---
title: "Gift hamper companies in New Zealand: Which brands are most popular in search?"
description: "Compare the gift box and hamper companies New Zealanders send for birthdays, thanks and corporate gifting. Share of Search among Celebration Box, Gift Baskets NZ, Chuffed Gifts, Spoil Me, About Giving and My Goodness, the gift hamper companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gift-hamper-companies"
publisher: "Brandwave"
---

# Gift hamper companies in New Zealand: Which brands are most popular in search?

Compare the gift box and hamper companies New Zealanders send for birthdays, thanks and corporate gifting. Share of Search among Celebration Box, Gift Baskets NZ, Chuffed Gifts, Spoil Me, About Giving and My Goodness, the gift hamper companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gift hamper companies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Celebration Box, 61%

## Which brand is most popular in search among gift hamper companies in New Zealand?

- In August 2026, Celebration Box was the most searched among gift hamper companies in New Zealand, with an estimated 9.7K branded searches and 61% estimated Share of Search within this set.
- Gift Baskets NZ is in 2nd place, 46.7 percentage points behind at 14.3% Share of Search.
- Across the 11 months ending August 2026, Celebration Box’s estimated Share of Search among gift hamper companies in New Zealand increased from 44.1% to 61%.
- Across the 11 months ending August 2026, Gift Baskets NZ’s estimated Share of Search among gift hamper companies in New Zealand decreased from 22.8% to 14.3%.
- Across the 11 months ending August 2026, Chuffed Gifts’ estimated Share of Search among gift hamper companies in New Zealand decreased from 18% to 10.9%.
- Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand increased from 6.4% to 7%.
- Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand decreased from 5.3% to 3.7%.
- Across the 11 months ending August 2026, Celebration Box’s estimated Share of Search among gift hamper companies in New Zealand peaked at 61.9% in May 2026 and was lowest at 29.8% in December 2025.
- Across the 11 months ending August 2026, Gift Baskets NZ’s estimated Share of Search among gift hamper companies in New Zealand peaked at 26% in December 2025 and was lowest at 12.5% in February 2026.
- Across the 11 months ending August 2026, Chuffed Gifts’ estimated Share of Search among gift hamper companies in New Zealand peaked at 28.5% in December 2025 and was lowest at 10.9% in August 2026.
- Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.5% in February 2026.
- Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand peaked at 5.3% in October 2025 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, My Goodness’ estimated Share of Search among gift hamper companies in New Zealand peaked at 5.9% in January 2026 and was lowest at 3.1% in August 2026.
- Across the 11 months ending August 2026, My Goodness held steady: its estimated Share of Search among gift hamper companies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Celebration Box vs Gift Baskets NZ: compare search popularity](/demand/nz/compare/celebration-box-vs-gift-baskets-nz): 61% against 14.3% Share of Search.
- [Celebration Box vs Chuffed Gifts: compare search popularity](/demand/nz/compare/celebration-box-vs-chuffed-gifts): 61% against 10.9% Share of Search.
- [Celebration Box vs Spoil Me: compare search popularity](/demand/nz/compare/celebration-box-vs-spoil-me): 61% against 7% Share of Search.
- [Celebration Box vs About Giving: compare search popularity](/demand/nz/compare/about-giving-vs-celebration-box): 61% against 3.7% Share of Search.
- [Gift Baskets NZ vs Chuffed Gifts: compare search popularity](/demand/nz/compare/chuffed-gifts-vs-gift-baskets-nz): 14.3% against 10.9% Share of Search.
- [Gift Baskets NZ vs Spoil Me: compare search popularity](/demand/nz/compare/gift-baskets-nz-vs-spoil-me): 14.3% against 7% Share of Search.
- [Gift Baskets NZ vs About Giving: compare search popularity](/demand/nz/compare/about-giving-vs-gift-baskets-nz): 14.3% against 3.7% Share of Search.
- [Chuffed Gifts vs Spoil Me: compare search popularity](/demand/nz/compare/chuffed-gifts-vs-spoil-me): 10.9% against 7% Share of Search.
- [Chuffed Gifts vs About Giving: compare search popularity](/demand/nz/compare/about-giving-vs-chuffed-gifts): 10.9% against 3.7% Share of Search.
- [Spoil Me vs About Giving: compare search popularity](/demand/nz/compare/about-giving-vs-spoil-me): 7% against 3.7% Share of Search.

