--- title: "OPI vs Sally Hansen: Which is searched more in New Zealand?" description: "Is OPI or Sally Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gel-polish-brands/compare/opi-vs-sally-hansen" publisher: "Brandwave" --- # OPI vs Sally Hansen: Which is searched more in New Zealand? Is OPI or Sally Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OPI and Sally Hansen - **Competitive set**: Gel polish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OPI Share of Search**: 20.7% - **Sally Hansen Share of Search**: 3.9% ## Is OPI or Sally Hansen more popular in search? - In September 2026, OPI had more branded searches than Sally Hansen among gel polish brands in New Zealand. OPI had about 2,110 branded searches, while Sally Hansen had 400. OPI made up 20.7% of all gel polish brand searches we track, and Sally Hansen accounted for 3.9%. - OPI was ahead of Sally Hansen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OPI’s share of searches among gel polish brands in New Zealand moved from 19.2% to 20.7%, and its estimated monthly branded searches held steady at 2.1K. - Across the 12 months ending September 2026, Sally Hansen’s share of searches among gel polish brands in New Zealand moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 370 to 400. ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OPI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sally Hansen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gelish | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelous | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OPI | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | CND Shellac | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DND | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Essie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sally Hansen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy in New Zealand?": 1. Gelish, 2. CND Shellac, 3. OPI, 4. Gelous - Asked ChatGPT "What are the best gel polish brands in New Zealand?": 1. OPI, 2. Gelish, 3. CND Shellac, 4. DND - Asked ChatGPT "What's the best gel polish brand in New Zealand for at home nails?": 1. Gelous, 2. Gelish, 3. DND - Searched Google, AI Overview "gel nail polish nz": 1. Gelous, 2. Gelish - Searched Google, AI Overview "home gel manicure": 1. Gelous Not named in any answer: Essie and Sally Hansen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gel polish brands in September 2026? - In September 2026, Gelish overtook OPI to rank 2nd among gel polish brands in New Zealand, with 21.4% of the searches. - In September 2026, OPI lost share of searches among gel polish brands in New Zealand, from 23.4% to 20.7%. ## Month by month | Month | OPI estimated searches | OPI Share of Search | OPI rank | Sally Hansen estimated searches | Sally Hansen Share of Search | Sally Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 19.2% | 3 | 370 | 3.3% | 5 | | Nov 2025 | 2.3K | 17.9% | 3 | 430 | 3.4% | 5 | | Dec 2025 | 2.9K | 19.8% | 3 | 460 | 3.2% | 5 | | Jan 2026 | 2.5K | 20.2% | 3 | 460 | 3.7% | 5 | | Feb 2026 | 2.4K | 23.3% | 2 | 370 | 3.7% | 5 | | Mar 2026 | 2.5K | 23.8% | 2 | 350 | 3.4% | 5 | | Apr 2026 | 2.7K | 25.5% | 2 | 370 | 3.5% | 5 | | May 2026 | 3.1K | 28.3% | 2 | 400 | 3.6% | 5 | | Jun 2026 | 3.1K | 26% | 2 | 370 | 3.1% | 5 | | Jul 2026 | 2.9K | 26.5% | 2 | 320 | 3% | 5 | | Aug 2026 | 2.4K | 23.4% | 2 | 400 | 3.9% | 5 | | Sep 2026 | 2.1K | 20.7% | 3 | 400 | 3.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using OPI’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OPI**: Measured on the search terms “opi”, “opi nail envy”, “opi nail gel”, “opi nail lacquer”, “opi nail paint” and “opi rapidry”, summed into one figure. - **Sally Hansen**: Measured on the search terms “sally hansen”, “sally hansen instadri” and “sallyhansen”, summed into one figure. - [OPI profile](/demand/nz/brands/opi) - [Sally Hansen profile](/demand/nz/brands/sally-hansen) - [All gel polish brands in New Zealand](/demand/nz/categories/nz-gel-polish-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OPI or Sally Hansen more popular in search? In September 2026, OPI had more branded searches than Sally Hansen among gel polish brands in New Zealand. OPI had about 2,110 branded searches, while Sally Hansen had 400. OPI made up 20.7% of all gel polish brand searches we track, and Sally Hansen accounted for 3.9%. ## Cite this page Brandwave. "OPI vs Sally Hansen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gel-polish-brands/compare/opi-vs-sally-hansen This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gel-polish-brands/compare/opi-vs-sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.