---
title: "Golf shoe brands in New Zealand: Which are searched most?"
description: "Compare the golf shoe brands New Zealanders buy. Share of Search among Nike, Adidas, Skechers, Ecco and FootJoy, the golf shoe brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-golf-shoe-brands"
publisher: "Brandwave"
---

# Golf shoe brands in New Zealand: Which are searched most?

Compare the golf shoe brands New Zealanders buy. Share of Search among Nike, Adidas, Skechers, Ecco and FootJoy, the golf shoe brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Golf shoe brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 43.2%

## Which brand is most popular in search among golf shoe brands in New Zealand?

- In September 2026, Nike was the most searched among golf shoe brands in New Zealand, with an estimated 72.7K branded searches, 43.2% of all searches for the five we track.
- Adidas is in 2nd place, 3.4 percentage points behind at 39.8%.
- Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand decreased from 45.5% to 43.2%.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand increased from 37.1% to 39.8%.
- Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands in New Zealand decreased from 15.9% to 15.4%.
- Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand peaked at 49.9% in January 2026 and was lowest at 43.1% in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand peaked at 41.2% in July 2026 and was lowest at 32.9% in January 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands in New Zealand peaked at 16.9% in November 2025 and was lowest at 12.8% in July 2026.
- Across the 12 months ending September 2026, Ecco and FootJoy held steady: their share of searches among golf shoe brands in New Zealand each moved less than 0.5 percentage points.

## Top golf shoe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Adidas, Ecco and FootJoy appeared every time. FootJoy was recommended most often, coming first in every answer. Ecco was second, and Adidas was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| FootJoy | 1st | 3 of 3 | 3 of 3 |
| Ecco | 2nd | 3 of 3 | 3 of 3 |
| Adidas | 3rd | 3 of 3 | 3 of 3 |
| Skechers | 4th | 2 of 3 | 2 of 3 |
| Nike | 5th | 1 of 3 | 1 of 3 |

## Every AI answer about golf shoe brands

- Asked ChatGPT "Which golf shoe brand should I buy in New Zealand?": 1. FootJoy, 2. Adidas, 3. Ecco, 4. Skechers
- Asked ChatGPT "What are the best golf shoe brands in New Zealand?": 1. FootJoy, 2. Ecco, 3. Adidas, 4. Skechers, 5. Nike
- Asked ChatGPT "What's the best golf shoe brand in New Zealand for wet fairways?": 1. FootJoy, 2. Ecco, 3. Adidas

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-nike): 43.2% against 39.8% Share of Search.
- [Nike vs Skechers: compare search popularity](/demand/nz/compare/nike-vs-skechers): 43.2% against 15.4% Share of Search.
- [Adidas vs Skechers: compare search popularity](/demand/nz/compare/adidas-vs-skechers): 39.8% against 15.4% Share of Search.

