---
title: "Gisborne accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Gisborne accounting firms using branded search demand from across New Zealand. Share of Search among BDO, Traktion, Graham & Dobson and ALB Accounting, the gisborne accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gisborne-accounting-firms"
publisher: "Brandwave"
---

# Gisborne accounting firms in New Zealand: Which brands are most popular in search?

Compare Gisborne accounting firms using branded search demand from across New Zealand. Share of Search among BDO, Traktion, Graham & Dobson and ALB Accounting, the gisborne accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne accounting firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: BDO, 90.1%

## Which brand is most popular in search among gisborne accounting firms in New Zealand?

- In August 2026, BDO was the most searched among gisborne accounting firms in New Zealand, with an estimated 3.7K branded searches and 90.1% estimated Share of Search within this set.
- Traktion is in 2nd place, 82.9 percentage points behind at 7.2% Share of Search.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 90.7% to 90.1%.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 6.2% to 7.2%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 92.9% in November 2025 and was lowest at 88.2% in April 2026.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 7.4% in December 2025 and was lowest at 3.8% in February 2026.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.4% in August 2026.
- Across the 11 months ending August 2026, Graham & Dobson and ALB Accounting held steady: their estimated Share of Search among gisborne accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BDO vs Traktion: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-traktion): 90.1% against 7.2% Share of Search.
- [BDO vs Graham & Dobson: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-graham-dobson): 90.1% against 2.4% Share of Search.
- [Traktion vs Graham & Dobson: compare search popularity](/demand/nz/compare/graham-dobson-vs-traktion): 7.2% against 2.4% Share of Search.

## How did search popularity change for New Zealand gisborne accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.
- In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
- Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BDO | 90.1% | 3.7K | +8.4% | BDO |
| 2 | Traktion | 7.2% | 300 | +11.1% | Traktion |
| 3 | Graham & Dobson | 2.4% | 100 | -28.6% | Graham & Dobson |
| 4 | ALB Accounting | 0.24% | 10 | 0.0% | ALB Accounting |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BDO | 3.5K | 90.7% | 1 |
| Oct 2025 | Traktion | 240 | 6.2% | 2 |
| Oct 2025 | Graham & Dobson | 110 | 2.8% | 3 |
| Oct 2025 | ALB Accounting | 10 | 0.26% | 4 |
| Nov 2025 | BDO | 3.6K | 92.9% | 1 |
| Nov 2025 | Traktion | 170 | 4.3% | 2 |
| Nov 2025 | Graham & Dobson | 100 | 2.5% | 3 |
| Nov 2025 | ALB Accounting | 10 | 0.25% | 4 |
| Dec 2025 | BDO | 2.9K | 89.5% | 1 |
| Dec 2025 | Traktion | 240 | 7.4% | 2 |
| Dec 2025 | Graham & Dobson | 90 | 2.8% | 3 |
| Dec 2025 | ALB Accounting | 10 | 0.31% | 4 |
| Jan 2026 | BDO | 2.9K | 92% | 1 |
| Jan 2026 | Traktion | 140 | 4.5% | 2 |
| Jan 2026 | Graham & Dobson | 100 | 3.2% | 3 |
| Jan 2026 | ALB Accounting | 10 | 0.32% | 4 |
| Feb 2026 | BDO | 3.6K | 92.6% | 1 |
| Feb 2026 | Traktion | 150 | 3.8% | 2 |
| Feb 2026 | Graham & Dobson | 130 | 3.3% | 3 |
| Feb 2026 | ALB Accounting | 10 | 0.25% | 4 |
| Mar 2026 | BDO | 5.1K | 92.5% | 1 |
| Mar 2026 | Traktion | 240 | 4.4% | 2 |
| Mar 2026 | Graham & Dobson | 160 | 2.9% | 3 |
| Mar 2026 | ALB Accounting | 10 | 0.18% | 4 |
| Apr 2026 | BDO | 3.3K | 88.2% | 1 |
| Apr 2026 | Traktion | 270 | 7.2% | 2 |
| Apr 2026 | Graham & Dobson | 160 | 4.3% | 3 |
| Apr 2026 | ALB Accounting | 10 | 0.27% | 4 |
| May 2026 | BDO | 3.7K | 89.5% | 1 |
| May 2026 | Traktion | 260 | 6.3% | 2 |
| May 2026 | Graham & Dobson | 160 | 3.9% | 3 |
| May 2026 | ALB Accounting | 10 | 0.24% | 4 |
| Jun 2026 | BDO | 3.5K | 89.7% | 1 |
| Jun 2026 | Traktion | 230 | 5.9% | 2 |
| Jun 2026 | Graham & Dobson | 160 | 4.1% | 3 |
| Jun 2026 | ALB Accounting | 10 | 0.26% | 4 |
| Jul 2026 | BDO | 3.5K | 89.1% | 1 |
| Jul 2026 | Traktion | 270 | 7% | 2 |
| Jul 2026 | Graham & Dobson | 140 | 3.6% | 3 |
| Jul 2026 | ALB Accounting | 10 | 0.26% | 4 |
| Aug 2026 | BDO | 3.7K | 90.1% | 1 |
| Aug 2026 | Traktion | 300 | 7.2% | 2 |
| Aug 2026 | Graham & Dobson | 100 | 2.4% | 3 |
| Aug 2026 | ALB Accounting | 10 | 0.24% | 4 |
| Sep 2026 | ALB Accounting | — | — | — |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Graham & Dobson | — | — | — |
| Sep 2026 | Traktion | — | — | — |

## What is being compared

- **ALB Accounting**: Measured on the search term “alb accounting”.
- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Graham & Dobson**: Measured on the search terms “graham & dobson”, “graham and dobson” and “graham and dobson gisborne”, summed into one figure.
- **Traktion**: Measured on the search terms “traktion”, “traktion accounting”, “traktion gisborne” and “traktion nz”, summed into one figure.

- [ALB Accounting](/demand/nz/brands/alb-accounting)
- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Graham & Dobson](/demand/nz/brands/graham-dobson)
- [Traktion](/demand/nz/brands/traktion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne accounting firms in New Zealand?

In August 2026, BDO was the most searched among gisborne accounting firms in New Zealand, with an estimated 3.7K branded searches and 90.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gisborne accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gisborne-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gisborne-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.