## How did search popularity change for New Zealand gift hamper companies in August 2026?

- In August 2026, Celebration Box gained estimated Share of Search among gift hamper companies in New Zealand, from 48.1% to 61%.
- In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.
- In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.
- In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.
- In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.
- In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Celebration Box | 61% | 9.7K | +81.6% | Celebration Box |
| 2 | Gift Baskets NZ | 14.3% | 2.3K | +18.9% | Gift Baskets NZ |
| 3 | Chuffed Gifts | 10.9% | 1.7K | +0.6% | Chuffed Gifts |
| 4 | Spoil Me | 7% | 1.1K | +18.1% | Spoil Me |
| 5 | About Giving | 3.7% | 590 | +1.7% | About Giving |
| 6 | My Goodness | 3.1% | 490 | -18.3% | My Goodness |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Celebration Box | 6.4K | 44.1% | 1 |
| Oct 2025 | Gift Baskets NZ | 3.3K | 22.8% | 2 |
| Oct 2025 | Chuffed Gifts | 2.6K | 18% | 3 |
| Oct 2025 | Spoil Me | 930 | 6.4% | 4 |
| Oct 2025 | About Giving | 780 | 5.3% | 5 |
| Oct 2025 | My Goodness | 490 | 3.4% | 6 |
| Nov 2025 | Celebration Box | 7.9K | 39.6% | 1 |
| Nov 2025 | Gift Baskets NZ | 4.7K | 23.3% | 2 |
| Nov 2025 | Chuffed Gifts | 4K | 19.8% | 3 |
| Nov 2025 | Spoil Me | 1.6K | 8.2% | 4 |
| Nov 2025 | My Goodness | 910 | 4.6% | 5 |
| Nov 2025 | About Giving | 900 | 4.5% | 6 |
| Dec 2025 | Celebration Box | 9.7K | 29.8% | 1 |
| Dec 2025 | Chuffed Gifts | 9.3K | 28.5% | 2 |
| Dec 2025 | Gift Baskets NZ | 8.5K | 26% | 3 |
| Dec 2025 | Spoil Me | 2.2K | 6.8% | 4 |
| Dec 2025 | My Goodness | 1.6K | 5% | 5 |
| Dec 2025 | About Giving | 1.3K | 3.9% | 6 |
| Jan 2026 | Celebration Box | 5.3K | 42.8% | 1 |
| Jan 2026 | Chuffed Gifts | 3.2K | 25.4% | 2 |
| Jan 2026 | Gift Baskets NZ | 1.9K | 15.5% | 3 |
| Jan 2026 | Spoil Me | 760 | 6.1% | 4 |
| Jan 2026 | My Goodness | 730 | 5.9% | 5 |
| Jan 2026 | About Giving | 530 | 4.3% | 6 |
| Feb 2026 | Celebration Box | 9.2K | 61.1% | 1 |
| Feb 2026 | Chuffed Gifts | 2.1K | 14.1% | 2 |
| Feb 2026 | Gift Baskets NZ | 1.9K | 12.5% | 3 |
| Feb 2026 | Spoil Me | 820 | 5.5% | 4 |
| Feb 2026 | About Giving | 550 | 3.7% | 5 |
| Feb 2026 | My Goodness | 490 | 3.3% | 6 |
| Mar 2026 | Celebration Box | 7.4K | 52.6% | 1 |
| Mar 2026 | Gift Baskets NZ | 2.3K | 16.4% | 2 |
| Mar 2026 | Chuffed Gifts | 2.2K | 15.8% | 3 |
| Mar 2026 | Spoil Me | 970 | 6.9% | 4 |
| Mar 2026 | My Goodness | 610 | 4.3% | 5 |
| Mar 2026 | About Giving | 570 | 4% | 6 |
| Apr 2026 | Celebration Box | 7.4K | 54.9% | 1 |
| Apr 2026 | Gift Baskets NZ | 2K | 15.2% | 2 |
| Apr 2026 | Chuffed Gifts | 2K | 14.9% | 3 |
| Apr 2026 | Spoil Me | 1K | 7.4% | 4 |
| Apr 2026 | About Giving | 530 | 3.9% | 5 |
| Apr 2026 | My Goodness | 500 | 3.7% | 6 |
| May 2026 | Celebration Box | 11.2K | 61.9% | 1 |
| May 2026 | Gift Baskets NZ | 2.3K | 12.5% | 2 |
| May 2026 | Chuffed Gifts | 2.1K | 11.8% | 3 |
| May 2026 | Spoil Me | 1.3K | 7.1% | 4 |
| May 2026 | About Giving | 610 | 3.4% | 5 |
| May 2026 | My Goodness | 610 | 3.4% | 6 |
| Jun 2026 | Celebration Box | 6.1K | 50.3% | 1 |
| Jun 2026 | Gift Baskets NZ | 2.2K | 18.4% | 2 |
| Jun 2026 | Chuffed Gifts | 1.7K | 14.2% | 3 |
| Jun 2026 | Spoil Me | 940 | 7.7% | 4 |
| Jun 2026 | My Goodness | 620 | 5.1% | 5 |
| Jun 2026 | About Giving | 520 | 4.3% | 6 |
| Jul 2026 | Celebration Box | 5.3K | 48.1% | 1 |
| Jul 2026 | Gift Baskets NZ | 1.9K | 17.2% | 2 |
| Jul 2026 | Chuffed Gifts | 1.7K | 15.6% | 3 |
| Jul 2026 | Spoil Me | 940 | 8.5% | 4 |
| Jul 2026 | My Goodness | 600 | 5.4% | 5 |
| Jul 2026 | About Giving | 580 | 5.2% | 6 |
| Aug 2026 | Celebration Box | 9.7K | 61% | 1 |
| Aug 2026 | Gift Baskets NZ | 2.3K | 14.3% | 2 |
| Aug 2026 | Chuffed Gifts | 1.7K | 10.9% | 3 |
| Aug 2026 | Spoil Me | 1.1K | 7% | 4 |
| Aug 2026 | About Giving | 590 | 3.7% | 5 |
| Aug 2026 | My Goodness | 490 | 3.1% | 6 |
| Sep 2026 | About Giving | — | — | — |
| Sep 2026 | Celebration Box | — | — | — |
| Sep 2026 | Chuffed Gifts | — | — | — |
| Sep 2026 | Gift Baskets NZ | — | — | — |
| Sep 2026 | My Goodness | — | — | — |
| Sep 2026 | Spoil Me | — | — | — |

