---
title: "Glowworm cave tours in New Zealand: Which brands are most popular in search?"
description: "Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Share of Search among Te Anau Glowworm Caves, Spellbound, Legendary Black Water Rafting Co, Kawiti Glow Worm Caves and Waitomo Adventures, the glowworm cave tours Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-glowworm-cave-tours"
publisher: "Brandwave"
---

# Glowworm cave tours in New Zealand: Which brands are most popular in search?

Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Share of Search among Te Anau Glowworm Caves, Spellbound, Legendary Black Water Rafting Co, Kawiti Glow Worm Caves and Waitomo Adventures, the glowworm cave tours Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Glowworm cave tours
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Te Anau Glowworm Caves, 31.4%

## Which brand is most popular in search among glowworm cave tours in New Zealand?

- In August 2026, Te Anau Glowworm Caves was the most searched among glowworm cave tours in New Zealand, with an estimated 2.9K branded searches and 31.4% estimated Share of Search within this set.
- Spellbound is in 2nd place, 1.3 percentage points behind at 30.1% Share of Search.
- Across the 11 months ending August 2026, Te Anau Glowworm Caves’ estimated Share of Search among glowworm cave tours in New Zealand decreased from 32.6% to 31.4%.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand increased from 18.6% to 30.1%.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand increased from 16.9% to 18.4%.
- Across the 11 months ending August 2026, Kawiti Glow Worm Caves’ estimated Share of Search among glowworm cave tours in New Zealand decreased from 29.6% to 17.5%.
- Across the 11 months ending August 2026, Te Anau Glowworm Caves’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 32.6% in October 2025 and was lowest at 27.3% in February 2026.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand peaked at 30.1% in August 2026 and was lowest at 15.9% in December 2025.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand peaked at 22% in December 2025 and was lowest at 16.9% in October 2025.
- Across the 11 months ending August 2026, Kawiti Glow Worm Caves’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 33.6% in January 2026 and was lowest at 17.5% in August 2026.
- Across the 11 months ending August 2026, Waitomo Adventures’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 3.2% in June 2026 and was lowest at 1.8% in January 2026.
- Across the 11 months ending August 2026, Spellbound rose from 3rd to 2nd among glowworm cave tours in New Zealand.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
- Across the 11 months ending August 2026, Kawiti Glow Worm Caves fell from 2nd to 4th among glowworm cave tours in New Zealand.
- Across the 11 months ending August 2026, Waitomo Adventures held steady: its estimated Share of Search among glowworm cave tours in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Te Anau Glowworm Caves vs Spellbound: compare search popularity](/demand/nz/compare/spellbound-vs-te-anau-glowworm-caves): 31.4% against 30.1% Share of Search.
- [Te Anau Glowworm Caves vs Legendary Black Water Rafting Co: compare search popularity](/demand/nz/compare/legendary-black-water-rafting-co-vs-te-anau-glowworm-caves): 31.4% against 18.4% Share of Search.
- [Te Anau Glowworm Caves vs Kawiti Glow Worm Caves: compare search popularity](/demand/nz/compare/kawiti-glow-worm-caves-vs-te-anau-glowworm-caves): 31.4% against 17.5% Share of Search.
- [Te Anau Glowworm Caves vs Waitomo Adventures: compare search popularity](/demand/nz/compare/te-anau-glowworm-caves-vs-waitomo-adventures): 31.4% against 2.5% Share of Search.
- [Spellbound vs Legendary Black Water Rafting Co: compare search popularity](/demand/nz/compare/legendary-black-water-rafting-co-vs-spellbound): 30.1% against 18.4% Share of Search.
- [Spellbound vs Kawiti Glow Worm Caves: compare search popularity](/demand/nz/compare/kawiti-glow-worm-caves-vs-spellbound): 30.1% against 17.5% Share of Search.
- [Spellbound vs Waitomo Adventures: compare search popularity](/demand/nz/compare/spellbound-vs-waitomo-adventures): 30.1% against 2.5% Share of Search.
- [Legendary Black Water Rafting Co vs Kawiti Glow Worm Caves: compare search popularity](/demand/nz/compare/kawiti-glow-worm-caves-vs-legendary-black-water-rafting-co): 18.4% against 17.5% Share of Search.
- [Legendary Black Water Rafting Co vs Waitomo Adventures: compare search popularity](/demand/nz/compare/legendary-black-water-rafting-co-vs-waitomo-adventures): 18.4% against 2.5% Share of Search.
- [Kawiti Glow Worm Caves vs Waitomo Adventures: compare search popularity](/demand/nz/compare/kawiti-glow-worm-caves-vs-waitomo-adventures): 17.5% against 2.5% Share of Search.

