---
title: "GP and urgent care networks in New Zealand: Which brands are most popular in search?"
description: "Compare the GP, after-hours and urgent care networks New Zealanders visit. Share of Search among Tamaki Health, Shorecare, Tend, White Cross and The Doctors, the GP and urgent care networks Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gp-and-urgent-care-networks"
publisher: "Brandwave"
---

# GP and urgent care networks in New Zealand: Which brands are most popular in search?

Compare the GP, after-hours and urgent care networks New Zealanders visit. Share of Search among Tamaki Health, Shorecare, Tend, White Cross and The Doctors, the GP and urgent care networks Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: GP and urgent care networks
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tamaki Health, 35.6%

## Which brand is most popular in search among GP and urgent care networks in New Zealand?

- In August 2026, Tamaki Health was the most searched among GP and urgent care networks in New Zealand, with an estimated 4.1K branded searches and 35.6% estimated Share of Search within this set.
- Shorecare is in 2nd place, 2 percentage points behind at 33.6% Share of Search.
- Across the 11 months ending August 2026, Tamaki Health’s estimated Share of Search among GP and urgent care networks in New Zealand increased from 28.2% to 35.6%.
- Across the 11 months ending August 2026, Shorecare’s estimated Share of Search among GP and urgent care networks in New Zealand decreased from 50.8% to 33.6%.
- Across the 11 months ending August 2026, Tend’s estimated Share of Search among GP and urgent care networks in New Zealand increased from 18.2% to 28.2%.
- Across the 11 months ending August 2026, Tamaki Health’s estimated Share of Search among GP and urgent care networks in New Zealand peaked at 42.6% in May 2026 and was lowest at 28.2% in October 2025.
- Across the 11 months ending August 2026, Shorecare’s estimated Share of Search among GP and urgent care networks in New Zealand peaked at 50.8% in October 2025 and was lowest at 24.7% in June 2026.
- Across the 11 months ending August 2026, Tend’s estimated Share of Search among GP and urgent care networks in New Zealand peaked at 33.1% in June 2026 and was lowest at 17.8% in February 2026.
- Across the 11 months ending August 2026, The Doctors’ estimated Share of Search among GP and urgent care networks in New Zealand peaked at 2.2% in June 2026 and was lowest at 0.82% in February 2026.
- Across the 11 months ending August 2026, Tamaki Health rose from 2nd to 1st among GP and urgent care networks in New Zealand.
- Across the 11 months ending August 2026, Shorecare fell from 1st to 2nd among GP and urgent care networks in New Zealand.
- Across the 11 months ending August 2026, White Cross and The Doctors held steady: their estimated Share of Search among GP and urgent care networks in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tamaki Health vs Shorecare: compare search popularity](/demand/nz/compare/shorecare-vs-tamaki-health): 35.6% against 33.6% Share of Search.
- [Tamaki Health vs Tend: compare search popularity](/demand/nz/compare/tamaki-health-vs-tend): 35.6% against 28.2% Share of Search.
- [Shorecare vs Tend: compare search popularity](/demand/nz/compare/shorecare-vs-tend): 33.6% against 28.2% Share of Search.

