---
title: "Gourmet burger restaurants in New Zealand: Which brands are most popular in search?"
description: "A curated comparison of multi-location gourmet burger restaurant brands operating in New Zealand, measured through branded searches made in New Zealand. Share of Search among RE Burger, BurgerFuel, Burger Burger, Burger Wisconsin and Better Burger, the gourmet burger restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gourmet-burger-restaurants"
publisher: "Brandwave"
---

# Gourmet burger restaurants in New Zealand: Which brands are most popular in search?

A curated comparison of multi-location gourmet burger restaurant brands operating in New Zealand, measured through branded searches made in New Zealand. Share of Search among RE Burger, BurgerFuel, Burger Burger, Burger Wisconsin and Better Burger, the gourmet burger restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: gourmet burger restaurants
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: RE Burger, 56.7%

## Which brand is most popular in search among gourmet burger restaurants in New Zealand?

- In August 2026, RE Burger was the most searched among gourmet burger restaurants in New Zealand, with an estimated 60.7K branded searches and 56.7% estimated Share of Search within this set.
- BurgerFuel is in 2nd place, 31.1 percentage points behind at 25.6% Share of Search.
- Across the 11 months ending August 2026, RE Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand increased from 41.7% to 56.7%.
- Across the 11 months ending August 2026, BurgerFuel’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 34.4% to 25.6%.
- Across the 11 months ending August 2026, Burger Wisconsin’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 10.2% to 6.2%.
- Across the 11 months ending August 2026, Better Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 6.9% to 5.2%.
- Across the 11 months ending August 2026, RE Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand peaked at 56.7% in August 2026 and was lowest at 41.2% in June 2026.
- Across the 11 months ending August 2026, Burger Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand peaked at 19.7% in June 2026 and was lowest at 4% in May 2026.
- Across the 11 months ending August 2026, Better Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand peaked at 6.9% in October 2025 and was lowest at 4.5% in April 2026.
- Across the 11 months ending August 2026, Burger Burger rose from 5th to 3rd among gourmet burger restaurants in New Zealand.
- Across the 11 months ending August 2026, Burger Wisconsin fell from 3rd to 4th among gourmet burger restaurants in New Zealand.
- Across the 11 months ending August 2026, Better Burger fell from 4th to 5th among gourmet burger restaurants in New Zealand.

## Compare search popularity between leading brands

- [RE Burger vs BurgerFuel: compare search popularity](/demand/nz/compare/burgerfuel-vs-re-burger): 56.7% against 25.6% Share of Search.
- [RE Burger vs Burger Burger: compare search popularity](/demand/nz/compare/burger-burger-vs-re-burger): 56.7% against 6.3% Share of Search.
- [RE Burger vs Burger Wisconsin: compare search popularity](/demand/nz/compare/burger-wisconsin-vs-re-burger): 56.7% against 6.2% Share of Search.
- [RE Burger vs Better Burger: compare search popularity](/demand/nz/compare/better-burger-vs-re-burger): 56.7% against 5.2% Share of Search.
- [BurgerFuel vs Burger Burger: compare search popularity](/demand/nz/compare/burger-burger-vs-burgerfuel): 25.6% against 6.3% Share of Search.
- [BurgerFuel vs Burger Wisconsin: compare search popularity](/demand/nz/compare/burger-wisconsin-vs-burgerfuel): 25.6% against 6.2% Share of Search.
- [BurgerFuel vs Better Burger: compare search popularity](/demand/nz/compare/better-burger-vs-burgerfuel): 25.6% against 5.2% Share of Search.
- [Burger Burger vs Burger Wisconsin: compare search popularity](/demand/nz/compare/burger-burger-vs-burger-wisconsin): 6.3% against 6.2% Share of Search.
- [Burger Burger vs Better Burger: compare search popularity](/demand/nz/compare/better-burger-vs-burger-burger): 6.3% against 5.2% Share of Search.
- [Burger Wisconsin vs Better Burger: compare search popularity](/demand/nz/compare/better-burger-vs-burger-wisconsin): 6.2% against 5.2% Share of Search.

