---
title: "Gisborne insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Gisborne insurance brokers using branded search demand from across New Zealand. Share of Search among Rothbury, Emerre & Hathaway, Gisborne Financial Services, The Insurance Collective and ABC Insurance, the gisborne insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gisborne-insurance-brokers"
publisher: "Brandwave"
---

# Gisborne insurance brokers in New Zealand: Which brands are most popular in search?

Compare Gisborne insurance brokers using branded search demand from across New Zealand. Share of Search among Rothbury, Emerre & Hathaway, Gisborne Financial Services, The Insurance Collective and ABC Insurance, the gisborne insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne insurance brokers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rothbury, 86.9%

## Which brand is most popular in search among gisborne insurance brokers in New Zealand?

- In August 2026, Rothbury was the most searched among gisborne insurance brokers in New Zealand, with an estimated 1.9K branded searches and 86.9% estimated Share of Search within this set.
- Emerre & Hathaway is in 2nd place, 79 percentage points behind at 7.9% Share of Search.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 89.7% to 86.9%.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 8.7% to 7.9%.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.79% to 2.3%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.4% to 1.9%.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.4% to 0.93%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 89.7% in October 2025 and was lowest at 84.1% in June 2026.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.9% in August 2026.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.9% in November 2025 and was lowest at 0.79% in October 2025.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.4% in October 2025.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.4% in October 2025.
- Across the 11 months ending August 2026, The Insurance Collective rose from 5th to 4th among gisborne insurance brokers in New Zealand.
- Across the 11 months ending August 2026, ABC Insurance fell from 4th to 5th among gisborne insurance brokers in New Zealand.

## Compare search popularity between leading brands

- [Rothbury vs Emerre & Hathaway: compare search popularity](/demand/nz/compare/emerre-hathaway-vs-rothbury): 86.9% against 7.9% Share of Search.
- [Rothbury vs Gisborne Financial Services: compare search popularity](/demand/nz/compare/gisborne-financial-services-vs-rothbury): 86.9% against 2.3% Share of Search.
- [Emerre & Hathaway vs Gisborne Financial Services: compare search popularity](/demand/nz/compare/emerre-hathaway-vs-gisborne-financial-services): 7.9% against 2.3% Share of Search.

