---
title: "Golf brands in New Zealand: Which brands are most popular in search?"
description: "Compare the golf club and ball brands New Zealand golfers buy. Share of Search among Titleist, Callaway, TaylorMade, Srixon, PING and Cobra Golf, the golf brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-golf-brands"
publisher: "Brandwave"
---

# Golf brands in New Zealand: Which brands are most popular in search?

Compare the golf club and ball brands New Zealand golfers buy. Share of Search among Titleist, Callaway, TaylorMade, Srixon, PING and Cobra Golf, the golf brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Golf brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Titleist, 32.8%

## Which brand is most popular in search among golf brands in New Zealand?

- In August 2026, Titleist was the most searched among golf brands in New Zealand, with an estimated 7.2K branded searches and 32.8% estimated Share of Search within this set.
- Callaway is in 2nd place, 10.6 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand decreased from 36.3% to 32.8%.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf brands in New Zealand increased from 20.4% to 22.2%.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand decreased from 22.3% to 20.8%.
- Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf brands in New Zealand increased from 8.6% to 10.8%.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand increased from 9% to 10.6%.
- Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand decreased from 3.3% to 2.8%.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand peaked at 41.1% in December 2025 and was lowest at 32.8% in April 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf brands in New Zealand peaked at 27.7% in April 2026 and was lowest at 17.6% in December 2025.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand peaked at 24.8% in February 2026 and was lowest at 20.4% in December 2025.
- Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf brands in New Zealand peaked at 13.4% in July 2026 and was lowest at 7.5% in April 2026.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand peaked at 3.9% in January 2026 and was lowest at 2.3% in April 2026.
- Across the 11 months ending August 2026, Callaway rose from 3rd to 2nd among golf brands in New Zealand.
- Across the 11 months ending August 2026, TaylorMade fell from 2nd to 3rd among golf brands in New Zealand.
- Across the 11 months ending August 2026, Srixon rose from 5th to 4th among golf brands in New Zealand.
- Across the 11 months ending August 2026, PING fell from 4th to 5th among golf brands in New Zealand.

## Compare search popularity between leading brands

- [Titleist vs Callaway: compare search popularity](/demand/nz/compare/callaway-vs-titleist): 32.8% against 22.2% Share of Search.
- [Titleist vs TaylorMade: compare search popularity](/demand/nz/compare/taylormade-vs-titleist): 32.8% against 20.8% Share of Search.
- [Titleist vs Srixon: compare search popularity](/demand/nz/compare/srixon-vs-titleist): 32.8% against 10.8% Share of Search.
- [Titleist vs PING: compare search popularity](/demand/nz/compare/ping-vs-titleist): 32.8% against 10.6% Share of Search.
- [Callaway vs TaylorMade: compare search popularity](/demand/nz/compare/callaway-vs-taylormade): 22.2% against 20.8% Share of Search.
- [Callaway vs Srixon: compare search popularity](/demand/nz/compare/callaway-vs-srixon): 22.2% against 10.8% Share of Search.
- [Callaway vs PING: compare search popularity](/demand/nz/compare/callaway-vs-ping): 22.2% against 10.6% Share of Search.
- [TaylorMade vs Srixon: compare search popularity](/demand/nz/compare/srixon-vs-taylormade): 20.8% against 10.8% Share of Search.
- [TaylorMade vs PING: compare search popularity](/demand/nz/compare/ping-vs-taylormade): 20.8% against 10.6% Share of Search.
- [Srixon vs PING: compare search popularity](/demand/nz/compare/ping-vs-srixon): 10.8% against 10.6% Share of Search.

