--- title: "Riedel vs Schott Zwiesel: Which is searched more in New Zealand?" description: "Is Riedel or Schott Zwiesel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-glassware-brands/compare/riedel-vs-schott-zwiesel" publisher: "Brandwave" --- # Riedel vs Schott Zwiesel: Which is searched more in New Zealand? Is Riedel or Schott Zwiesel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Riedel and Schott Zwiesel - **Competitive set**: Glassware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Riedel Share of Search**: 21.1% - **Schott Zwiesel Share of Search**: 7.8% ## Is Riedel or Schott Zwiesel more popular in search? - In September 2026, Riedel had more branded searches than Schott Zwiesel among glassware brands in New Zealand. Riedel had about 380 branded searches, while Schott Zwiesel had 140. Riedel made up 21.1% of all glassware brand searches we track, and Schott Zwiesel accounted for 7.8%. - Riedel was ahead of Schott Zwiesel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Riedel’s share of searches among glassware brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 350 to 380. - Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand moved from 6.5% to 7.8%, and its estimated monthly branded searches moved from 110 to 140. ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared in all five answers. Riedel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Riedel was listed before Schott Zwiesel in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schott Zwiesel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Duralex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Luigi Bormioli | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bormioli Rocco | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libbey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy in New Zealand?": 1. Schott Zwiesel, 2. Luigi Bormioli, 3. Riedel - Asked ChatGPT "What are the best glassware brands in New Zealand?": 1. Riedel, 2. Schott Zwiesel, 3. Luigi Bormioli, 4. Duralex - Asked ChatGPT "What's the best glassware brand in New Zealand for everyday dining?": 1. Bormioli Rocco, 2. Schott Zwiesel, 3. Duralex - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Riedel, 4. Schott Zwiesel - Searched Google, AI Overview "glass tumblers nz": 1. Duralex, 2. Luigi Bormioli, 3. Riedel, 4. Schott Zwiesel Not named in any answer: Waterford and Libbey. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand glassware brands in September 2026? - In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%. - In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%. ## Month by month | Month | Riedel estimated searches | Riedel Share of Search | Riedel rank | Schott Zwiesel estimated searches | Schott Zwiesel Share of Search | Schott Zwiesel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 20.7% | 2 | 110 | 6.5% | 6 | | Nov 2025 | 600 | 26.8% | 2 | 170 | 7.6% | 4 | | Dec 2025 | 580 | 26.7% | 2 | 210 | 9.7% | 3 | | Jan 2026 | 380 | 19.1% | 2 | 170 | 8.5% | 4 | | Feb 2026 | 380 | 21.6% | 2 | 140 | 8% | 3 | | Mar 2026 | 350 | 20.3% | 2 | 110 | 6.4% | 3 | | Apr 2026 | 280 | 17% | 2 | 110 | 6.7% | 4 | | May 2026 | 350 | 21.9% | 2 | 140 | 8.8% | 3 | | Jun 2026 | 310 | 18.3% | 2 | 140 | 8.3% | 3 | | Jul 2026 | 250 | 14.8% | 2 | 140 | 8.3% | 3 | | Aug 2026 | 380 | 18.7% | 2 | 140 | 6.9% | 3 | | Sep 2026 | 380 | 21.1% | 2 | 140 | 7.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Riedel’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Riedel**: Measured on the search terms “riedel” and “riedel glass”, summed into one figure. - **Schott Zwiesel**: Measured on the search term “schott zwiesel”. - [Riedel profile](/demand/nz/brands/riedel) - [Schott Zwiesel profile](/demand/nz/brands/schott-zwiesel) - [All glassware brands in New Zealand](/demand/nz/categories/nz-glassware-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Riedel or Schott Zwiesel more popular in search? In September 2026, Riedel had more branded searches than Schott Zwiesel among glassware brands in New Zealand. Riedel had about 380 branded searches, while Schott Zwiesel had 140. Riedel made up 21.1% of all glassware brand searches we track, and Schott Zwiesel accounted for 7.8%. ## Cite this page Brandwave. "Riedel vs Schott Zwiesel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-glassware-brands/compare/riedel-vs-schott-zwiesel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-glassware-brands/compare/riedel-vs-schott-zwiesel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.