---
title: "Gisborne restaurants in New Zealand: Which brands are most popular in search?"
description: "Compare restaurants in Gisborne, New Zealand. Share of Search among Flagship Eatery and The Works Gisborne, the gisborne restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gisborne-restaurants"
publisher: "Brandwave"
---

# Gisborne restaurants in New Zealand: Which brands are most popular in search?

Compare restaurants in Gisborne, New Zealand. Share of Search among Flagship Eatery and The Works Gisborne, the gisborne restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne restaurants
- **Market**: New Zealand
- **Brands compared**: 2
- **Month measured**: Aug 2026
- **Highest Share of Search**: Flagship Eatery, 50%

## Which brand is most popular in search among gisborne restaurants in New Zealand?

- Flagship Eatery and The Works Gisborne share the highest estimated Share of Search among gisborne restaurants in New Zealand, at 50% in August 2026.
- Across the 11 months ending August 2026, Flagship Eatery’s estimated Share of Search among gisborne restaurants in New Zealand increased from 43.4% to 50%.
- Across the 11 months ending August 2026, The Works Gisborne’s estimated Share of Search among gisborne restaurants in New Zealand decreased from 56.6% to 50%.
- Across the 11 months ending August 2026, Flagship Eatery’s estimated Share of Search among gisborne restaurants in New Zealand peaked at 54.6% in February 2026 and was lowest at 40.2% in May 2026.
- Across the 11 months ending August 2026, The Works Gisborne’s estimated Share of Search among gisborne restaurants in New Zealand peaked at 59.8% in May 2026 and was lowest at 45.4% in February 2026.
- Across the 11 months ending August 2026, Flagship Eatery rose from 2nd to 1st among gisborne restaurants in New Zealand.
- Across the 11 months ending August 2026, The Works Gisborne fell from 1st to 2nd among gisborne restaurants in New Zealand.

## Compare search popularity between leading brands

- [Flagship Eatery vs The Works Gisborne: compare search popularity](/demand/nz/compare/flagship-eatery-vs-the-works-gisborne): 50% Share of Search each.

## How did search popularity change for New Zealand gisborne restaurants in August 2026?

- In August 2026, Flagship Eatery overtook The Works Gisborne to take the highest estimated Share of Search among gisborne restaurants in New Zealand, at 50%.
- In August 2026, The Works Gisborne lost estimated Share of Search among gisborne restaurants in New Zealand, from 54.5% to 50%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Flagship Eatery | 50% | 1.1K | -1.9% | Flagship Eatery |
| 2 | The Works Gisborne | 50% | 1.1K | -18.0% | The Works Gisborne |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Works Gisborne | 1.6K | 56.6% | 1 |
| Oct 2025 | Flagship Eatery | 1.2K | 43.4% | 2 |
| Nov 2025 | The Works Gisborne | 1.6K | 51.6% | 1 |
| Nov 2025 | Flagship Eatery | 1.5K | 48.4% | 2 |
| Dec 2025 | Flagship Eatery | 2.2K | 52.2% | 1 |
| Dec 2025 | The Works Gisborne | 2K | 47.8% | 2 |
| Jan 2026 | The Works Gisborne | 2K | 51.6% | 1 |
| Jan 2026 | Flagship Eatery | 1.9K | 48.4% | 2 |
| Feb 2026 | Flagship Eatery | 1.5K | 54.6% | 1 |
| Feb 2026 | The Works Gisborne | 1.3K | 45.4% | 2 |
| Mar 2026 | Flagship Eatery | 1.5K | 54.3% | 1 |
| Mar 2026 | The Works Gisborne | 1.3K | 45.7% | 2 |
| Apr 2026 | Flagship Eatery | 1.5K | 54.5% | 1 |
| Apr 2026 | The Works Gisborne | 1.3K | 45.5% | 2 |
| May 2026 | The Works Gisborne | 1.6K | 59.8% | 1 |
| May 2026 | Flagship Eatery | 1.1K | 40.2% | 2 |
| Jun 2026 | The Works Gisborne | 1.3K | 54% | 1 |
| Jun 2026 | Flagship Eatery | 1.1K | 46% | 2 |
| Jul 2026 | The Works Gisborne | 1.3K | 54.5% | 1 |
| Jul 2026 | Flagship Eatery | 1.1K | 45.5% | 2 |
| Aug 2026 | Flagship Eatery | 1.1K | 50% | 1 |
| Aug 2026 | The Works Gisborne | 1.1K | 50% | 2 |
| Sep 2026 | Flagship Eatery | — | — | — |
| Sep 2026 | The Works Gisborne | — | — | — |

## What is being compared

- **Flagship Eatery**: Measured on the search terms “flagship eatery”, “flagship eatery gisborne”, “flagship eatery menu” and “flagship gisborne”, summed into one figure.
- **The Works Gisborne**: Measured on the search terms “the works gisborne”, “the works gisborne menu” and “the works gisborne restaurant”, summed into one figure.

- [Flagship Eatery](/demand/nz/brands/flagship-eatery)
- [The Works Gisborne](/demand/nz/brands/the-works-gisborne)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne restaurants in New Zealand?

Flagship Eatery and The Works Gisborne share the highest estimated Share of Search among gisborne restaurants in New Zealand, at 50% in August 2026.

## Cite this page

Brandwave. "Gisborne restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gisborne-restaurants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gisborne-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.