## What is being compared

- **About Giving**: Measured on the search terms “about giving”, “about giving new zealand”, “about giving nz”, “aboutgiving”, “aboutgiving co nz”, “aboutgiving nz”, “bible scripture about giving thanks”, “bible verse about giving”, “bible verse about giving thanks in everything”, “quotation about giving”, “scripture about giving” and “verse about giving up”, summed into one figure.
- **Celebration Box**: Measured on the search terms “celebration box”, “celebration box au”, “celebration box near me”, “celebration box new zealand”, “celebration box nz”, “celebrationbox”, “celebrationbox co nz” and “celebrationbox nz”, summed into one figure.
- **Chuffed Gifts**: Measured on the search terms “chuffed gifts”, “chuffed gifts nz”, “chuffed gifts reviews”, “chuffedgifts” and “chuffedgifts co nz”, summed into one figure.
- **Gift Baskets NZ**: Measured on the search terms “chocolate gift baskets nz”, “empty gift baskets nz”, “flowers and gift baskets nz”, “food gift baskets nz”, “gift baskets nz”, “gift baskets nz free delivery”, “gift baskets nz online”, “giftbaskets co nz”, “luxury gift baskets nz”, “vegan gift baskets nz” and “xmas gift baskets nz”, summed into one figure.
- **My Goodness**: Measured on the search terms “my goodness gift basket” and “my goodness hampers”, summed into one figure.
- **Spoil Me**: Measured on the search terms “spoil me”, “spoil me gift box”, “spoil me near me”, “spoil me new zealand”, “spoil me nz”, “spoil me online”, “spoilme”, “spoilme co nz” and “spoilme nz”, summed into one figure.

- [About Giving](/demand/nz/brands/about-giving)
- [Celebration Box](/demand/nz/brands/celebration-box)
- [Chuffed Gifts](/demand/nz/brands/chuffed-gifts)
- [Gift Baskets NZ](/demand/nz/brands/gift-baskets-nz)
- [My Goodness](/demand/nz/brands/my-goodness)
- [Spoil Me](/demand/nz/brands/spoil-me)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gift hamper companies in New Zealand?

In August 2026, Celebration Box was the most searched among gift hamper companies in New Zealand, with an estimated 9.7K branded searches and 61% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gift hamper companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gift-hamper-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gift-hamper-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.