--- title: "Gisborne recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Gisborne recruitment agencies using branded search demand from across New Zealand. Share of Search among Madison Recruitment, Workbridge and People Plus, the gisborne recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gisborne-recruitment-agencies" publisher: "Brandwave" --- # Gisborne recruitment agencies in New Zealand: Which brands are most popular in search? Compare Gisborne recruitment agencies using branded search demand from across New Zealand. Share of Search among Madison Recruitment, Workbridge and People Plus, the gisborne recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gisborne recruitment agencies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Madison Recruitment, 52.9% ## Which brand is most popular in search among gisborne recruitment agencies in New Zealand? - In August 2026, Madison Recruitment was the most searched among gisborne recruitment agencies in New Zealand, with an estimated 2.4K branded searches and 52.9% estimated Share of Search within this set. - Workbridge is in 2nd place, 9.7 percentage points behind at 43.1% Share of Search. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among gisborne recruitment agencies in New Zealand decreased from 55.5% to 52.9%. - Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand increased from 40% to 43.1%. - Across the 11 months ending August 2026, People Plus’ estimated Share of Search among gisborne recruitment agencies in New Zealand decreased from 4.6% to 4%. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among gisborne recruitment agencies in New Zealand peaked at 65% in January 2026 and was lowest at 52.9% in August 2026. - Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand peaked at 43.1% in August 2026 and was lowest at 30.5% in December 2025. - Across the 11 months ending August 2026, People Plus’ estimated Share of Search among gisborne recruitment agencies in New Zealand peaked at 6.8% in December 2025 and was lowest at 4% in January 2026. ## Compare search popularity between leading brands - [Madison Recruitment vs Workbridge: compare search popularity](/demand/nz/compare/madison-recruitment-vs-workbridge): 52.9% against 43.1% Share of Search. - [Madison Recruitment vs People Plus: compare search popularity](/demand/nz/compare/madison-recruitment-vs-people-plus): 52.9% against 4% Share of Search. - [Workbridge vs People Plus: compare search popularity](/demand/nz/compare/people-plus-vs-workbridge): 43.1% against 4% Share of Search. ## How did search popularity change for New Zealand gisborne recruitment agencies in August 2026? - In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%. - In August 2026, Madison Recruitment lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 58.6% to 52.9%. - In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Madison Recruitment | 52.9% | 2.4K | -4.0% | Madison Recruitment Limited | | 2 | Workbridge | 43.1% | 1.9K | +25.8% | Workbridge | | 3 | People Plus | 4% | 180 | -14.3% | People Plus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Madison Recruitment | 2.4K | 55.5% | 1 | | Oct 2025 | Workbridge | 1.8K | 40% | 2 | | Oct 2025 | People Plus | 200 | 4.6% | 3 | | Nov 2025 | Madison Recruitment | 2.4K | 60.2% | 1 | | Nov 2025 | Workbridge | 1.4K | 34.8% | 2 | | Nov 2025 | People Plus | 200 | 5% | 3 | | Dec 2025 | Madison Recruitment | 2.1K | 62.7% | 1 | | Dec 2025 | Workbridge | 1K | 30.5% | 2 | | Dec 2025 | People Plus | 230 | 6.8% | 3 | | Jan 2026 | Madison Recruitment | 3.1K | 65% | 1 | | Jan 2026 | Workbridge | 1.5K | 31% | 2 | | Jan 2026 | People Plus | 190 | 4% | 3 | | Feb 2026 | Madison Recruitment | 3.1K | 63.3% | 1 | | Feb 2026 | Workbridge | 1.6K | 31.4% | 2 | | Feb 2026 | People Plus | 260 | 5.3% | 3 | | Mar 2026 | Madison Recruitment | 3K | 58.8% | 1 | | Mar 2026 | Workbridge | 1.9K | 36.5% | 2 | | Mar 2026 | People Plus | 240 | 4.7% | 3 | | Apr 2026 | Madison Recruitment | 2.4K | 58.7% | 1 | | Apr 2026 | Workbridge | 1.5K | 36.5% | 2 | | Apr 2026 | People Plus | 200 | 4.8% | 3 | | May 2026 | Madison Recruitment | 2.6K | 54.3% | 1 | | May 2026 | Workbridge | 1.9K | 40.5% | 2 | | May 2026 | People Plus | 250 | 5.2% | 3 | | Jun 2026 | Madison Recruitment | 2.6K | 54.4% | 1 | | Jun 2026 | Workbridge | 1.9K | 41.1% | 2 | | Jun 2026 | People Plus | 210 | 4.4% | 3 | | Jul 2026 | Madison Recruitment | 2.5K | 58.6% | 1 | | Jul 2026 | Workbridge | 1.6K | 36.5% | 2 | | Jul 2026 | People Plus | 210 | 4.9% | 3 | | Aug 2026 | Madison Recruitment | 2.4K | 52.9% | 1 | | Aug 2026 | Workbridge | 1.9K | 43.1% | 2 | | Aug 2026 | People Plus | 180 | 4% | 3 | | Sep 2026 | Madison Recruitment | — | — | — | | Sep 2026 | People Plus | — | — | — | | Sep 2026 | Workbridge | — | — | — | ## What is being compared - **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure. - **People Plus**: Measured on the search terms “people plus”, “people plus gisborne”, “people plus jobs”, “people plus recruitment” and “peopleplus”, summed into one figure. - **Workbridge**: Measured on the search terms “work bridge”, “work bridge jobs”, “work bridge nz”, “workbridge”, “workbridge jobs”, “workbridge new zealand”, “workbridge nz”, “workbridge wanganui” and “workbridge whanganui”, summed into one figure. - [Madison Recruitment](/demand/nz/brands/madison-recruitment) - [People Plus](/demand/nz/brands/people-plus) - [Workbridge](/demand/nz/brands/workbridge) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gisborne recruitment agencies in New Zealand? In August 2026, Madison Recruitment was the most searched among gisborne recruitment agencies in New Zealand, with an estimated 2.4K branded searches and 52.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Gisborne recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gisborne-recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gisborne-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.