---
title: "Gisborne mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Gisborne mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Mortgage Sure, Gisborne Financial Services and Mortgage Pundit, the gisborne mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gisborne-mortgage-advisers"
publisher: "Brandwave"
---

# Gisborne mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Gisborne mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Mortgage Sure, Gisborne Financial Services and Mortgage Pundit, the gisborne mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 97.7%

## Which brand is most popular in search among gisborne mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among gisborne mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 97.7% estimated Share of Search within this set.
- Mortgage Sure is in 2nd place, 96.5 percentage points behind at 1.2% Share of Search.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among gisborne mortgage advisers in New Zealand peaked at 98.3% in May 2026 and was lowest at 97% in November 2025.
- Across the 11 months ending August 2026, NZHL, Mortgage Sure, Gisborne Financial Services and Mortgage Pundit held steady: their estimated Share of Search among gisborne mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?

- Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.
- Estimated monthly branded searches for Mortgage Sure in New Zealand fell 33.3% over 11 measured months, from 120 to 80 in August 2026.
- Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 97.7% | 6.4K | -0.5% | NZHL |
| 2 | Mortgage Sure | 1.2% | 80 | 0.0% | Mortgage Sure |
| 3 | Gisborne Financial Services | 0.77% | 50 | +66.7% | Gisborne Financial Services |
| 4 | Mortgage Pundit | 0.31% | 20 | 0.0% | Mortgage Pundit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 7.1K | 97.8% | 1 |
| Oct 2025 | Mortgage Sure | 120 | 1.6% | 2 |
| Oct 2025 | Gisborne Financial Services | 20 | 0.27% | 3 |
| Oct 2025 | Mortgage Pundit | 20 | 0.27% | 4 |
| Nov 2025 | NZHL | 7.2K | 97% | 1 |
| Nov 2025 | Mortgage Sure | 120 | 1.6% | 2 |
| Nov 2025 | Gisborne Financial Services | 90 | 1.2% | 3 |
| Nov 2025 | Mortgage Pundit | 10 | 0.13% | 4 |
| Dec 2025 | NZHL | 5.3K | 97.4% | 1 |
| Dec 2025 | Mortgage Sure | 100 | 1.9% | 2 |
| Dec 2025 | Gisborne Financial Services | 30 | 0.56% | 3 |
| Dec 2025 | Mortgage Pundit | 10 | 0.19% | 4 |
| Jan 2026 | NZHL | 6.5K | 97.9% | 1 |
| Jan 2026 | Mortgage Sure | 100 | 1.5% | 2 |
| Jan 2026 | Gisborne Financial Services | 30 | 0.45% | 3 |
| Jan 2026 | Mortgage Pundit | 10 | 0.15% | 4 |
| Feb 2026 | NZHL | 7.1K | 98.2% | 1 |
| Feb 2026 | Mortgage Sure | 80 | 1.1% | 2 |
| Feb 2026 | Gisborne Financial Services | 40 | 0.55% | 3 |
| Feb 2026 | Mortgage Pundit | 10 | 0.14% | 4 |
| Mar 2026 | NZHL | 7.1K | 97.9% | 1 |
| Mar 2026 | Mortgage Sure | 80 | 1.1% | 2 |
| Mar 2026 | Gisborne Financial Services | 40 | 0.55% | 3 |
| Mar 2026 | Mortgage Pundit | 30 | 0.42% | 4 |
| Apr 2026 | NZHL | 5.7K | 97.3% | 1 |
| Apr 2026 | Mortgage Sure | 120 | 2% | 2 |
| Apr 2026 | Gisborne Financial Services | 20 | 0.34% | 3 |
| Apr 2026 | Mortgage Pundit | 20 | 0.34% | 4 |
| May 2026 | NZHL | 6.5K | 98.3% | 1 |
| May 2026 | Mortgage Sure | 80 | 1.2% | 2 |
| May 2026 | Gisborne Financial Services | 20 | 0.3% | 3 |
| May 2026 | Mortgage Pundit | 10 | 0.15% | 4 |
| Jun 2026 | NZHL | 5.6K | 97.4% | 1 |
| Jun 2026 | Mortgage Sure | 60 | 1% | 2 |
| Jun 2026 | Mortgage Pundit | 50 | 0.87% | 3 |
| Jun 2026 | Gisborne Financial Services | 40 | 0.7% | 4 |
| Jul 2026 | NZHL | 6.4K | 98% | 1 |
| Jul 2026 | Mortgage Sure | 80 | 1.2% | 2 |
| Jul 2026 | Gisborne Financial Services | 30 | 0.46% | 3 |
| Jul 2026 | Mortgage Pundit | 20 | 0.31% | 4 |
| Aug 2026 | NZHL | 6.4K | 97.7% | 1 |
| Aug 2026 | Mortgage Sure | 80 | 1.2% | 2 |
| Aug 2026 | Gisborne Financial Services | 50 | 0.77% | 3 |
| Aug 2026 | Mortgage Pundit | 20 | 0.31% | 4 |
| Sep 2026 | Gisborne Financial Services | — | — | — |
| Sep 2026 | Mortgage Pundit | — | — | — |
| Sep 2026 | Mortgage Sure | — | — | — |
| Sep 2026 | NZHL | — | — | — |

## What is being compared

- **Gisborne Financial Services**: Measured on the search term “gisborne financial services”.
- **Mortgage Pundit**: Measured on the search term “mortgage pundit”.
- **Mortgage Sure**: Measured on the search terms “mortgage sure”, “mortgage sure hastings” and “mortgagesure”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.

- [Gisborne Financial Services](/demand/nz/brands/gisborne-financial-services)
- [Mortgage Pundit](/demand/nz/brands/mortgage-pundit)
- [Mortgage Sure](/demand/nz/brands/mortgage-sure)
- [NZHL](/demand/nz/brands/nzhl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among gisborne mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 97.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gisborne mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gisborne-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gisborne-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.