## How did search popularity change for New Zealand golf brands in August 2026?

- In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
- In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.
- In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.
- In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Titleist | 32.8% | 7.2K | -7.3% | Titleist |
| 2 | Callaway | 22.2% | 4.9K | +15.9% | Callaway |
| 3 | TaylorMade | 20.8% | 4.6K | -5.7% | TaylorMade |
| 4 | Srixon | 10.8% | 2.4K | -22.1% | Srixon |
| 5 | PING | 10.6% | 2.3K | +5.0% | PING |
| 6 | Cobra Golf | 2.8% | 610 | -12.9% | Cobra Golf |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Titleist | 7.2K | 36.3% | 1 |
| Oct 2025 | TaylorMade | 4.4K | 22.3% | 2 |
| Oct 2025 | Callaway | 4K | 20.4% | 3 |
| Oct 2025 | PING | 1.8K | 9% | 4 |
| Oct 2025 | Srixon | 1.7K | 8.6% | 5 |
| Oct 2025 | Cobra Golf | 650 | 3.3% | 6 |
| Nov 2025 | Titleist | 8.7K | 38.8% | 1 |
| Nov 2025 | TaylorMade | 5K | 22.2% | 2 |
| Nov 2025 | Callaway | 4.4K | 19.6% | 3 |
| Nov 2025 | Srixon | 2K | 8.8% | 4 |
| Nov 2025 | PING | 1.7K | 7.8% | 5 |
| Nov 2025 | Cobra Golf | 630 | 2.8% | 6 |
| Dec 2025 | Titleist | 10.1K | 41.1% | 1 |
| Dec 2025 | TaylorMade | 5K | 20.4% | 2 |
| Dec 2025 | Callaway | 4.3K | 17.6% | 3 |
| Dec 2025 | Srixon | 2.4K | 10% | 4 |
| Dec 2025 | PING | 1.9K | 7.7% | 5 |
| Dec 2025 | Cobra Golf | 790 | 3.2% | 6 |
| Jan 2026 | Titleist | 8.9K | 36.9% | 1 |
| Jan 2026 | TaylorMade | 5.5K | 22.7% | 2 |
| Jan 2026 | Callaway | 4.6K | 19.1% | 3 |
| Jan 2026 | PING | 2.1K | 8.8% | 4 |
| Jan 2026 | Srixon | 2.1K | 8.6% | 5 |
| Jan 2026 | Cobra Golf | 940 | 3.9% | 6 |
| Feb 2026 | Titleist | 7K | 34% | 1 |
| Feb 2026 | TaylorMade | 5.1K | 24.8% | 2 |
| Feb 2026 | Callaway | 4.2K | 20.4% | 3 |
| Feb 2026 | PING | 2K | 9.6% | 4 |
| Feb 2026 | Srixon | 1.7K | 8% | 5 |
| Feb 2026 | Cobra Golf | 640 | 3.1% | 6 |
| Mar 2026 | Titleist | 7.7K | 36.7% | 1 |
| Mar 2026 | TaylorMade | 4.7K | 22.2% | 2 |
| Mar 2026 | Callaway | 4.3K | 20.4% | 3 |
| Mar 2026 | PING | 2K | 9.5% | 4 |
| Mar 2026 | Srixon | 1.7K | 8.2% | 5 |
| Mar 2026 | Cobra Golf | 620 | 2.9% | 6 |
| Apr 2026 | Titleist | 8.6K | 32.8% | 1 |
| Apr 2026 | Callaway | 7.3K | 27.7% | 2 |
| Apr 2026 | TaylorMade | 5.4K | 20.7% | 3 |
| Apr 2026 | PING | 2.4K | 9.1% | 4 |
| Apr 2026 | Srixon | 2K | 7.5% | 5 |
| Apr 2026 | Cobra Golf | 600 | 2.3% | 6 |
| May 2026 | Titleist | 8.9K | 36.1% | 1 |
| May 2026 | TaylorMade | 5.5K | 22.4% | 2 |
| May 2026 | Callaway | 4.7K | 19.3% | 3 |
| May 2026 | PING | 2.8K | 11.2% | 4 |
| May 2026 | Srixon | 2K | 8.1% | 5 |
| May 2026 | Cobra Golf | 710 | 2.9% | 6 |
| Jun 2026 | Titleist | 7.7K | 34.8% | 1 |
| Jun 2026 | TaylorMade | 4.6K | 20.8% | 2 |
| Jun 2026 | Callaway | 4.1K | 18.7% | 3 |
| Jun 2026 | PING | 3K | 13.5% | 4 |
| Jun 2026 | Srixon | 2K | 9.1% | 5 |
| Jun 2026 | Cobra Golf | 690 | 3.1% | 6 |
| Jul 2026 | Titleist | 7.8K | 34.1% | 1 |
| Jul 2026 | TaylorMade | 4.9K | 21.3% | 2 |
| Jul 2026 | Callaway | 4.2K | 18.4% | 3 |
| Jul 2026 | Srixon | 3.1K | 13.4% | 4 |
| Jul 2026 | PING | 2.2K | 9.7% | 5 |
| Jul 2026 | Cobra Golf | 700 | 3.1% | 6 |
| Aug 2026 | Titleist | 7.2K | 32.8% | 1 |
| Aug 2026 | Callaway | 4.9K | 22.2% | 2 |
| Aug 2026 | TaylorMade | 4.6K | 20.8% | 3 |
| Aug 2026 | Srixon | 2.4K | 10.8% | 4 |
| Aug 2026 | PING | 2.3K | 10.6% | 5 |
| Aug 2026 | Cobra Golf | 610 | 2.8% | 6 |
| Sep 2026 | Callaway | — | — | — |
| Sep 2026 | Cobra Golf | — | — | — |
| Sep 2026 | PING | — | — | — |
| Sep 2026 | Srixon | — | — | — |
| Sep 2026 | TaylorMade | — | — | — |
| Sep 2026 | Titleist | — | — | — |

