--- title: "Adidas vs Skechers: Which is searched more in New Zealand?" description: "Is Adidas or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-golf-shoe-brands/compare/adidas-vs-skechers" publisher: "Brandwave" --- # Adidas vs Skechers: Which is searched more in New Zealand? Is Adidas or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Skechers - **Competitive set**: Golf shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 39.8% - **Skechers Share of Search**: 15.4% ## Is Adidas or Skechers more popular in search? - In September 2026, Adidas had more branded searches than Skechers among golf shoe brands in New Zealand. Adidas had about 67,000 branded searches, while Skechers had 25,900. Adidas made up 39.8% of all golf shoe brand searches we track, and Skechers accounted for 15.4%. - Adidas was ahead of Skechers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand moved from 37.1% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches held steady at 25.9K. ## Top golf shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Adidas appeared in all three answers. Skechers was mentioned in two out of three: in two of the three ChatGPT answers. Adidas was listed before Skechers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | FootJoy | 1st | 3 of 3 | 3 of 3 | | Ecco | 2nd | 3 of 3 | 3 of 3 | | Adidas | 3rd | 3 of 3 | 3 of 3 | | Skechers | 4th | 2 of 3 | 2 of 3 | | Nike | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about golf shoe brands - Asked ChatGPT "Which golf shoe brand should I buy in New Zealand?": 1. FootJoy, 2. Adidas, 3. Ecco, 4. Skechers - Asked ChatGPT "What are the best golf shoe brands in New Zealand?": 1. FootJoy, 2. Ecco, 3. Adidas, 4. Skechers, 5. Nike - Asked ChatGPT "What's the best golf shoe brand in New Zealand for wet fairways?": 1. FootJoy, 2. Ecco, 3. Adidas Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand golf shoe brands in September 2026? - In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%. - In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 37.1% | 2 | 25.9K | 15.9% | 3 | | Nov 2025 | 80.5K | 36.4% | 2 | 37.4K | 16.9% | 3 | | Dec 2025 | 70.7K | 33.7% | 2 | 32K | 15.3% | 3 | | Jan 2026 | 54.2K | 32.9% | 2 | 25.9K | 15.7% | 3 | | Feb 2026 | 50.6K | 36.3% | 2 | 21.3K | 15.3% | 3 | | Mar 2026 | 65.5K | 38.3% | 2 | 25.7K | 15% | 3 | | Apr 2026 | 62.8K | 38.2% | 2 | 25.9K | 15.7% | 3 | | May 2026 | 72.1K | 40.6% | 2 | 26.3K | 14.8% | 3 | | Jun 2026 | 70.5K | 40% | 2 | 25.8K | 14.6% | 3 | | Jul 2026 | 70.7K | 41.2% | 2 | 22K | 12.8% | 3 | | Aug 2026 | 68.9K | 38.7% | 2 | 26.2K | 14.7% | 3 | | Sep 2026 | 67K | 39.8% | 2 | 25.9K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers go walk”, “skechers henderson”, “skechers sale”, “skechers slip ons”, “skechers slippers”, “skechers uno” and “skechers westgate”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Skechers profile](/demand/nz/brands/skechers) - [All golf shoe brands in New Zealand](/demand/nz/categories/nz-golf-shoe-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Skechers more popular in search? In September 2026, Adidas had more branded searches than Skechers among golf shoe brands in New Zealand. Adidas had about 67,000 branded searches, while Skechers had 25,900. Adidas made up 39.8% of all golf shoe brand searches we track, and Skechers accounted for 15.4%. ## Cite this page Brandwave. "Adidas vs Skechers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-golf-shoe-brands/compare/adidas-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-golf-shoe-brands/compare/adidas-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.