---
title: "Gin brands in New Zealand: Which brands are most popular in search?"
description: "Compare the gin brands New Zealanders buy. Share of Search among Gordon's, Bombay Sapphire, Scapegrace, Tanqueray, Roku Gin, Hendrick's and Four Pillars, the gin brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gin-brands"
publisher: "Brandwave"
---

# Gin brands in New Zealand: Which brands are most popular in search?

Compare the gin brands New Zealanders buy. Share of Search among Gordon's, Bombay Sapphire, Scapegrace, Tanqueray, Roku Gin, Hendrick's and Four Pillars, the gin brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gin brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gordon's, 24.6%

## Which brand is most popular in search among gin brands in New Zealand?

- In August 2026, Gordon's was the most searched among gin brands in New Zealand, with an estimated 3K branded searches and 24.6% estimated Share of Search within this set.
- Bombay Sapphire is in 2nd place, 5.3 percentage points behind at 19.3% Share of Search.
- Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand increased from 17.5% to 19.3%.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand decreased from 23.2% to 19%.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand increased from 12.3% to 16.9%.
- Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand decreased from 8.9% to 8.3%.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand decreased from 9.6% to 7.9%.
- Across the 11 months ending August 2026, Gordon's’ estimated Share of Search among gin brands in New Zealand peaked at 24.9% in October 2025 and was lowest at 20.4% in January 2026.
- Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand peaked at 21.8% in April 2026 and was lowest at 17.5% in October 2025.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand peaked at 25.3% in November 2025 and was lowest at 19% in August 2026.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand peaked at 18.1% in June 2026 and was lowest at 11.6% in November 2025.
- Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand peaked at 9.5% in December 2025 and was lowest at 8.1% in February 2026.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand peaked at 9.6% in October 2025 and was lowest at 7.9% in February 2026.
- Across the 11 months ending August 2026, Four Pillars’ estimated Share of Search among gin brands in New Zealand peaked at 4% in August 2026 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Bombay Sapphire rose from 3rd to 2nd among gin brands in New Zealand.
- Across the 11 months ending August 2026, Scapegrace fell from 2nd to 3rd among gin brands in New Zealand.
- Across the 11 months ending August 2026, Roku Gin rose from 6th to 5th among gin brands in New Zealand.
- Across the 11 months ending August 2026, Hendrick's fell from 5th to 6th among gin brands in New Zealand.
- Across the 11 months ending August 2026, Gordon's and Four Pillars held steady: their estimated Share of Search among gin brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gordon's vs Bombay Sapphire: compare search popularity](/demand/nz/compare/bombay-sapphire-vs-gordons): 24.6% against 19.3% Share of Search.
- [Gordon's vs Scapegrace: compare search popularity](/demand/nz/compare/gordons-vs-scapegrace): 24.6% against 19% Share of Search.
- [Gordon's vs Tanqueray: compare search popularity](/demand/nz/compare/gordons-vs-tanqueray): 24.6% against 16.9% Share of Search.
- [Gordon's vs Roku Gin: compare search popularity](/demand/nz/compare/gordons-vs-roku-gin): 24.6% against 8.3% Share of Search.
- [Bombay Sapphire vs Scapegrace: compare search popularity](/demand/nz/compare/bombay-sapphire-vs-scapegrace): 19.3% against 19% Share of Search.
- [Bombay Sapphire vs Tanqueray: compare search popularity](/demand/nz/compare/bombay-sapphire-vs-tanqueray): 19.3% against 16.9% Share of Search.
- [Bombay Sapphire vs Roku Gin: compare search popularity](/demand/nz/compare/bombay-sapphire-vs-roku-gin): 19.3% against 8.3% Share of Search.
- [Scapegrace vs Tanqueray: compare search popularity](/demand/nz/compare/scapegrace-vs-tanqueray): 19% against 16.9% Share of Search.
- [Scapegrace vs Roku Gin: compare search popularity](/demand/nz/compare/roku-gin-vs-scapegrace): 19% against 8.3% Share of Search.
- [Tanqueray vs Roku Gin: compare search popularity](/demand/nz/compare/roku-gin-vs-tanqueray): 16.9% against 8.3% Share of Search.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
