---
title: "Glassware brands in New Zealand: Which are searched most?"
description: "Compare the glassware brands New Zealanders buy. Share of Search among Waterford, Riedel, Schott Zwiesel, Bormioli Rocco, Duralex, Luigi Bormioli and Libbey, the glassware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-glassware-brands"
publisher: "Brandwave"
---

# Glassware brands in New Zealand: Which are searched most?

Compare the glassware brands New Zealanders buy. Share of Search among Waterford, Riedel, Schott Zwiesel, Bormioli Rocco, Duralex, Luigi Bormioli and Libbey, the glassware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Glassware brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Waterford, 57.8%

## Which brand is most popular in search among glassware brands in New Zealand?

- In September 2026, Waterford was the most searched among glassware brands in New Zealand, with an estimated 1K branded searches, 57.8% of all searches for the seven we track.
- Riedel is in 2nd place, 36.7 percentage points behind at 21.1%.
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand increased from 50.3% to 57.8%.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand increased from 6.5% to 7.8%.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand decreased from 8.3% to 5%.
- Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand decreased from 6.5% to 5%.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among glassware brands in New Zealand decreased from 6.5% to 2.8%.
- Across the 12 months ending September 2026, Libbey’s share of searches among glassware brands in New Zealand decreased from 1.2% to 0.56%.
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand peaked at 62.6% in August 2026 and was lowest at 40.6% in November 2025.
- Across the 12 months ending September 2026, Riedel’s share of searches among glassware brands in New Zealand peaked at 26.8% in November 2025 and was lowest at 14.8% in July 2026.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 6.4% in March 2026.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Schott Zwiesel rose from 6th to 3rd among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Bormioli Rocco fell from 3rd to 4th among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Duralex fell from 4th to 5th among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Luigi Bormioli fell from 5th to 6th among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Riedel held steady: its share of searches among glassware brands in New Zealand moved less than 0.5 percentage points.

## Top glassware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared every time. Schott Zwiesel was recommended most often, coming first in one out of five answers. Duralex was second, and Riedel was third. Waterford, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Schott Zwiesel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Duralex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Riedel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Luigi Bormioli | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bormioli Rocco | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Libbey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about glassware brands

- Asked ChatGPT "Which glassware brand should I buy in New Zealand?": 1. Schott Zwiesel, 2. Luigi Bormioli, 3. Riedel
- Asked ChatGPT "What are the best glassware brands in New Zealand?": 1. Riedel, 2. Schott Zwiesel, 3. Luigi Bormioli, 4. Duralex
- Asked ChatGPT "What's the best glassware brand in New Zealand for everyday dining?": 1. Bormioli Rocco, 2. Schott Zwiesel, 3. Duralex
- Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Riedel, 4. Schott Zwiesel
- Searched Google, AI Overview "glass tumblers nz": 1. Duralex, 2. Luigi Bormioli, 3. Riedel, 4. Schott Zwiesel

Not named in any answer: Waterford and Libbey.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Waterford vs Riedel: compare search popularity](/demand/nz/compare/riedel-vs-waterford): 57.8% against 21.1% Share of Search.
- [Waterford vs Schott Zwiesel: compare search popularity](/demand/nz/compare/schott-zwiesel-vs-waterford): 57.8% against 7.8% Share of Search.
- [Waterford vs Bormioli Rocco: compare search popularity](/demand/nz/compare/bormioli-rocco-vs-waterford): 57.8% against 5% Share of Search.
- [Waterford vs Duralex: compare search popularity](/demand/nz/compare/duralex-vs-waterford): 57.8% against 5% Share of Search.
- [Riedel vs Schott Zwiesel: compare search popularity](/demand/nz/compare/riedel-vs-schott-zwiesel): 21.1% against 7.8% Share of Search.
- [Riedel vs Bormioli Rocco: compare search popularity](/demand/nz/compare/bormioli-rocco-vs-riedel): 21.1% against 5% Share of Search.
- [Riedel vs Duralex: compare search popularity](/demand/nz/compare/duralex-vs-riedel): 21.1% against 5% Share of Search.
- [Schott Zwiesel vs Bormioli Rocco: compare search popularity](/demand/nz/compare/bormioli-rocco-vs-schott-zwiesel): 7.8% against 5% Share of Search.
- [Schott Zwiesel vs Duralex: compare search popularity](/demand/nz/compare/duralex-vs-schott-zwiesel): 7.8% against 5% Share of Search.
- [Bormioli Rocco vs Duralex: compare search popularity](/demand/nz/compare/bormioli-rocco-vs-duralex): 5% Share of Search each.