## How did search popularity change for New Zealand glowworm cave tours in August 2026?

- In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
- In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%.
- In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%.
- In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
- Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Te Anau Glowworm Caves | 31.4% | 2.9K | +13.4% | RealNZ |
| 2 | Spellbound | 30.1% | 2.8K | +21.1% | Spellbound |
| 3 | Legendary Black Water Rafting Co | 18.4% | 1.7K | 0.0% | Waitomo Glowworm Caves |
| 4 | Kawiti Glow Worm Caves | 17.5% | 1.6K | -33.3% | Kawiti Glow Worm Caves |
| 5 | Waitomo Adventures | 2.5% | 230 | +4.5% | Waitomo Adventures |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Te Anau Glowworm Caves | 4.8K | 32.6% | 1 |
| Oct 2025 | Kawiti Glow Worm Caves | 4.4K | 29.6% | 2 |
| Oct 2025 | Spellbound | 2.8K | 18.6% | 3 |
| Oct 2025 | Legendary Black Water Rafting Co | 2.5K | 16.9% | 4 |
| Oct 2025 | Waitomo Adventures | 340 | 2.3% | 5 |
| Nov 2025 | Te Anau Glowworm Caves | 5.8K | 29.8% | 1 |
| Nov 2025 | Kawiti Glow Worm Caves | 5.4K | 27.9% | 2 |
| Nov 2025 | Spellbound | 4K | 20.5% | 3 |
| Nov 2025 | Legendary Black Water Rafting Co | 3.8K | 19.5% | 4 |
| Nov 2025 | Waitomo Adventures | 430 | 2.2% | 5 |
| Dec 2025 | Kawiti Glow Worm Caves | 8.1K | 31.8% | 1 |
| Dec 2025 | Te Anau Glowworm Caves | 7.1K | 27.8% | 2 |
| Dec 2025 | Legendary Black Water Rafting Co | 5.6K | 22% | 3 |
| Dec 2025 | Spellbound | 4.1K | 15.9% | 4 |
| Dec 2025 | Waitomo Adventures | 650 | 2.5% | 5 |
| Jan 2026 | Kawiti Glow Worm Caves | 9.9K | 33.6% | 1 |
| Jan 2026 | Te Anau Glowworm Caves | 8.6K | 29% | 2 |
| Jan 2026 | Legendary Black Water Rafting Co | 5.7K | 19.2% | 3 |
| Jan 2026 | Spellbound | 4.8K | 16.4% | 4 |
| Jan 2026 | Waitomo Adventures | 530 | 1.8% | 5 |
| Feb 2026 | Kawiti Glow Worm Caves | 6.6K | 30.9% | 1 |
| Feb 2026 | Te Anau Glowworm Caves | 5.8K | 27.3% | 2 |
| Feb 2026 | Legendary Black Water Rafting Co | 4.6K | 21.3% | 3 |
| Feb 2026 | Spellbound | 4K | 18.5% | 4 |
| Feb 2026 | Waitomo Adventures | 440 | 2.1% | 5 |
| Mar 2026 | Te Anau Glowworm Caves | 5.8K | 29.8% | 1 |
| Mar 2026 | Kawiti Glow Worm Caves | 5.4K | 27.6% | 2 |
| Mar 2026 | Spellbound | 4K | 20.4% | 3 |
| Mar 2026 | Legendary Black Water Rafting Co | 3.8K | 19.4% | 4 |
| Mar 2026 | Waitomo Adventures | 530 | 2.7% | 5 |
| Apr 2026 | Te Anau Glowworm Caves | 4.8K | 31.2% | 1 |
| Apr 2026 | Kawiti Glow Worm Caves | 3.6K | 23.7% | 2 |
| Apr 2026 | Spellbound | 3.3K | 21.8% | 3 |
| Apr 2026 | Legendary Black Water Rafting Co | 3.1K | 20.4% | 4 |
| Apr 2026 | Waitomo Adventures | 430 | 2.8% | 5 |
| May 2026 | Te Anau Glowworm Caves | 3.1K | 29.7% | 1 |
| May 2026 | Spellbound | 2.7K | 25.5% | 2 |
| May 2026 | Kawiti Glow Worm Caves | 2.4K | 23% | 3 |
| May 2026 | Legendary Black Water Rafting Co | 2K | 19.1% | 4 |
| May 2026 | Waitomo Adventures | 280 | 2.7% | 5 |
| Jun 2026 | Te Anau Glowworm Caves | 2.5K | 32.3% | 1 |
| Jun 2026 | Kawiti Glow Worm Caves | 1.9K | 24.1% | 2 |
| Jun 2026 | Legendary Black Water Rafting Co | 1.6K | 20.9% | 3 |
| Jun 2026 | Spellbound | 1.6K | 19.6% | 4 |
| Jun 2026 | Waitomo Adventures | 250 | 3.2% | 5 |
| Jul 2026 | Te Anau Glowworm Caves | 2.5K | 27.8% | 1 |
| Jul 2026 | Kawiti Glow Worm Caves | 2.4K | 26.4% | 2 |
| Jul 2026 | Spellbound | 2.3K | 24.9% | 3 |
| Jul 2026 | Legendary Black Water Rafting Co | 1.7K | 18.5% | 4 |
| Jul 2026 | Waitomo Adventures | 220 | 2.4% | 5 |
| Aug 2026 | Te Anau Glowworm Caves | 2.9K | 31.4% | 1 |
| Aug 2026 | Spellbound | 2.8K | 30.1% | 2 |
| Aug 2026 | Legendary Black Water Rafting Co | 1.7K | 18.4% | 3 |
| Aug 2026 | Kawiti Glow Worm Caves | 1.6K | 17.5% | 4 |
| Aug 2026 | Waitomo Adventures | 230 | 2.5% | 5 |
| Sep 2026 | Kawiti Glow Worm Caves | — | — | — |
| Sep 2026 | Legendary Black Water Rafting Co | — | — | — |
| Sep 2026 | Spellbound | — | — | — |
| Sep 2026 | Te Anau Glowworm Caves | — | — | — |
| Sep 2026 | Waitomo Adventures | — | — | — |