## What is being compared

- **Callaway**: Measured on the search terms “callaway”, “callaway big bertha irons”, “callaway cf16”, “callaway chrome soft”, “callaway club set”, “callaway golf”, “callaway golf bag”, “callaway golf balls”, “callaway irons”, “callaway near me”, “callaway new zealand”, “callaway nz”, “callaway online”, “callaway preowned”, “callaway rogue st max”, “callaway strata golf set”, “callaway supersoft”, “callaway supersoft balls”, “callawaygolf com” and “club callaway”, summed into one figure.
- **Cobra Golf**: Measured on the search terms “cobra golf”, “cobra golf bag”, “cobra golf clubs”, “cobra golf head covers”, “cobra golf set”, “cobra golf wedges”, “iron cobra golf”, “king cobra golf set” and “putter cobra golf”, summed into one figure.
- **PING**: Measured on the search terms “ping bag golf”, “ping g30 irons”, “ping g400 irons”, “ping g425 irons”, “ping g430 irons”, “ping golf”, “ping golf caps”, “ping golf clubs”, “ping golf wedges”, “ping hoofer golf bag”, “ping hoofer lite golf bag”, “ping irons” and “putter golf ping”, summed into one figure.
- **Srixon**: Measured on the search terms “srixon”, “srixon ad333”, “srixon bag golf”, “srixon com”, “srixon golf”, “srixon golf balls”, “srixon irons”, “srixon nz”, “srixon online”, “srixon q star tour”, “srixon q star tour balls”, “srixon soft feel”, “srixon soft feel golf balls”, “srixon z star”, “srixon z star golf”, “srixon z star xv” and “srixon zx5”, summed into one figure.
- **TaylorMade**: Measured on the search terms “club taylormade”, “m2 taylor made”, “taylor made”, “taylor made golf bag”, “taylormade”, “taylormade balls”, “taylormade golf”, “taylormade irons”, “taylormade irons p790”, “taylormade near me”, “taylormade nz”, “taylormade online”, “taylormade p790”, “taylormade spider putter”, “taylormade tp5” and “taylormadegolf com”, summed into one figure.
- **Titleist**: Measured on the search terms “titleist”, “titleist bag”, “titleist caps”, “titleist com”, “titleist golf”, “titleist golf bag”, “titleist golf balls”, “titleist golf clubs”, “titleist golf hats”, “titleist hats”, “titleist irons”, “titleist near me”, “titleist nz”, “titleist online”, “titleist pro v1”, “titleist pro v1 balls”, “titleist pro v1x golf balls”, “titleist t100”, “titleist t100 irons”, “titleist t200”, “titleist t200 irons”, “titleist trufeel”, “titleist trufeel golf balls” and “titleist vokey wedges”, summed into one figure.

- [Callaway](/demand/nz/brands/callaway)
- [Cobra Golf](/demand/nz/brands/cobra-golf)
- [PING](/demand/nz/brands/ping)
- [Srixon](/demand/nz/brands/srixon)
- [TaylorMade](/demand/nz/brands/taylormade)
- [Titleist](/demand/nz/brands/titleist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among golf brands in New Zealand?

In August 2026, Titleist was the most searched among golf brands in New Zealand, with an estimated 7.2K branded searches and 32.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Golf brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-golf-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-golf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.