## How did search popularity change for New Zealand GP and urgent care networks in August 2026?

- In August 2026, Shorecare gained estimated Share of Search among GP and urgent care networks in New Zealand, from 31.5% to 33.6%.
- In August 2026, Tend gained estimated Share of Search among GP and urgent care networks in New Zealand, from 26.9% to 28.2%.
- In August 2026, Tamaki Health lost estimated Share of Search among GP and urgent care networks in New Zealand, from 39.2% to 35.6%.
- Estimated monthly branded searches for White Cross in New Zealand rose 50% over 11 measured months, from 120 to 180 in August 2026.
- Estimated monthly branded searches for The Doctors in New Zealand rose 33.3% over 11 measured months, from 90 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tamaki Health | 35.6% | 4.1K | +25.3% | Tamaki Health |
| 2 | Shorecare | 33.6% | 3.9K | +47.0% | Shorecare |
| 3 | Tend | 28.2% | 3.3K | +44.9% | Tend |
| 4 | White Cross | 1.6% | 180 | +50.0% | White Cross |
| 5 | The Doctors | 1% | 120 | +50.0% | The Doctors |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shorecare | 3.9K | 50.8% | 1 |
| Oct 2025 | Tamaki Health | 2.1K | 28.2% | 2 |
| Oct 2025 | Tend | 1.4K | 18.2% | 3 |
| Oct 2025 | White Cross | 120 | 1.6% | 4 |
| Oct 2025 | The Doctors | 90 | 1.2% | 5 |
| Nov 2025 | Shorecare | 3.2K | 41.3% | 1 |
| Nov 2025 | Tamaki Health | 2.7K | 35.3% | 2 |
| Nov 2025 | Tend | 1.6K | 20.4% | 3 |
| Nov 2025 | White Cross | 140 | 1.8% | 4 |
| Nov 2025 | The Doctors | 90 | 1.2% | 5 |
| Dec 2025 | Shorecare | 3.2K | 42.9% | 1 |
| Dec 2025 | Tamaki Health | 2.7K | 36% | 2 |
| Dec 2025 | Tend | 1.4K | 18.1% | 3 |
| Dec 2025 | White Cross | 140 | 1.9% | 4 |
| Dec 2025 | The Doctors | 80 | 1.1% | 5 |
| Jan 2026 | Shorecare | 3.2K | 42.9% | 1 |
| Jan 2026 | Tamaki Health | 2.7K | 36% | 2 |
| Jan 2026 | Tend | 1.4K | 18.5% | 3 |
| Jan 2026 | White Cross | 120 | 1.6% | 4 |
| Jan 2026 | The Doctors | 80 | 1.1% | 5 |
| Feb 2026 | Shorecare | 3.2K | 43.1% | 1 |
| Feb 2026 | Tamaki Health | 2.7K | 36.8% | 2 |
| Feb 2026 | Tend | 1.3K | 17.8% | 3 |
| Feb 2026 | White Cross | 110 | 1.5% | 4 |
| Feb 2026 | The Doctors | 60 | 0.82% | 5 |
| Mar 2026 | Tamaki Health | 3.3K | 38.9% | 1 |
| Mar 2026 | Shorecare | 3.2K | 37.5% | 2 |
| Mar 2026 | Tend | 1.8K | 20.6% | 3 |
| Mar 2026 | White Cross | 140 | 1.6% | 4 |
| Mar 2026 | The Doctors | 110 | 1.3% | 5 |
| Apr 2026 | Shorecare | 3.2K | 41.3% | 1 |
| Apr 2026 | Tamaki Health | 2.8K | 35.6% | 2 |
| Apr 2026 | Tend | 1.6K | 20.4% | 3 |
| Apr 2026 | White Cross | 120 | 1.5% | 4 |
| Apr 2026 | The Doctors | 90 | 1.2% | 5 |
| May 2026 | Tamaki Health | 3.3K | 42.6% | 1 |
| May 2026 | Shorecare | 2.6K | 33.9% | 2 |
| May 2026 | Tend | 1.6K | 20.5% | 3 |
| May 2026 | White Cross | 130 | 1.7% | 4 |
| May 2026 | The Doctors | 100 | 1.3% | 5 |
| Jun 2026 | Tamaki Health | 4.1K | 38.7% | 1 |
| Jun 2026 | Tend | 3.5K | 33.1% | 2 |
| Jun 2026 | Shorecare | 2.6K | 24.7% | 3 |
| Jun 2026 | The Doctors | 230 | 2.2% | 4 |
| Jun 2026 | White Cross | 140 | 1.3% | 5 |
| Jul 2026 | Tamaki Health | 3.3K | 39.2% | 1 |
| Jul 2026 | Shorecare | 2.6K | 31.5% | 2 |
| Jul 2026 | Tend | 2.3K | 26.9% | 3 |
| Jul 2026 | White Cross | 120 | 1.4% | 4 |
| Jul 2026 | The Doctors | 80 | 0.96% | 5 |
| Aug 2026 | Tamaki Health | 4.1K | 35.6% | 1 |
| Aug 2026 | Shorecare | 3.9K | 33.6% | 2 |
| Aug 2026 | Tend | 3.3K | 28.2% | 3 |
| Aug 2026 | White Cross | 180 | 1.6% | 4 |
| Aug 2026 | The Doctors | 120 | 1% | 5 |
| Sep 2026 | Shorecare | — | — | — |
| Sep 2026 | Tamaki Health | — | — | — |
| Sep 2026 | Tend | — | — | — |
| Sep 2026 | The Doctors | — | — | — |
| Sep 2026 | White Cross | — | — | — |

## What is being compared

- **Shorecare**: Measured on the search terms “shorecare”, “shorecare near me”, “shorecare nz”, “shorecare urgent” and “shorecare urgent care”, summed into one figure.
- **Tamaki Health**: Measured on the search terms “tamaki health”, “tamaki health centre”, “tamaki health local doctors”, “tamaki health near me”, “tamaki health new zealand”, “tamaki health nz” and “tamakihealth”, summed into one figure.
- **Tend**: Measured on the search terms “tend doctor”, “tend gp”, “tend health”, “tend health limited”, “tend nz” and “tend urgent care”, summed into one figure.
- **The Doctors**: Measured on the search terms “the doctors doctor”, “the doctors nz” and “the doctors urgent care”, summed into one figure.
- **White Cross**: Measured on the search terms “white cross accident and medical”, “white cross gp” and “white cross urgent care”, summed into one figure.

- [Shorecare](/demand/nz/brands/shorecare)
- [Tamaki Health](/demand/nz/brands/tamaki-health)
- [Tend](/demand/nz/brands/tend)
- [The Doctors](/demand/nz/brands/the-doctors)
- [White Cross](/demand/nz/brands/white-cross)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among GP and urgent care networks in New Zealand?

In August 2026, Tamaki Health was the most searched among GP and urgent care networks in New Zealand, with an estimated 4.1K branded searches and 35.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "GP and urgent care networks in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gp-and-urgent-care-networks

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gp-and-urgent-care-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.