--- title: "Bobbi Brown vs MAC: Which is searched more in New Zealand?" description: "Is Bobbi Brown or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel eyeliner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gel-eyeliner-brands/compare/bobbi-brown-vs-mac-cosmetics" publisher: "Brandwave" --- # Bobbi Brown vs MAC: Which is searched more in New Zealand? Is Bobbi Brown or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel eyeliner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bobbi Brown and MAC - **Competitive set**: Gel eyeliner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bobbi Brown Share of Search**: 10.1% - **MAC Share of Search**: 23.1% ## Is Bobbi Brown or MAC more popular in search? - In September 2026, MAC had more branded searches than Bobbi Brown among gel eyeliner brands in New Zealand. MAC had about 4,390 branded searches, while Bobbi Brown had 1,920. MAC made up 23.1% of all gel eyeliner brand searches we track, and Bobbi Brown accounted for 10.1%. - MAC was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand moved from 13.3% to 10.1%, and its estimated monthly branded searches moved from 2.1K to 1.9K. - Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand moved from 25.5% to 23.1%, and its estimated monthly branded searches moved from 4.1K to 4.4K. ## Top gel eyeliner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bobbi Brown was listed before MAC in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bobbi Brown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about gel eyeliner brands - Asked ChatGPT "Which gel eyeliner brand should I buy in New Zealand?": 1. Maybelline, 2. Bobbi Brown - Asked ChatGPT "What are the best gel eyeliner brands in New Zealand?": 1. MAC, 2. Maybelline, 3. Bobbi Brown - Asked ChatGPT "What's the best gel eyeliner brand in New Zealand for everyday makeup?": 1. Maybelline, 2. Bobbi Brown, 3. MAC - Searched Google, AI Overview "best gel eyeliner": 1. Bobbi Brown, 2. Maybelline - Searched Google, AI Overview "waterproof eyeliner nz": 1. MAC Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gel eyeliner brands in September 2026? - In September 2026, MAC gained share of searches among gel eyeliner brands in New Zealand, from 20.9% to 23.1%. - In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%. ## Month by month | Month | Bobbi Brown estimated searches | Bobbi Brown Share of Search | Bobbi Brown rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 13.3% | 3 | 4.1K | 25.5% | 2 | | Nov 2025 | 2.2K | 12.2% | 3 | 5.3K | 29.5% | 2 | | Dec 2025 | 1.8K | 11.2% | 3 | 4.7K | 28.6% | 2 | | Jan 2026 | 1.4K | 10.1% | 3 | 3.5K | 24.6% | 2 | | Feb 2026 | 1.3K | 9.9% | 3 | 3.2K | 24.9% | 2 | | Mar 2026 | 1.3K | 8.5% | 3 | 3.7K | 25.2% | 2 | | Apr 2026 | 1.3K | 9% | 3 | 3.4K | 24.2% | 2 | | May 2026 | 1.4K | 9.3% | 3 | 3.9K | 25.5% | 2 | | Jun 2026 | 1.3K | 8.4% | 3 | 3.8K | 24.5% | 2 | | Jul 2026 | 1.6K | 8.5% | 3 | 4.5K | 24.5% | 2 | | Aug 2026 | 1.6K | 8.3% | 3 | 3.9K | 20.9% | 2 | | Sep 2026 | 1.9K | 10.1% | 3 | 4.4K | 23.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bobbi Brown’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown foundation”, “bobbi brown lipstick” and “bobbi brown mascara”, summed into one figure. - **MAC**: Measured on the search terms “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics eyeliner”, “mac cosmetics foundation”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics powder”, “mac cosmetics primer”, “mac foundation”, “mac lipstick”, “mac powder”, “mac studio fix” and “mac velvet teddy”, summed into one figure. - [Bobbi Brown profile](/demand/nz/brands/bobbi-brown) - [MAC profile](/demand/nz/brands/mac-cosmetics) - [All gel eyeliner brands in New Zealand](/demand/nz/categories/nz-gel-eyeliner-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bobbi Brown or MAC more popular in search? In September 2026, MAC had more branded searches than Bobbi Brown among gel eyeliner brands in New Zealand. MAC had about 4,390 branded searches, while Bobbi Brown had 1,920. MAC made up 23.1% of all gel eyeliner brand searches we track, and Bobbi Brown accounted for 10.1%. ## Cite this page Brandwave. "Bobbi Brown vs MAC: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gel-eyeliner-brands/compare/bobbi-brown-vs-mac-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gel-eyeliner-brands/compare/bobbi-brown-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.