- In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
- In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
- In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
- Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.
- Estimated monthly branded searches for Tanqueray in New Zealand rose 33.3% over 11 measured months, from 1.6K to 2.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gordon's | 24.6% | 3K | +10.1% | Diageo |
| 2 | Bombay Sapphire | 19.3% | 2.4K | +3.9% | Bombay Sapphire |
| 3 | Scapegrace | 19% | 2.3K | +6.4% | Scapegrace |
| 4 | Tanqueray | 16.9% | 2.1K | +6.7% | Diageo |
| 5 | Roku Gin | 8.3% | 1K | -1.9% | Roku Gin |
| 6 | Hendrick's | 7.9% | 980 | +5.4% | Hendrick's |
| 7 | Four Pillars | 4% | 490 | +44.1% | Four Pillars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gordon's | 3.2K | 24.9% | 1 |
| Oct 2025 | Scapegrace | 3K | 23.2% | 2 |
| Oct 2025 | Bombay Sapphire | 2.2K | 17.5% | 3 |
| Oct 2025 | Tanqueray | 1.6K | 12.3% | 4 |
| Oct 2025 | Hendrick's | 1.2K | 9.6% | 5 |
| Oct 2025 | Roku Gin | 1.1K | 8.9% | 6 |
| Oct 2025 | Four Pillars | 470 | 3.7% | 7 |
| Nov 2025 | Scapegrace | 3.6K | 25.3% | 1 |
| Nov 2025 | Gordon's | 3.2K | 22.6% | 2 |
| Nov 2025 | Bombay Sapphire | 2.8K | 20.2% | 3 |
| Nov 2025 | Tanqueray | 1.6K | 11.6% | 4 |
| Nov 2025 | Hendrick's | 1.2K | 8.4% | 5 |
| Nov 2025 | Roku Gin | 1.1K | 8.1% | 6 |
| Nov 2025 | Four Pillars | 530 | 3.8% | 7 |
| Dec 2025 | Scapegrace | 5.4K | 23.4% | 1 |
| Dec 2025 | Gordon's | 5.1K | 22.1% | 2 |
| Dec 2025 | Bombay Sapphire | 4.7K | 20.4% | 3 |
| Dec 2025 | Tanqueray | 3K | 13.1% | 4 |
| Dec 2025 | Roku Gin | 2.2K | 9.5% | 5 |
| Dec 2025 | Hendrick's | 2K | 8.7% | 6 |
| Dec 2025 | Four Pillars | 640 | 2.8% | 7 |
| Jan 2026 | Scapegrace | 3K | 23.2% | 1 |
| Jan 2026 | Bombay Sapphire | 2.6K | 20.8% | 2 |
| Jan 2026 | Gordon's | 2.6K | 20.4% | 3 |
| Jan 2026 | Tanqueray | 1.7K | 13.7% | 4 |
| Jan 2026 | Hendrick's | 1.2K | 9.4% | 5 |
| Jan 2026 | Roku Gin | 1.1K | 8.8% | 6 |
| Jan 2026 | Four Pillars | 470 | 3.7% | 7 |
| Feb 2026 | Scapegrace | 2.3K | 23% | 1 |
| Feb 2026 | Gordon's | 2.3K | 22.7% | 2 |
| Feb 2026 | Bombay Sapphire | 2.1K | 20.5% | 3 |
| Feb 2026 | Tanqueray | 1.5K | 14.7% | 4 |
| Feb 2026 | Roku Gin | 820 | 8.1% | 5 |
| Feb 2026 | Hendrick's | 800 | 7.9% | 6 |
| Feb 2026 | Four Pillars | 320 | 3.1% | 7 |
| Mar 2026 | Gordon's | 2.6K | 23.7% | 1 |
| Mar 2026 | Scapegrace | 2.4K | 21.2% | 2 |
| Mar 2026 | Bombay Sapphire | 2.3K | 20.3% | 3 |
| Mar 2026 | Tanqueray | 1.5K | 13.2% | 4 |
| Mar 2026 | Roku Gin | 1K | 9.2% | 5 |
| Mar 2026 | Hendrick's | 970 | 8.7% | 6 |
| Mar 2026 | Four Pillars | 410 | 3.7% | 7 |
| Apr 2026 | Bombay Sapphire | 2.3K | 21.8% | 1 |
| Apr 2026 | Gordon's | 2.3K | 21% | 2 |
| Apr 2026 | Scapegrace | 2.2K | 20.8% | 3 |
| Apr 2026 | Tanqueray | 1.5K | 14.4% | 4 |
| Apr 2026 | Roku Gin | 1K | 9.4% | 5 |
| Apr 2026 | Hendrick's | 940 | 8.8% | 6 |
| Apr 2026 | Four Pillars | 410 | 3.8% | 7 |
| May 2026 | Gordon's | 2.4K | 20.9% | 1 |
| May 2026 | Bombay Sapphire | 2.4K | 20.9% | 2 |
| May 2026 | Scapegrace | 2.3K | 20.1% | 3 |
| May 2026 | Tanqueray | 2K | 16.8% | 4 |
| May 2026 | Roku Gin | 1.1K | 9.3% | 5 |
| May 2026 | Hendrick's | 1K | 8.6% | 6 |
| May 2026 | Four Pillars | 400 | 3.4% | 7 |
| Jun 2026 | Gordon's | 2.3K | 22.4% | 1 |
| Jun 2026 | Bombay Sapphire | 2K | 19.7% | 2 |
| Jun 2026 | Scapegrace | 2K | 19.7% | 3 |
| Jun 2026 | Tanqueray | 1.9K | 18.1% | 4 |
| Jun 2026 | Roku Gin | 880 | 8.5% | 5 |
| Jun 2026 | Hendrick's | 840 | 8.1% | 6 |
| Jun 2026 | Four Pillars | 380 | 3.7% | 7 |
| Jul 2026 | Gordon's | 2.8K | 24% | 1 |
| Jul 2026 | Bombay Sapphire | 2.3K | 19.9% | 2 |
| Jul 2026 | Scapegrace | 2.2K | 19.1% | 3 |
| Jul 2026 | Tanqueray | 1.9K | 16.9% | 4 |
| Jul 2026 | Roku Gin | 1.1K | 9.1% | 5 |
| Jul 2026 | Hendrick's | 930 | 8.1% | 6 |
| Jul 2026 | Four Pillars | 340 | 3% | 7 |
| Aug 2026 | Gordon's | 3K | 24.6% | 1 |
| Aug 2026 | Bombay Sapphire | 2.4K | 19.3% | 2 |
| Aug 2026 | Scapegrace | 2.3K | 19% | 3 |
| Aug 2026 | Tanqueray | 2.1K | 16.9% | 4 |
| Aug 2026 | Roku Gin | 1K | 8.3% | 5 |
| Aug 2026 | Hendrick's | 980 | 7.9% | 6 |
| Aug 2026 | Four Pillars | 490 | 4% | 7 |
| Sep 2026 | Bombay Sapphire | — | — | — |
| Sep 2026 | Four Pillars | — | — | — |
| Sep 2026 | Gordon's | — | — | — |
| Sep 2026 | Hendrick's | — | — | — |
| Sep 2026 | Roku Gin | — | — | — |
| Sep 2026 | Scapegrace | — | — | — |
| Sep 2026 | Tanqueray | — | — | — |

