---
title: "Glamping and unique stays in New Zealand: Which brands are most popular in search?"
description: "Compare the glamping, pod and unique stay brands New Zealanders book for getaways. Share of Search among Canopy Camping Escapes, Escarpment Domes, Kinloch Wilderness Retreat, PurePods and Unique Stays, the glamping and unique stays Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-glamping-and-unique-stays"
publisher: "Brandwave"
---

# Glamping and unique stays in New Zealand: Which brands are most popular in search?

Compare the glamping, pod and unique stay brands New Zealanders book for getaways. Share of Search among Canopy Camping Escapes, Escarpment Domes, Kinloch Wilderness Retreat, PurePods and Unique Stays, the glamping and unique stays Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Glamping and unique stays
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canopy Camping Escapes, 85.3%

## Which brand is most popular in search among glamping and unique stays in New Zealand?

- In August 2026, Canopy Camping Escapes was the most searched among glamping and unique stays in New Zealand, with an estimated 22K branded searches and 85.3% estimated Share of Search within this set.
- Escarpment Domes is in 2nd place, 77.8 percentage points behind at 7.5% Share of Search.
- Across the 11 months ending August 2026, Canopy Camping Escapes’ estimated Share of Search among glamping and unique stays in New Zealand increased from 79.8% to 85.3%.
- Across the 11 months ending August 2026, Escarpment Domes’ estimated Share of Search among glamping and unique stays in New Zealand decreased from 10.3% to 7.5%.
- Across the 11 months ending August 2026, Kinloch Wilderness Retreat’s estimated Share of Search among glamping and unique stays in New Zealand decreased from 6.9% to 3.4%.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand increased from 2.6% to 3.3%.
- Across the 11 months ending August 2026, Canopy Camping Escapes’ estimated Share of Search among glamping and unique stays in New Zealand peaked at 87.2% in June 2026 and was lowest at 78.9% in November 2025.
- Across the 11 months ending August 2026, Escarpment Domes’ estimated Share of Search among glamping and unique stays in New Zealand peaked at 10.3% in October 2025 and was lowest at 4.8% in March 2026.
- Across the 11 months ending August 2026, Kinloch Wilderness Retreat’s estimated Share of Search among glamping and unique stays in New Zealand peaked at 11.6% in February 2026 and was lowest at 2.9% in June 2026.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand peaked at 4% in May 2026 and was lowest at 2.2% in March 2026.
- Across the 11 months ending August 2026, Unique Stays held steady: its estimated Share of Search among glamping and unique stays in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Canopy Camping Escapes vs Escarpment Domes: compare search popularity](/demand/nz/compare/canopy-camping-escapes-vs-escarpment-domes): 85.3% against 7.5% Share of Search.
- [Canopy Camping Escapes vs Kinloch Wilderness Retreat: compare search popularity](/demand/nz/compare/canopy-camping-escapes-vs-kinloch-wilderness-retreat): 85.3% against 3.4% Share of Search.
- [Canopy Camping Escapes vs PurePods: compare search popularity](/demand/nz/compare/canopy-camping-escapes-vs-purepods): 85.3% against 3.3% Share of Search.
- [Escarpment Domes vs Kinloch Wilderness Retreat: compare search popularity](/demand/nz/compare/escarpment-domes-vs-kinloch-wilderness-retreat): 7.5% against 3.4% Share of Search.
- [Escarpment Domes vs PurePods: compare search popularity](/demand/nz/compare/escarpment-domes-vs-purepods): 7.5% against 3.3% Share of Search.
- [Kinloch Wilderness Retreat vs PurePods: compare search popularity](/demand/nz/compare/kinloch-wilderness-retreat-vs-purepods): 3.4% against 3.3% Share of Search.

