---
title: "Gel eyeliner brands in New Zealand: Which are searched most?"
description: "Compare the gel eyeliner brands people buy. Share of Search among Maybelline, MAC and Bobbi Brown, the gel eyeliner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gel-eyeliner-brands"
publisher: "Brandwave"
---

# Gel eyeliner brands in New Zealand: Which are searched most?

Compare the gel eyeliner brands people buy. Share of Search among Maybelline, MAC and Bobbi Brown, the gel eyeliner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gel eyeliner brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Maybelline, 66.8%

## Which brand is most popular in search among gel eyeliner brands in New Zealand?

- In September 2026, Maybelline was the most searched among gel eyeliner brands in New Zealand, with an estimated 12.7K branded searches, 66.8% of all searches for the three we track.
- MAC is in 2nd place, 43.6 percentage points behind at 23.1%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among gel eyeliner brands in New Zealand increased from 61.2% to 66.8%.
- Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand decreased from 25.5% to 23.1%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand decreased from 13.3% to 10.1%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among gel eyeliner brands in New Zealand peaked at 70.7% in August 2026 and was lowest at 58.3% in November 2025.
- Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 20.9% in August 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand peaked at 13.3% in October 2025 and was lowest at 8.3% in August 2026.

## Top gel eyeliner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Maybelline and Bobbi Brown were mentioned most often, in four of the five answers. Maybelline was recommended most often, coming first in two out of four answers that gave a list. Bobbi Brown was second, and MAC was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bobbi Brown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| MAC | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about gel eyeliner brands

- Asked ChatGPT "Which gel eyeliner brand should I buy in New Zealand?": 1. Maybelline, 2. Bobbi Brown
- Asked ChatGPT "What are the best gel eyeliner brands in New Zealand?": 1. MAC, 2. Maybelline, 3. Bobbi Brown
- Asked ChatGPT "What's the best gel eyeliner brand in New Zealand for everyday makeup?": 1. Maybelline, 2. Bobbi Brown, 3. MAC
- Searched Google, AI Overview "best gel eyeliner": 1. Bobbi Brown, 2. Maybelline
- Searched Google, AI Overview "waterproof eyeliner nz": 1. MAC

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Maybelline vs MAC: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-maybelline): 66.8% against 23.1% Share of Search.
- [Maybelline vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-maybelline): 66.8% against 10.1% Share of Search.
- [MAC vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-mac-cosmetics): 23.1% against 10.1% Share of Search.

## How did search popularity change for New Zealand gel eyeliner brands in September 2026?

- In September 2026, MAC gained share of searches among gel eyeliner brands in New Zealand, from 20.9% to 23.1%.
- In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%.
- In September 2026, Maybelline lost share of searches among gel eyeliner brands in New Zealand, from 70.7% to 66.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maybelline | 66.8% | 12.7K | -4.9% | Maybelline |
| 2 | MAC | 23.1% | 4.4K | +11.4% | MAC |
| 3 | Bobbi Brown | 10.1% | 1.9K | +22.3% | Bobbi Brown |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maybelline | 9.8K | 61.2% | 1 |
| Oct 2025 | MAC | 4.1K | 25.5% | 2 |
| Oct 2025 | Bobbi Brown | 2.1K | 13.3% | 3 |
| Nov 2025 | Maybelline | 10.5K | 58.3% | 1 |
| Nov 2025 | MAC | 5.3K | 29.5% | 2 |
| Nov 2025 | Bobbi Brown | 2.2K | 12.2% | 3 |
| Dec 2025 | Maybelline | 9.9K | 60.2% | 1 |
| Dec 2025 | MAC | 4.7K | 28.6% | 2 |
| Dec 2025 | Bobbi Brown | 1.8K | 11.2% | 3 |
| Jan 2026 | Maybelline | 9.3K | 65.3% | 1 |
| Jan 2026 | MAC | 3.5K | 24.6% | 2 |
| Jan 2026 | Bobbi Brown | 1.4K | 10.1% | 3 |
| Feb 2026 | Maybelline | 8.4K | 65.2% | 1 |
| Feb 2026 | MAC | 3.2K | 24.9% | 2 |
| Feb 2026 | Bobbi Brown | 1.3K | 9.9% | 3 |
| Mar 2026 | Maybelline | 9.8K | 66.3% | 1 |
| Mar 2026 | MAC | 3.7K | 25.2% | 2 |
| Mar 2026 | Bobbi Brown | 1.3K | 8.5% | 3 |
| Apr 2026 | Maybelline | 9.4K | 66.8% | 1 |
| Apr 2026 | MAC | 3.4K | 24.2% | 2 |
| Apr 2026 | Bobbi Brown | 1.3K | 9% | 3 |
| May 2026 | Maybelline | 10.1K | 65.3% | 1 |
| May 2026 | MAC | 3.9K | 25.5% | 2 |
| May 2026 | Bobbi Brown | 1.4K | 9.3% | 3 |
| Jun 2026 | Maybelline | 10.3K | 67.1% | 1 |
| Jun 2026 | MAC | 3.8K | 24.5% | 2 |
| Jun 2026 | Bobbi Brown | 1.3K | 8.4% | 3 |
| Jul 2026 | Maybelline | 12.4K | 67% | 1 |
| Jul 2026 | MAC | 4.5K | 24.5% | 2 |
| Jul 2026 | Bobbi Brown | 1.6K | 8.5% | 3 |
| Aug 2026 | Maybelline | 13.3K | 70.7% | 1 |
| Aug 2026 | MAC | 3.9K | 20.9% | 2 |
| Aug 2026 | Bobbi Brown | 1.6K | 8.3% | 3 |
| Sep 2026 | Maybelline | 12.7K | 66.8% | 1 |
| Sep 2026 | MAC | 4.4K | 23.1% | 2 |
| Sep 2026 | Bobbi Brown | 1.9K | 10.1% | 3 |

## What is being compared

- **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown foundation”, “bobbi brown lipstick” and “bobbi brown mascara”, summed into one figure.
- **MAC**: Measured on the search terms “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics eyeliner”, “mac cosmetics foundation”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics powder”, “mac cosmetics primer”, “mac foundation”, “mac lipstick”, “mac powder”, “mac studio fix” and “mac velvet teddy”, summed into one figure.
- **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline foundation”, “maybelline lipstick”, “maybelline mascara”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure.

- [Bobbi Brown](/demand/nz/brands/bobbi-brown)
- [MAC](/demand/nz/brands/mac-cosmetics)
- [Maybelline](/demand/nz/brands/maybelline)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gel eyeliner brands in New Zealand?

In September 2026, Maybelline was the most searched among gel eyeliner brands in New Zealand, with an estimated 12.7K branded searches, 66.8% of all searches for the three we track.

## Cite this page

Brandwave. "Gel eyeliner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gel-eyeliner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gel-eyeliner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.