## How did search popularity change for New Zealand glassware brands in September 2026?

- In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.
- In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches.
- In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%.
- In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.
- In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.
- In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%.
- Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Waterford | 57.8% | 1K | -18.1% | Waterford |
| 2 | Riedel | 21.1% | 380 | 0.0% | Riedel |
| 3 | Schott Zwiesel | 7.8% | 140 | 0.0% | Zwiesel Kristallglas |
| 4 | Bormioli Rocco | 5% | 90 | +28.6% | Bormioli Rocco |
| 5 | Duralex | 5% | 90 | +28.6% | Duralex |
| 6 | Luigi Bormioli | 2.8% | 50 | -44.4% | Luigi Bormioli |
| 7 | Libbey | 0.56% | 10 | 0.0% | Libbey |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Waterford | 850 | 50.3% | 1 |
| Oct 2025 | Riedel | 350 | 20.7% | 2 |
| Oct 2025 | Bormioli Rocco | 140 | 8.3% | 3 |
| Oct 2025 | Duralex | 110 | 6.5% | 4 |
| Oct 2025 | Luigi Bormioli | 110 | 6.5% | 5 |
| Oct 2025 | Schott Zwiesel | 110 | 6.5% | 6 |
| Oct 2025 | Libbey | 20 | 1.2% | 7 |
| Nov 2025 | Waterford | 910 | 40.6% | 1 |
| Nov 2025 | Riedel | 600 | 26.8% | 2 |
| Nov 2025 | Duralex | 320 | 14.3% | 3 |
| Nov 2025 | Schott Zwiesel | 170 | 7.6% | 4 |
| Nov 2025 | Bormioli Rocco | 110 | 4.9% | 5 |
| Nov 2025 | Luigi Bormioli | 110 | 4.9% | 6 |
| Nov 2025 | Libbey | 20 | 0.89% | 7 |
| Dec 2025 | Waterford | 980 | 45.2% | 1 |
| Dec 2025 | Riedel | 580 | 26.7% | 2 |
| Dec 2025 | Schott Zwiesel | 210 | 9.7% | 3 |
| Dec 2025 | Duralex | 140 | 6.5% | 4 |
| Dec 2025 | Luigi Bormioli | 140 | 6.5% | 5 |
| Dec 2025 | Bormioli Rocco | 110 | 5.1% | 6 |
| Dec 2025 | Libbey | 10 | 0.46% | 7 |
| Jan 2026 | Waterford | 1K | 52.3% | 1 |
| Jan 2026 | Riedel | 380 | 19.1% | 2 |
| Jan 2026 | Duralex | 170 | 8.5% | 3 |
| Jan 2026 | Schott Zwiesel | 170 | 8.5% | 4 |
| Jan 2026 | Bormioli Rocco | 110 | 5.5% | 5 |
| Jan 2026 | Luigi Bormioli | 110 | 5.5% | 6 |
| Jan 2026 | Libbey | 10 | 0.5% | 7 |
| Feb 2026 | Waterford | 980 | 55.7% | 1 |
| Feb 2026 | Riedel | 380 | 21.6% | 2 |
| Feb 2026 | Schott Zwiesel | 140 | 8% | 3 |
| Feb 2026 | Bormioli Rocco | 90 | 5.1% | 4 |
| Feb 2026 | Duralex | 90 | 5.1% | 5 |
| Feb 2026 | Luigi Bormioli | 70 | 4% | 6 |
| Feb 2026 | Libbey | 10 | 0.57% | 7 |
| Mar 2026 | Waterford | 980 | 57% | 1 |
| Mar 2026 | Riedel | 350 | 20.3% | 2 |
| Mar 2026 | Schott Zwiesel | 110 | 6.4% | 3 |
| Mar 2026 | Bormioli Rocco | 90 | 5.2% | 4 |
| Mar 2026 | Duralex | 90 | 5.2% | 5 |
| Mar 2026 | Luigi Bormioli | 90 | 5.2% | 6 |
| Mar 2026 | Libbey | 10 | 0.58% | 7 |
| Apr 2026 | Waterford | 980 | 59.4% | 1 |
| Apr 2026 | Riedel | 280 | 17% | 2 |
| Apr 2026 | Bormioli Rocco | 110 | 6.7% | 3 |
| Apr 2026 | Schott Zwiesel | 110 | 6.7% | 4 |
| Apr 2026 | Duralex | 90 | 5.5% | 5 |
