--- title: "Riedel vs Waterford: Which is searched more in New Zealand?" description: "Is Riedel or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-glassware-brands/compare/riedel-vs-waterford" publisher: "Brandwave" --- # Riedel vs Waterford: Which is searched more in New Zealand? Is Riedel or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Riedel and Waterford - **Competitive set**: Glassware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Riedel Share of Search**: 21.1% - **Waterford Share of Search**: 57.8% ## Is Riedel or Waterford more popular in search? - In September 2026, Waterford had more branded searches than Riedel among glassware brands in New Zealand. Waterford had about 1,040 branded searches, while Riedel had 380. Waterford made up 57.8% of all glassware brand searches we track, and Riedel accounted for 21.1%. - Waterford was ahead of Riedel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Riedel’s share of searches among glassware brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 350 to 380. - Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand moved from 50.3% to 57.8%, and its estimated monthly branded searches moved from 850 to 1K. ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Riedel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Waterford did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schott Zwiesel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Duralex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Luigi Bormioli | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bormioli Rocco | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libbey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy in New Zealand?": 1. Schott Zwiesel, 2. Luigi Bormioli, 3. Riedel - Asked ChatGPT "What are the best glassware brands in New Zealand?": 1. Riedel, 2. Schott Zwiesel, 3. Luigi Bormioli, 4. Duralex - Asked ChatGPT "What's the best glassware brand in New Zealand for everyday dining?": 1. Bormioli Rocco, 2. Schott Zwiesel, 3. Duralex - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Riedel, 4. Schott Zwiesel - Searched Google, AI Overview "glass tumblers nz": 1. Duralex, 2. Luigi Bormioli, 3. Riedel, 4. Schott Zwiesel Not named in any answer: Waterford and Libbey. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand glassware brands in September 2026? - In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%. - In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%. ## Month by month | Month | Riedel estimated searches | Riedel Share of Search | Riedel rank | Waterford estimated searches | Waterford Share of Search | Waterford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 20.7% | 2 | 850 | 50.3% | 1 | | Nov 2025 | 600 | 26.8% | 2 | 910 | 40.6% | 1 | | Dec 2025 | 580 | 26.7% | 2 | 980 | 45.2% | 1 | | Jan 2026 | 380 | 19.1% | 2 | 1K | 52.3% | 1 | | Feb 2026 | 380 | 21.6% | 2 | 980 | 55.7% | 1 | | Mar 2026 | 350 | 20.3% | 2 | 980 | 57% | 1 | | Apr 2026 | 280 | 17% | 2 | 980 | 59.4% | 1 | | May 2026 | 350 | 21.9% | 2 | 850 | 53.1% | 1 | | Jun 2026 | 310 | 18.3% | 2 | 980 | 58% | 1 | | Jul 2026 | 250 | 14.8% | 2 | 1K | 61.5% | 1 | | Aug 2026 | 380 | 18.7% | 2 | 1.3K | 62.6% | 1 | | Sep 2026 | 380 | 21.1% | 2 | 1K | 57.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Riedel’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Riedel**: Measured on the search terms “riedel” and “riedel glass”, summed into one figure. - **Waterford**: Measured on the search terms “waterford” and “waterford crystal”, summed into one figure. - [Riedel profile](/demand/nz/brands/riedel) - [Waterford profile](/demand/nz/brands/waterford) - [All glassware brands in New Zealand](/demand/nz/categories/nz-glassware-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Riedel or Waterford more popular in search? In September 2026, Waterford had more branded searches than Riedel among glassware brands in New Zealand. Waterford had about 1,040 branded searches, while Riedel had 380. Waterford made up 57.8% of all glassware brand searches we track, and Riedel accounted for 21.1%. ## Cite this page Brandwave. "Riedel vs Waterford: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-glassware-brands/compare/riedel-vs-waterford This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-glassware-brands/compare/riedel-vs-waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.