--- title: "Gift experience companies in New Zealand: Which brands are most popular in search?" description: "Compare the experience gift and adventure voucher companies New Zealanders give. Share of Search among Bookme, RedBalloon, Experience Oz and Adrenalin, the gift experience companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gift-experience-companies" publisher: "Brandwave" --- # Gift experience companies in New Zealand: Which brands are most popular in search? Compare the experience gift and adventure voucher companies New Zealanders give. Share of Search among Bookme, RedBalloon, Experience Oz and Adrenalin, the gift experience companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gift experience companies - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bookme, 93.3% ## Which brand is most popular in search among gift experience companies in New Zealand? - In August 2026, Bookme was the most searched among gift experience companies in New Zealand, with an estimated 33.3K branded searches and 93.3% estimated Share of Search within this set. - RedBalloon is in 2nd place, 88 percentage points behind at 5.3% Share of Search. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand increased from 92.5% to 93.3%. - Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand decreased from 6.3% to 5.3%. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand peaked at 95.1% in April 2026 and was lowest at 90.1% in December 2025. - Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand peaked at 8.7% in December 2025 and was lowest at 4.1% in April 2026. - Across the 11 months ending August 2026, Experience Oz’s estimated Share of Search among gift experience companies in New Zealand peaked at 2% in June 2026 and was lowest at 0.7% in January 2026. - Across the 11 months ending August 2026, Experience Oz and Adrenalin held steady: their estimated Share of Search among gift experience companies in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bookme vs RedBalloon: compare search popularity](/demand/nz/compare/bookme-vs-redballoon): 93.3% against 5.3% Share of Search. ## How did search popularity change for New Zealand gift experience companies in August 2026? - In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%. - In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%. - Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bookme | 93.3% | 33.3K | -18.6% | Bookme | | 2 | RedBalloon | 5.3% | 1.9K | -7.4% | RedBalloon | | 3 | Experience Oz | 1.4% | 500 | -16.7% | Experience Oz | | 4 | Adrenalin | 0.06% | 20 | 0.0% | Adrenalin | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bookme | 40.6K | 92.5% | 1 | | Oct 2025 | RedBalloon | 2.8K | 6.3% | 2 | | Oct 2025 | Experience Oz | 500 | 1.1% | 3 | | Oct 2025 | Adrenalin | 10 | 0.02% | 4 | | Nov 2025 | Bookme | 34.7K | 90.8% | 1 | | Nov 2025 | RedBalloon | 2.9K | 7.6% | 2 | | Nov 2025 | Experience Oz | 610 | 1.6% | 3 | | Nov 2025 | Adrenalin | 20 | 0.05% | 4 | | Dec 2025 | Bookme | 50.2K | 90.1% | 1 | | Dec 2025 | RedBalloon | 4.8K | 8.7% | 2 | | Dec 2025 | Experience Oz | 610 | 1.1% | 3 | | Dec 2025 | Adrenalin | 40 | 0.07% | 4 | | Jan 2026 | Bookme | 69.2K | 94.6% | 1 | | Jan 2026 | RedBalloon | 3.5K | 4.7% | 2 | | Jan 2026 | Experience Oz | 510 | 0.7% | 3 | | Jan 2026 | Adrenalin | 20 | 0.03% | 4 | | Feb 2026 | Bookme | 39.6K | 92.9% | 1 | | Feb 2026 | RedBalloon | 2.5K | 5.9% | 2 | | Feb 2026 | Experience Oz | 500 | 1.2% | 3 | | Feb 2026 | Adrenalin | 30 | 0.07% | 4 | | Mar 2026 | Bookme | 38.6K | 93.5% | 1 | | Mar 2026 | RedBalloon | 2.1K | 5% | 2 | | Mar 2026 | Experience Oz | 600 | 1.5% | 3 | | Mar 2026 | Adrenalin | 20 | 0.05% | 4 | | Apr 2026 | Bookme | 47.2K | 95.1% | 1 | | Apr 2026 | RedBalloon | 2K | 4.1% | 2 | | Apr 2026 | Experience Oz | 400 | 0.81% | 3 | | Apr 2026 | Adrenalin | 0 | 0% | 4 | | May 2026 | Bookme | 39.5K | 94.2% | 1 | | May 2026 | RedBalloon | 2.1K | 5% | 2 | | May 2026 | Experience Oz | 330 | 0.79% | 3 | | May 2026 | Adrenalin | 10 | 0.02% | 4 | | Jun 2026 | Bookme | 33.3K | 92.7% | 1 | | Jun 2026 | RedBalloon | 1.9K | 5.3% | 2 | | Jun 2026 | Experience Oz | 730 | 2% | 3 | | Jun 2026 | Adrenalin | 20 | 0.06% | 4 | | Jul 2026 | Bookme | 40.9K | 93.9% | 1 | | Jul 2026 | RedBalloon | 2K | 4.7% | 2 | | Jul 2026 | Experience Oz | 600 | 1.4% | 3 | | Jul 2026 | Adrenalin | 20 | 0.05% | 4 | | Aug 2026 | Bookme | 33.3K | 93.3% | 1 | | Aug 2026 | RedBalloon | 1.9K | 5.3% | 2 | | Aug 2026 | Experience Oz | 500 | 1.4% | 3 | | Aug 2026 | Adrenalin | 20 | 0.06% | 4 | | Sep 2026 | Adrenalin | — | — | — | | Sep 2026 | Bookme | — | — | — | | Sep 2026 | Experience Oz | — | — | — | | Sep 2026 | RedBalloon | — | — | — | ## What is being compared - **Adrenalin**: Measured on the search terms “adrenalin experiences”, “adrenalin gift voucher”, “adrenalin nz” and “adrenalin vouchers”, summed into one figure. - **Bookme**: Measured on the search terms “bookme”, “bookme accommodation”, “bookme butterfly creek”, “bookme co nz”, “bookme crystal mountain”, “bookme deals”, “bookme discount”, “bookme doubtful sound”, “bookme gift voucher”, “bookme ice skating”, “bookme mt cook”, “bookme near me”, “bookme nz”, “bookme online”, “bookme skydive”, “bookme voucher”, “butterfly creek bookme”, “snowplanet bookme” and “wai o tapu bookme”, summed into one figure. - **Experience Oz**: Measured on the search terms “experience oz”, “experience oz gift voucher” and “experience oz nz”, summed into one figure. - **RedBalloon**: Measured on the search terms “red balloon”, “red balloon voucher”, “redballoon”, “redballoon au”, “redballoon co nz”, “redballoon experiences”, “redballoon gift voucher”, “redballoon near me” and “redballoon nz”, summed into one figure. - [Adrenalin](/demand/nz/brands/adrenalin) - [Bookme](/demand/nz/brands/bookme) - [Experience Oz](/demand/nz/brands/experience-oz) - [RedBalloon](/demand/nz/brands/redballoon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gift experience companies in New Zealand? In August 2026, Bookme was the most searched among gift experience companies in New Zealand, with an estimated 33.3K branded searches and 93.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Gift experience companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gift-experience-companies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gift-experience-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.