## How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

- In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
- In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.
- In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.
- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rothbury | 86.9% | 1.9K | -4.1% | Rothbury |
| 2 | Emerre & Hathaway | 7.9% | 170 | -19.0% | Emerre & Hathaway |
| 3 | Gisborne Financial Services | 2.3% | 50 | +66.7% | Gisborne Financial Services |
| 4 | The Insurance Collective | 1.9% | 40 | -20.0% | The Insurance Collective |
| 5 | ABC Insurance | 0.93% | 20 | 0.0% | ABC Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rothbury | 2.3K | 89.7% | 1 |
| Oct 2025 | Emerre & Hathaway | 220 | 8.7% | 2 |
| Oct 2025 | Gisborne Financial Services | 20 | 0.79% | 3 |
| Oct 2025 | ABC Insurance | 10 | 0.4% | 4 |
| Oct 2025 | The Insurance Collective | 10 | 0.4% | 5 |
| Nov 2025 | Rothbury | 2K | 85% | 1 |
| Nov 2025 | Emerre & Hathaway | 240 | 10.3% | 2 |
| Nov 2025 | Gisborne Financial Services | 90 | 3.9% | 3 |
| Nov 2025 | ABC Insurance | 10 | 0.43% | 4 |
| Nov 2025 | The Insurance Collective | 10 | 0.43% | 5 |
| Dec 2025 | Rothbury | 1.6K | 86.6% | 1 |
| Dec 2025 | Emerre & Hathaway | 170 | 9.1% | 2 |
| Dec 2025 | The Insurance Collective | 40 | 2.2% | 3 |
| Dec 2025 | Gisborne Financial Services | 30 | 1.6% | 4 |
| Dec 2025 | ABC Insurance | 10 | 0.54% | 5 |
| Jan 2026 | Rothbury | 1.9K | 84.3% | 1 |
| Jan 2026 | Emerre & Hathaway | 230 | 10.3% | 2 |
| Jan 2026 | The Insurance Collective | 70 | 3.1% | 3 |
| Jan 2026 | Gisborne Financial Services | 30 | 1.3% | 4 |
| Jan 2026 | ABC Insurance | 20 | 0.9% | 5 |
| Feb 2026 | Rothbury | 1.9K | 86% | 1 |
| Feb 2026 | Emerre & Hathaway | 200 | 9% | 2 |
| Feb 2026 | The Insurance Collective | 50 | 2.3% | 3 |
| Feb 2026 | Gisborne Financial Services | 40 | 1.8% | 4 |
| Feb 2026 | ABC Insurance | 20 | 0.9% | 5 |
| Mar 2026 | Rothbury | 2.2K | 87.1% | 1 |
| Mar 2026 | Emerre & Hathaway | 230 | 9% | 2 |
| Mar 2026 | Gisborne Financial Services | 40 | 1.6% | 3 |
| Mar 2026 | The Insurance Collective | 40 | 1.6% | 4 |
| Mar 2026 | ABC Insurance | 20 | 0.78% | 5 |
| Apr 2026 | Rothbury | 1.9K | 89% | 1 |
| Apr 2026 | Emerre & Hathaway | 190 | 8.7% | 2 |
| Apr 2026 | ABC Insurance | 20 | 0.91% | 3 |
| Apr 2026 | Gisborne Financial Services | 20 | 0.91% | 4 |
| Apr 2026 | The Insurance Collective | 10 | 0.46% | 5 |
| May 2026 | Rothbury | 1.9K | 87.4% | 1 |
| May 2026 | Emerre & Hathaway | 210 | 9.4% | 2 |
| May 2026 | The Insurance Collective | 30 | 1.3% | 3 |
| May 2026 | ABC Insurance | 20 | 0.9% | 4 |
| May 2026 | Gisborne Financial Services | 20 | 0.9% | 5 |
| Jun 2026 | Rothbury | 1.9K | 84.1% | 1 |
| Jun 2026 | Emerre & Hathaway | 260 | 11.2% | 2 |
| Jun 2026 | ABC Insurance | 40 | 1.7% | 3 |
| Jun 2026 | Gisborne Financial Services | 40 | 1.7% | 4 |
| Jun 2026 | The Insurance Collective | 30 | 1.3% | 5 |
| Jul 2026 | Rothbury | 1.9K | 86.2% | 1 |
| Jul 2026 | Emerre & Hathaway | 210 | 9.3% | 2 |
| Jul 2026 | The Insurance Collective | 50 | 2.2% | 3 |
| Jul 2026 | Gisborne Financial Services | 30 | 1.3% | 4 |
| Jul 2026 | ABC Insurance | 20 | 0.89% | 5 |
| Aug 2026 | Rothbury | 1.9K | 86.9% | 1 |
| Aug 2026 | Emerre & Hathaway | 170 | 7.9% | 2 |
| Aug 2026 | Gisborne Financial Services | 50 | 2.3% | 3 |
| Aug 2026 | The Insurance Collective | 40 | 1.9% | 4 |
| Aug 2026 | ABC Insurance | 20 | 0.93% | 5 |
| Sep 2026 | ABC Insurance | — | — | — |
| Sep 2026 | Emerre & Hathaway | — | — | — |
| Sep 2026 | Gisborne Financial Services | — | — | — |
| Sep 2026 | Rothbury | — | — | — |
| Sep 2026 | The Insurance Collective | — | — | — |

## What is being compared

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Emerre & Hathaway**: Measured on the search terms “emerre & hathaway”, “emerre and hathaway” and “emerre and hathaway gisborne”, summed into one figure.
- **Gisborne Financial Services**: Measured on the search term “gisborne financial services”.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.

- [ABC Insurance](/demand/nz/brands/abc-insurance)
- [Emerre & Hathaway](/demand/nz/brands/emerre-hathaway)
- [Gisborne Financial Services](/demand/nz/brands/gisborne-financial-services)
- [Rothbury](/demand/nz/brands/rothbury)
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne insurance brokers in New Zealand?

In August 2026, Rothbury was the most searched among gisborne insurance brokers in New Zealand, with an estimated 1.9K branded searches and 86.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gisborne insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gisborne-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gisborne-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.