---
title: "Bosch vs Samsung: Which is searched more in New Zealand?"
description: "Is Bosch or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-stove-brands/compare/bosch-vs-samsung"
publisher: "Brandwave"
---

# Bosch vs Samsung: Which is searched more in New Zealand?

Is Bosch or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and Samsung
- **Competitive set**: Gas stove brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Bosch Share of Search**: 1.7%
- **Samsung Share of Search**: 1.7%

## Is Bosch or Samsung more popular in search?

- In September 2026, Bosch and Samsung were level in searches among gas stove brands in New Zealand, with an estimated 390 branded searches each, at 1.7% of the total each.
- The lead changed hands 2 times in the 12 months ending September 2026: Bosch took it in May 2026, Samsung took it in August 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among gas stove brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Samsung’s share of searches among gas stove brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 390.

## Top gas stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Smeg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Westinghouse | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gas stove brands

- Asked ChatGPT "Which gas stove brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg, 4. Westinghouse
- Asked ChatGPT "What are the best gas stove brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Smeg
- Asked ChatGPT "What's the best gas stove brand in New Zealand for a home kitchen?": 1. Fisher & Paykel, 2. Bosch, 3. Smeg, 4. Westinghouse
- Searched Google, AI Overview "gas cooktop nz": 1. Bosch, 2. Westinghouse, 3. Fisher & Paykel
- Searched Google, AI Overview "gas range nz": 1. Smeg, 2. Fisher & Paykel, 3. Westinghouse

Not named in any answer: Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand gas stove brands in September 2026?

- In September 2026, Bosch rose from 4th to 3rd among gas stove brands in New Zealand.
- In September 2026, Samsung fell from 3rd to 4th among gas stove brands in New Zealand.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 1.7% | 3 | 390 | 1.7% | 4 |
| Nov 2025 | 390 | 1.4% | 4 | 480 | 1.7% | 3 |
| Dec 2025 | 320 | 1.4% | 4 | 480 | 2.1% | 3 |
| Jan 2026 | 390 | 1.7% | 3 | 390 | 1.7% | 4 |
| Feb 2026 | 320 | 1.4% | 3 | 320 | 1.4% | 4 |
| Mar 2026 | 320 | 1.2% | 4 | 390 | 1.4% | 3 |
| Apr 2026 | 390 | 1.7% | 3 | 390 | 1.7% | 4 |
| May 2026 | 390 | 1.4% | 3 | 320 | 1.2% | 4 |
| Jun 2026 | 390 | 1.4% | 3 | 320 | 1.2% | 5 |
| Jul 2026 | 390 | 1.3% | 3 | 390 | 1.3% | 4 |
| Aug 2026 | 390 | 1.4% | 4 | 480 | 1.7% | 3 |
| Sep 2026 | 390 | 1.7% | 3 | 390 | 1.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search term “bosch cooktop”.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Bosch profile](/demand/nz/brands/bosch)
- [Samsung profile](/demand/nz/brands/samsung)
- [All gas stove brands in New Zealand](/demand/nz/categories/nz-gas-stove-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bosch or Samsung more popular in search?

In September 2026, Bosch and Samsung were level in searches among gas stove brands in New Zealand, with an estimated 390 branded searches each, at 1.7% of the total each.

## Cite this page

Brandwave. "Bosch vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-stove-brands/compare/bosch-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-stove-brands/compare/bosch-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
