---
title: "Gisborne real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Gisborne real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Bayleys, The Agency and Solomon Real Estate, the gisborne real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gisborne-real-estate-agencies"
publisher: "Brandwave"
---

# Gisborne real estate agencies in New Zealand: Which brands are most popular in search?

Compare Gisborne real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Bayleys, The Agency and Solomon Real Estate, the gisborne real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne real estate agencies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 73.4%

## Which brand is most popular in search among gisborne real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among gisborne real estate agencies in New Zealand, with an estimated 63.6K branded searches and 73.4% estimated Share of Search within this set.
- Bayleys is in 2nd place, 48.3 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among gisborne real estate agencies in New Zealand increased from 70.2% to 73.4%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand decreased from 28.8% to 25.2%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 75.5% in April 2026 and was lowest at 70.2% in October 2025.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 28.8% in October 2025 and was lowest at 23.5% in April 2026.
- Across the 11 months ending August 2026, The Agency and Solomon Real Estate held steady: their estimated Share of Search among gisborne real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 73.4% against 25.2% Share of Search.

## How did search popularity change for New Zealand gisborne real estate agencies in August 2026?

- In August 2026, Bayleys gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 23.9% to 25.2%.
- In August 2026, Ray White lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 74.6% to 73.4%.
- Estimated monthly branded searches for The Agency in New Zealand rose 23.3% over 11 measured months, from 860 to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 73.4% | 63.6K | -0.7% | Ray White New Zealand |
| 2 | Bayleys | 25.2% | 21.8K | +6.3% | Bayleys Real Estate |
| 3 | The Agency | 1.2% | 1.1K | -7.0% | The Agency |
| 4 | Solomon Real Estate | 0.15% | 130 | -7.1% | Solomon Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 72K | 70.2% | 1 |
| Oct 2025 | Bayleys | 29.6K | 28.8% | 2 |
| Oct 2025 | The Agency | 860 | 0.84% | 3 |
| Oct 2025 | Solomon Real Estate | 120 | 0.12% | 4 |
| Nov 2025 | Ray White | 72.7K | 71.1% | 1 |
| Nov 2025 | Bayleys | 28.8K | 28.2% | 2 |
| Nov 2025 | The Agency | 670 | 0.65% | 3 |
| Nov 2025 | Solomon Real Estate | 130 | 0.13% | 4 |
| Dec 2025 | Ray White | 58.3K | 72.8% | 1 |
| Dec 2025 | Bayleys | 21.2K | 26.4% | 2 |
| Dec 2025 | The Agency | 520 | 0.65% | 3 |
| Dec 2025 | Solomon Real Estate | 120 | 0.15% | 4 |
| Jan 2026 | Ray White | 71.7K | 74% | 1 |
| Jan 2026 | Bayleys | 24.3K | 25.1% | 2 |
| Jan 2026 | The Agency | 670 | 0.69% | 3 |
| Jan 2026 | Solomon Real Estate | 210 | 0.22% | 4 |
| Feb 2026 | Ray White | 71.4K | 71.9% | 1 |
| Feb 2026 | Bayleys | 27.1K | 27.3% | 2 |
| Feb 2026 | The Agency | 560 | 0.56% | 3 |
| Feb 2026 | Solomon Real Estate | 250 | 0.25% | 4 |
| Mar 2026 | Ray White | 78.3K | 73.1% | 1 |
| Mar 2026 | Bayleys | 27.9K | 26.1% | 2 |
| Mar 2026 | The Agency | 690 | 0.64% | 3 |
| Mar 2026 | Solomon Real Estate | 170 | 0.16% | 4 |
| Apr 2026 | Ray White | 70.7K | 75.5% | 1 |
| Apr 2026 | Bayleys | 22K | 23.5% | 2 |
| Apr 2026 | The Agency | 780 | 0.83% | 3 |
| Apr 2026 | Solomon Real Estate | 180 | 0.19% | 4 |
| May 2026 | Ray White | 65K | 72.3% | 1 |
| May 2026 | Bayleys | 23.9K | 26.6% | 2 |
| May 2026 | The Agency | 900 | 1% | 3 |
| May 2026 | Solomon Real Estate | 90 | 0.1% | 4 |
| Jun 2026 | Ray White | 65.2K | 74% | 1 |
| Jun 2026 | Bayleys | 21.7K | 24.6% | 2 |
| Jun 2026 | The Agency | 1.1K | 1.2% | 3 |
| Jun 2026 | Solomon Real Estate | 140 | 0.16% | 4 |
| Jul 2026 | Ray White | 64.1K | 74.6% | 1 |
| Jul 2026 | Bayleys | 20.5K | 23.9% | 2 |
| Jul 2026 | The Agency | 1.1K | 1.3% | 3 |
| Jul 2026 | Solomon Real Estate | 140 | 0.16% | 4 |
| Aug 2026 | Ray White | 63.6K | 73.4% | 1 |
| Aug 2026 | Bayleys | 21.8K | 25.2% | 2 |
| Aug 2026 | The Agency | 1.1K | 1.2% | 3 |
| Aug 2026 | Solomon Real Estate | 130 | 0.15% | 4 |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Solomon Real Estate | — | — | — |
| Sep 2026 | The Agency | — | — | — |

## What is being compared

- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Solomon Real Estate**: Measured on the search terms “solomon real estate” and “solomon real estate gisborne”, summed into one figure.
- **The Agency**: Measured on the search terms “the agency gisborne”, “the agency new zealand” and “the agency nz”, summed into one figure.

- [Bayleys](/demand/nz/brands/bayleys)
- [Ray White](/demand/nz/brands/ray-white)
- [Solomon Real Estate](/demand/nz/brands/solomon-real-estate)
- [The Agency](/demand/nz/brands/the-agency)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among gisborne real estate agencies in New Zealand, with an estimated 63.6K branded searches and 73.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gisborne real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gisborne-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gisborne-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.