## What is being compared

- **Bombay Sapphire**: Measured on the search terms “bombay gin”, “bombay gin price”, “bombay sapphire”, “bombay sapphire 1l”, “bombay sapphire gin”, “bombay sapphire gin 1l”, “bombay sapphire gin price”, “bombay sapphire gin tonic”, “bombay sapphire near me”, “bombay sapphire nz”, “bombay sapphire online”, “bombaysapphire” and “bombaysapphire gin”, summed into one figure.
- **Four Pillars**: Measured on the search terms “four pillars bloody shiraz gin”, “four pillars gin”, “four pillars gin distillery” and “four pillars gin shiraz”, summed into one figure.
- **Gordon's**: Measured on the search terms “cheapest gordons gin”, “gordons gin”, “gordons gin 1 litre”, “gordons gin 1l”, “gordons gin and soda”, “gordons gin and tonic”, “gordons gin and tonic can”, “gordons gin price”, “gordons pink gin”, “gordons pink gin and soda” and “gordons premium pink gin”, summed into one figure.
- **Hendrick's**: Measured on the search terms “hendrick's”, “hendrick's gin”, “hendricks”, “hendricks gin”, “hendricks gin 1 litre”, “hendricks nz” and “hendricksgin com”, summed into one figure.
- **Roku Gin**: Measured on the search terms “japanese roku gin”, “roku gin”, “roku gin 1 litre”, “roku gin gin”, “roku gin price” and “roku gin suntory”, summed into one figure.
- **Scapegrace**: Measured on the search terms “scapegrace”, “scapegrace gin”, “scapegrace near me”, “scapegrace new zealand” and “scapegrace nz”, summed into one figure.
- **Tanqueray**: Measured on the search terms “gin london dry tanqueray”, “no 10 tanqueray gin”, “tanqueray”, “tanqueray 10”, “tanqueray gin”, “tanqueray gin cost”, “tanqueray near me”, “tanqueray no 10”, “tanqueray nz” and “tanqueray online”, summed into one figure.

- [Bombay Sapphire](/demand/nz/brands/bombay-sapphire)
- [Four Pillars](/demand/nz/brands/four-pillars)
- [Gordon's](/demand/nz/brands/gordons)
- [Hendrick's](/demand/nz/brands/hendricks)
- [Roku Gin](/demand/nz/brands/roku-gin)
- [Scapegrace](/demand/nz/brands/scapegrace)
- [Tanqueray](/demand/nz/brands/tanqueray)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gin brands in New Zealand?

In August 2026, Gordon's was the most searched among gin brands in New Zealand, with an estimated 3K branded searches and 24.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gin brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gin-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.