## How did search popularity change for New Zealand gourmet burger restaurants in August 2026?

- In August 2026, RE Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 50.4% to 56.7%.
- In August 2026, Better Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 4.6% to 5.2%.
- In August 2026, Burger Burger lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 10.4% to 6.3%.
- In August 2026, BurgerFuel lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 27.8% to 25.6%.
- In August 2026, Burger Wisconsin lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 6.7% to 6.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RE Burger | 56.7% | 60.7K | -0.1% | RE Burger |
| 2 | BurgerFuel | 25.6% | 27.4K | -18.1% | BurgerFuel |
| 3 | Burger Burger | 6.3% | 6.8K | -46.2% | Burger Burger |
| 4 | Burger Wisconsin | 6.2% | 6.6K | -18.6% | Burger Wisconsin |
| 5 | Better Burger | 5.2% | 5.5K | 0.0% | Better Burger |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RE Burger | 40.8K | 41.7% | 1 |
| Oct 2025 | BurgerFuel | 33.7K | 34.4% | 2 |
| Oct 2025 | Burger Wisconsin | 9.9K | 10.2% | 3 |
| Oct 2025 | Better Burger | 6.8K | 6.9% | 4 |
| Oct 2025 | Burger Burger | 6.6K | 6.8% | 5 |
| Nov 2025 | RE Burger | 49.8K | 48% | 1 |
| Nov 2025 | BurgerFuel | 33.7K | 32.4% | 2 |
| Nov 2025 | Burger Wisconsin | 8.1K | 7.8% | 3 |
| Nov 2025 | Burger Burger | 6.7K | 6.4% | 4 |
| Nov 2025 | Better Burger | 5.6K | 5.4% | 5 |
| Dec 2025 | RE Burger | 49.8K | 47.2% | 1 |
| Dec 2025 | BurgerFuel | 33.7K | 31.9% | 2 |
| Dec 2025 | Burger Wisconsin | 9.9K | 9.4% | 3 |
| Dec 2025 | Burger Burger | 6.6K | 6.3% | 4 |
| Dec 2025 | Better Burger | 5.5K | 5.2% | 5 |
| Jan 2026 | RE Burger | 49.8K | 48% | 1 |
| Jan 2026 | BurgerFuel | 33.7K | 32.4% | 2 |
| Jan 2026 | Burger Wisconsin | 8.1K | 7.8% | 3 |
| Jan 2026 | Burger Burger | 6.7K | 6.4% | 4 |
| Jan 2026 | Better Burger | 5.6K | 5.4% | 5 |
| Feb 2026 | RE Burger | 40.8K | 47.1% | 1 |
| Feb 2026 | BurgerFuel | 27.6K | 31.9% | 2 |
| Feb 2026 | Burger Wisconsin | 8.1K | 9.4% | 3 |
| Feb 2026 | Burger Burger | 5.5K | 6.3% | 4 |
| Feb 2026 | Better Burger | 4.5K | 5.3% | 5 |
| Mar 2026 | RE Burger | 49.8K | 51.6% | 1 |
| Mar 2026 | BurgerFuel | 27.5K | 28.5% | 2 |
| Mar 2026 | Burger Wisconsin | 8.1K | 8.4% | 3 |
| Mar 2026 | Better Burger | 5.6K | 5.8% | 4 |
| Mar 2026 | Burger Burger | 5.5K | 5.7% | 5 |
| Apr 2026 | RE Burger | 49.7K | 49.5% | 1 |
| Apr 2026 | BurgerFuel | 33.6K | 33.5% | 2 |
| Apr 2026 | Burger Wisconsin | 8.1K | 8.1% | 3 |
| Apr 2026 | Better Burger | 4.5K | 4.5% | 4 |
| Apr 2026 | Burger Burger | 4.5K | 4.4% | 5 |
| May 2026 | RE Burger | 60.8K | 54.1% | 1 |
| May 2026 | BurgerFuel | 33.5K | 29.8% | 2 |
| May 2026 | Burger Wisconsin | 8.1K | 7.2% | 3 |
| May 2026 | Better Burger | 5.6K | 5% | 4 |
| May 2026 | Burger Burger | 4.5K | 4% | 5 |
| Jun 2026 | RE Burger | 49.8K | 41.2% | 1 |
| Jun 2026 | BurgerFuel | 33.5K | 27.7% | 2 |
| Jun 2026 | Burger Burger | 23.8K | 19.7% | 3 |
| Jun 2026 | Burger Wisconsin | 8.1K | 6.7% | 4 |
| Jun 2026 | Better Burger | 5.5K | 4.6% | 5 |
| Jul 2026 | RE Burger | 60.8K | 50.4% | 1 |
| Jul 2026 | BurgerFuel | 33.5K | 27.8% | 2 |
| Jul 2026 | Burger Burger | 12.6K | 10.4% | 3 |
| Jul 2026 | Burger Wisconsin | 8.1K | 6.7% | 4 |
| Jul 2026 | Better Burger | 5.5K | 4.6% | 5 |
| Aug 2026 | RE Burger | 60.7K | 56.7% | 1 |
| Aug 2026 | BurgerFuel | 27.4K | 25.6% | 2 |
| Aug 2026 | Burger Burger | 6.8K | 6.3% | 3 |
| Aug 2026 | Burger Wisconsin | 6.6K | 6.2% | 4 |
| Aug 2026 | Better Burger | 5.5K | 5.2% | 5 |
| Sep 2026 | Better Burger | — | — | — |
| Sep 2026 | Burger Burger | — | — | — |
| Sep 2026 | Burger Wisconsin | — | — | — |
| Sep 2026 | BurgerFuel | — | — | — |
| Sep 2026 | RE Burger | — | — | — |

## What is being compared

- **Better Burger**: Measured on the search terms “better burger”, “better burger nz” and “betterburger”, summed into one figure.
- **Burger Burger**: Measured on the search terms “burger burger”, “burger burger nz” and “burgerburger”, summed into one figure.
- **Burger Wisconsin**: Measured on the search terms “burger wisconsin”, “burgerwisconsin” and “wisconsin burger nz”, summed into one figure.
- **BurgerFuel**: Measured on the search terms “burger fuel”, “burgerfuel” and “burgerfuel nz”, summed into one figure.
- **RE Burger**: Measured on the search terms “re burger”, “re burger nz” and “reburger”, summed into one figure.

- [Better Burger](/demand/nz/brands/better-burger)
- [Burger Burger](/demand/nz/brands/burger-burger)
- [Burger Wisconsin](/demand/nz/brands/burger-wisconsin)
- [BurgerFuel](/demand/nz/brands/burgerfuel)
- [RE Burger](/demand/nz/brands/re-burger)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gourmet burger restaurants in New Zealand?

In August 2026, RE Burger was the most searched among gourmet burger restaurants in New Zealand, with an estimated 60.7K branded searches and 56.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gourmet burger restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gourmet-burger-restaurants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gourmet-burger-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.