## How did search popularity change for New Zealand glamping and unique stays in August 2026?

- In August 2026, Canopy Camping Escapes gained estimated Share of Search among glamping and unique stays in New Zealand, from 84.3% to 85.3%.
- In August 2026, Kinloch Wilderness Retreat lost estimated Share of Search among glamping and unique stays in New Zealand, from 4% to 3.4%.
- PurePods’ estimated Share of Search among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 4% to 3.3% in August 2026.
- Estimated monthly branded searches for Unique Stays in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.
- Estimated monthly branded searches for Escarpment Domes in New Zealand fell 19.2% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canopy Camping Escapes | 85.3% | 22K | +19.0% | Canopy Camping Escapes |
| 2 | Escarpment Domes | 7.5% | 1.9K | +18.3% | Escarpment Domes |
| 3 | Kinloch Wilderness Retreat | 3.4% | 880 | 0.0% | Kinloch Wilderness Retreat |
| 4 | PurePods | 3.3% | 850 | +2.4% | PurePods |
| 5 | Unique Stays | 0.43% | 110 | +10.0% | Unique Stays |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canopy Camping Escapes | 18.5K | 79.8% | 1 |
| Oct 2025 | Escarpment Domes | 2.4K | 10.3% | 2 |
| Oct 2025 | Kinloch Wilderness Retreat | 1.6K | 6.9% | 3 |
| Oct 2025 | PurePods | 600 | 2.6% | 4 |
| Oct 2025 | Unique Stays | 80 | 0.34% | 5 |
| Nov 2025 | Canopy Camping Escapes | 18.6K | 78.9% | 1 |
| Nov 2025 | Kinloch Wilderness Retreat | 2.4K | 10.2% | 2 |
| Nov 2025 | Escarpment Domes | 1.9K | 8% | 3 |
| Nov 2025 | PurePods | 600 | 2.5% | 4 |
| Nov 2025 | Unique Stays | 90 | 0.38% | 5 |
| Dec 2025 | Canopy Camping Escapes | 23.8K | 81.8% | 1 |
| Dec 2025 | Kinloch Wilderness Retreat | 2.9K | 10% | 2 |
| Dec 2025 | Escarpment Domes | 1.6K | 5.5% | 3 |
| Dec 2025 | PurePods | 710 | 2.4% | 4 |
| Dec 2025 | Unique Stays | 80 | 0.27% | 5 |
| Jan 2026 | Canopy Camping Escapes | 27.9K | 81.7% | 1 |
| Jan 2026 | Kinloch Wilderness Retreat | 2.9K | 8.5% | 2 |
| Jan 2026 | Escarpment Domes | 2.4K | 7% | 3 |
| Jan 2026 | PurePods | 840 | 2.5% | 4 |
| Jan 2026 | Unique Stays | 130 | 0.38% | 5 |
| Feb 2026 | Canopy Camping Escapes | 20K | 80.2% | 1 |
| Feb 2026 | Kinloch Wilderness Retreat | 2.9K | 11.6% | 2 |
| Feb 2026 | Escarpment Domes | 1.3K | 5.3% | 3 |
| Feb 2026 | PurePods | 650 | 2.6% | 4 |
| Feb 2026 | Unique Stays | 90 | 0.36% | 5 |
| Mar 2026 | Canopy Camping Escapes | 22.8K | 83.8% | 1 |
| Mar 2026 | Kinloch Wilderness Retreat | 2.4K | 8.8% | 2 |
| Mar 2026 | Escarpment Domes | 1.3K | 4.8% | 3 |
| Mar 2026 | PurePods | 600 | 2.2% | 4 |
| Mar 2026 | Unique Stays | 100 | 0.37% | 5 |
| Apr 2026 | Canopy Camping Escapes | 21.3K | 83.9% | 1 |
| Apr 2026 | Kinloch Wilderness Retreat | 1.9K | 7.5% | 2 |
| Apr 2026 | Escarpment Domes | 1.3K | 5.2% | 3 |
| Apr 2026 | PurePods | 790 | 3.1% | 4 |
| Apr 2026 | Unique Stays | 80 | 0.32% | 5 |
| May 2026 | Canopy Camping Escapes | 21.2K | 84% | 1 |
| May 2026 | Escarpment Domes | 1.6K | 6.4% | 2 |
| May 2026 | Kinloch Wilderness Retreat | 1.3K | 5.1% | 3 |
| May 2026 | PurePods | 1K | 4% | 4 |
| May 2026 | Unique Stays | 110 | 0.44% | 5 |
| Jun 2026 | Canopy Camping Escapes | 21.6K | 87.2% | 1 |
| Jun 2026 | Escarpment Domes | 1.4K | 5.4% | 2 |
| Jun 2026 | PurePods | 1K | 4% | 3 |
| Jun 2026 | Kinloch Wilderness Retreat | 720 | 2.9% | 4 |
| Jun 2026 | Unique Stays | 120 | 0.48% | 5 |
| Jul 2026 | Canopy Camping Escapes | 18.5K | 84.3% | 1 |
| Jul 2026 | Escarpment Domes | 1.6K | 7.5% | 2 |
| Jul 2026 | Kinloch Wilderness Retreat | 880 | 4% | 3 |
| Jul 2026 | PurePods | 830 | 3.8% | 4 |
| Jul 2026 | Unique Stays | 100 | 0.46% | 5 |
| Aug 2026 | Canopy Camping Escapes | 22K | 85.3% | 1 |
| Aug 2026 | Escarpment Domes | 1.9K | 7.5% | 2 |
| Aug 2026 | Kinloch Wilderness Retreat | 880 | 3.4% | 3 |
| Aug 2026 | PurePods | 850 | 3.3% | 4 |
| Aug 2026 | Unique Stays | 110 | 0.43% | 5 |
| Sep 2026 | Canopy Camping Escapes | — | — | — |
| Sep 2026 | Escarpment Domes | — | — | — |
| Sep 2026 | Kinloch Wilderness Retreat | — | — | — |
| Sep 2026 | PurePods | — | — | — |
| Sep 2026 | Unique Stays | — | — | — |

## What is being compared

- **Canopy Camping Escapes**: Measured on the search terms “canopy camping”, “canopy camping escapes”, “canopy camping escapes boho bach”, “canopy camping escapes camp kekerengu”, “canopy camping escapes highfield forest retreat”, “canopy camping escapes kahikatea farm”, “canopy camping escapes near me”, “canopy camping escapes new zealand”, “canopy camping escapes nz”, “canopy camping escapes top hut”, “canopycamping co nz” and “canopycampingescapes”, summed into one figure.
- **Escarpment Domes**: Measured on the search terms “escarpment domes” and “escarpment domes nz”, summed into one figure.
- **Kinloch Wilderness Retreat**: Measured on the search term “kinloch wilderness retreat”.
- **PurePods**: Measured on the search terms “pure pods”, “purepods”, “purepods com”, “purepods near me”, “purepods new zealand” and “purepods nz”, summed into one figure.
- **Unique Stays**: Measured on the search terms “unique stays new zealand” and “unique stays nz”, summed into one figure.

- [Canopy Camping Escapes](/demand/nz/brands/canopy-camping-escapes)
- [Escarpment Domes](/demand/nz/brands/escarpment-domes)
- [Kinloch Wilderness Retreat](/demand/nz/brands/kinloch-wilderness-retreat)
- [PurePods](/demand/nz/brands/purepods)
- [Unique Stays](/demand/nz/brands/unique-stays)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among glamping and unique stays in New Zealand?

In August 2026, Canopy Camping Escapes was the most searched among glamping and unique stays in New Zealand, with an estimated 22K branded searches and 85.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Glamping and unique stays in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-glamping-and-unique-stays

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-glamping-and-unique-stays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.