 87.4% | 1 |
| Jun 2026 | Wahoo | 970 | 7% | 2 |
| Jun 2026 | Hammerhead | 660 | 4.8% | 3 |
| Jun 2026 | Lezyne | 90 | 0.65% | 4 |
| Jun 2026 | Bryton | 20 | 0.14% | 5 |
| Jul 2026 | Garmin | 12.1K | 87.9% | 1 |
| Jul 2026 | Wahoo | 1K | 7.4% | 2 |
| Jul 2026 | Hammerhead | 510 | 3.7% | 3 |
| Jul 2026 | Lezyne | 110 | 0.8% | 4 |
| Jul 2026 | Bryton | 20 | 0.15% | 5 |
| Aug 2026 | Garmin | 14.8K | 90% | 1 |
| Aug 2026 | Wahoo | 1K | 6.2% | 2 |
| Aug 2026 | Hammerhead | 530 | 3.2% | 3 |
| Aug 2026 | Lezyne | 70 | 0.43% | 4 |
| Aug 2026 | Bryton | 20 | 0.12% | 5 |
| Sep 2026 | Garmin | 14.8K | 91.5% | 1 |
| Sep 2026 | Wahoo | 830 | 5.1% | 2 |
| Sep 2026 | Hammerhead | 430 | 2.7% | 3 |
| Sep 2026 | Lezyne | 90 | 0.56% | 4 |
| Sep 2026 | Bryton | 30 | 0.19% | 5 |

## What is being compared

- **Bryton**: Measured on the search term “bryton”.
- **Garmin**: Measured on the search term “garmin”.
- **Hammerhead**: Measured on the search terms “hammerhead” and “hammerhead karoo”, summed into one figure.
- **Lezyne**: Measured on the search term “lezyne”.
- **Wahoo**: Measured on the search terms “wahoo” and “wahoo bike computer”, summed into one figure.

- [Bryton](/demand/nz/brands/bryton)
- [Garmin](/demand/nz/brands/garmin)
- [Hammerhead](/demand/nz/brands/hammerhead-cycling)
- [Lezyne](/demand/nz/brands/lezyne)
- [Wahoo](/demand/nz/brands/wahoo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among GPS cycling computer brands in New Zealand?

In September 2026, Garmin was the most searched among GPS cycling computer brands in New Zealand, with an estimated 14.8K branded searches, 91.5% of all searches for the five we track.

## Cite this page

Brandwave. "GPS cycling computer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gps-cycling-computer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gps-cycling-computer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.