## How did search popularity change for New Zealand golf shoe brands in September 2026?

- In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.
- In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%.
- In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.
- Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 43.2% | 72.7K | -9.9% | Nike |
| 2 | Adidas | 39.8% | 67K | -2.8% | Adidas |
| 3 | Skechers | 15.4% | 25.9K | -1.1% | Skechers |
| 4 | Ecco | 1.1% | 1.9K | +19.2% | Ecco |
| 5 | FootJoy | 0.46% | 770 | -7.2% | FootJoy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 74.1K | 45.5% | 1 |
| Oct 2025 | Adidas | 60.5K | 37.1% | 2 |
| Oct 2025 | Skechers | 25.9K | 15.9% | 3 |
| Oct 2025 | Ecco | 1.6K | 0.99% | 4 |
| Oct 2025 | FootJoy | 810 | 0.5% | 5 |
| Nov 2025 | Nike | 101K | 45.4% | 1 |
| Nov 2025 | Adidas | 80.5K | 36.4% | 2 |
| Nov 2025 | Skechers | 37.4K | 16.9% | 3 |
| Nov 2025 | Ecco | 1.9K | 0.87% | 4 |
| Nov 2025 | FootJoy | 930 | 0.42% | 5 |
| Dec 2025 | Nike | 105K | 49.9% | 1 |
| Dec 2025 | Adidas | 70.7K | 33.7% | 2 |
| Dec 2025 | Skechers | 32K | 15.3% | 3 |
| Dec 2025 | Ecco | 1.6K | 0.74% | 4 |
| Dec 2025 | FootJoy | 890 | 0.42% | 5 |
| Jan 2026 | Nike | 82.1K | 49.9% | 1 |
| Jan 2026 | Adidas | 54.2K | 32.9% | 2 |
| Jan 2026 | Skechers | 25.9K | 15.7% | 3 |
| Jan 2026 | Ecco | 1.5K | 0.92% | 4 |
| Jan 2026 | FootJoy | 860 | 0.52% | 5 |
| Feb 2026 | Nike | 65.6K | 47.1% | 1 |
| Feb 2026 | Adidas | 50.6K | 36.3% | 2 |
| Feb 2026 | Skechers | 21.3K | 15.3% | 3 |
| Feb 2026 | Ecco | 1.2K | 0.87% | 4 |
| Feb 2026 | FootJoy | 760 | 0.55% | 5 |
| Mar 2026 | Nike | 76.9K | 45% | 1 |
| Mar 2026 | Adidas | 65.5K | 38.3% | 2 |
| Mar 2026 | Skechers | 25.7K | 15% | 3 |
| Mar 2026 | Ecco | 1.6K | 0.91% | 4 |
| Mar 2026 | FootJoy | 1.2K | 0.7% | 5 |
| Apr 2026 | Nike | 72.8K | 44.3% | 1 |
| Apr 2026 | Adidas | 62.8K | 38.2% | 2 |
| Apr 2026 | Skechers | 25.9K | 15.7% | 3 |
| Apr 2026 | Ecco | 1.6K | 0.95% | 4 |
| Apr 2026 | FootJoy | 1.2K | 0.74% | 5 |
| May 2026 | Nike | 76.5K | 43.1% | 1 |
| May 2026 | Adidas | 72.1K | 40.6% | 2 |
| May 2026 | Skechers | 26.3K | 14.8% | 3 |
| May 2026 | Ecco | 1.9K | 1% | 4 |
| May 2026 | FootJoy | 890 | 0.5% | 5 |
| Jun 2026 | Nike | 77.5K | 43.9% | 1 |
| Jun 2026 | Adidas | 70.5K | 40% | 2 |
| Jun 2026 | Skechers | 25.8K | 14.6% | 3 |
| Jun 2026 | Ecco | 1.9K | 1.1% | 4 |
| Jun 2026 | FootJoy | 810 | 0.46% | 5 |
| Jul 2026 | Nike | 76.5K | 44.6% | 1 |
| Jul 2026 | Adidas | 70.7K | 41.2% | 2 |
| Jul 2026 | Skechers | 22K | 12.8% | 3 |
| Jul 2026 | Ecco | 1.5K | 0.88% | 4 |
| Jul 2026 | FootJoy | 790 | 0.46% | 5 |
| Aug 2026 | Nike | 80.7K | 45.3% | 1 |
| Aug 2026 | Adidas | 68.9K | 38.7% | 2 |
| Aug 2026 | Skechers | 26.2K | 14.7% | 3 |
| Aug 2026 | Ecco | 1.6K | 0.88% | 4 |
| Aug 2026 | FootJoy | 830 | 0.47% | 5 |
| Sep 2026 | Nike | 72.7K | 43.2% | 1 |
| Sep 2026 | Adidas | 67K | 39.8% | 2 |
| Sep 2026 | Skechers | 25.9K | 15.4% | 3 |
| Sep 2026 | Ecco | 1.9K | 1.1% | 4 |
| Sep 2026 | FootJoy | 770 | 0.46% | 5 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure.
- **Ecco**: Measured on the search terms “ecco golf shoes” and “ecco shoes”, summed into one figure.
- **FootJoy**: Measured on the search terms “footjoy” and “footjoy golf glove”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure.
- **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers go walk”, “skechers henderson”, “skechers sale”, “skechers slip ons”, “skechers slippers”, “skechers uno” and “skechers westgate”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [Ecco](/demand/nz/brands/ecco-shoes)
- [FootJoy](/demand/nz/brands/footjoy)
- [Nike](/demand/nz/brands/nike)
- [Skechers](/demand/nz/brands/skechers)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among golf shoe brands in New Zealand?

In September 2026, Nike was the most searched among golf shoe brands in New Zealand, with an estimated 72.7K branded searches, 43.2% of all searches for the five we track.

## Cite this page

Brandwave. "Golf shoe brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-golf-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-golf-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.