| Apr 2026 | Luigi Bormioli | 70 | 4.2% | 6 |
| Apr 2026 | Libbey | 10 | 0.61% | 7 |
| May 2026 | Waterford | 850 | 53.1% | 1 |
| May 2026 | Riedel | 350 | 21.9% | 2 |
| May 2026 | Schott Zwiesel | 140 | 8.8% | 3 |
| May 2026 | Bormioli Rocco | 90 | 5.6% | 4 |
| May 2026 | Duralex | 90 | 5.6% | 5 |
| May 2026 | Luigi Bormioli | 70 | 4.4% | 6 |
| May 2026 | Libbey | 10 | 0.63% | 7 |
| Jun 2026 | Waterford | 980 | 58% | 1 |
| Jun 2026 | Riedel | 310 | 18.3% | 2 |
| Jun 2026 | Schott Zwiesel | 140 | 8.3% | 3 |
| Jun 2026 | Duralex | 90 | 5.3% | 4 |
| Jun 2026 | Luigi Bormioli | 90 | 5.3% | 5 |
| Jun 2026 | Bormioli Rocco | 70 | 4.1% | 6 |
| Jun 2026 | Libbey | 10 | 0.59% | 7 |
| Jul 2026 | Waterford | 1K | 61.5% | 1 |
| Jul 2026 | Riedel | 250 | 14.8% | 2 |
| Jul 2026 | Schott Zwiesel | 140 | 8.3% | 3 |
| Jul 2026 | Bormioli Rocco | 90 | 5.3% | 4 |
| Jul 2026 | Duralex | 90 | 5.3% | 5 |
| Jul 2026 | Luigi Bormioli | 70 | 4.1% | 6 |
| Jul 2026 | Libbey | 10 | 0.59% | 7 |
| Aug 2026 | Waterford | 1.3K | 62.6% | 1 |
| Aug 2026 | Riedel | 380 | 18.7% | 2 |
| Aug 2026 | Schott Zwiesel | 140 | 6.9% | 3 |
| Aug 2026 | Luigi Bormioli | 90 | 4.4% | 4 |
| Aug 2026 | Bormioli Rocco | 70 | 3.4% | 5 |
| Aug 2026 | Duralex | 70 | 3.4% | 6 |
| Aug 2026 | Libbey | 10 | 0.49% | 7 |
| Sep 2026 | Waterford | 1K | 57.8% | 1 |
| Sep 2026 | Riedel | 380 | 21.1% | 2 |
| Sep 2026 | Schott Zwiesel | 140 | 7.8% | 3 |
| Sep 2026 | Bormioli Rocco | 90 | 5% | 4 |
| Sep 2026 | Duralex | 90 | 5% | 5 |
| Sep 2026 | Luigi Bormioli | 50 | 2.8% | 6 |
| Sep 2026 | Libbey | 10 | 0.56% | 7 |

## What is being compared

- **Bormioli Rocco**: Measured on the search term “bormioli rocco”.
- **Duralex**: Measured on the search term “duralex”.
- **Libbey**: Measured on the search term “libbey”.
- **Luigi Bormioli**: Measured on the search term “luigi bormioli”.
- **Riedel**: Measured on the search terms “riedel” and “riedel glass”, summed into one figure.
- **Schott Zwiesel**: Measured on the search term “schott zwiesel”.
- **Waterford**: Measured on the search terms “waterford” and “waterford crystal”, summed into one figure.

- [Bormioli Rocco](/demand/nz/brands/bormioli-rocco)
- [Duralex](/demand/nz/brands/duralex)
- [Libbey](/demand/nz/brands/libbey)
- [Luigi Bormioli](/demand/nz/brands/luigi-bormioli)
- [Riedel](/demand/nz/brands/riedel)
- [Schott Zwiesel](/demand/nz/brands/schott-zwiesel)
- [Waterford](/demand/nz/brands/waterford)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among glassware brands in New Zealand?

In September 2026, Waterford was the most searched among glassware brands in New Zealand, with an estimated 1K branded searches, 57.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Glassware brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-glassware-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-glassware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.