## What is being compared

- **Kawiti Glow Worm Caves**: Measured on the search terms “kawiti caves”, “kawiti glow worm caves new zealand” and “kawiti glow worm caves nz”, summed into one figure.
- **Legendary Black Water Rafting Co**: Measured on the search terms “legendary black water rafting co”, “the legendary black water rafting co reviews” and “the legendary black water rafting co tickets”, summed into one figure.
- **Spellbound**: Measured on the search terms “spellbound cave tour”, “spellbound glowworm”, “spellbound glowworm and cave tour” and “spellbound glowworm caves”, summed into one figure.
- **Te Anau Glowworm Caves**: Measured on the search terms “te anau glowworm caves”, “te anau glowworm caves free”, “te anau glowworm caves review” and “te anau glowworm caves tour”, summed into one figure.
- **Waitomo Adventures**: Measured on the search terms “waitomo adventures”, “waitomo adventures lost world tour”, “waitomo adventures near me”, “waitomo co nz” and “waitomoadventures”, summed into one figure.

- [Kawiti Glow Worm Caves](/demand/nz/brands/kawiti-glow-worm-caves)
- [Legendary Black Water Rafting Co](/demand/nz/brands/legendary-black-water-rafting-co)
- [Spellbound](/demand/nz/brands/spellbound)
- [Te Anau Glowworm Caves](/demand/nz/brands/te-anau-glowworm-caves)
- [Waitomo Adventures](/demand/nz/brands/waitomo-adventures)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among glowworm cave tours in New Zealand?

In August 2026, Te Anau Glowworm Caves was the most searched among glowworm cave tours in New Zealand, with an estimated 2.9K branded searches and 31.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Glowworm cave tours in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-glowworm-cave-tours

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-glowworm-cave-tours. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.